Regardless of the complexity of the political level, the economic situation in '83 was still relatively hot.

After nearly a year of monopolizing single players and karaoke products, competitors finally appeared in China. In the Pearl River Delta region, there are more than a dozen large and small single player manufacturers, and there are also large-scale single player production projects supported by Hong Kong capital under construction.

In this regard, the plain factory attaches great importance to it. Originally, he ate alone, but now there are so many opponents suddenly, which means that he is too unstable, so he has been holding back a lot of energy, seizing the time to rush production, and the sales staff are jumping up and down across the country, even refusing to let go of every small corner, and pulling orders all over the world.

After such a mess in the Plains Factory, coupled with the effect of TV commercials, as well as the advertising campaigns of the two print media with great coverage, "Yanjing Youth Daily" and "China TV News", the production tasks were basically filmed until the second half of next year. After all, the Pingyuan factory has the signboard of a large state-owned factory there, and under the premise of caring about quality, no one is very willing to deal with miscellaneous small bed board factories.

Moreover, in order to consolidate the market share, after the negotiation of the two sides of the investment, it was unanimously decided to make certain concessions to the middlemen in the sales of the single player, and the price of the terminal played the tactics of the national unified retail price, which largely avoided the vicious competition between dealers in order to seize the market.

Small household appliances belong to the low-cost, low-technology and low-consumption three low industry, many manufacturers with a certain technical ability and production capacity can be quickly launched, such as the single machine project, as long as you get the order of several key components, even if it is a small bed board factory can be more than competent. But when it comes to traditional issues such as quality and after-sales, it is not something that ordinary small factories can meet.

In this era, small household appliances such as single machines priced at more than 100 yuan are still luxury goods for ordinary people, and the old military brand of the plain factory and perfect sales and after-sales guarantee make everyone more willing to accept, although this thing is generally difficult to break within the three-year warranty period.

What really makes the plain factory feel the crisis is that the manufacturers are also ready to enter the single player project.

Fan Wuxian heard Lao Chen from CCTV's advertising department tell him that his AIWA company was in contact with the top management, hoping to enter the mainland market and sell their new style of single player.

AIWA company, Fan Wuxian is naturally more familiar.

This Walkman manufacturer, which has the Chinese name "Aihua", as a cheap electronics manufacturer controlled by Sony, played a sign that could easily confuse the Chinese people from the beginning, and swept the small household appliance market on the mainland throughout the nineties.

Fan Wuxian also remembers very well that when he was in college, the walkman in a one-story apartment building bought a walkman who was basically an AIWA brand, and most people didn't know that this thing was actually produced by Xiao Yuben's company.

Aihua's predecessor was Aikodenkisangyoco., Ltd., which was founded in Tokyo in 1951, and changed its name to Aihua in October 1959, and in February 1969, Sony bought 50.6% of its shares, thus becoming a subsidiary of Sony.

Throughout the nineties, most Walkman enthusiasts or other Aihua enthusiasts have seen its achievements, and quite a few products have been on par with Sony, and even hindered Sony's development in some aspects. At the end of the nineties, I don't know if Sony's interference, or its own business decision-making mistakes, the performance deteriorated, the product did not want to forge ahead, and finally in the two thousand and two, Sony officially took it as a wholly-owned subsidiary, becoming the spokesperson of Sony's cheap products.

It's just that they came a little too early, right?

Fan Wuxi is very clear about the strength of the manufacturers, they have both capital and technology, and they may also wear the "holy" disguise of foreign capital, get the policy tilt of the political axe, the advantage is indeed a big drop, how long can they hold on to the advantageous industries that they have only started?

When the leaders of the Plains Plant heard the news, they immediately held an emergency meeting to discuss the problem, but they did not come up with any good response plan for a while.

After Fan Heng returned home, he found Fan Wuxian to continue to discuss this issue.

"Is this information reliable?" Fan Wuxian asked.

"That's right, the relationship in the ministry has been transmitted, and it is said that Xiao Yueben has been in contact with the high-level, and it seems that there is also a meaning to open this part of the market, and the restrictions on that small recording equipment have been canceled." Fan Heng nodded in affirmation.

"That's what it looks like." Fan Wuxi scratched his hair a little depressedly, and said in his heart that he had only been stable for a few days, and it seemed that he couldn't stop it.

Before that, at the end of the seventies, their ordinary tape recorders had already occupied the domestic market, and this time the ban on small recording equipment should be lifted, so they would directly benefit. Mature products are bound to pour into the domestic market like a tide, wantonly impacting the domestic emerging single-player industry with serious lack of production capacity.

"What should we do?" Fan Heng looked at his son with a sad face and asked.

For Fan Wuxi, Fan Heng has high hopes. Although Fan Heng has a lot of life experience, he is obviously unable to make a correct judgment or easy grasp of the current situation under the constraints of the general environment. This time, nature is no exception.

"What to do, just do it!" Fan Wuxi sighed, from his father's expression, he understood that the leadership of the Pingyuan Factory could not come up with any serious countermeasures, so he had to do it himself.

Fan Wuxian thought for a while and said, "At present, the entry of the system manufacturers is irreversible and inevitable. Naturally, the above will not shake the general policy of reform and opening up because of our small factory, and people say that they are also here to invest, how can the high-level side refuse? In fact, the degree of sophistication of electronic equipment is far from being reached, and the introduction of manufacturers is also to improve the level of domestic electronic technology. There is no doubt that reform and development are originally using our markets and resources in exchange for the capital and technology of the developed countries. ”

"But the reality is that their arrival may be a heavy blow to domestic enterprises, or we will not see the banner of domestic production in some fields." Fan Heng said with a headache.

"Hehe, Dad, your opinion is too pessimistic." Fan Wuxi smiled and comforted, "Things have not come to this point, and you have overlooked our Chinese's ability to resist oppression!" Chinese, only when they are bullied by others, will their wisdom and wisdom be fully aroused! The entry of the said series manufacturers may be more conducive to our reform of the enterprise! You know, there is no motivation without pressure! ”

"These are empty words, and what I want to ask is, what do we do now?" Fan Heng waved his hand.

"This rumor, you can release it first and see everyone's reaction." Fan Wuxian proposed.

It was time to let the workers understand the situation, so Fan Heng discussed with the factory leaders, and revealed the news that Aiwa's company was about to enter the small recording and playback equipment market through a private informal occasion.

After the workers of the Pingyuan factory learned the news, they really talked about it, and most of them were pessimistic. It's no wonder, look at the household appliances that everyone uses, the TV is Panasonic, the refrigerator is Toshiba, and there are various things such as Seiko Sony, which is said to be a brand that dominates the rivers and lakes! On the other hand, how many domestic ones can compete with each other?

What's more, the single player produced by the Plains Factory is actually born from the Walkman of Sony Company!

But everyone is unwilling! It's only been more than half a year, seeing that the market of the whole country is almost occupied, and at this time, a small book that suddenly ran out to grab peaches, who is not comfortable in his heart, I really can't figure out how the country thinks about it?

Fan Heng heard these pessimistic arguments every day, and he was also very annoyed in his heart, so he asked Fan Wuxian for countermeasures.

"Death to death, it's time for us to release the full version of the Walkman!" Fan Wuxian said.

Since he has been testing the waters of the mainland Walkman, it is impossible for them to be limited to the project of single player, but to promote the all-in-one recorder, which is more likely to arouse the interest of young people. After the upper level lifted the ban on small recording equipment, it was not only the manufacturers who benefited, but also the Pingyuan factory also gained a large space for development.

It's time to launch the full version of Casual Body.

After Fan Heng returned to the factory, he informed the leadership of the domestic and international situation and the mood of the workers at the current stage, and then proposed to take the lead in the production of the all-in-one recorder, and strive to launch his own all-in-one recorder nationwide while officially announcing his entry into the domestic small recording equipment market.

At the same time, I got in touch with CCTV to discuss the annual advertising quota and specific methods for next year, and urgently produced relevant advertisements about recording and playing with the body.

In the factory, the workers and their families were shown a week's worth of anti-Japanese films, such as "Tunnel Warfare", "Mine Warfare", "Railway Guerrillas", and "Five Heroes of Langya Mountain".

In the excitement of the crowd, the recording and playback integrated walkman project of the Pingyuan factory was officially launched.

(To be continued)