Chapter Seventy-Four: Carrefour Opens

On January 1, 1959, New Year's Day, at 8 o'clock in the morning, Hong Kong's first Carrefour supermarket opened for business.

On the day Carrefour opened, there were nearly 2,000 items in the supermarket, many of which were imported from overseas.

In order to attract customers to shop, Li Hualong came up with a lot of ideas, not only to put advertisements in the "Ming Pao" and publish the preferential prices of some hot-selling products directly in the newspaper, in addition, he also asked the company's employees to go to the street and distribute coupons to pedestrians.

In the first week of opening, customers can get a discount of 2 yuan for a single purchase of 20 yuan; A single purchase of 50 yuan or more can be discounted by 6 yuan.

In order to be able to use coupons and get greater discounts, many customers have organized groups to buy goods.

Li Hualong values Carrefour as a retail company, not only did he personally participate in the opening ribbon-cutting ceremony, but when the supermarket opened, he did not leave, stayed in the supermarket all day, watched customers shop, and even took the initiative to chat with customers, hoping to find areas that need to be improved.

In less than an hour, the supermarket became crowded.

For the sake of safety, Li Hualong asked that customers be restricted from entering the supermarket, and that only when customers leave the supermarket will the same number of customers be allowed to enter the supermarket.

Only a few customers did not want to queue up and left, and a large number of customers queued at the door to enter the supermarket, which attracted a lot of passers-by to queue up, and many of them thought that they could pick up the bargain as long as they entered the supermarket.

It opens at 8 a.m. and closes at 8 p.m.

Originally, Li Hualong planned to close at nine o'clock in the evening, but many goods were sold out, not only were the shelves sold out, but the ones stored in the warehouse were also moved out and all sold.

The products that are sold out are basically promotional products, and the profits are meager.

Seeing that the business was so good, Bao Yunshan asked the employees of the purchasing department to call the various suppliers early and asked them to deliver the goods to the supermarket warehouse as much as possible.

In the afternoon, some vendors arrived, or the supermarket would close early before dark because there were too few items to sell.

Many employees were tired after a busy day, and after 7:30 p.m., there were many fewer customers in the supermarket, so he decided to close an hour early.

After the supermarket closed, Li Hualong invited Bao Yunshan and other company executives to have supper.

"Chairman, the business of the supermarket is so good, I think that some hot and meager goods can be increased." Tao Shancheng, deputy director of the purchasing department, said in the building.

Li Hualong smiled noncommittally, looked at Bao Yunshan and asked, "Mr. Bao, what do you think?" ”

"I don't think there should be a price increase, at least for the first seven days of the business. The tide of money is not as good as the crowd, and it is a great thing that there are so many customers on the first day of opening. Customers buy affordable goods, and when they go back, they will definitely tell their friends and family about it. Ten to ten, ten to hundred, the number of customers coming to Carrefour to shop in the next few days is likely to increase. The company advertised in "Ming Pao", opened for seven days and gave a big reward, and before the seven days ended, the price of the goods was increased, which would definitely make customers unhappy and say that Carrefour was not reputable. After seven days, the price of the items that need to be increased will be increased in batches, so that customers can understand. As long as it accumulates a good reputation and allows customers to buy affordably, Carrefour's business will definitely get better and better! ”

"Well said!" Li Hualong nodded approvingly with a smile, he is now more at ease with the general manager of Bao Yunshan and others, "Operating a supermarket is completely different from running an antique store. Operating an antique store, there is a saying that it will not be open for three years, and it will be open for three years, and the older the antique, the more valuable it is, and the antique cannot be sold, and it may be more valuable in the future. We operate a supermarket differently, the purpose is to make small profits but quick turnover, not afraid of many customers, afraid that customers will not come. ”

Li Hualong took a sip of beer and continued: "The price of the things that ordinary people often buy, Carrefour must be cheap, so that when customers want to buy things, they will think of Carrefour first. We want to give customers the impression that Carrefour products are affordable. Doing business and opening a store is to make money, not only to sell goods with meager profits, goods that customers do not often buy, the price is a little more expensive, but it is not too expensive than a small street shop, it is best to ensure profits, the price of goods sold in the supermarket is as low as possible. In addition, customers come to Carrefour supermarket to shop and see some products at discounted prices that are very affordable, even if customers plan to buy them for the time being, they can also pay for them. Also, the goods sold in the supermarket should be constantly improved, and when you see the hot-selling goods in the market, they are suitable for sale in the supermarket, and they should be actively introduced, and those goods that are put on the shelves and cannot attract customers should be taken off the shelves. ”

After Li Hualong finished saying a long paragraph, Bao Yunshan gave him a thumbs up, smiled and patted his ass: "Boss, you are really insightful!" ”

"Yes, yes, chairman, insightful, too far-sighted."

"After listening to the chairman's words, it was really open!"

Many people present also patted along with the sycophants.

"Stop! It's not interesting to say these things. Li Hualong interrupted with a smile and raised his glass, "I won't say anything more, I am the boss of Carrefour, as long as Carrefour's business is good and everyone can help me make money, I, Li Hualong, will definitely not treat everyone badly." Do a good job, before the Chinese New Year, I will definitely seal a red envelope for everyone, the thickness of the red envelope depends on the company's performance. Come, I'll toast you all, hurry up, dry up! ”

"Cheers!"

After eating supper, it was already more than nine o'clock when Li Hualong returned home.

Li Hualong now has three wives, in order to show that he is not partial, he takes turns to accompany his three wives every night, and this night, it is his turn to accompany Chen Sisi.

Entering the bedroom, Li Hualong saw that Chen Sisi was breastfeeding the child.

"Sisi, haven't slept yet?" Li Hualong asked with a smile.

"I'm getting ready for sleep!" Chen Sisi smiled slightly, "Are you tired today?" ”

"Not tired." Li Hualong sat on the edge of the bed, looked at the son in Chen Sisi's arms, and said with a smile, "When Sheng Ke grows up, he will definitely be a handsome guy." ”

"Do you think you're handsome?" Chen Sisi teased.

"Nope." Li Hualong smiled, "My advantage is not in appearance, but in talent." Lady, am you very talented? ”

"Yes!" Chen Sisi smiled, "Carrefour opened on the first day today, is business good?" ”

"If you don't go, it's hard to imagine the excitement, less than an hour after the doors opened, the supermarket was packed, and in order to avoid problems, customers had to be restricted from entering the supermarket. Today's turnover has not yet been counted, and it is expected to be no less than 500,000. ”

"500,000, sell 500,000 goods a day?" Chen Sisi's eyes widened and he looked surprised.

"Today is special, some goods are very affordable, there are discounts when shopping for a certain amount, and there are many customers who just bought large items today. In a few days, business will not be so good. I have estimated that the profit of running a supermarket is far higher than the rental income of renting out a supermarket into an office building. ”

"Giggles!" Li Shengke, who was full of milk, laughed.

"What are you laughing at?" Li Hualong looked at his son with a smile, "Do you want to grow up like your father?" ”

"This afternoon, Centec opened his mouth to call Mom." Chen Sisi had a kind smile on his face.

"Really?" Li Hualong said happily.

"He called out, and then asked him to call again, and he stopped screaming."

"Good son, call Daddy, Daddy...... Mommy ......"

"Hah!" Li Shengke yawned and slowly closed his eyes.

"Sheng Ke, don't give your dad face like this?!" Li Hualong smiled bitterly.

"He's going to sleep, so don't bother him." Chen Sisi hummed a lullaby softly.

"I'm going to wash up first."

Li Hualong went into the bathroom to wash up, returned to the bedroom, and saw Chen Sisi putting his son in the crib and covering it with a quilt.

"Sisi!" Li Hualong walked behind Chen Sisi, hugged her waist from behind, tilted his head and kissed her face lightly, "You are so charming." ”

"Don't make your son sleep...... We went to bed. ”

"Good!" Li Hualong smiled and hugged Chen Sisi.

Li Hualong's performance tonight was particularly outstanding, and just one time made Chen Sisi rise to the top.

After the passion, Chen Sisi, who was flushed, snuggled in Li Hualong's arms and said angrily: "What did you eat today, everyone was tossed to death by you!" ”

"Maybe it's because I drank a little bit of alcohol." Li Hualong smiled evilly, "My usual appearance doesn't satisfy you? ”

"Satisfied!" Chen Sisi threw a wink, "When Sheng Ke turns one year old, I will also go out to make a movie." ”

"I know, there is a good script, you can shoot it if you want, I support you to have your own career."

Shortly after the Chinese New Year last year, Yang Meng and Xi Chongyi participated in a movie together, and after that, they each starred in a movie, and in less than a year, both of them acted in two movies. These three films have earned a total of more than 1.2 million at the box office in Hong Kong, and Huayi Brothers Film Group has earned nearly 1 million with the income from the sale of films in Modu.

"You help me write the script."

"Okay. But don't rush, I have to think about it. ”

"If you want." Chen Sisi smiled sweetly, "The profit of the film company in 1958 is not as high as that in 1957, right?" ”

"No, it's a lot of difference. In 1958 the profit was less than eight million, while the year before, the profit was more than twelve million. ”

"The annual profit of more than 10 million is really amazing."

"Before I founded Huayi Brothers, I never thought that I would be able to achieve such good results without time."

"It seems that I still make kung fu movies and martial arts movies to make money."

"Who's to say it's not." Li Hualong said with a smile, "Many Europeans and Americans like kung fu movies shot by Huayi Brothers. In the future, find an opportunity to invite Hollywood, or European big-name movie stars to act in kung fu movies, and if it works well, a movie can earn tens of millions of Hong Kong dollars. ”

"Inviting a big Hollywood star to make a movie will be a lot of investment, right?"

"Of course. The salary of a Hollywood A-list movie star for a film may exceed the profit of our film company in a year. ”

"There's a chance I'm going to Hollywood."

"There's definitely a chance." Li Hualong paused, and kissed Chen Sisi on the face with a smile, "Mengmeng has accompanied me to the United States." In the future, I will have the opportunity to take you to the United States for a few days. ”

"When?" Chen Sisi pursed her lips and smiled.

"Are you in a hurry?"

"There's no hurry."

"There's no hurry, then wait." Li Hualong said with a smile.

"A few days ago, I heard Sister Meng Meng say that a few years ago, you invested in a magazine in the United States."

"yes, the investment was a success." Li Hualong smiled and said, "Have you read Playboy magazine?" ”