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Zhang Zhixing and Liang Gezhen were also sitting on the sofa watching the live broadcast of the Olympic Games on the other side of the Pacific Ocean. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Tang Jing was very thirsty and asleep at this time, and she dozed off with her arms around Chen Feirong's small waist in the car, and as soon as she got home, she greeted Zhang Zhixing and Liang Gezhen, and pulled Chen Feirong upstairs to sleep, and she didn't open her eyes to watch the live event on TV.

The 1996 Atlanta Olympics were chaotic, and Zhang Ke paid little attention.

AIDA Electronics kicked off the "Olympic Gold Medal Student" large-scale marketing campaign from mid-July, and also cooperated with CCTV to open up a special talk TV program for Olympic gold medal students during the Olympic Games, even so, Zhang Ke paid little attention to the chaotic Olympic Games.

Since his parents were also sitting in front of the TV, Zhang Ke took a bottle of Coke and sat on the sofa, only then did he remember that after some time, when the other side of the Pacific Ocean also arrived at midnight on this day, there would be an explosion that shocked the world in the Olympic Park, killing one person and injuring more than 100 people, casting a shadow on the Atlanta Olympics.

Even if he knew that a terrorist incident would happen, Zhang Ke had no way to stop it.

According to media reports, a security guard in the Olympic Park found a backpack containing ** in time, he notified the police and assisted in evacuating the crowd to avoid a greater tragedy, but the security guard, who was regarded as a hero by the citizens of Atlanta the day before, was later investigated by the US security department, and the investigation was disclosed to major media, and he became a suspect in participating in the terrorist attack and was spurned by the citizens of Atlanta; Until the security guard died a few years later, he was still fighting an honorary lawsuit with major American media outlets that attacked and accused him of participating in terrorist attacks.

Even if you are about the 911 terrorist attacks that will occur five years later, you will be just as powerless, right? Thinking so, Zhang Ke was in no mood to continue watching the game, and was going back to his room to rest with the Coke.

"Aida Electronics is not engaged in any Olympic gold medal student promotion activities, why don't you watch the competition?" Zhang Zhixing asked strangely.

"Coca-Cola is a global sponsor of the Atlanta Olympics. Will Goizuzuta be okay to watch the game at home? Zhang Ke turned around and asked, thinking to himself Coca-Cola, the CEO Roberto who will die in 97? Goizuzota is battling lung cancer, and I don't know if he's going to watch the Atlanta Olympics.

Zhang Zhixing shook his head and smiled, and said, "What is the effect of Aida in this publicity activity?" ”

"In June, other DVD player brands have increased their marketing efforts, and the share of Aida Electronics in the brand DVD player market fell below 40% for the first time, about 37%, and this month it rebounded to 42%, and the effect of this market promotion is still obvious," Zhang Ke saw that his father suddenly cared about this, and asked curiously, "Why do you care about this?" ”

"Xinwu's industrial base is relatively weak, and I am thinking about how to get out of the encirclement?"

Seeing that Zhang Ke was going to sit back, Liang Gezhen was not happy, and pushed Zhang Zhixing's shoulder: "If you want to discuss this, you two will go to the study to talk, don't affect me watching the game." ”

Zhang Zhixing smiled helplessly, and pulled Zhang Ke to the study to talk in slippers.

"I'm thinking now that Xinwu can learn from the market model of Aida Electronics?" Zhang Zhixing said.

"If you just want to stimulate it, then it's very convenient to learn from it," Zhang Ke said, "From the market level, we are now in the era of big marketing......

Zhang Ke regarded the laptop that he regarded as a super antique, but his father cherished it very much, opened, this Apple Powerbook5300CE that was only sold in August 95 was in the era when even desktop computers were still very rare, 64 megabytes of memory, 750 megabytes of hard disk, it was simply super configured, but Zhang Ke was used to carrying paper materials with him to read, but his father liked to use computers.

Dial up the Internet with a telephone line to connect to the database of the R&D center, and only the database can be connected in the middle of the night, which has Zhang Ke's special data archive, Zhang Ke opened a document and said to his father: "The market model of Aida Electronics, you almost know it, this information about the Confucian banquet, you can take a look?" ”

Zhang Zhixing sat down, opened the document and looked at hundreds of pages of information, and asked, "There are so many materials for the Confucian banquet wine, what are you collecting for now?" ”

"They are the first standard king of CCTV, and Aida Electronics is the second standard king of CCTV, how can I not care about their success or failure? This detailed information is sold, and it will always take 100,000 or 200,000 yuan to get rid of it," Zhang Ke smiled and said, "Not only do I have detailed information about the Confucius Banquet Wine before and after the competition for the bid king, but also during the period after I Aida Electronics won the Bid King, I also asked the Aida Electronics Marketing Department to monitor the market operation of Confucius Banquet Wine......"

Zhang Zhixing didn't say anything, let Zhang Ke go to sleep first, and he sat in the book room to read the information.

Zhang Ke slept until dawn and got up to drink water, saw that the light in the study had not been extinguished, walked over, and saw his father sitting in front of the window thinking something.

"Dad, you haven't slept yet, have you finished reading the information?"

"Oh, I'm done. I haven't seen such detailed information, your homework is very detailed," Zhang Zhixing said with emotion, Zhang Ke's genius performance is something that the family will be amazed by, and success is not accidental, "I can't sleep after reading the information, I want to pull you up to talk, see that you sleep soundly, I can't bear to call you, Xinwu's liquor company can imitate the market model of Sunfu banquet wine?" ”

If history does not change, Shandong Qinchi Distillery will copy the model of Sunfu Banquet Liquor to win the second CCTV Biaowang to achieve the same great success in the country, this model can also be copied to any liquor company, of course, there are slight differences.

Zhang Ke said: "After the first and second session of the hype, especially the two sessions of the king of the bid in the market have achieved great success, this year's CCTV bid king competition will be extremely fierce, last year, Aida Electronics took out 80 million, it is a big bargain, this year should not be less than 200 million, it is not easy to simply copy the model of the Sun Mansion banquet wine...... "Sun Mansion banquet wine won the first bid king only cost 30 million, but the sales of 95 years soared to 1 billion, a huge success, this year's situation is completely different, The price of competing for the bid has risen almost tenfold.

"Yes, I'm also thinking about this, it's impossible to fight for the bid king, I think this year's bid king will probably be between electronic companies, Aida Electronics will fight?"

"If you can fight, you can't fight, and if you can't, you can't fight, and the market strategy of AIDA Electronics is very flexible. From the market situation of Confucius banquet wine this year, it can also be seen that CCTV standard king is not a panacea, Sunfu banquet winery in the face of the sudden explosion of the market, there is not much disposal experience, the output can not keep up, can only merge small wineries, resulting in chaos in production management, other management is far from keeping up, and the previous Confucius banquet wine can only be regarded as low-end wine, the aura of advertising will always fade, research can not keep up, the shrinkage of the high-end wine market is also inevitable...... Aida Electronics saw the lesson of the Confucian banquet, and this year's focus is not actually on marketing, even if it does not compete for this standard, it will not decline all of a sudden. ”

"From the government's point of view, it is undoubtedly a great success, and the Confucian Mansion Banquet has paid nearly 400 million yuan in profits and taxes to the local treasury in only 95 years, and even if it starts to lose this year, the profits and taxes paid will be about 200 million...... If Xinwu's financial revenue can suddenly increase by 600 million, how many practical things can it do? Speaking of this, Zhang Zhixing was quite envious, "After all, he has made a considerable contribution to local finances." ”

Zhang Ke pouted and smiled, Aida Electronics is a private enterprise, and it is a private enterprise that has only been newly established for a year and is enjoying various preferential tax policies, although Aida Electronics can make billions of profits from the DVD player market this year, but the local financial contribution to Haizhou City is much smaller than that of Sunfu Banquet.

Zhang Ke saw his father frowning, looking thoughtful, and asked, "Dad, what are your plans?" ”

"I have considered that the city asked me to be in charge of the pilot of industry and restructuring, and I also value the achievements of Haizhou Holdings, but the experience of Haizhou Holdings is not completely suitable for the situation of Xinwu, and I do not have a particularly strong backing in Xinwu, I am fighting alone, and it is almost impossible to carry out large-scale restructuring. The process of restructuring is full of entanglements of interests, and if you want to reform fairly and justly, it will only become an obstacle for those vested interests. Zhang Zhixing clearly knows his situation in Xinwu, and what happened during this period of time can allow him to gain a foothold in Xinwu, which does not mean that it can hinder the interests of some people and a certain class; Zhang Ke sighed slightly when he heard this, he was afraid that his father would fight against these vested interests, it would be too hard, his father could think about it like this, and he was relieved in his heart, no matter what his father decided, he would fully support him as a son. Zhang Zhixing continued, "Instead of intervening in the disputes in the city at this time, it is better to support one or two enterprises and really pull the economy of Xinwu up...... I think that as the deputy mayor, if I voluntarily reduce my power to one or two companies, there will be a lot less resistance, and I can do something practical...... Xinwu is located inland, the conditions for the development of economies of scale are not ideal, but the natural environment is good, if you don't want to destroy the natural environment here and leave it to the latecomers to develop tourism - the development of tourism costs money - those heavily polluting, high energy consumption industries, are not suitable for Xinwu, Xinwu's liquor industry is somewhat large, but only produces low-grade liquor, market sales are limited to the surrounding areas, but seeing this information, my thoughts in my heart have gradually matured, maybe I can find a way to break through Xinwu's economy......"