Chapter 85: A Package of Solutions
Fan Wuxian has always had a great dream, which is to occupy China's largest electronics market.
Not for anything else, just to prevent Xiao Yueben from taking too much wealth away from China.
As we all know, although it was battered by a lot of holes after World War II, it was also able to devote all its energy to economic development with the superpower of the United States as its doorman.
In order to develop rapidly, the company has invested a considerable amount of money in electronic products, and these small electronic products that are low-cost, contain a certain amount of technical content, have a broad market, and are easy to sell are sold all over the world, not only avoiding the arms industry and some sensitive high-tech industries monopolized by Europe and the United States, but also grabbing high profits for the country's economic development.
Although the technical threshold of these small household appliances is not high, it is said that it relies on these inconspicuous little things to frantically sweep away the wealth of various countries, especially China and Southeast Asian countries.
In retrospect, he used this wealth to buy non-renewable resources from China and Southeast Asian countries, such as oil, coal, timber, various ores, etc., and hoarded them in large quantities for emergencies.
Fan Wuxian later saw some figures, the chopsticks he used were basically imported from Chinese mainland, and about a year to cut down 2.5 million more trees in China, and another comparable figure is that the forest coverage rate of Yuben is about three times that of China.
His heart is damned! As soon as Fan Wuxian thought of this, he hated the roots of his teeth.
If possible, Fan Wuxian even wants to sell electronic products to the capital for anti-dumping, but unfortunately in the current situation, it is difficult to achieve this, but relying on the Chinese mainland market, cutting off their financial path, there is still a lot to do, if they can occupy a part of the European and American markets, it will be even more considerable, enough to compete with the manufacturers of the system.
To occupy the market, what is most needed is high-quality marketing talents, and technical talents are naturally important, but they are not the top priority, which is why Fan Wuxian aimed at Peking University, which has a strong humanistic atmosphere, rather than Tsinghua University, which is dominated by technical strength.
For a long time, Fan Wuxian has been engaged in single machines, karaoke machines, and humidifiers, all of which have been preempting the opportunity to cut off their financial routes, and the results have been good, at least disrupting their original plans, and causing many new competitive forces of all sizes to emerge in the mainland's home appliance market.
This also emancipates everyone ideologically, since the plain factory can be started, then why can't we?
Small household appliance manufacturers in the southeast coastal area have sprung up like mushrooms after a rain, and if the electronics manufacturers want to enter the mainland market and get a piece of the pie, the efforts they have to make will not be as small as before, at least they must mention a higher degree in technology, more perfect in technology, more advanced in function, and cheaper in price, otherwise, it is difficult to quickly gain a firm foothold in the small household appliance market that has developed.
Fan Wuxi's idea is to initially establish a marketing system in North China, so as to sort out the joints on some channels before the official launch of the later operation, so as not to mess up because of the sharp increase in market sales.
When recruiting, Fan Ting was still more careful, after all, there was a conflict with academics when she said this, lest the school have different opinions, so it was carried out quietly, fortunately, it was now the holiday period, and the management was relatively loose, and the students with good grades and difficult family conditions that Fan Wuxian focused on basically stayed in school for the New Year, and the time and place were occupied.
Fan Wuxian put forward a few requirements to the old lady, the first is to look more thoughtful, and you must not put all the crooked melons and bad dates in, one is to look unappetizing, and the other is the service industry, how to make people look comfortable, beauties are enough to attract attention on any occasion, which is in line with Fan's marketing strategy.
Secondly, it is to be active for people, and you can't recruit the kind of people who can only learn book knowledge and don't know how to be flexible, the development potential of that kind of person is too small, and it is not worth spending time and money on packaging and building for Fan Wuxi, which is a loss of money.
Third, it is good at language communication, and it would be better if you could use witty words.
Other conditions such as character issues are really difficult to grasp, and they can only be chosen by the intuitive feelings of the two sisters and brothers, that is to say, if you see who is pleasing to the eye, you will accept it, and if you don't like it, you will leave.
The treatment given by Fan Wuxian is still very attractive, a guaranteed salary of 100 yuan a month, if there is a special contribution, then it can be increased, and the specific matters are controlled by Fan Ting, the director of the Yanjing Office, and act cheaply.
"Such a high salary—" Fan Ting was taken aback when she saw the standard given by Fan Wuxi.
Now that everyone's salary has risen in the past two years, the worker's salary is about 100 yuan, which is a month's work, but Fan Wuzhi doesn't care about 3721, and directly offers a salary of 100 yuan to these recruited students, which is really a bit shocking.
"It's a bit high, but I have specific arrangements." Fan Wuxian nodded and told his sister Fan Ting the details.
It turned out that when the sister and brother visited Zhongguancun, Fan Wuxian suddenly remembered a problem, that is, the way that Lenovo and other companies developed was basically the path of science, industry and trade, that is to say, it was a bit of a high-tech foundation, first a little trouble, do some small business to accumulate some capital, and then act as an agent for electronic products such as IBM for large foreign companies, and after development, they can produce their own high-tech products, and then it is possible to export them to the outside.
Lenovo, on the other hand, went even further, eventually directly acquiring IBM's PC business and integrating it into its own.
Of course, at this time, Fan Wuxi's conditions are much better than Liu Chuanzhi, who has not yet officially founded Lenovo. At that time, Liu Chuanzhi only received 200,000 yuan of funds from the unit, while Fan Wuxian could come up with millions or even nearly 100 million yuan of capital at any time, and the gap was really unequal.
"Our plan is to first act as an agent for foreign companies, cultivate the market, and then establish our own brand, take the road of independent innovation in science and technology, strive to form a high-tech industry of a certain scale in a few years, and finally use the advantages of human resources to counterattack back." Fan Wuxian simply revealed his thoughts.
To this end, Fan Wuzhi also focused on delineating several large companies that need to obtain agency rights, including IBM, HP, Microsoft, Compaq and other companies, whose products involve software and hardware systems for personal and commercial computers.
Fortunately, due to historical reasons, none of these companies have formally established or established relations with domestic commercial organizations, and Fan Wuzhi temporarily thought of turning them all into his partners and vigorously exploring the domestic computer market.
"Then how should we use it when we recruit so many people? It's probably impossible for them to go directly to these big companies to negotiate face-to-face, right? Fan Ting asked a little confused.
Although the quality of the students of Peking University is good, but in view of the current environment in China, there are not many people who can face foreign businessmen flexibly and flexibly.
Fan Wuxian smiled, "Well, you don't have to worry about this, I will give them some tasks to do." ”
Isn't task-driven learning the best way to learn? Fan Wuxian is currently planning to establish a single player market and humidifier market, and it is completely possible to make a regional agent in Yanjing to let Fan Ting be responsible, and then wait until Jianlibao's reputation is opened, and hold a large-scale order fair in Yanjing, recruiting regional agents nationwide, this process requires a large number of people to help, and it is a good opportunity to test candidates.
If these things can be done well, Fan Wuxian doesn't mind giving them higher treatment, and then he will start to establish contacts with those big foreign manufacturers, starting from domestic agents, and slowly build his own commercial electronics empire.
Although this process will be much slower, in view of the current situation that there are no very professional large agency companies in China, it is not difficult for Fan Wuxian to win the opportunity to cooperate with these large companies as long as he has enough money. Through this process, you can also cultivate the talents you need most, which is the real purpose of Fan Wuji.
Without excellent modern business management talents, nothing can be done.
The reason why it is not the cooperation of the said manufacturers is because Fan Wuzhi has a feeling that there are still some disparaging practices in the United States in the current domestic propaganda, which are affecting everyone, and many of the products of the said manufacturers are not more advanced than the American products in terms of quality, and many of them are just imitations, but they are selling well in China, which is an objective situation that worries Fan Wuxi.
Soon, the Chinese will cause huge losses because they have provided too many market opportunities for Yueben, so Fan Wuxian believes that a major measure to curb the development of Yueben is first to strengthen cooperation with American companies, especially the giants of electronic products, and this step should be sooner rather than later.
And the company that Fan Wuxian particularly values is not IBM, an international business machine manufacturing company, not Microsoft, a rising star software giant, or HP, an old electronics giant born from a garage, but Compaq, which was established less than two years ago.
This electronic giant, which has been established less than two years ago and has relied on the rapid development of personal computers that can be compatible with IBM, has broken the American business record for three consecutive years.
(To be continued)