Chapter 1592: The Advertising Strategy is stillborn

With NBJ's internal and external troubles, the alliance between Orchid and NBJ against T-K Group exists in name only, and this acquisition war has also entered a white-hot one, and the market battle has entered another situation of fighting each other.

NBJ is mired in a quagmire from which it cannot extricate itself.

Orchid Company is isolated and helpless, and it is difficult to support the overall situation!

The general trend of the health care brand company in country Z has gone, and it is only a matter of time before it is acquired.

The fall of the health care brand market in country Z is no longer a matter of suspense.

Everyone has different opinions and opinions on this.

Some people are happy to see it, some people feel regretful, and some people are indignant, but more people sigh that a good river and mountain in the health care brand market of country Z will go to the east.

At that time, T-K Group is making full efforts to prepare its own "crushing" advertising campaign, intending to break through the health care brand market of country Z in one fell swoop, hit Orchid Company hard, and make Orchid Company collapse and disintegrate.

A shocking piece of news, like a bomb, was thrown into the battle for the market between Orchid and T-K Group.

It shocked almost everyone, including T-K Group and even Genesis Investments.

Zhishanya Association will join hands with Orchid Company to hold a charity gala.

This news has been overwhelmingly publicized by the media, the Internet, TV, and the media, and has almost reached the point where everyone knows about it, of course, this is indispensable for Wen Wenya and Ling Qingxuan.

When the T-K Group received this news, they were just stunned, hoping that they would not understand what Zhishanya would mean to country Z, and they would not be able to appreciate the astonishing news.

However, Chu Jingnan, who is a native of country Z, knows it quite well.

Zhishan Yahui is the largest charity in country Z, a charity recognized by Article 88 of the domestic tax law, a charitable organization that contributes to charity and public welfare affairs, and has a close relationship with the government through social merit affairs, and is the spokesperson of the government and civil affairs, which can be said to be the center of power in Beijing.

Over the years, the Zhishan Ya Association has been committed to charity work, and its prestige has almost reached, where there is a disaster, there is the Zhi Shanya Association, they have contributed to the charity work of poor teaching, disabled children, and the elderly who are lonely and widowed, and most of the orphanages, orphanages, and Yuchari homes in country Z are almost all under the banner of the Zhishan Ya Association.

In recent years, the focus of the charity work of the Zhishan Ya Association has begun to shift to social work, and they have set up social work groups in many cities, starting from the family and starting with the individual, the discord between husband and wife, the unfilial piety of children, domestic violence, etc. are all within the scope of their counseling, and fundamentally solve the current situation of people's livelihood in country Z.

They are no longer the kings of charity, but really go into the people, integrate into the people, and help the people.

This initiative has received strong support from the state.

At the same time, it has also created a huge influence in society.

The prestige of the Zhishan Yahui has reached an unprecedented peak.

Orchid Company has the support of the Zhishan Ya Association, which has already shown that they have firmly controlled the hearts of the people.

It was only at this time that he realized that after the advertising campaign of the Orchid Company to divide the T-K Group, this battle was the home of the Orchid Company, and the initiative was in their hands.

In this battle, the T-K group lost.

Moreover, it was a complete loss.

Zhou Huiyan sat on the sofa, her legs folded, and her posture was elegant: "Regarding the charity dinner, if you start to do it, Zhishan Yahui will definitely support you, no matter when and where, Zhishan Yahui will be your strongest backing." ”

It is not surprising to her that the Warm Grace Club has borrowed the prestige of the Zhishan Grace Club in society to fight against the T-K Group.

After Wen Wenya joined the Zhishan Ya Association, she played a great role in promoting the development of the Zhi Shan Ya Association, and she was the person who put forward the proposal for social work, and she was also the person in charge of this project.

And she, she did an excellent job.

Compared to her contribution to the Zhishan Yahui, her requests for the Zhishan Yahui are very few!

This girl, as I saw her when I first saw her, is full of style, and her sincerity has not changed.

"Aunt Zhou, I understand." The years do not seem to have left any traces on Zhou Huiyan's face, but have polished her more elegant, dignified and elegant, and still touches a warm and elegant life with her gentleness, atmosphere, tolerance, and love.

Zhou Huiyan smiled and changed the topic: "Since the confrontation between Lanxin Company and T-K Group, whether it is a peripheral war or a flank copycat war, they have fought quite beautifully, and they have taken the initiative in their own hands. ”

The first phase of the T-K Group's propaganda plan was fully encircled and annihilated by the warm and elegant flank copycat war.

The remaining second-phase publicity strategy is not enough to fully cover the entire Z country, and the scope of publicity is concentrated on media and network coverage.

However, in the future, the media network coverage will be held by the Zhishan Ya Association and the Orchid Company to hold a charity gala, who will pay attention to the empty and weak advertising?

Even if the limelight of the charity dinner has passed, T-K Group has invested in advertising again.

However, with the support of the Zhishan Yahui and the hearts of the people, who would want to pay attention to the T-K Group?

In this battle, it was effortless to blow the T-K group to the ground, and the blood was lost.

Wen Wenya picked up the teacup, and the curling fragrance of tea made her feel good: "In the past year, the acquisition war between the health care brand company of Z country and T-K Group has been in a passive situation, and it is time for T-K Group to know that we are sharp minions." ”

Zhou Huiyan couldn't help laughing: "You, it's always like this, one hit is enough, one hit is amazing!" ”

How sharp this girl's edge is, where her limit is, she has not seen through it so far, and it is indeed worthy of being raised by Mo Gong himself.

Zhou Huiyan naturally knew the hidden edge of this girl, and asked, "Did you choose this time to push out your identity as the executive director of the Zhishan Ya Association, do you plan to announce your identity to the public?" ”

Wen Wenya has enough aura on her body, if her identity as the executive director of the Zhishan Ya Association is announced, she can't imagine what kind of sensation it will cause.

Wen Wenya shook her head and said, "The time has not yet come, and I have no plans to reveal my identity for the time being." ”

Her biggest enemy is the H-Z International Alliance, and her status as the executive director of the Zhishanya Association is her most powerful weapon, which is used against the T-K group, but only to kill chickens and slaughter knives.

Orchid company has been smooth sailing so far, take this opportunity to make good use of the whetstone of T-K Group, sharpen the edge of Orchid company, which is also one of the purposes of warm and elegant.