Chapter 4 Strata Sales and Sales Brochures
Before the battle of crossing the river, many wealthy businessmen from the magic capital and Jiangsu and Zhejiang came to Hong Kong with their families, including some friends of Li Yisong in the magic capital. As millions of heroes crossed the river, the magic capital was liberated, and the Chinese Communist army went all the way south, and more and more people fled to Hong Kong.
Among those who fled to Hong Kong, there were both poor and rich.
When the poor come to Hong Kong, they can't afford to rent a house, so they can only sleep on the streets or rent wooden houses on the side of the mountains, and it is difficult for them to find good jobs, and even if they can find a company, the income is unlikely to be too high.
When the rich arrived in Hong Kong, they just started to live in a hotel, and after a long time, they decided to settle in Hong Kong, so they naturally wanted to buy a house to live in, and even invested in buying a house for rent, because there are many rich people who are willing to invest in real estate, which pushes up the price of housing prices and land in Hong Kong.
Originally, Li Hualong also wanted to use the land to make a mortgage loan to HSBC, and the money was used to build a building, Li Yihua knew about this, and was a little unhappy, and also criticized Li Hualong a few words, telling him not to be too radical in business.
Li Yihua criticized Li Hualong on the lips, but he still admired this son's hard work in his heart, he took out 500,000 Hong Kong dollars to lend Li Hualong, but he said that his father and son should also settle accounts, and the interest on the loan should be calculated according to the bank's interest.
……
Before the 50s, Hong Kong property transactions were based on a single unit, and it was difficult to buy without a huge amount of money. And even if you have the money to buy the whole building, it is not easy to sell it. At this time, some properties in the Sham Shui Po area of Kowloon were quite popular, and most of the buyers were "Jinshan Aba" (overseas Chinese returning from San Francisco), who bought houses just to collect rent.
Large real estate developers such as the Lee Hysan family, Ho Tung, Kwong Sang Hong, and Lu Hai Tong also mainly build buildings to collect rent, and it generally takes seven to ten years to turn over the house when it is rented to others.
Small real estate developers, on the other hand, operate on a small basis, usually building two- to four-storey houses for sale, which is called "fried four hot meat" in the industry.
In short, this kind of business method can neither accelerate the turnover of funds, nor make a lot of money, nor can it solve the housing shortage problem in Hong Kong.
At this time, the Hong Kong government did not recognize the superstructure of the building, that is, to build one or two floors, or three, four or five floors, and the government ignored it. If the building was sold in strata, the law could not solve this problem at that time.
In fact, in this era, not only in Hong Kong, but also in many parts of the world, at that time, the sale of real estate was based on a single building.
This old practice has been in place for many years, and no one thinks it is anything bad, and no one proposes to reform it.
Li Hualong is well aware of the limitations of this way of doing business, which will definitely change in the future, and he wants to be a pioneer and introduce a new method, like "moon cake cutting", to cut the building deed, that is, "sub-deed", and then sell the building in strata.
At this time, there was no precedent for "sub-deeds" in Hong Kong, and Li Hualong needed to solve legal problems.
Li Hualong found several law firms and asked many lawyers, but they did not approve of the method of tiered sales.
The emperor lived up to his wishes, and finally asked Li Hualong to find a barrister surnamed Luo, who believed that this law was desirable and did not contradict the current law, and only needed to go through some complicated submission procedures.
After a period of hard work, Mr. Luo resolved the legal issue of strata sale.
Li Hualong did not pay too much legal fees for this, and Mr. Luo is a smart person who solved the legal problem of strata sale by himself, and he created a "sub-deed" business, which will definitely be rich in the future.
……
One evening in mid-August, Li Hualong went home with a few sales brochures.
When he returned home and saw his father in the living room, Li Hualong smiled and said, "Dad, this is a freshly baked sales brochure, take a look." ”
Li Yisong put down the book in his hand, took the sales brochure, looked at the words on the cover, and read: "Kowloon Yau Ma Tei Public Square Street New Building Layered Sales Manual".
This sales brochure is a 16-folio, 22-page book, with text detailing the topography of the building, building materials, strata prices, ordering methods, as well as the site, perspective and floor plans of each building, section plans of arcades, floor plans of each strata, etc. In addition to the relatively crude quality of printing and binding, it is the predecessor of the beautifully bound reading book decades later.
Li Hualong picked up the book that his father put on the sofa, looked at it, and laughed, he didn't expect his father to read "The Legend of Shushan Xianxia" by the owner of Huanzhu Mansion.
"What are you laughing at?" Li Yisong glared at his son.
"I didn't expect you to read a book like this."
"Who is required to read the book "The Legend of Shushan Xianxia"?"
"Nope!" Li Hualong smiled, "Abba, how about I write a book for you?" ”
"Don't be in shape." Li Yisong said with a straight face, "You are not too young, it is time for you to marry a wife and take care of you." ”
"Abba, with your son and me, I'm afraid that I won't find a good wife in the future, so don't worry about it."
"Do you have a favorite girl?"
"Not yet, this matter is not urgent, I believe that fate is coming, and your future daughter-in-law will naturally appear. Hehe, let's not talk about it, you can read the sales brochure first. ”
"Ugh!" Li Yisong responded, continued to look down at the sales brochure in his hand, looked at it a few times, nodded and praised, "Not bad, not bad, really good!" At a glance, after reading this manual, I have a bottom in my heart! ”
"Abba, if someone else sells a house like this, will you buy a house after reading this sales brochure?"
"No, it won't."
"Why?" Li Hualong asked puzzled.
"I'll buy the whole building, it's cheaper." Li Yisong said with a smile.
"Hehe, father, in a few years, I will build the tallest and largest building in Hong Kong, named after you."
"I hope that day will come soon." Li Yisong smiled slightly, and after a while, he put away his smile and sighed lightly, "Today, I received a telegram from your second brother, and tomorrow, your sister-in-law and two children will come to Hong Kong." ”
"Good! When they come, they won't leave, right? ”
"If nothing else, I shouldn't be leaving." Li Yisong said in a deep voice.
Li Hualong's eldest brother is named Li Huawen, a colonel and regimental commander, who is stationed in Yangcheng.
At the beginning of April, Li Yisong made a special trip to Yangcheng and met Li Huawen, and when the two chatted alone, Li Yisong said his worries about the current situation, as well as some of Li Hualong's predictions about the current situation, and suggested that his son should be discharged from the army.
Li Huawen Yunben firmly believed that the Kuomintang would definitely eliminate the CCP, and rejected the retired Jianyi.
As the KMT's army retreated, Li Huawen, who was well aware of the KMT's internal corruption, gradually realized that the KMT's defeat was certain, and he began to find a way out for himself.
Li Huawen knew very well in his heart that if he directly proposed to retire from the army, he would definitely get into trouble and maybe lose his life.
After weighing it, Li Huawen decided to let his wife go to Hong Kong with the children and Xisoft first.
……
Li Hualong did not have time to go to the train station to meet his sister-in-law and two nephews, the first batch of eighteen buildings developed by Hualong Real Estate Co., Ltd. had been completed and sales had begun, and he had a lot to do.
Hualong Real Estate Company not only sold the buildings in layers, but also launched a popular sales brochure, which was especially popular with the public, but the customers were still limited to wealthy families.
The first batch of 18 buildings developed by Hualong Real Estate are all five-story buildings, each floor is about 1,000 square feet, the average price per square foot is 20 yuan, and the total price of each floor is 20,000 Hong Kong dollars.
The number of citizens who can afford a one-story building in Hong Kong is certainly much higher than that of those who can afford an entire building, and these people have become the target customers of the first batch of buildings of Hualong Real Estate.
In less than ten days, all the 18 buildings developed by Hualong Real Estate were sold, with a total profit of more than 60 Hong Kong dollars.
Li Hualong was unable to obtain a patent for strata sales and sales brochures, and other real estate developers in Hong Kong saw that Hualong Real Estate launched an effective method, so they naturally followed suit.
Since then, Hong Kong real estate developers have gradually begun to adopt the method of strata sales to sell their houses, and sales brochures have gradually become a necessary method for real estate developers to sell their properties.
After Hualong Real Estate Co., Ltd. made money, Li Hualong was not in a hurry to repay the loan of 500,000 Hong Kong dollars to his father, because the term of the loan was one year, and there was no need to repay it early.
Li Hualong's previous loan of 500,000 Hong Kong dollars from HSBC, as well as the interest of 150,000 yuan, the loan term is two years, and he has no intention of repaying the money in advance.
Hualong Real Estate now has a lot of places to use money, Li Hualong feels like a glutton now, the more he eats, the more he can't stop talking.
The profit of more than 500,000 yuan was spent by Li Hualong in less than ten days, seventy percent of which was used to buy land, and two percent was used to pay for the construction costs of the construction engineering company. Long before the sale of these buildings, Hualong Property had already started to develop the second batch of buildings on Square Street.
After being busy selling the house, Li Hualong was no longer so busy and moved the idea of writing a novel.