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……

On the 25th, it was another three days in the blink of an eye.

The Internet media's discussion of the business idea of "Dabai Happy Farm": the winter solstice event '5000 stray dogs' has not ended, and an announcement that surprised fans once again appeared on the official website of Dabai on the 24th.

According to the announcement, Dabai Company and Huacheng Group reached the "Dabai Image Brand Expansion Cooperation".

Pengcheng Happy Valley Theme Park, a subsidiary of Huacheng Group, will hold a ten-day "Happy Christmas. Dabai Winter Farm" theme activity.

During the event, all Dabai community users will receive an exclusive 20 yuan coupon provided by Happy Valley, and the original price of 170 yuan tickets can be obtained for only 150 yuan.

In addition, there will be a big fan meeting on the last day of the event, and our big brother 'ZF Future' may also come.

As soon as the content of the event was announced, the media rushed to report it, and the Internet technology industry was in an uproar!

On the 22nd, the "Free Huskies" and "5,000 Stray Dogs" announced by "Big White Happy Farm" brought new business ideas to the IT game industry are not over.

No one expected that in just three days! Dabai once again played the 'innovative pole vault' and reached a cooperation with Pengcheng Huacheng Group on "Dabai Image Brand Expansion"!

On the 24th, the Dabai community was noisy and excited, and the local fans in Pengcheng were even more excited to cheer and organize a fan team.

Subsequently, fan groups sprung up all over the country.

As of 24 hours after the announcement of the event, 1,000 people across the country have participated in the 'Big White. There are 4 fan groups, mainly in the four first-tier cities of Yanjing, Modu, Pengcheng and Huadu.

Big white between 500-1000 people. There are 15 fan groups. It is mainly distributed in second- and third-tier cities.

In order to help Dabai users create and organize fan groups. At 10 o'clock in the morning, the official new announcement of the Dabai community was issued:

New Year's Day 1st. The [Fan Group] function will be added in the big white space!

As long as you follow 'Dabai Technology' or any user account, you can initiate a [fan group] application in the object space you follow, and as long as the number of people reaches 10, you can open a [fan group] in the space of the person you follow.

[Fan group]: The number of people who join is unlimited, share the same space, multiple team leaders and deputy group leaders can be set up, and the person being followed has the right to apply for the dissolution of the fan group.

When the whole network was excited and hotly discussed, some people also found out the information of Huacheng Group. Its heavyweight status not only enhances the pride and honor of Dabai community users again. Other industry giants and media continued to speculate after watching it.

……

Pengcheng Huacheng Group is one of the top 100 central enterprises under the management of the State-owned Assets Supervision and Administration Commission of the State Council, and was established in 1985.

The company mainly surrounds the development of hotel, tourism, culture, real estate, electronics and other industries, and holds a number of listed companies at home and abroad.

Its tourism and cultural projects: Happy Valley, Splendid China, Window of the World, Cultural Village, etc., are well-known in China. Many of its subsidiaries have been selected as one of the top 500 Chinese enterprises for many years.

"Happy Valley" is a new generation of large-scale theme park chain brand created by Hwaseong Group, which has the same nature as Disneyland, and has developed 5A-level tourist attractions in the first and second tiers of major universities in China since its establishment in 98.

At the beginning of December 2008, it reached a "Dabai Image Brand Expansion Cooperation" with Xinghuo.

……

In fact, as early as after Zhang Fan's fireworks plan was revealed, there was a voice among the senior management of Huacheng Group: absorb the image of Dabai into Happy Valley, but at that time, some high-level builders were waiting and watching for a while.

With the development of Dabai 20 days and the precedent of Pengfa Group using the image of Dabai. Dong Guolong, the helmsman of Huacheng, realized the infinite possibilities of Dabai, and sent two business department directors to Xinghuo Company on November 28 to discuss the "Dabai Brand Expansion".

Zhang Fan and the others were naturally very moved after hearing this. They pay to use the Dabai image, which is equivalent to promoting the Dabai brand. However, the usage fee of 2 million a year is unacceptable for a low Spark.

Zhou Yang's father's Pengfa real estate used the Dabai image for three months and spent 8 million, and the other party wanted 2 million yuan to use the Dabai image for one year, which is almost a fantasy.

On the same day, Zhang Fan rejected their proposed cooperation, and the next day Huacheng Group raised the usage fee to 10 million and sent a group vice president surnamed Li.

After seeing the sincerity of the other party, Zhang Fan took out the plan of "Super Marine Corps" and handed it to Vice President Li. After reading the plan, Mr. Li seemed to be concentrated by thunder, and his mind wandered for 3 minutes in a row.

He didn't expect that 'Dabai' was just the tip of the iceberg in Zhang Fan's brand plan, and "Super Marines" was the future killer of the Spark Group!

In particular, the proposal mentions that "the brand is the anime character".

This reminded Vice President Li of Haier and "Haier Brothers" in the 80s and 90s.

But Xinghuo's "Super Marines" is more comprehensive than Haier's "Haier Brothers", and it has more infinite possibilities!

According to his analysis: The successful development of "Super Marines" will not only become a brand promotion weapon in the hands of Xinghuo, but also may develop into an anime hero brand like "Marvel".

Later, it can even drive the development of China's animation industry and surrounding theme parks, products, film and television, cultural development, etc., and the future is limitless!

It is conservatively estimated that if it is successful, this alone will form a market worth 100 billion. That's just a small statement.

To put it more broadly, the promotion of "Super Marines" is equivalent to promoting Chinese culture to the world, exporting culture to the world, changing the world's impression of China, and helping the country almost at the level of [cultural strategy]!

……

Since the beginning of reform and opening up, China has formulated four major international strategies: political strategy, economic strategy, diplomatic strategy, and military strategy.

In the correct implementation of the four major strategies, China's international status has been steadily improved every year, but because of the malicious demonization of some Western media, China's image in Europe and the United States is not too good.

Therefore, after the successful bid for the Olympic Games, the country began to implement the [Cultural Strategy], which is listed as the top priority among the five strategies!

Although the successful holding of the Yenching Olympics has greatly improved China's international image, it is still insufficient. It can only be affected in the short term and the investment cost is too great.

In order to hold the Olympics. The government invested $42 billion. Such a cost is not at all a long-term solution.

This year, with the economic reform held ahead of schedule, the State Council has also launched a new "International Image and Culture Strategic Guidance Building".

Huacheng Group, as a central enterprise under the management of the State-owned Assets Supervision and Administration Commission of the State Council, naturally has to shoulder a heavy responsibility, and after the announcement of their internal construction, they plan to use the group's theme cultural brands such as Happy Valley and Window of the World next year to expand the cultural strategy publicity.

In 2015, we will focus on cultivating two international images and exporting culture to Europe and the United States.

However, every executive has a number in his mind about the feasibility of this plan, or is smiling bitterly.

Foreign countries attach great importance to the invasion of Chinese culture. And they are state-owned enterprises. I'm afraid it has already been blacklisted before it enters the international market.

Moreover, Disney and Marvel's opponents are too strong, and domestic theme parks are also borrowing elements from them. There is no own anime support point.

The animations of "Joyful Yangyang" and "Chaowei Blue Cat" are not enough to support the international image of theme parks.

But Starfire's "Super Marines" plan is very different!

"Super Marines" has international development conditions from the time of design, and the elements of teamwork, superheroes, and sci-fi action in the animation are fully in line with European and American tastes.

In addition, the core idea in the animation is also very healthy, in line with the conditions for the promotion of China, and the Chinese and Western cities with the Xiangjiang River as the background in the animation can play an invisible role in promoting Chinese culture and show the inclusive mind of China.

So when Vice President Li finished reading the plan, he sat for 3 minutes!

After that, he immediately got up and held Zhang Fan excitedly, and all kinds of words of admiration and praise were one after another. And swore to Zhang Fan: I will definitely show the greatest sincerity.

An hour later, he signed a non-disclosure agreement and returned to the group headquarters in high spirits with the "Super Marines" plan.

In the afternoon of the same day. Huacheng Group submitted the "Super Marine Corps: Cultural Strategy Feasibility Analysis Report" to the State Council and the State-owned Assets Supervision and Administration Commission.

On December 1, Dong Guolong, the helmsman of Hwaseong, led the team to visit Xinghuo in person, bringing an annual image contract of 20 million, and at the same time, the contract also mentioned "jointly building a Super Marine Corps theme park in the future".

However, this item has not yet been approved by the State-owned Assets Supervision and Administration Commission of the State Council, because of the huge investment and the feasibility analysis.

When Hwaseong and Xinghuo signed: "Dabai Image Brand Expansion Cooperation" on the fifth day, the State Council personally approved: "Agree, and vigorously support!" It also allowed Xinghuo to have absolute control over the "Super Marines" theme park brand.

This decision is mainly to dilute the state-owned assets in the brand and make "Super Marines" better develop internationally. However, in terms of support and help, Huacheng Group will also assume the main force.

It is equivalent to saying that the country is vigorously supporting the development of Xinghuo, and after the development is in place, it can steadily gain a firm foothold, and withdraw according to the situation, so that the cultural output of "Big White Super Marines" does not have a national nature, and it is better promoted internationally.

Of course, this qiē is not in vain, Xinghuo Group must assume the responsibility of cultural strategy, and Zhang Fan and Xinghuo's original intention is the same.

Soon after the State Council replied, Hwaseong secretly signed the "All-round Strategic Cooperation Plan for the Super Marine Corps" with Xinghuo.

Plan: Hwaseong will use the channel resources in hand to help Xinghuo establish the international cultural image of "Super Marines" with the identity of 'hidden main force'.

In terms of share distribution, Hwaseong only accounted for 30%, and Xinghuo accounted for 70%, and later with the "Super Marines" cultural brand began to gain a firm foothold.

Xinghuo has the right to use the current market value of the brand to recover the remaining 35% of the shares from Hwaseong, and Hwaseong will only retain 5% of the immovable shares.

On December 10, the secret cooperation was signed, and Pengcheng Happy Valley, a subsidiary of Hwaseong, began to use the two important festivals of 'Christmas' and 'New Year's Day' to promote the image of Dabai.

Wait for the animation and animation to be listed, and then consider when to announce the "Super Marine Corps Theme Park Plan" according to the scale of brand development

……

In the afternoon, the sun is shining. Pengcheng Happy Valley Theme Park Plaza, because of the arrival of Christmas, is full of joyful scenes.

In addition to the ubiquitous Santa Claus and Christmas cultural elements, a 10-meter-tall white inflatable doll also appeared on Happy Valley Square! Attract every passing citizen and tourist to take a group photo.

There is a big red billboard hanging at the entrance of the theme park: [Big White Happy Farm Theme New Year's Day Meeting, Surprise Activities Non-stop!] 】

"What a great tea! Let's go and take pictures! The four girls, Molly and Li Ming, ran hand in hand and excitedly ran to the ten-meter-high inflatable white.

In fact, they wanted to come on the day of the announcement on the 24th, but they didn't have time to come because they discussed with the fans of the space about forming a fan group. Today, they not only have to feast their eyes, but also take photos to share with the 10,000 book friends in the space.

During the running of the four of them, Sun Lulu suddenly saw Zhang Fan and his party appear at the entrance of the park, and excitedly pulled Li Ming and the three of them, and Molly immediately shouted: "Husband! ”

…… (To be continued......) R1292