Chapter 835: Sony's Cup Road

Suddenly, Li Yun shouted.

Tang Dynasty Network.

Tang Dynasty Network.

Tang Dynasty network out of the somatosensory machine?

A series of questions flashed in Li Yun's mind from time to time.

However, the answer could not be clearer.

Because this news, these reports, have already illustrated one thing.

Then, Li Yun took a closer look.

From the report, Li Yun saw that the somatosensory machine pushed out by the Tang Dynasty network is not only more powerful than the original Japanese and American somatosensory machine, but also richer game content. Of course, his price is also lower than other somatosensory machines. The price of 2,000 yuan, no matter who it is, will be greatly moved.

Do you want to buy it?

Of course buy?

If it was a product of another company, perhaps, Li Yun would hesitate. After all, other game cities have learned from the past. However, what kind of company is Tang Dynasty Network. For a company like this, the products they come out with can't be low-grade goods.

didn't say anything, Li Yun directly picked up the phone and ordered five somatosensory machines.

Soon, the five somatosensory machines arrived at the game city opened by Li Yun in a short period of time. In order to build momentum, Li Yun frantically promoted the somatosensory machine in the game city. And, at the beginning, let others try it for free...... As a result, the small somatosensory machine immediately caused a burst of **.

"The Romance of the Dragon and Snake, it's too hot-blooded, it's too hot-blooded."

In the current arcade market, most of the fighting games are The King of Fighters. Many people say that The King of Fighters is a classic for decades. Despite the passage of several decades, there are many fighting games. However, it still can't shake the status of the king of fighters. It wasn't until after the players experienced the Romance of the Dragon and Snake that finally, they knew what fighting was.

Tai Chi, Bagua, Xingyi. Wing Chun ......

Every national technique has its own uniqueness, every attack, every combo, makes people's blood boil. At the same time, many people have read the novel Romance of the Dragon and Snake, and of course, some people have watched the anime version of the movie of The Romance of the Dragon and Snake. For this work adapted into a game. Naturally, there is a lot of support. Not to mention somatosensory games, even if it is an ordinary game, they will come to support it.

And when they tried the somatosensory game, they not only appreciated the fighting in Dragon and Snake Romance. The technology that is more manifested in the somatosensory game is admired by the five-body cast. Not to mention that there are some somatosensory games that have never been played, even if there are some somatosensory games that have been played. When they tried to play the masterpiece produced by Tang Dynasty Network, they also showed disbelief and deep admiration.

Produced in the Tang Dynasty, it must be a high-quality product.

This sentence is not in vain.

Many years ago, the Tang Dynasty Internet dared to shout such a slogan, and now, it is also possible.

Naturally, the emergence of somatosensory machines in the Tang Dynasty. Once again, it has opened up another market for world games. This market is known as the somatosensory game market. In addition, the somatosensory machine of the Tang Dynasty network has also been completely launched into the world under the continuous propaganda of the Tang Dynasty platform and people's word of mouth.

Not to mention, of course. The absolutely low price of 2,000 yuan has made this product popular to a large extent. See, many friends often say in chats, "What, you haven't even played a somatosensory game, then you're really out." ”

The term somatosensory games, which used to be just a new concept, has now become a fact.

Moreover. It has already become popular.

A lot of young people, they are proud to have played somatosensory games. Even, because of somatosensory games, some experts also say that this kind of game that is expressed through the body can not only allow players to experience the thrill of the game. It can also refine the body. Kill two birds with one stone, you can also give it a try.

1,000,000 units.

5 million units. ..., 10 million units.

……

In a short period of time, the sales of somatosensory machines in the Tang Dynasty, just like the sales of smartphones in the Tang Dynasty, became completely crazy.

"Damn, such a!"

When the sales of "Tang Dynasty Somatosensory Machine" were reported on the Tang Dynasty Internet, Chen Jiayi was stunned.

He never thought that the Tang Dynasty smart machine would be able to sell so hot. Even if Chen Jiayi had approved it before, he could let the major platforms cooperate with the promotion of the Tang Dynasty's physical fitness machine, but Chen Jiayi did not expect it. After this publicity, an innovative concept has become a popular variety.

As a result, Chen Jiayi was also secretly frightened.

After thinking about it for a long time, Chen Jiayi came up with it.

Now the Tang Dynasty Company is no longer the Tang Dynasty Company of a few years ago, and every move of the Tang Dynasty Company represents the direction of the market and affects the enjoyment of many people. Just like the advent of smartphones in the Tang Dynasty, smartphones and somatosensory games at that time were also conceptual products, although there were physical objects. However, not many people buy it. Many people buy it just to experience this kind of body technology.

At the same time, such a technology was not mature at that time.

It's just that, under the rolling trend of smartphones in the Tang Dynasty, smartphones were combined with wireless Internet, including 3G. As a result, the madness of smartphones in the Tang Dynasty was achieved. Until now, the Tang Dynasty somatosensory machine is also the same. Under the influence of the Tang Dynasty company, it was not just the general public. Even enterprises, they seem to have seen that the game field will inevitably transition to somatosensory games in the future.

Therefore, at this time, the world showed support for the Tang Dynasty's somatosensory games, and it is easy to understand.

However, even if it sells so hot, there is one thing that is the same as Chen Jiayi's prediction, but it remains the same.

Tang Dynasty somatosensory machine did not make any money in this sale.

Because, the manufacturing cost of somatosensory game consoles, he is placed on it. Although large-scale manufacturing can reduce the cost a little, the cost is still a relatively big problem. Just like a computer, would you think that if you only sell a 2,000 yuan computer, he will make a profit?

No, there is absolutely no profit in this, and even if there is, it is pitifully small.

In this way, although the somatosensory machine of the Tang Dynasty network caused a global frenzy at this time, it still did not make much profit.

However, such a result is much stronger than the loss that Chen Jiayi thought at that time. At the very least, although this product will not be profitable, it will not be burdened by the Tang Dynasty Network to develop the next generation of products. At the same time, Tang Dynasty Network also took the opportunity to enter the field of more high-tech games and played a stronger brand. It has laid a solid foundation for the launch of other more high-tech products in the future.

At that time, because of the influence of the Tang Dynasty's somatosensory machine. In the future, if Tang Dynasty Network launches other technological products, then it will be easy for the world to accept. And it's easy to promote it again. Even if the technology products at that time were more expensive, they could still be successful.

And because of this. Whether the Tang Dynasty somatosensory machine can make money or not is not so important.

Of course, from the report from Zhou Xiaoqiang, Chen Jiayi also found an interesting point.

After the Tang Dynasty somatosensory machine became popular. Japan, South Korea, Europe and the United States have undergone earth-shaking changes in their strategies for somatosensory games. Many high-tech enterprises have launched research on the Tang Dynasty somatosensory machine, if nothing else, these enterprises are likely to enter it on a large scale.

After all, although they knew that the Tang Dynasty somatosensory machine did not make the Tang Dynasty network much money. However, Tang Dynasty Network has opened up the somatosensory machine market. As long as it is opened, then they have other ways to make a profit. And so on. How can these companies ignore this market? Seeing this, Chen Jiayi laughed evilly.

Haha, it seems that the pit I dug is still used.

Even, because of the hot performance of the Tang Dynasty's somatosensory machine, such a pit is even more tempting.

Even if they know they might be fooled, but. In the face of such a huge market, they also have to jump in.

……

Sony Japan.

Sony is one of the world's most well-known developers of electronic products, with a wide range of products, including computers, mobile phones, video games, and, of course, all kinds of walkmans. Camera, USB flash drive...... Wait a minute. It can be said that his electronic products are much more than those of the Tang Dynasty Company.

At least, the Tang Dynasty company did not have a camera, no USB flash drive. There are also many, many digital devices.

Originally, Sony should be getting stronger and stronger. Especially with the advent of the electronic age, Sony's electronic products should be everywhere. Only, this is not the case. Under the emergence of the Tang Dynasty Company, Sony's most profitable game, electronic products fell into the red.

Even, after four consecutive years of losses, many people have declared that Sony, a generation of powerhouses, may be about to go bankrupt.

This is not impossible.

The total losses of the four years have reached more than $10 billion.

Such a huge loss, I am afraid that only the Tang Dynasty company can bear it, and other companies are definitely a big loss. As for Sony's losses, the outside world has been constantly reported. Some say that Sony has not innovated, and some say that Sony's strategic direction lags behind others. In short, no matter what, Sony is losing money.

"Guys, I want a strategy to make Sony rise."

Looking at the series of materials sent by the secretary, Kazuo Yamamoto, CEO of Sony, frowned.

Damn Tang Dynasty company.

In fact, Sony was the first to enter motion games.

In 2001, when Tang Dynasty had not yet shown much potential, Sony had already begun to develop somatosensory games. Until, when Tang Dynasty Network led their online games to dominate the world, Sony felt more and more of its own crisis. Therefore, while copying some Chinese-made online games, they are also constantly investing money to create the latest somatosensory games.

They hope that excellent motion games will replace traditional games today.

It's just that there are some failures in their ideas.

Although in 2004, Sony had already created the first somatosensory game product in history.

In this product, called Wii, Sony introduces it to everyone in the world. In addition to the functions of the original home machine, the most distinctive feature of Wii is the innovation of the controller. Unlike the previous application mouse, which is equipped with other electronic sensors, the Wii's controller uses a completely physical expression, and at the same time, it does not require any settings on the body.

It can be said that the emergence of Wii has indeed set off a game revolution.

So, at that time, there was a somatosensory game. In addition, many media outlets around the world have carried out large-scale coverage of this emotional game. Many media believe that Sony, which has been silent for a long time, once again used his technology to announce to the world that he is the real king of games.

It's just a pity, it's a pity, when Sony was about to promote the Wii to a big extent. Although the market has always believed that Wii does have a lot of innovation. At the same time, his somatosensory games also break people's perceptions. However, as it turned out, not many people bought the Wii.

Until now, Sony has summed up the reasons for the failure of the Wii.

The first one, that is, the high price.

At that time, when the Wii appeared, Sony launched the price. It's $10,000.

day, ten thousand dollars, although this is not expensive for a rich man. But. For many ordinary game lovers, he is ridiculously expensive. As a result, for a long time, somatosensory games only became the game of some aristocratic people. Although some people buy it from time to time, it is not popular. ..., and even now, there are still many people who believe that somatosensory games are the concept launched by Tang Dynasty Company.

It can be seen that Sony at that time. What a failure he was.

And the second reason, that is, although the Wii has achieved real somatosensory operation. However, there are not many somatosensory games on the Wii game console. Many people have been playing one or two games since they bought a somatosensory machine. As for the other games, they don't buy them. Even if someone wants to buy it. Because somatosensory games also cost a few hundred dollars. In this way, even those rich people will not buy other somatosensory games after buying the somatosensory machine.

Therefore, under such a vicious circle, Sony's Wii did not show his popularity.

Until, when Microsoft, Sega, and Nintendo entered the somatosensory game market. The market remains unchanged.

It's just that just after these companies thought that somatosensory games were not suitable for the market. Tang Dynasty Network's somatosensory game console was born, showing the power of madness at a price of 2,000 yuan. Judging from the current sales strength, Kazuo Yamamoto can definitely foresee that somatosensory games will definitely be popularized by the Tang Dynasty Internet.

Thereupon. At this time, Sony CEO Kazuo Yamamoto also held such a meeting.

"Yamamoto-kun, I have a bold suggestion."

Sony CFO Matsumoto II, proposed to Kazuo Yamamoto.

"Oh, what a bold move?"

"In fact, we can enter the somatosensory game market across the board."

"All in it?"

There is no mistake.

This suggestion is just a statement, and many Sony executives have expressed their opposition. Now just a little bit of entry, countless funds have been used. If the whole line is entered, but there is no profit, I am afraid that Sony will disappear directly.

However, Kazuo Yamamoto did not immediately deny Matsumoto's opinion, but said meaningfully, "Go on." ”

"We know that a lot of digital services are becoming more and more game-oriented. From the Tang Dynasty network's dominance of the world's online games, it can be known that the Tang Dynasty network absorbs huge profits from around the world every day. Until now, even if we have grabbed some of the game market a little, it is difficult to enter a little bit more.

In this way, it is necessary to innovate on top of other products. And our somatosensory games are the most innovative variety. As for why it was not popularized before, it is entirely because we cherish such an innovation too much. But in fact, the products we innovate are not sold to users. In the days to come, what we need is not technology, what we need is not high-end, what we need is to popularize products to the world......

I think that the reason why we have been restricting the popularity of our products for a long time is that we have not vigorously entered this market. So, we have a very small scale of somatosensory game production. In the meantime, the original very innovative product, not to mention the extremely expensive sales, also affected the development of somatosensory games.

On the other hand, Tang Dynasty Network, his research on the market is more thorough than ours. Directly come up, no matter whether you make money or not, you will seize the market first. As long as you grab all the market, you will also make money when the time comes. For example, now this Tang Dynasty somatosensory machine can't make money, so in the second generation of Tang Dynasty somatosensory machine, it is the beginning of their countless profits...... Therefore, we should also take a long-term view, just like the Tang Dynasty network.

Only by seizing the market first, the future is ours. ”

This suggestion, so to speak, has a far-reaching impact on Sony.

At the same time, many Sony executives also thought of it at this time. No wonder Tang Dynasty is so powerful, they are good at seizing the market. Even if they weren't profitable before, they would still dominate it. For example, in the beginning, like his instant messaging, they were always losing money, and they didn't make any profit at all. However, when he seizes the market and monopolizes the market, then, they can burst into countless profits just by launching a random business.

This is the benefit of universal market.

You have the technology, and if you don't use the technology in the hands of the user, it's useless.

"So it seems that it is necessary for us Sony to go all out to enter this market?"

Kazuo Yamamoto looked at Matsumoto and wanted to confirm.

"Yes, I think, and the sooner you get in, the better."

"At the same time, we not only need to greatly enter the somatosensory machine, but also large-scale innovation in somatosensory game products. If it has always been a mere variety, it is not conducive to our development. Now, Tang Dynasty Network has applied their gaming experience to somatosensory games. Therefore, the characteristics of their games are much more intense than ours, and they are more attractive to users......"

Matsumoto two, constantly replenished.

It's just that, even so, Kazuo Yamamoto still hasn't been able to make up his mind.

Because, now Sony's cash flow is running out, and Sony has been losing money for four consecutive years. If it continues to lose, Sony will definitely be abandoned by the Japanese people. If you go all out to enter the somatosensory market now, you will of course be happy. If it fails, Sony is likely to go bankrupt.

"I need to think about ......"

Kazuo Yamamoto said.

It's just that Matsumoto II continued, "Yamamoto-kun, we have no way out except this." ”