2:20 p.m., broadcast (string Taichu).

"Recently, the case of trademark plagiarism between Dabai and Tianle was held in the First People's Court of Pengcheng, and Xinghuo Dabai Company demanded that Tianle Company immediately stop using the trademark infringement, stop using the 'Tianle Xiaohei trademark', and claim 1.28 billion yuan."

Yang Haichen, the lawyer of Dabai Company, said: Since 2008, Tianle Company has been using a similar LOGO to deceive consumers. Tianle Xiaohei trademark not only misleads consumers, but also reduces the reputation of our company's trademark......"

The lawyer representing Tianle said in an interview with reporters: Tianle Xiaohei LOGO, there is no imitation of Xinghuo Dabai LOGO, this is a wrong lawsuit. As a giant in the mobile phone industry in China, Xinghuo Dabai should not suppress developing companies in this unethical way, but should provide users with better products. ”

"Let's review the cause of the case: ......"

"In October 2008, Xinghuo Company secretly planned a brand marketing campaign called 'Fireworks Project', the marketing content was to hold 'fireworks shows' all over the country continuously, and use the 'mysterious fireworks' that appeared at the end of the party to arouse the curiosity of the whole people......

"When the Oyama earthquake occurred on November 2, there were no serious casualties on the night of the earthquake because Spark held its last 'fireworks show' that night to attract a large number of citizens to watch. Therefore, the Dabai trademark LOGO has also been praised by tens of millions of netizens as a 'lucky symbol'. And praised by many foreign media such as CNN in the United States and BBC in the United Kingdom......"

"Later, on November 3, Xinghuo announced to netizens in the way of 'true white' that it recognized the ten-day fireworks show as a marketing campaign for the new brand, and launched a forum ...... on the same day."

"On November 4th, some netizens on the Internet once again uploaded photos of mysterious symbols, and a new symbol very close to the big white symbol LOGO: Xiao Hei () appeared on the Internet. The next day, marketing posts such as "Discover the Big White Brothers...... and "In addition to the Big White ......" appeared on major social networking sites......"

On November 15th, Tianle Company admitted to the media that Xiaohei is their new brand LOGO of Tianle, and they have learned the predecessor of Xinghuo in marketing ideas. And on the same day, the Tianle Xiaohei animation image and Android concept mobile phone were launched. ”

"Since then, Tianle has been suspected of imitating Dabai products in a variety of low-end mobile phones, and the two companies have fought dozens of lawsuits in 5 years, and they have been laughed at by netizens as 'brothers in officialdom'."

Recently, the big white conference is imminent, Tianle mobile phone company announced at its mobile phone conference the new machine Xiaohei 4S, Yan zhòng borrowed from the new product of big white S5 mobile phone, was boycotted by tens of thousands of big white fans. The boycott caused the official Tianle community to be shut down for 1 hour. ”

After that, Liu Tao, chairman of Tianle, accused Xinghuo in the 'old wave of meager "old waves": hiring hackers to attack Tianle's official forum. Feng Hong, executive director of Xinghuo, responded to it: Self-directed and self-acting, shameless! ”

......, for the lawsuit between the two companies, some people in the industry said: In fact, after five years of lawsuits, the two companies have achieved each other, so it is better to put down the past problems and work together towards a good enterprise development model. Just like Xinghuo's advertising slogan: The world is so big, why not go out together? ”

"Here are the foreign news ......"

……

The string continues.

Zhang Fan looked out the window with a teacup.

It is not difficult to hear from the news just now that the lawsuit between Xinghuo Dabai and Tianle Xiaohei actually began with his 'fireworks plan', which said on the radio: Tianle used the residual heat of Dabai fireworks to draw on Zhang Fan's fireworks marketing methods to create 'Xiaohei symbols and Xiaohei LOGO'.

"On November 4th, Liu Tao and they began to imitate me, that is to say, minus the preparation time and planning time, they came up with this idea in these days. Or even earlier. ”

"Since the future company mentioned that Xiaohei's trademark is plagiarized from Dabai, it should be said that their company's trademark is very close to mine. Blackie, you're pretty good at naming it. ”

Zhang Fan took a sip of tea with a smile and continued to think: "But a person with Liu Tao's character should disdain to plagiarize others, let alone me." Hong Junyang is kind on the surface, but he is actually very arrogant. Coupled with his relationship with Liu Tao, he shouldn't have thought of learning from me, and they hired the marketing team to hack me after hearing about it. ”

"In this way, the person who finalized this matter should be that Zhang Zhi. He gives people the impression that he is very self-motivated and learning, and he is a very modest and introverted person. The fireworks marketing campaign they started on the 4th in the future may have been facilitated by Zhang Zhi's persuasion, and I was the 3rd to announce the truth. ”

"In one day, Liu Tao and they can't decide everything...... That means they thought of imitating me at least a week in advance. At that time, they shouldn't have known that I was the person behind the big white fireworks, so Zhang Zhiti's plan would be accepted by Liu Tao and Hong Junyang. ”

"If I sue Liu Tao at this stage, will it disrupt Liu Tao's plan? In the future, the brand of 'Tianle Xiaohei' will disappear? ”

The answer is nothing more than two: 1, Liu Tao will still implement their ideas, and may do better. This is unlikely. 2, Liu Tao disdained to imitate me after hearing this, and their future Xiaohei brand was aborted. But there is a possibility that they will be greeted with other actions. ”

"Anyway, let's settle this matter first."

Thinking of this, Zhang Fan clenched the water cup and returned to the sofa, and then found Zhou Yang's phone number from the mobile phone.

Before the power was turned on, an idea suddenly popped into his mind: "The person in the Tianshan Forum who is ready to buy the Dabai trademark for 1 billion yuan will be one of Liu Tao's three?" ”

As soon as this idea jumped out, Zhang Fan immediately opened the Tianshan forum, found the post of 'Zhuge Apprentice' from the public posts, and checked his information.

After this check, Zhang Fan found that the city shown on the other party's information was Pengcheng.

"Could it be that the other party is really one of Liu Tao's three? Is it Zhang Zhi or Hong Junyang? ”

After thinking about it, Zhang Fan put down his mobile phone, temporarily registered a new account, and sent a private message to 'Zhuge Apprentice'.

……

Huasheng Building, Tianle Company.

In the chairman's office, Zhang Zhi sat in front of the boss's desktop, and finally refreshed the web page, and suddenly found an unread private message.

See you after the letter is opened: the trademark is in my hands, and we can talk about cooperation. My phone .......

Seeing this, Zhang Zhi's eyes swept over the more than forty private messages he had read, half of which were ridiculed, half of which were for dating, and there were liars who were asked by him in three sentences.

In his eyes, more than fifty percent of Zhang Fan's private message is also a liar, and Zhang Zhi has just formulated a fireworks marketing plan in his mind, so he is not interested in the content of Zhang Fan's private message.

However, after thinking about it for a while, Zhang Zhi still took the phone on the table and entered the number, because he was not very confident in his 'borrowing plan'.

"If this person is really the boss behind the mysterious symbol, and is really willing to cooperate as he said, it would be ......"

was about to make a call, when there was a knock on the door, and Liu Tao and Hong Junyang walked in front and back. Behind them, the dumb stone forest deliberately stayed outside the door and did not enter.

"Is Mr. Zhi busy?" Liu Tao opened his mouth and laughed.

"Brother Jun, Brother Tao......" Zhang Zhi put down the phone he was about to call, picked up the 'reference plan' he had just drafted, and walked over and said, "How about those female protagonists today?" ”

"Okay." Liu Tao sat down with Hong Junyang and said, "Is the plan you said reliable?" How much do I need to invest? ”

"The investment is about 20 million." Zhang Zhi handed two copies of the plan to the two people: "Whether it is successful or not depends on the specific LOGO design and how to arrange the fireworks." In addition, how to do online marketing also needs to be carefully considered. ”

"With the logo design, I think we can learn from the mysterious symbol and try to make the design as simple and cute as possible. It's best to design the kind that can be typed out through the guò input method. It's like a mystical symbol: (●―●). ”

"The LOGO designed by the other party is very ingenious, very easy to be recognized by the brain, and the brand has a very wide range of applications, and it is simple enough to be typed with a computer input method, which is very convenient for network communication."

"That's a point. The second point is the operation of network marketing. I think the other party is likely to have hired a water army, otherwise it would not have been possible to make the brand symbol so hot in such a short period of time. When we are hype, we can also learn from each other and help each other hype together......"

Hearing this, Liu Tao asked: "Why do you want to help him hype by the way?" ”

Zhang Zhidao: "Because we are later imitators. If we simply imitate, it will be difficult to be accepted by netizens, and even be coldly received and boycotted. At that time, the effect will not be obvious. ”

However, if we hype our own trademark pattern and add the other party's mysterious symbol, then we can use the netizens' good impression of this (●―●) symbol brand to reduce the acceptance and resistance of netizens to our trademark. After all, we do this for reference, and if it doesn't sound good, it's plagiarism. If you don't borrow a little more cleverly. It's easy to lose money and make money. ”

"Brother Jun, Brother Tao, you see, I just designed some promotional jokes. To use an analogy, we will also start using fireworks promotion tomorrow, which can be used in this way to increase the acceptance of netizens. ”

"Promotion paragraph 1: Seek identification, is this () fireworks its twin brother?"

"Paragraph 2: Design an interesting dialogue between the other brand's brand and ours, (●―●) say: Who are you? () said: Guess? ”

"Hahaha...... Ash, you still have a good sense of humor, you designed this symbol? Liu Tao looked at Zhang Zhi and smiled.

"Casually found from the input method expression,It's just for temporary examples.。 Zhang Zhi nodded and smiled: "If we just hype ourselves, netizens can see at a glance that it is plagiarism." If we use the mystery symbols to hype up together and make some interesting posts, then even if netizens see it, their disgust towards us will be reduced......"

After speaking, Zhang Zhi looked at Hong Junyang, who had not spoken, and said, "Brother Jun, I think we can give it a try, and the chance of success is still very big." ”

Liu Tao agreed: "Xiaozhi's plan is indeed very good, I think this '()' villain is quite cute, worthy of the name of our Tianle." ”

"The plan is indeed feasible, but have you considered that it will lead to a lawsuit in the future?" Hong Junyang put down the copy in his hand and looked at Zhang Zhi, at this moment he was a little jealous of the other party and always wanted to pick a thorn.

Zhang Zhi couldn't hear it when he was so smart, and said with a smile: "It's better to fight a lawsuit, let's fight a lawsuit with him is also a kind of advertisement, and it will be beneficial for both parties at that time." At most, he lost the lawsuit and earned fame. At present, the brand is our weakest point, and the brand is stronger than anything else. ”

"Hmm." Hong Junyang couldn't refute his words, nodded and asked, "Did anyone reply to the acquisition post you posted in the morning?" If the other party is willing to cooperate, it is more appropriate for us to use his brand directly. ”

Zhang Zhi smiled and nodded, and said, "There have been more than 40 replies since the morning, and three scammers have come, and one left a phone call just now." ”

"Then ask." Liu Tao took out a cigarette and gave it to Hong Junyang beside him and said: "As long as the other party is willing to cooperate, we can make him the fourth shareholder of Tianle." ”

Zhang Zhi nodded, picked up his mobile phone and dialed the number left by Zhang Fan.

…… R1152