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Shen Ying is just talking casually, in fact, since Confucius Banquet Wine won the CCTV standard last year, in less than a year now, sales have exceeded 1.5 billion yuan.

Now Shen Ying has earned a profit of no less than 500 million yuan in this distillery, and the profit of the liquor industry is really large.

Counting the money Shen Ying spent on acquiring the distillery at the beginning, plus the money that Fan Wuxian lent her later, it was only 200 million, and now in addition to this part and marketing investment, the net profit is also more than 200 million, which is a very good performance

The profit distribution model of liquor belongs to the profit of all employees, from the manufacturer to the agent, the terminal retail and even the waiter of the hotel all claim their own part of the profit for the service they pay. Some people say that the dominance of the profit distribution model of liquor at this stage is in the hands of the manufacturer, and it is doomed from the moment the manufacturer positions the product.

In fact, as far as the current situation is concerned, the dominance of profit distribution does not seem to be in the hands of liquor manufacturers, but by powerful distributors and terminals. Dealers and manufacturers have always been the strong to grasp the right to speak, in the face of strong dealers small and medium-sized enterprises have to retreat step by step, promotional support, purchase rewards, personnel sales, year-end rebates make it difficult for enterprises to cope.

And the terminal is becoming more and more difficult to meet, the retail terminal to buy the store fee, the shelf fee, the promotion fee, the store celebration fee, the catering industry entry fee, the shelf fee, the corkage fee, the secret promotion fee and so on, in the face of the terminal hundreds of soaring amount of enterprises are indeed a little at a loss.

According to the analysis, the next ten years. Among them, the profits of liquor will be further inclined to the channel, and the channel drive, as the main driving force in the liquor sales process, should indeed be valued by enterprises, but if you want to get rid of the anti-control of the profit distribution model by strong distributors and terminals, only to strengthen the brand of your own products is fundamental.

Fan Wuzhi thinks that any kind. The dominance of the profit distribution model of the product should be in the hands of the enterprise that provides the product. Of course, the product circulation to the hands of consumers, all the labor to provide services should be profitable, enterprises should be through a reasonable price system design, to ensure that each channel link has a reasonable profit margin, to ensure the healthy development of the enterprise and the entire sales chain, in the era of brand marketing to dominate the channel strategy of the vast majority of liquor enterprises, should quickly change the strategy, from the profit margin to take out a large part of the brand building and brand promotion.

Shen Ying suddenly entered the liquor. The industry, and the move to win the bid king in one fell swoop is indeed far-sighted, and it will definitely not be spent at will, which is very admirable to Fan Wuxi, after all, no one else has him to see far, and knows that the title of the king of the bid is a strong driving force for liquor companies.

"No matter what, anyway, if I can't see one. A middle-aged aunt won the award, so don't blame me for not paying it back. Shen Ying said coquettishly.

"Okay, okay—" Fan Wuxian agreed with some tears and laughter. said, "Isn't it just a grandmother, I can find it for you!" But I have a request, and you'll have to come with me later—"

"What are you doing together?" Shen Ying immediately looked at Fan vigilantly. Without a disease, he pinched his tender flesh with his hand and asked, "Do you want to use your brain again?" ”

"Let's go out and watch the fireworks together! Why are your thoughts so impure—" Fan Wuxian snapped back.

"You dare to say that my motives are not pure?" Shen Ying immediately disagreed

However, the two of them were fighting and leaving the studio hall of the Spring Festival Gala before midnight came.

The people next to the seat were very surprised when they arrived, and they said in their hearts, why are these two like this? I have never seen the audience leave the scene before watching the Spring Festival Gala, and today is open

The security guards outside saw the two men leaving, and hurriedly stopped them and asked what had happened.

Fan Wuxian didn't want to talk nonsense with them, so he casually lied, "The bananas in it are unhygienic, I have a bad stomach after eating them, and I am in a hurry to go to the hospital." Ouch, I can't hold it back—"

After saying that, Fan Wuxian pulled Shen Ying and rushed out, and the guard couldn't hold back when he heard that Fan Wuxian had eaten a bad stomach, so he naturally didn't dare to stop it again, so he didn't dare to stop it, so that he really made this place filthy, then it would be unlucky, this is a big New Year, you can't touch this mold.

Shen Ying smiled and covered her stomach and said, "Why do you have so many crooked ideas?" ”

"As long as it works, didn't Deng Gong say, no matter the white cat or the black cat, catch the cat. [. CN]" replied Fan Wuxi.

The two of them walked out of the studio hall, and then out of the building, it was snowing outside, and there was already a thick layer on the ground.

At this time, there are a lot of people coming in and out, and generally speaking, most of the actors who have no performance tasks have left the scene at this time, ready to rush home to reunite with their families, especially the young actors who accompany the dance, most of them are very sleepy at this time.

In order to prepare for a large-scale performance event, the hardest thing is these young actors, they not only have to start training and rehearsals months in advance, but also cope with rehearsals and reviews again and again, and it is lucky to pass, many of them were laid off before the official performance of the Spring Festival Gala, in that case, it is needless to say how serious the psychological blow is.

"Although it is said that jade is not a weapon, whenever I see these children sitting in the car and falling asleep, I feel a little indescribable in my heart, or I would prefer that each of them is the protagonist rather than the foil of others." Fan Wuxian couldn't help but sigh.

Shen Ying followed Fan Wuxi's gaze, looked at the few buses listening there, looked at the children who were sleeping crookedly above, and also felt a little, "Although your idea is good, but in this world, it will never be truly fair, there will be a supporting role if there is a protagonist, there will be a nobleman, there will be a commoner, and there will be a toiling public if there is a privileged class, this is a contradiction that can never be reconciled." Looking at Shen Ying, she found that the fire fox fur hat she was wearing on her head seemed to have a strange aura, and the snowflakes that fell on it immediately slid down the fur, and it was conceivable how valuable this hat was.

"What books have you been reading lately, and how do you talk about them like a set of theories?" Fan Wuxian looked at Shen Ying for a long time before he could hold back such a sentence.

"I'm looking at everything, and I've had a lot of time lately." Shen Ying replied.

Fan Wuxian is very concerned about Shen Ying's winery, and also provided her with a lot of suggestions, and also helped her solve a lot of practical problems in the sales channels, after all, Fan's investment group has a very large influence in all parts of the country, and the sales channels are incomparable, and by the way, helping Shen Ying to open the market is just a gesture.

Therefore, Shen Ying does not need to be busy in this period, and she can also find time to accompany Fan Wuxian to watch the Spring Festival Gala program on Chinese New Year's Eve.

"See everything?" Fan Wuxian smiled and asked, "Then you can help me take a look at the photo, do you have any sexual encounters tonight?" ”

Shen Ying was immediately angry, and said to Fan Wuxian angrily, "Do you still want me to dance for you?!" ”

"How do you know?!" Fan Wuxi immediately stammered and asked, "I didn't tell you about it?!" ”

"You really have this kind of thought—" Shen Ying was speechless for a moment.

"Of course, Chinese New Year's Eve is somewhat similar to Christmas Eve in foreign countries, and since foreigners call Christmas Eve the night of loss of virginity, it should be normal to engage in some private entertainment, right?" Fan asked with a shy face.

"Wrong!" Shen Ying immediately retorted, "There is still a difference between Chinese New Year's Eve and Christmas Eve, Chinese New Year's Eve is our Chinese festival, Christmas Eve is a Christian holiday, if you equate yourself with those foreign devils, you don't have to live our Chinese traditional festivals, do you still expect the East and West to be combined, not the same?" ”

Between the two of them talking, it was zero o'clock, and as the bell rang, the sky above the capital suddenly lit up, and the fireworks shot high into the air, bringing a moment of light to the world.

The two men sat on a long wooden bench under a tall pine tree leaning against each other and watched the fireworks show.

"Is there anything special you'd like to say to me at this moment?" Shen Ying suddenly said to Fan Wuxian.

"It's nothing, it's just a little cold—" Fan replied scratching his head.

Shen Ying said unhappily when she heard this, "Why don't you have an emotion?" There is no sense of romance at all! I don't know how to make girls happy when they say two good words? Wouldn't it be very depressing if I followed you in the future? Once people are depressed, they will grow old quickly. ”

"I really didn't think to say anything, when I was with you, my brain was a little bit of a freeze." Fan Wuxian said.

"Then you can sing me a song, they all say that your singing is better than what you say." Shen Ying put forward her own request. Fan Wuxian thought about it and said, "Okay, since you said I'm not romantic, then I'll sing you the most romantic song."

"The most romantic thing? I haven't heard of it—" Shen Ying said very curiously.

Fan Wuxi took Shen Ying's hand, then recalled the lyrics, and sang softly,

"Sitting back to back on the carpet

Listen to music and talk about wishes

You want me to be more and more gentle

I want you to put it to heart

You said you wanted to give me a romantic dream

Thank you for taking you to heaven

Even if it takes a lifetime to complete

As long as I speak, you will not forget

The most romantic thing I can think of

It's about growing old with you

Collect bits and pieces of laughter along the way

Stay until later, sit in a rocking chair and talk slowly

The most romantic thing I can think of

It's about growing old with you

Until we are old, we will not go anywhere

You still think of me as a treasure in the palm of your hand—"

After Fan Wuxian hummed twice, Shen Ying learned to follow, she hummed softly while looking at Fan Wuxian and said, "This song seems to be suitable for girls to sing, you made it for me on purpose."

Fan Wuxian nodded, and said in his heart that I am really sorry, please forgive the original author, it's not that I have the heart to continue piracy, I am really forced to be helpless! "I suddenly felt a little dangerous. ”

"What danger?" Fan Wuxi immediately looked around, and didn't find any special problems.

In the recent past, his strength has been strengthened again, and generally what is going on around him can be discovered early in the morning, sometimes it is completely a consciousness that transcends the senses, and cannot be explained by the existing scientific knowledge, so when Shen Ying said that he felt a little threatened, Fan Wuxian subconsciously focused on observing the surroundings, but did not feel that there was anything wrong.

"You're really a little stupid, I mean you're the danger factor, it's easy to seduce girls, and I feel very uncomfortable with a boyfriend like you." Shen Ying shook Fan Wuxi's arm and said to him.

"You are despising my human dignity! Am I the kind of person who messes with flowers? When Fan Wuxian said this, he was also a little weak-hearted.

Needless to say, Tong Xiaoyun and Ziqi, who had already partnered with him, made him feel a little difficult to explain, not to mention that Shen Ying was his rightful little fiancée.

It's a bit hard to say.

But soon, the quiet atmosphere of the two of them sitting here was broken, the Spring Festival Gala inside finally ended, and a group of actors began to leave the scene, starting from here and heading to all parts of the country, they delayed here for a long time, and now as soon as Chinese New Year's Eve passes, the task is completed.

Except for some actors who are still going to participate in the Lantern Festival party on the 15th day of the first lunar month, they may stay in the capital to prepare, most of them have the same idea at this time, that is, to rush home immediately and reunite with their families.

It is not an exaggeration to use it at this time.

"By the way, do you have any advice for my distillery? It's a new year, and it's always time to adjust the focus of our work. Shen Ying suddenly asked Fan Wuxian.

"Now when it comes to work, your behavior is not romantic enough!" Fan Wuxi immediately returned Shen Ying's words.

Shen Ying said, "What else? You haven't had anything to say for a long time

Fan Wuxian smiled hesitantly, and then said, "This year, in addition to improving quality and expanding production capacity, you have to improve this brand." It is foreseeable that the brand power will determine the life and death and development trend of liquor production enterprises in the next decade, the future liquor market will be more and more brand-oriented, the liquor industry will also face large-scale integration, and many small and medium-sized enterprises have lost the best opportunity for survival and development. In the future, dealers and terminals should pay more attention to the brand of the products they sell, because in the context of the market economy, there is an oversupply of products, and there will never be a shortage of products in the market, and what is lacking is a high-quality brand that can be converted into profits. Whether it is a dealer or a terminal retailer, what they are chasing is nothing more than profits, and only products with strong brands will bring them profits. As a liquor production enterprise, in addition to maintaining the terminal, it is necessary to increase efforts to market around consumer needs, so that its products have stronger brand power in the minds of consumers, so that they can occupy a strong position in the channel circulation and control the profit distribution model. ”

Shen Ying listened to Fan Wuxie's words, nodded in agreement, and then asked him again, "Do you mean that I should still participate in CCTV's competition for the king this year?" CCTV has already talked to me about this before, and I hope I can continue to participate in this year's bidding meeting. ”

"How did you decide?" Fan Wuxian did not answer directly, but asked rhetorically first.

"I agreed to come down, and I also made it very clear that the goal of this year's Confucian banquet is still the position of the king." Shen Ying said to Fan Wuxi.

After hearing this, Fan Wuxian nodded and smiled, "You are very smart, just do it."

If Shen Ying's attitude on this issue is a little weaker, or there will be great variables in this year's CCTV bidding meeting, after all, seeing the great achievements and huge profits made by Confucius Banquet Wine after winning the title of CCTV bidding king, there is no reason for other companies not to refer to this practice and do their best to snatch the title of CCTV bidding king this year.

At last year's bidding meeting, Shen Ying's generosity made everyone remember it vividly, if this year's Confucius Banquet made it clear that he would go all out to compete for the CCTV bid king, then everyone was afraid of their strength, and I am afraid that they would retreat, so as not to cause a bad situation.

After all, hundreds of millions of funds are not something that every company can come up with, and this year's situation is even more complicated, many giants in the home appliance industry also want to compete for the title of CCTV standard king, plus the addition of some other old manufacturers in the liquor industry, the competition will be more intense, if Shen Ying does not play a little trick, I am afraid it will be difficult to continue to maintain the CCTV standard king

Fan Wuxian immediately understood Shen Ying's intentions, so he opened his mouth to praise her intelligence, not intentionally touting it.

"But I estimated that the price of this year's bid king is likely to exceed 150 million to 200 million yuan." However, Shen Ying said with a little difficulty, "In that case, almost all of my profits this year will be in the hands of advertisers, and I really can't leave anything behind except my reputation." ”

In addition to advertising operations, Shen Ying also needs to continue to invest in improving service channels, so although there are a lot of profits this year, it is not enough to continue to toss like this.

Fan Wuxian thought for a while and replied, "If you win the bid king for two terms, the market will be able to stabilize, and some of the drawbacks that have not been found before will have time to be repaired, and the position in the industry will be stabilized, and the benefits are still great, and one thing is certain, that is, if you win the title of the bid king again this year, next year's sales will definitely be more than this year, and the difference between them can compete for advertising costs, it doesn't matter, because you have already gained the recognition of the market." ”

Shen Ying nodded after hearing this, then yawned and said, "Oh, I can't open my eyes anymore, you still want me to accompany you here to get cold, right?" ”

Fan Wuxian suddenly opened his mouth and said in his heart, "Are you going to catch me here to talk about work?!

People's boyfriends and girlfriends can exercise together in bed on Christmas Eve, why can they only talk to Shen Ying about work on Chinese New Year's Eve? This psychological gap is very big!

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