"Up to now, the monthly output of the simplified version machine has increased to 300,000 units---"

In the conference room of MSI Technology Group. This article was first published by Zhang Chen listened extremely carefully.

The report was made by the Group's Production Director, who is responsible for the Group's production operations.

MSI Technology Group did not outsource production, but invested nearly 100 billion yuan to build a huge production base in Baihe New Industrial Zone.

A large number of spare parts are gathered here from the following military industrial enterprises that have signed contracts for assembly and final inspection, and the workload is extremely high.

It is on this basis that the huge MSI empire is gradually built.

The agreement just signed is also highly likely to make the European branch in Vienna the second production and assembly location for MSI Technologies, and certainly the first to assemble abroad.

The meeting room was extremely quiet.

Except for the reported numbers that show the accumulation of terror at MSI Technology Group, nothing else can be heard.

Zhang Chen's brows furrowed tightly.

The plan to hunt Nokia was already prepared at the beginning of the year, but Zhang Chen never found a good breakthrough.

Traditional communication giants like Nokia are not so easy to defeat, as the so-called hundred-legged insects die but do not stiffen, and the emaciated camel is bigger than the horse.

If Nokia is to be completely withdrawn from the market, the only way is to accelerate the realization of mobile communication intelligent operation technology to achieve universal market coverage around the world.

It's just that it's not mature yet.

There is still a lot of contradiction between accelerating Nokia's death and monopolizing the global mobile communications market.

Therefore, MSI's first goal is to completely squeeze the living space of companies such as Nokia and Sony Ericsson in the domestic market.

Other than that.

MSI Technology Group, or Zhang Chen, has decided to take the initiative to lead the global revolution in intelligent operation technology.

It's just that before that, he had been waiting for an opportunity, and that was Apple's move.

Excluding the intelligent operating system that has been developed and applied by MSI, Android is undoubtedly the most competitive intelligent operating system. Zhang Chen has been prepared for a long time, and at present, including MSI Group, South Korea's Samsung Electronics, and China's two major communication giants have joined the development project of this system.

But what about other than that?

No one, including Mr. Zhang, is sure that Apple will develop a third system.

As for Android.

Zhang Chen didn't even change his name. It still retains its rightful name and technical direction.

Samsung was the first foreign company to join the development project, during the Austrian Chancellor's visit to China a few days ago. The relevant technical situation was examined.

It has not yet been determined whether he will join the research project.

At the end of the debriefing, the production director seemed relieved.

To be able to participate in such an exciting project, to be honest, every senior executive of MSI Technology Group is full of fighting spirit.

Defeating the world's most competitive and influential industry giants is undoubtedly extremely challenging, but countless wars illustrate it.

To achieve a victory and glory, it will be to step on the bones of the enemy, and the shopping mall will be like a battlefield. There will inevitably be a fierce battle between MSI Technology Group and the traditional Western giants represented by Nokia.

This is a collision between the old and new forces, and it also belongs to the fierce confrontation between Eastern and Western civilizations, and every MSI person will be proud to be able to participate in such a struggle.

"The first step in the hunt plan is well known.

Now there is not much connection between American and European companies, and in the traditional field of communications, we Chinese do not have any advantage, so if we want to beat each other in this field, there is no other way but creativity.

Innovation is the surest and deadliest means of defeating any adversary, but it's also seen by now. Although MSI Technology Group has made great achievements, in the Chinese market, Western brands led by Nokia still occupy nearly half of the market share.

So our first step. It is to squeeze brands such as Nokia and Sony into the narrowest corners in China, forcing them to voluntarily withdraw from the Chinese market. ”

Zhang Chen's voice was loud and penetrating.

"Mr. Zhang, we have no problems in technology, but compared with the huge world market, our existing problems are also very obvious.

The first is the issue of yield.

Director Wang also said just now that the assembly base in Baihe City now has a monthly output of only 300,000 units of simplified rose mobile phones, which is a big gap even if it is supplied to the domestic market.

The second. Now all over the world, the space for the existence of smartphones has been growing. But to completely phase out Nokia's system in the short term, this is by no means something that can be done in a short period of time. ”

Zhang Chen nodded and did not veto the opinion of the director of the marketing department. These are two real realities.

If it had been placed two months ago, Zhang Chen might have been speechless, and he would definitely not have a good way to deal with these two questions.

But now, that's not necessarily the case.

"These two problems are the biggest problems we are currently facing, and the production capacity cannot be solved in the short term, and the competition in the world is not able to divide the winners and losers overnight.

Do you have any good ideas? ”

For both of these questions.

Zhang Chen actually hopes that someone within the company can come up with a solution, after all, what MSI needs is not to rely on his foresight all the time, but to be truly creative.

"If it's the first question, I have a suggestion."

It was a vice president of the advertising planning department who spoke.

Very young.

He was a newcomer who just joined MSI Technology Group last year, and Zhang Chen was very optimistic about him when he interviewed him in person, and the facts have proved this.

MSI Technology Group's advertising planning for the first and second generation of Golden Rose was completed by this person, and the advertising effect was also very good.

"Yang Yong, tell me about it."

"Ladies and gentlemen, if it is a problem of output, we might as well learn from some practices of advanced enterprises at home and abroad, in accordance with traditional production strategies. It is nothing more than outsourcing spare parts.

Rose mobile phone belongs to the precision structure, the production standards of spare parts are extremely strict, and the quality of military enterprises that produce spare parts for us has achieved the best.

But everyone noticed that no. At present, there are many domestic mobile phone manufacturers with a large number of overcapacity, what is the difference between the simplified version of the rose mobile phone and the complete version?

It was originally designed to reduce costs. There are several main aspects to reduce the selling price, the main hardware standards of the configuration are not lowered, some unnecessary functions are reduced, and high-strength plastic is used on the shell instead of all-metal.

We Chinese have the story of Tian Ji horse racing. ”

Speaking of which.

Yang Yong paused.

But Zhang Chen couldn't help laughing.

This guy is really clever and plays a trick, but he solves the problem very cleverly.

Everyone else at the scene also laughed, not knowing who clapped their palms first. Immediately, the conference room burst into thunderous applause.

"Okay, okay, it's not too late to let Deputy Director Yang finish talking to us first and then applaud, Yang Yong, everyone's applause has been given to you first, if your next idea is not coincidental, then you will take out your salary this month and invite everyone to a big meal."

Hahaha!

After Zhang Chen finished speaking, there was another round of applause in the conference room.

"Okay, let's listen to Yang Yong's opinion."

"Just now I talked about Tianji horse racing, we ancient Chinese thought of this method, we might as well borrow it, since the products we produce are different. So why don't we concentrate our advantageous experience to produce the most needed products, and use the slow progress to produce high-quality products to curb market prices? ”

"Yang Yong, don't sell Guanzi. Let's talk about how to do it! ”

Zhang Chen directly interrupted Yang Yong's words, causing everyone to laugh again.

"My plan is this, the whole production process is divided into three sections, the current highest production capacity is the military industry's enterprises, but the core processor and operating software have always been completed by ourselves.

I propose to shift the group's own production capacity to the hardware at the core of production, eliminating the rest of the procedures, leaving only a part of the capacity to assemble high-end machines.

Secondly, military enterprises are no longer responsible for the production of core hardware, and concentrate on assembly line production and supply of ordinary parts.

Third. The assembly of the simplified version was outsourced so that we could do so in a very short time. On the premise of not losing the high-end market, improve the competitiveness of the high-end market and enhance the market share of the low-end market. ”

Yang Yong's words were finished.

Suddenly, there was silence in the room.

No one spoke.

Including Zhang Chen, he only looked at everyone with a shallow smile.

Suddenly, I don't know who took the lead and raised their hands and clapped them together. In an instant, the entire conference room was filled with applause.

"What do you think of this?"

In fact, Zhang Chen has thought about this problem carefully before, and his thoughts coincide with Yang Yong's, in the current production capacity is not enough and the production line cannot be increased in the short term, only this method is the most suitable.

Now all Rose Mobile needs is time.

Because with the withdrawal of traditional mobile phones such as Nokia from the market, there will be a large number of vacuum areas left in the market, and the second-generation rose mobile phone is not affordable for ordinary groups in terms of price after all.

Comparatively speaking, the simplified version of the Rose mobile phone is not much inferior to the second-generation Rose mobile phone, both in terms of function and operating system.

The biggest difference is that the cost of the plastic shell has been greatly reduced, which is almost the same as when Apple used 5C to occupy the market.

Although the failure of the 5C strategy was later proven, many people overlooked another point, that is, relying on this seemingly unsuccessful plastic model, Apple successfully seized a large number of low-end and mid-end markets, and these people were subsequently cultivated into loyal Apple users.

Rose mobile phone such a practice.

Ten years earlier, in 2003, the plastic machine did not necessarily fail to be a successful model.

"I agree!"

"I also think it's more feasible!"

Most of the people in the room agreed with the proposal, and even a few who did not agree could not come up with more constructive comments in a very short period of time.

But Zhang Chen did not immediately make a decision to adjust the production plan.

In fact, he knows better than anyone the importance of implementing this plan, but it is precisely because of this that he needs to consult with many people, especially the production department.

MSI's development and technology accumulation have reached the most critical juncture, and no decision will be made hastily under such circumstances.

"As for the second question, I can explain it to you.

MSI's goal is not to defeat traditional communications manufacturers such as Nokia in the short term, but you can't ignore one point.

In the field of high technology, any technological breakthrough, especially key technologies, may trigger a new technological revolution, which often means the decline or even death of old traditional technologies and enterprises based on them.

The reason why MSI Technology is able to succeed in such a competitive world market is because we are innovating and revolutionizing.

Nokia is the undisputed giant of the world, but now he is lagging behind, not only lagging behind, but even catching up, and all we have to do is accelerate the process.

The only way to do this is to make the new technology completely unimpeded on a global scale, and Apple is already working on a new generation of operating systems, but this is not enough.

That's why I've decided to recruit partners around the world to develop a new generation of Android, but you have to note that this must be the premise that we have developed the second generation of MSI operating system to have a technological advantage.

Of course.

Another important thing for me today is to announce that the second-generation WeChat operating system developed by the team of MSI Technology Group's High-tech Research Institute has officially passed the test.

This means that we can officially start implementing the plan that has been established before. ”

Zhang Chen's words seemed a little clueless.

But everyone in the room understood.

Strangely, they didn't cheer, but they all fell silent, but if you look closely, you can see that there is something called excitement in their eyes.

Because of this day.

They've really been waiting for a long, long time!

Since Nokia Group tore up the cooperation agreement with MSI Technology Group, all MSI people have always remembered this day.

Zhang Chen actually didn't say a word.

That's what Nokia lacks now, it's just the last straw, because whether MSI technology is or not, it will die, it's just a matter of time.

Do it yourself.

It is nothing more than letting Nokia fall at the feet of MSI, not Microsoft, not Apple and Google, and not Samsung. (To be continued.) )>