……

"It's coming!"

Hearing Zhang Fan ask about the 'key point', Zhang Chen's heartbeat accelerated, and he quickly sorted out the plan in his mind and said: "My idea is to combine the scientific and technological technology and Internet resources owned by our group company, as well as the 'Internet +' advocated by the boss, to create a real estate company integrating 'intelligent technology + Internet + green community'." ”

"There are so many people doing real estate now, but the methods are very different, nothing more than buying land to build and then selling ......"

"I want to use the technical resources of our group on the basis of tradition to create a 'green and intelligent' brand of Xiajiang Urban Construction, and at the same time combine Sparrow and Panda to establish a complete pre-sales and after-sales network."

"In the future, the brand will be positioned and promoted with 'green, intelligent, and Internet +' to construct a unique real estate brand."

"But to realize this solution, we also need the resources and technical support of the group company. Once the technology is developed, our newly developed products can be used in a large area of the new development community......"

"While generating revenue, we will expand the group's product diversification, build Xiajiang's own brand, and provide reference for other real estate companies. If we do a good job, they will definitely come to consume and learn from ......"

"In addition, the positioning of 'smart community' is also convenient to monopolize the home appliance purchase, building materials, Internet access and other ...... of the owners of the community we build."

"In this way, it is equivalent to weaving a set of community networks for the overall development of our products, which can increase the sales of our products."

"For example, the 'smart TV' and 'cube (smart TV box) just mentioned by Mr. Li can be promoted and applied in the community we develop in the future, and the 'house purchase discount' will be given to the owner for free experience."

"There is also 'Dabai third-party payment', which I think can also be included in our Xiajiang smart community. Perhaps before building a house in the future, you can do pre-sale activities on the 'big white wallet' in advance. This is not only good for the owner, but also allows us to recover the money quickly......"

……

In the backyard, the executives who were watching nodded their heads.

Zhang Chen took a breath and continued: "Since we want to be a green and intelligent brand, I think that in the future, we can also open a special website for viewing houses, and write architectural planning, design, and even materials clearly and transparently on the special website." ”

"It's like developing the first phase of the project, and organizing all kinds of information about the project into a channel area. Which company's building materials are used, and what brands are cooperating with, are logged in each issue of the special issue one by one. And set up a 'panda consultation line' and an online pre-sale, appointment, and reservation platform ......"

"Make full use of our group's excellent resources and technology into the Xiajiang brand! In this way, it not only deeply expands the practical application of our group's products, but also complements each other. ”

"To sum it up. My idea is to integrate the 'Internet + model' proposed by the boss and develop its own real estate characteristics. ”

Bang Bang Bang –

After listening to Zhang Chen's 'development orientation of Xiajiang Urban Construction', Zhang Fan took the lead in applauding, and then the applause around him sounded like raindrops......

Sparrow Qian Yutang said: "I agree with Mr. Zhang's idea of 'real estate + Internet', if Xia Jiang asks us to cooperate in the future." Sparrow first support! ”

"After listening to Mr. Zhang's open thinking, I also thought of the idea of a 'sparrow community'."

"Tell me about ......" Zhang Fan looked at Qian Yutang with interest, and said when he saw him: "It is to promote 'community socialization' on the Sparrow Network, referred to as 'Sparrow Community'." ”

"This community is inspired by the 'smart community' ...... just mentioned by Mr. Zhang (Mr. Zhang)"

"Now that everyone lives in high-rise buildings, and most of the neighbors rarely interact with each other, I think we can use Mr. Zhang's 'smart community plan' in the future to integrate the sparrow network into the community and bring a new social experience to the residents of the community."

At the same time, you can also use Internet + thinking to link up with the police station and community institutions in the jurisdiction. In the future, if our users report cases or community streets, we can easily contact the owners of the community. ”

"We can also take advantage of the platform and unite with the 'sparrow community' to hold region-wide activities in the future, such as fishing, chess and card ......."

In this way, it not only enriches the offline social life of users, but also expands the practical application of our sparrow social, which is no longer an empty online social model. At the same time, it also facilitates the work of local police stations and community organizations. ”

"Not bad. The idea of Yudo is very good. When the words fell, everyone nodded.

At this time, Yang Qian, the person in charge of the big white wallet, came out with two portions of mutton and said, "According to the general plan." Isn't our 'big white wallet' also applicable to the 'smart community'? ”

"Cooperate with local water plants, electric farms, gas companies, and telecommunications companies to apply 'Dabai Payment' to the lives of property owners, and they can pay online in the future."

"Perhaps we can also develop an online financial product based on the 'smart community'."

……

During the conversation, Gao Ting, Xiaoxi, Su Xiu and other ladies were one after another. Came out of the living room with barbecue ingredients.

Ji Jianguo, the person in charge of the production center, stepped forward to take a hand and said: "In this way, the 'smart community' project mentioned by Mr. Zhang is equivalent to expanding a new market for our entire group company." ”

See the men talking with smiles on their faces. Gao Tingting accosted: "What did Zhang Fan say again?" ”

"Not me. It's this Mr. Zhang. Zhang Fan pointed at Zhang Chen with a smile, and briefly told the women about the 'future development orientation of Xiajiang' he just mentioned. Zheng Lan also frequently praised after hearing this.

Zhang Chen's idea is actually quite 'ahead', at least it has not been mentioned in future broadcasts.

If he changes companies, I'm afraid no one will understand this kind of thing when he says it, but it sounds like there are business opportunities and markets everywhere in Xinghuo, and there is a high degree of feasibility.

Because Starfire does have a lot of abundant resources now. And these resources can be used in Xiajiang's 'smart community project'. When helping Xiajiang develop its own characteristic brand, it can also help Sparrow, Panda, and Dabai Pay to lay out the basic market......

It is equivalent to injecting these 'products' into the construction of Xiajiang real estate as bricks and concrete, forming Xinghuo's unique brand wisdom!

Once this unique impression is injected into the hearts of consumers and users, no matter what new products Xinghuo develops in the future, as long as it is listed, it will have a high foundation of trust.

In other words, that's the power of branding.

……

"Mr. Zhang's positioning is quite good, not only combines Spark resources, but also does it lower the impression of Spark to consumers, but there is one thing I want to ask Mr. Zhang......"

As he spoke, Zheng Lan took the champagne handed by Xuejun and said, "You just said that you opened a 'housing network' on the Internet, and put the construction materials and building materials of the project on it, not afraid that it will be too transparent?" ”

"This makes it easy for other real estate companies to calculate your construction costs. The price is sold high, not afraid of falling into the hands of netizens? ”

"In addition, I would like to give you a small suggestion, since you have opened a 'housing network' for your Xiajiang real estate brand. I suggest you simply make this 'house network' a brand! ”

“……。 In the future, you can cooperate with other real estate companies to make this website bigger and treat it as a first-class brand management. Then develop a multi-platform client and reach in-depth cooperation with brands within the group such as 'Dabai Wallet'. ”

"After these are done, in the future, your 'housing network' will be eligible for listing. Okay, that's all I have to say. Answer my question. ”

…… (To be continued.) )

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