Chapter 842 - People with Nuts Have No Pockets in Their Clothes
Although Sun Dazhu knew that Li International's short micro-customer could solve the problem, for the sake of insurance, he still met with Deng Qingya and Su Xiangjun to discuss how to add fuel to the fire of this micro-customer. Pen "Fun" Pavilion www.biquge.info
Li International also participated in the meeting, but he did not speak during the whole process, but sat on the side and listened quietly, with a faint smile on his face, and let the three of them discuss.
Sun Dazhu looked at Li International's face and said, "Why don't we reveal some of the parameters of 2S?" ”
There are two kinds of exposure products, one is independent exposure, which can bring a high degree of initiative to the enterprise, can cooperate with the company's policy formulation and promotion, and can even influence the media and public opinion guidance on the Internet in some aspects.
However, in this way, it is a bit of a feeling that the princess sells melons and boasts, and the credibility is easy to doubt.
Another method is called third-party exposure, in which the company hides completely in the shadows, sacrificing some initiative to give the product better credibility and generate greater discussion.
After listening to Sun Dazhu's words, the two girls subconsciously set their eyes on Li International, who smiled and did not speak.
Su Xiangjun thought for a while and said: "In this way, promotion and publicity must occupy too many resources of the head office, and the mystery of mobile phones has been greatly reduced." ”
Deng Qingya nodded and said: "Mr. Su is right, in this case, revealing the parameters of the mobile phone is not the most appropriate time, the unknown can arouse the greatest curiosity, we have this micro-customer in the case, we can completely beat the mystery to the extreme." ”
Sun Dazhu shrugged his shoulders and said: "But if we keep it mysterious, I'm afraid that consumers' patience will soon wear out, and then we will be in a very embarrassing situation, and the rice mobile phone is about to go on sale, and their mobile phone parameters will soon be exposed, and we will wait until they go on sale to be exposed?" ”
Deng Qingya glanced at Su Xiangjun, and when she saw Su Xiangjun nodding, she smiled and said, "I agree with this idea." ”
Sun Dazhu snorted and said, "Then I'll be ready, and when the time comes, let the art department spend a lot of effort and strive to achieve the ultimate in parameter publicity." ”
Deng Qingya said: "We can also do some articles on the official website, we can make a mysterious mobile phone, cover it or simply draw a black mobile phone to put a question mark, in short, mobilize the mobility of consumers." ”
Sun Dazhu nodded busily and said, "A high-achieving student is a high-achieving student, and I want to study psychology now." ”
Deng Qingya glanced at Sun Dazhu with infinite charm and said, "Let's get down to business." ”
Sun Dazhu is like this, he can make jokes on any occasion, but it is precisely like this that makes his ideas wild, and sometimes an unexpected idea can have a great effect.
Deng Qingya also glared, Sun Dazhu smiled, leaned on the sofa and said: "Actually, I can't wait to see the effect of that micro-customer now, no matter how much we talk here, we have to cooperate with that micro-customer to carry out the next work." ”
Su Xiangjun nodded, she had been silent since just now, as if she was thinking, and said at this time: "Can we invest some on the Internet?" ”
"Internet?" Deng Qingya and Sun Dazhu both asked at the same time.
"I think the soft popular science articles of Qin Dynasty Media are good, and they can be used to promote 2S." Su Xiangjun looked at Li International.
Deng Qingya's eyes lit up, and Sun Dazhu slapped his thigh and said: "How did I forget this, Ye Wenmao is an expert in this area, all kinds of soft texts can turn black into white, I'll call him when the meeting is over." ”
Hearing Sun Dazhu's words, Deng Qingya smiled and said, "If Mr. Ye hears your words, he will definitely not be finished with you." ”
Sun Dazhu pursed his lips and said, "I'm telling the truth, and that's the truth." ”
Li International nodded secretly when he listened, advertorial marketing is not impossible, but the limitations are too great, and it is not easy to succeed, but as Sun Dazhu said, Ye Wenmao is just an expert in this area.
When it comes to advertorial marketing, Li International can't help but think of a very successful advertorial marketing case in his previous life: brain platinum.
In addition to the quality of the product, the success of Brain Platinum is not unrelated to the bombardment of those unconventional brainwashing advertisements, but in addition to those advertisements that make people dream of sleeping, various soft popular science articles also play a decisive role.
Only those who have read those popular science articles understand the importance of brain platinum, whether others believe it or not, as long as someone believes it, there is a letter and there is a circulation, and there is an idea to try to prove the correctness of their views.
Therefore, the importance of brain platinum has developed from soft science popularization to so-and-so medical experts, and so-and-so medical institutions have proved it.
This year, there are no gifts for the holidays, and the advertising slogan of receiving gifts only for brain platinum has become a household name, and even children can sing it.
Whether Ye Wenmao can achieve this degree or not, the importance of soft popular science literature has been reflected.
Li International felt a lot of relief in his heart, what he could think of, several people at the top of the Junhao Group could already think of, and what he couldn't think of was something that others couldn't think of, but there was something in the system in his head.
As long as the system in his head exists for a day, he has countless success stories to refer to.
The focus of the next work was so given, and at the end of the meeting, Sun Dazhu looked at Li International, grinned and said, "Boss, do you summarize it?" ”
Li International nodded, summarized the proposals of several people, and then said: "The next publicity must focus on the ultimate product positioning, and it is best to play out the superiority of the nut mobile phone, so that it will ......"
Li International didn't say it explicitly, but everyone present understood that making the nut mobile phone the nobility of the mobile phone was Li International's ultimate idea, and after this goal, the mobile phone of the rice mobile phone that took the low-end cost-effective road became embarrassing.
Just like in his previous life, the Xiaomi mobile phone used by Li International was turned into a sling phone by many people, and Li International only had one thing to do, and this point was also his ultimate goal of cutting off Apple's mobile phone.
He wants to let those people in China who used to use Apple mobile phones use nut mobile phones, and he wants to let people on the street, no matter how many pockets they wear, as long as they use nut mobile phones, they can hold them in their hands.
Just like in previous lives, people who use nut phones have "no" pockets on their clothes.
The meeting is over, and the power of Li International's micro-guest has just been exerted.
The number of fans on Li International's micro-guest has skyrocketed to nearly 400,000 recently, so his fans are very active, and the frequency of visiting his micro-guest is also very high. (To be continued.) )