Chapter 16: Breaking box office records
Li Hualong had great expectations for the film "Tang Bohu Dots Autumn Fragrance", and had high requirements for post-editing and dubbing, which made the investment cost of the film rise rapidly, and the post-production work was completed by December 30, 1951.
Before the filming of "Tang Bohu Dots Autumn Fragrance" began, Li Hualong began to promote the film, and before the post-production work was completed, he began to place advertisements in many newspapers in Hong Kong, and actively contacted the owners of major theaters in Hong Kong and invited them to come over to attend the film party.
On the afternoon of January 3, Huayi Brothers Film Group held a viewing party for "Tang Bohu Dots Autumn Fragrance" at Lianhua Cinema, and most of the theater owners in Hong Kong were invited to participate.
Many theater owners in Hong Kong have great expectations for the film "Tang Bohu Dots Autumn Fragrance", and the last time they collaborated with Li Hualong to screen "Hong Kong Holiday" in their own theater, they got a good profit.
The theater owners who have watched "Tang Bohu Dots Autumn Fragrance" all think that this movie can be a big hit at the box office, and whether it can surpass the box office record of "Hong Kong Holiday", then they don't know.
With the good foundation of the last cooperation, Li Hualong and the owners of various theaters quickly signed an agreement, which is scheduled to be released on January 7.
According to the agreement, the minimum ticket price of the film "Tang Bohu Dots Autumn Fragrance" is one Hong Kong dollar, and the highest price is two Hong Kong dollars, which is far more expensive than the ticket price of other films, but the high ticket price cannot stop Hong Kong audiences from competing for the film.
Before the release of "Hong Kong Holiday", Xia Meng was just a fledgling unknown, and when "Tang Bohu Dots Autumn Fragrance" was released, she had become a goddess in the hearts of many Hong Kong men.
In order to make the box office of "Tang Bohu Point Autumn Fragrance" sell higher, Xia Meng actively participated in the promotion of this movie.
Li Hualong, as the investor and screenwriter of this film, also attracted a lot of newspaper and media attention, but he was not directly involved in the publicity work, and he did not even give interviews to the media.
With the popularity accumulated by "Hong Kong Holiday", "Tang Bohu's Autumn Fragrance" has just been released in Hong Kong, setting off a new round of movie-watching craze, and steadily breaking through many Hong Kong film history records set by "Hong Kong Holiday".
"Tang Bohu Dots Autumn Fragrance" has been released in Hong Kong for more than two months, and the total box office has set a new record of 1.02 million Hong Kong dollars.
Compared with "Hong Kong Holiday", the ticket price of "Tang Bohu Dots Autumn Fragrance" has increased a lot, but the latter has created 650,000 viewers, 30,000 more than the former.
"Tang Bohu Dots Autumn Fragrance" was a big hit in Hong Kong, and Huayi Brothers Film Group won a record share of 460,000 Hong Kong dollars.
Before "Tang Bohu Dots Autumn Fragrance" was painted in Hong Kong, Huayi Brothers sold the screening rights of the film in Southeast Asia and Taiwan, earning a total of 700,000 Hong Kong dollars.
With Xia Meng's consent, Huayi Brothers Film Group agreed to cooperate with theaters in Southeast Asia and let Xia Meng go to Southeast Asia to promote the movie "Tang Bohu Dots Autumn Fragrance".
Xia Meng traveled to Singapore and other places, and she found that she was very popular in these places, and when many people saw her, they shouted the name of the heroine she played in "Hong Kong Holiday" - Wen Ya, which made her both happy and a little speechless.
For the promotion of the movie, on the third day of the first lunar month, Xia Meng left Hong Kong, and it took three weeks before she returned to Hong Kong.
The box office of "Tang Bohu's Autumn Fragrance" and the income that this film brought to Huayi Brothers exceeded "Hong Kong Holiday", but from the perspective of return on investment, "Tang Bohu's Autumn Fragrance" is not as good as "Hong Kong Holiday", because the investment cost of the former is as high as 380,000 Hong Kong dollars, and the return on investment is a little more than 200%.
The two films "Hong Kong Holiday" and "Tang Bohu's Autumn Fragrance" have been hugely successful, which has made many people red-eyed, some people are simply envious and jealous, and have not taken action, but some insiders have increased the cost of film production and want to make "blockbusters", and some laymen have begun to get involved in the film industry, hoping to make a profit by making movies.
For a time, the Hong Kong film market was active.
When Xia Meng was in Thailand, the fourth film "Golden Lotus" invested by Huayi Brothers started filming, and the screenwriter and director of this film were Yue Feng.
"Golden Lotus" tells such a story: In a small town in the north in the early years of the Republic of China, the singer Golden Lotus sang in the tea garden, and she was both beautiful and artistic. Cheng Qingyou, a rich young master studying in the city, fell in love with her, but he didn't dare to confess to her, every time he saw her, he always expected Ai Ai. Golden Lotus loves his innocence, and the two truly love each other. In order to please Qingyou's father, Qingyou's cousin He Yaozong persuaded Qingyou's parents to marry Shen Shuwen, a wealthy lady who was the right person for Qingyou. On the night of the cave room, Qingyou and Shuwen confessed their love for the golden lotus, and were willing to become brothers and sisters with Shuwen. Qingyou's father learned the truth and couldn't tolerate Qingyou falling in love with a singer who they considered to be "ninth-rate"; So he first hired hooligans to go to the tea garden to beat the golden lotus, and then tempted her with money, but the golden lotus refused, which also increased Qingyou's love for her. Shen Shuwen, who is kind and weak, faced with her husband who doesn't love her, she didn't dare to fight for her happiness, and finally died of depression; And Cheng Qingyou and the golden lotus, who dared to grasp their own destiny, broke through many obstacles and finally won their own happiness.
Li Hualong read the script of "Golden Lotus" and felt that the script was good, so he took the initiative to ask Yue Feng how much he wanted for the script fee and director fee.
Yue Feng has the reserve of a literati, Li Hualong asked him to make a price, but he couldn't say it.
Li Hualong said that the script fee and the director's fee were 20,000 yuan, and at the same time promised to share 15% of Yue Feng's profits from the film.
Li Hualong feels that the movie "Golden Lotus" can make a profit of about 200,000 yuan, and if he really gets a profit of 200,000 yuan, then Yue Feng can get a profit share of 30,000 Hong Kong dollars.
In the past few months, many film company bosses in Hong Kong have asked Yue Feng to make movies, and the salary is not low, but it is not as good as Li Hualong's salary, and he himself is optimistic about the box office income of the movie "Golden Lotus", if the box office can be as big as the two movies he directed before, then his 15% profit share is a large amount of income.
Yue Feng originally intended to let Xia Meng play the role of Golden Lotus, but he knew that Xia Meng was going to star in a movie directed by Li Hualong, so he gave up this idea.
When Yue Feng was looking for actors for the movie "Golden Lotus", he recruited several outstanding film newcomers for Huayi Brothers Film Group, among which the person who made Li Hualong's eyes shine the most was Cheng Yueru.
A few months ago, Cheng Yueru took a series of photos for the "salon studio" opened by the famous photographer Zong Weigeng, and one of the photos was enlarged and placed in the window cabinet, which attracted Yue Feng's attention and immediately asked her to audition.
Under Yue Feng's recommendation, Li Hualong saw Cheng Yueru and felt that she was very similar to a particularly well-known actress in Hong Kong in the fifties, and specially asked what the other party's English name was, and learned that the name was linda, and the Chinese transliteration was "Lin Dai", and he felt that this person was Lin Dai.
After a brief chat with Cheng Yueru, Li Hualong agreed to sign a contract with her and gave her a stage name - Lin Dai.
In the first few days of filming of "Golden Lotus", Li Hualong often came to the crew to visit the class.
In front of Li Hualong, Yue Feng did not hesitate to praise Lin Dai, saying that she was born to be an acting material, and if she cultivates it well, she will definitely be able to become a big star in the future.
After watching Lin Dai's performance, Li Hualong also felt that her appearance was very good, not at all like a newcomer who had never filmed, if he compared Xia Meng with Lin Dai, he felt that Lin Dai's appearance was better.