With the release of the specific schedule of the concert, it has received unprecedented attention. At the same time, S.M also announced that after the concert, the second series will be released, which also means that An Yuxi is about to return!

"The King is back!"

Not only the tabloids, but also the four newspapers Chosun Ilbo, Dong-A Ilbo, JoongAng Ilbo, and Newangle, which occupy 75% of the market in South Korea, also have such headlines! It can be seen that An Yuxi's popularity and status are no longer the singers who needed to be vigorously promoted by the company last year.

For An Yuxi's second album, foreign media have also expressed great concern, especially the Billboard notice board in the United States, you must know that last year's "Divine Comedy" "soul" lasted for 28 weeks, and won the "Grammy Song of the Year" golden song, more people want to know how strong he is now, can he be as strong as last year, and write better songs.

One stone stirred up a thousand waves, and after knowing the news, large brokerage companies such as YG and JYP, and singers who were preparing to return avoided it one after another, changing the date of their return and release.

However, for many small brokerage companies, this is a huge challenge and an opportunity, An Yuxi's strength makes other big names dare not compete with it, that is to say, no matter how strong An Yuxi is, there is only one person, and the singer of his own company can't get the first, at least he can show his face, at least he doesn't have to adjust the debut time, and because of An Yuxi's return, there will be many people who pay attention to music programs at that time, maybe there will be other gains? Many brokerage companies have such an idea.

In order to prepare for the return, the company found a dance teacher for An Yuxi again, this time it is no longer a trainee, it is a female teacher, originally Bao'er's backup dancer, called Park Ji-young, is also a tall and beautiful girl, but her personality is more like a female man, she looks calm and calm on the surface, but she is also a big grinning type, but the dancing is really good! And this dance teacher is 5 years older than him, so he can only be called a teacher!

Although An Yuxi's songs basically don't need to dance, he also practices diligently for this, probably so that he wants to dance with the girls when the time comes...

The Jamsil Sports Complex in Seoul, South Korea, located in the Seoul River, Jamsil-dong, East-gu, also known as the Seoul Olympic Stadium, is now the largest stadium in South Korea, and is a stadium built for the 1988 Summer Olympics, which was inaugurated on September 29, 1984, and can accommodate nearly 100,000 spectators when it was first opened, and now there are nearly 70,000 seats, and the concert will be held here because it can accommodate many people!

This concert, as the largest event in the history of S.M, will certainly attract attention, and it is also a good publicity opportunity, for the trainees who have not debuted, it can provide an opportunity to experience on stage, for the original company executives, this is equivalent to a s.m_Town family concert, although it is dominated by An Yuxi.

In order to show the importance of this activity, even Li Xiuman personally went to the Jamsil to inspect the work.

The preparation of the venue has begun a week in advance, and there will be about 100 "angel" volunteers to support the work, etc., a.L company has also sent nearly 100 security guards to participate in maintaining order, s.m company has sent relevant technicians to build the stage, arrange speakers and lighting, as well as the installation of huge 360-degree screens on the stage, various maintenance, etc.

The participants are determined half a month in advance, whether they are trainees or artists, or preparatory members who are preparing to debut, they are all preparing intensively, practicing dance or songs, and this performance is of great significance to them! Especially Choi so-young and Park Jung-so, who will appear as the host again this time, who is the one who makes the decision Ahn Woo-heo?

Because of An Yuxi's strong rise, S.M has now established its dominant position in the Korean entertainment industry, and now it has become the uncrowned king of entertainment companies again, and S.M will also start to expand externally with An Yuxi's influence! For example, An Yuxi has not been to Japan yet.

While preparing for the concert, Ahn Woo-seo is also preparing for the production of the album and the shooting of the MV, and the songs have been prepared for a long time, and even Yu Yongjin and Kim Yeon-jung can't find anything wrong.

An Yuxi's favorite thing to do is to use different forms of expression in music, each song tried different arrangements, so that these songs are more in line with his own style and singing, he even made several arrangements for "apologize", and now the most satisfying are RB and rock.

"What Do I Do" is a song by sandpebbles, a song that is more inclined to dance music, which was changed into an RB song by An Yuxi, and it is also a very good lyrical song.

In this intense preparation, An Yuxi also took the time to participate in an A. L (Asia) high-level meetings, although he doesn't like these things very much, he doesn't like lines and business reports, but as an heir, he also has to do things, and he just listens to the report, it's not very complicated, he doesn't give any opinions, but sometimes expresses his opinion.

At this time, in an office building in Yeouido, in a clean and tidy room, the Big Five and Ahn Woo-seok, Andre, plus the huge screen hanging on the wall were two middle-aged men, one was A. Heiichiro Ogawa, the general manager of L (Japan), one is A. Lin Zhihua, general manager of L (China), was in a meeting.

According to An Yuxi's knowledge, a.L Group started by speculation, and then its main business is the information network technology industry and electronic manufacturing, such as cooperation with Google and Apple, and acquired Facebook last year, but in South Korea, the electronics are still no match for Samsung, the landlord, because of the a. L Electronics is still a foreign company, and it has not been integrated with local companies, so it naturally cannot be compared with Samsung in South Korea.

The current a. For example, there are newspapers, security companies, entertainment companies, film manufacturing companies as the main body, distribution, manufacturing, and propaganda industry chain in South Korea, as well as companies involved in schools, hotels, hospitals, clothing, playgrounds, etc.

Now a. Company L has formed a small business empire in South Korea, and if it does surface, not only the chaebols, but also the government will be shocked...

And An Yuxi's successful rise as a singer was also recognized by A. As the basis of the Asian strategy, the think-tanks of the L Group plan for the future is to form a business empire with Jeju Island as the springboard, Seoul as the center, radiating China, Japan, South Korea, and Southeast Asia.

This is the effect of the brand, the name An Yu Xi has now become a brand, and then An Yu Xi will be used as a brand. The image spokesperson of L Group and a.L Charity, both parties promote each other and raise awareness of each other.

This also involves the changes of the modern music industry, if the first decade, the golden age of the Asian music industry, selling music and art, then with the new century, with the popularization of the Internet, like many industries, in order to adapt to people's increasingly fast needs, the entertainment industry has already begun to change at a fast pace, and now is the era of brands.

Broadly speaking, the brand is the name, history, packaging, price, reputation, the integration of advertising, and the content of the product is gradually reduced to secondary, this is the brand effect, from the current point of view, the power of the brand can be seen, not only those world-famous luxury brands, but also Apple, Samsung, Haier, substitution into the music industry, the same, so with the development of the times, the strength of singing will become more and more difficult to see, idol singers have become the mainstream, this is the industry with the development of the times changes and choices.

The most representative of this aspect is Ai Hui Company, which is related to the high-level changes that caused a lot of noise last year. Company L also mobilized funds to actively infiltrate Ai Hui Company.

For the internal contradictions of Ai Hui Company, a.L Company was just at the right time, because the founder of Ai Hui Company, Matsuura Katsuto, and the chairman of the board of directors at that time, led by Ai Hui Tatsumi, had a disagreement on the direction of management, and Matsuura Katsuto could not gain an advantage in the management meeting and the enlarged meeting, and finally submitted his resignation and forced the palace on the grounds of establishing a new company.

This may be the first time in the history of the Japanese entertainment industry that there has been a situation of the following grams, not long after Katsuto Matsuura submitted his resignation, Ayumi Hamasaki said on his personal homepage that he would advance and retreat with Katsuto Matsuura, and the statement was immediately supported by Ai Hui's artists. The next day, the stock price of Ai Hui Trading fell sharply, plummeting by 10%. Company L is fueling the fire.

At the end of the event, Katsuren Matsuura won and was elected executive director at the extraordinary shareholders' meeting, Tatsumi Itada retired as honorary president, and Heiichiro Ogawa successfully ascended to the position as the third person in Aihui.

Of course, the tilt of the high-level power of the group company is not something that can be decided by the artist's sentence of "advancing and retreating together", but no one can deny that the final victory of Katsuto Matsuura is closely related to the threat of artists such as Ayumi Hamasaki, which proves the effect of brand effect.

Why did Ayumi Hamasaki's speech have such an impact? The answer is simple, not how much equity she has as rumored by the outside world, but the consumers who support her.

It can be said that the Japanese side has experienced the deterrence of "brands" firsthand, and they are wary of the brand attributes of the entertainment industry, which are slightly different from other industries, but as a commercial organization, they also appreciate the benefits behind this deterrence, so they have formulated such a plan.

After all, now An Yuxi's popularity is already the first in Asia, whether it is for A. Company L, or S.M., has established a huge brand.

The point of advertising is that fans will pay attention to the products that their idols have advertised first...

PS: Still in the middle of the two shifts...