Dapeng rises with the wind one day, Chapter 604, and the era of big IP comes ahead of schedule

4857980.html

Next chapter

Since 2003, China's domestic film and television industry has been greatly liberalized, and various private equity PE and VC have begun to target those private film and television companies, and the entertainment business model that private film and television companies pay more attention to has indeed achieved a lot of success.

However, success is relative, the domestic film and television industry has discovered rapidly, the market has begun to ferment, and the impact of foreign film and television blockbusters on the domestic market has become more and more obvious.

It is a well-known fact that European and American blockbusters are better than most domestic film and television works in terms of story, entertainment and technology.

Since 2005, the domestic film and television industry has shown a weak state.

It's not that the domestic film and television industry is not developing fast, or that the quality is really not good, relatively speaking, the quality of domestic film and television works is already growing at a rapid rate.

The reason for this situation is that it comes from abroad, from the influence of Japanese animation and film and television culture, the impact of Korean games and entertainment films, and the storm of American blockbusters in China, and the blind worship of Hollywood's label.

This series of reasons are the reasons why the progress of domestic film and television is getting smaller and smaller.

At this time, domestic investment banks have targeted foreigners who come to China to pan for gold, and under the cognition that foreign monks can chant scriptures, all movies with gringos have been labeled as Sino-foreign cooperation and hyped up.

There is a hidden crisis under the peak, many senior industry insiders are deeply worried about this phenomenon, and many pessimistic people are ready to meet the trough of film and television.

Li International's entry into film and television entertainment at this time was like a bomb thrown into a calm but turbulent lake on the surface, which made the lake surface of the entire film and television industry also turn over the river and the sea.

Everyone is paying attention to Haiyue Entertainment's next moves.

Li International talked about the concept of "Made in PE" at the conference, and made movies with the business concept of entertaining the public, so that Haiyue people have a long-term understanding of the future road.

Liang Ying looked at Li International, who was talking eloquently on the stage, and glanced at Xu Wei from time to time. It's all incredible.

The general environment of the film and television industry is like this, Haiyue Entertainment has basically been hard to support during this time, Liang Ying even wanted to go to Li International several times to talk about the future development of Haiyue Entertainment, and she was even ready to develop film and television peripherals.

But now Li International has made a stroke and directly threw a bombshell in the film and television industry. The repercussions caused Liang Ying began to doubt.

The film and television industry, as those experts say, is about to usher in a trough?

But why is the movie "Kung Fu" applauded by so many people, so many people cheered, and the market response was so good?

Next, Li International gave an answer to everyone, including Liang Ying.

Li International said: "I know that everyone is worried about the so-called next trough period, but is there really a trough period? ”

He looked around and saw that everyone was listening attentively, and they all looked curious. Just laughed.

If you want to build an excellent team, it will never be as good as it is in adversity, and the excellent team in good times is only suitable for keeping, and only an excellent team in adversity can strike hard at any time.

In order to make Haiyue people have earlier characteristics of the digital future big film and television era, Li International decided to play some experience cards in advance, he continued:

"We all know that Korean cinema and entertainment are second to none in Asia, and they have a big impact on the domestic entertainment industry, but we all ignore one issue. That is, their market is not all smooth sailing.

It was only after 2000 that the Korean film and television industry recovered rapidly. In 2001, a "My Sassy Girlfriend" not only made "Sassy Girlfriend" Jun Ji-hyun famous overnight, but also made Korean movies that had been silent for many years attract the attention of audiences in Asian countries.

Since then, Korean movies have continued to be excellent, and Korean movies with various themes such as "Taiji Flag Flying" are refreshing. ”

"At the same time. Korean films quickly went overseas and were successful. ”

"In my opinion, Korean films going overseas is their greatest success, yes. They succeeded, and they succeeded in opening the largest market in Asia: China! ”

At this time, a series of phenomena such as Hahan and Ha Ri have reached their peaks, and people's worship of Japanese and Korean culture has also reached an unprecedented height.

At this time, the domestic film and television entertainment industry is actually really in dire straits!

Liang Ying looked at Li International thoughtfully, knowing that Li International was probably going to say his original intention and goal of entering the entertainment industry next, so he couldn't help but sit up straight and listen carefully.

Li International paused for a long time before continuing: "Today I mainly say three points, first: the box office revenue of American movies accounts for 30% of the revenue of the film and television chain, and the surrounding area accounts for 70% of the horror.

And domestic movies, the box office accounts for 90% of the total revenue, and peripheral products are only 10%, and ironically, our 90% is far less than their 30%. ”

"Second, we must believe that our films are excellent, the box office will be high, the response will be great, and there is no shortage of works that have gone abroad and set off a box office storm in the world, just like "Kung Fu", so what I want to say is that the entire film and television industry chain, don't let those PE eat our surrounding products with great potential.

How to do it, Liang Ying, you will come up with a plan for me later, you can also speak freely, whose plan is good, I will let whoever be the vice president of the periphery, I will do what I say! ”

"Third, I would like to mention a concept here, called "big IP", the first phase of the target is Haiyue Film and Television Media, to build the company into the leading film and television company IP in China, when people think of movies, they must think of Haiyue Film and Television Media for the first time, this is not difficult to do, because we have Junhao Weike, the country's largest social public opinion platform, this specific implementation plan, in a few days I will publish a red-headed text jiàn, all Haiyue senior management and above must be studied, and must be learned thoroughly! ”

How popular the big IP era is, Li International doesn't know, because this concept is seen in the system in his head, and it should come from 2016.

The reason why Li International chose such a concept to instill in Haiyue Entertainment Media is because since he was reborn, the information in his mind has not been updated, but the concept of this big IP era appeared in his mind almost suddenly, and it is overwhelmingly reported and influenced by this concept.

All the media are waiting for Haiyue Entertainment's next move, but no one has waited, because Haiyue Entertainment is facing restructuring, even if it is a once-in-a-lifetime good time, it still hasn't revealed too much news.

But this opportunity is too rare, and it will be very difficult to build momentum and publicity after this limelight.

Therefore, while reorganizing, Haiyue Entertainment also spread another bombshell news.