Bai Xiaowu is a college entrance examination graduate, and he also has a younger brother named Bai Xiaowei, who is in his second year of high school this year. Both brothers are studying in the same high school, so they are also given the titles of 'big white' and 'little white' by friends in the same school.

Xiao Wu scored well in the exam this year, and Shun Lì was admitted to his first choice, and his mother Zhao Fang decided to fulfill her promise to buy him an S1. The younger brother Xiao Wei also followed excitedly.

At 10 o'clock in the morning, the earth gradually warms up under the sun, and this is also the peak period of the flow of people in the experience store, and you can see the consumers coming in and out every minute and every second.

Near the Pengfa parking lot, Zhao Fang sorted out her bags and pulled her two baby sons to walk happily to the Dabai Experience Center.

As soon as I arrived outside the store, I saw my mother laughing for some reason, which caused many passers-by to turn their heads to look.

"Mom, what are you laughing at?" Xiao Wu and Xiao Wei said curiously.

Zhao Fang hugged her eldest son's shoulder and smiled: "I feel that this store is like opened by Xiao Wu." ”

Bai Xiaowu looked up at the words "Dabai Experience Center" in front of him, and smiled unconsciously. The family talked and laughed and entered the experience store.

The cool air and papaya fragrance in the store shocked the spirit of the family of three.

Looking around, I saw that there were hundreds of experiences distributed in the space, some people were excitedly playing games, surfing the Internet, and some were studying and learning the functions of mobile phones.

A group of new and old customers who sit around the free flashing machine and the film office.

In the rest area, more than 30 young men and women sat on the sofa, leisurely drinking coffee and chatting online.

The atmosphere of the whole experience store is like a large offline community, and it makes people feel a special and comfortable feeling as soon as they come in.

……

Wrap and free flashing. and the rest area, the three services were only opened on July 1.

The first two are members-only services. The rest area refers to the concept of 'Sparrow Manman', planning a rest place in the experience center, and designing a coffee and beverage table in the area.

It mainly sells affordable coffee, drinks, ice cream, and also buys biscuits and puddings for afternoon tea. With an average consumption of 15 yuan per person, you can sit comfortably in the experience store for an afternoon.

At present, the latest version of the Dabai Wallet APP has opened relevant payment services, and you can get up to 3 yuan back when you pay with the wallet.

In addition, in order to enliven the sociality of the rest area, Su Xiu also developed a chess and card game "Farm Monopoly" with the center partners, which was rented to member consumers for free.

The rules of this game are similar to those of Monopoly.

Consists of two or more players in a farm map. Follow the number of rolls. As you advance, you will encounter patches of farmland of various sizes, which you can acquire with guò's initial funds and collect tolls from other players passing by.

The game also adds original gameplay of Happy Farm, such as 'stealing vegetables' and 'Husky Dogs'.

The purpose of the game is to let customers who come to experience it share happiness in offline social games. At the same time, it can maintain the popularity of the store.

Compared with the quietness of the physical store, the online sparrow network is obviously much more lively. The 48 million simultaneous online people are enough to show the expectations of netizens and fans for "Super Marines".

According to yesterday's announcement, "Super" will be launched simultaneously at 11 noon on the comic version and the anime version, and the comic version will be updated with 3 episodes on the first day. An episode of the animated version.

At the moment, there are more than 7 million users waiting to watch the two channels of 'Sparrow Video' and 'Sparrow Comics'. The discussion board is constantly refreshing.

……

Sparrow Studios.

The technicians of the video department are nervously checking the number of items, and the comics department is also reviewing the details of the comics and the exclusive page.

In the office on the side, Qian Yutang was discussing with several colleagues from the marketing and business departments about the issue of "Super Energy" animation advertising.

According to Zhang Fan's discussion with everyone, the domestic "Super Energy" animation will be broadcast online for free. However, it is not all free, and the average consumer needs to spend a certain amount of advertising time to get free content. Big White members enjoy ad-free privileges.

"I think 10-15 seconds is very suitable, and no matter how much it is, users don't have the patience to watch it, and the effect is not obvious......," said Huang Yan of the marketing department.

"Is 15 seconds too short?"

Zhou Dan of the business department said: "The online advertising fee is generally low, and the maximum income is 10 million yuan in a year. That's not enough money for us to do a season of animation. I think that our advertising revenue should at least cover the production cost of anime. Otherwise, there is no profit. ”

"......, in addition, extending the advertising time can also drive the consumption of ordinary users to our Dabai members."

"Hmm." Qian Yutang nodded and said, "We have a week to discuss this aspect. Let's do a good job of counting jù click statistics, as long as the playback quality is high, even if it is 5 seconds, you can buy a good price. ”

Other Extension Ideas...... In addition to online advertising, we can also expand the advertising of some offline products. For example, if you work with a beverage manufacturer, I believe that Coke and Pepsi will be interested. ”

Everyone nodded, Qian Yutang looked at the time and said, "Let's decide it first, I'll go and report "Japanese Sparrow Number Jù" to the boss." ”

As he spoke, Qian Yutang came to Chairman Xinghuo's office with the information.

……

In the office, everyone is talking about last month's results.

In June, Spark sold a total of 775,000 units of the S1, which is the highest sales month except for the pre-sale in the first month.

Counting the group's other income, Xinghuo's total revenue in June was close to 3 billion yuan, and its net profit exceeded 1.2 billion yuan.

"I see room for expansion in online sales...... By the way, boss, should we open a group buying portal? ”

“……。 A slight reduction in the price of mobile phones can also provide some profit margins for other Taobao small merchants. We can also reduce the cost of shipping. ”

"There are also experience stores that should also speed up the layout, and strive to open up all the first-tier cities within this year and the second-tier next year. As long as the offline after-sales service is in place, consumers will not have too many concerns. ”

"I think Su Xiu's business is very good, and the design of the 'rest area' is very creative. In terms of income, it covers at least one year's electricity and Internet bills. ”

"Boss......" While everyone was talking, Qian Yutang pushed open the door.

Zhang Fan nodded, Gao Tingting drank coffee and said, "Still talk about us." It seems that you haven't made a profit until now, right? ”

"Right away." Zhou Yang said with a smile: "We are ready to sell the 'browser navigation bar parking space' to the outside world. It's not a problem to have a revenue of five or six million this year! ”

"I'm embarrassed to say." Gao Ting smiled: "You'd better develop one or two more profitable projects." Otherwise, at the end of the year, I will send a little red flower to each of you. ”

The surrounding colleagues laughed, and Zhou Yang said: "It just so happens that I have just discussed with the boss and are preparing to develop 'Panda Search' and 'Map Service'." ”

"The boss wants to make maps and search engines?"

There were people around who were surprised and surprised, and Qian Yutang, who had just entered the door, also had a shining eye.

The two projects of 'search and map' were inadvertently discussed by Zhang Fan and Zhou Yang at the end of the month. In the future, it will be closely related to Zhang Fan's online and offline layout.

It can not only provide convenient services for smart devices such as mobile phones and tablets, but also improve users' experience of products.

It is also one of the important components of 'Blue Voice Assistant', 'Panda Chat', 'Sea Dog Browser', 'Sparrow Net', as well as smart bicycles and watches in the future.

In terms of the market, Xinghuo now has its own smart devices as support, as well as the most popular browser, chat software, and Sparrow Net, which has 60 million users.

In addition, the domestic search engine market is still relatively single.

As long as these two products are not too bad, it is expected that they will become the main business direction of WeChat after launch!

……

"In the future, with the application of 'Internet +' and 'Internet of Things' in life. People are more inseparable from search engines and map services, and the market space will be larger. ”

"The most important thing is that the search engine will give us an accurate large number of jù. With the analysis of large numbers, we can be more accurate in positioning the future direction. ”

After Zhang Fan finished speaking, everyone nodded.

Zhou Yuan, the design director of Weixin UI, asked: "Then the map and search website we want to develop are the same as Google's?" ”

Zhang Fan said: "The general idea is the same, but Mr. Zhou and I want to develop an 'intelligent engine'......"

"Nowadays, the search engine uses the basic method of using guò 'keywords', and then the engine provides pages with keywords......"

"The intelligent engine that Mr. Zhou and I conceived is that the server system automatically delivers the results directly to the user. Instead of letting users tediously pick and choose results. ”

"To use an analogy: for example, I want to find a mobile phone with a price of 2,000 yuan, and after searching. The interface will automatically list the products that meet the user's psychological price point. The results are based on the current reaction of large numbers jù. ”

"Again, let's say I want to download certain materials: the search engine will automatically find the download page or purchase page of the material and provide it to the user. If used for wishing, the search engine will help the user to download. ”

"And this engine has a memory function, as long as the user has an account, and long-term use, the engine will become more and more suitable for the user's preferences. Let users experience real intelligent services invisibly. ”

"Of course, users can also use the traditional search mode."

After speaking, the surrounding executives were very excited, and Qian Yutang said: "I think the boss's 'smart engine' idea is very good." If it is built into the sparrow, it will make it more convenient for the sparrow to socialize. ”

"What is the boss's idea for the structure of the panda engine?"

"The main concept is '3+1'."

Zhang Fan said: "We talked to Xiaobai in the morning about this idea, and the so-called 3+1 is: 'search, map, voice assistant' plus 'cloud service'. ”

"Cloud services are good 'resource collectors', taking on the 'memory function' of search engines, and voice assistants can make the engine speak."

Zhou Yang smiled: "The boss and I are also considering launching a commercial satellite...... In the future, our goal is to surpass Baidu, defeat Google, and surpass you in terms of profitability! ”

Gao Tingting pursed her lips and said, "You are wishful thinking!" Our net profit in the past six months alone exceeded Baidu's total revenue last year. Catch up with Google next year or not, believe it or not? ”

Everyone laughed, Zhang Fan looked at Yutang with a smile and asked, "Has the Japanese sparrow information been sent?" ”

"It's been delivered!" Qian Yutang smiled: "The number is very exciting, I think we can lay out other countries next year!" ”

…… (To be continued......)