Chapter 11 Box Office Hits
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At 9 o'clock in the morning on July 3, "Hong Kong Holiday" was screened at the same time in 42 theaters in Hong Kong, which is the largest film schedule since the opening of Hong Kong.
On the day of the release of "Hong Kong Holiday", every show was full, and this phenomenon attracted the attention of most newspapers in Hong Kong, even newspapers that had not previously advertised the film took the initiative to report the news.
Many filmmakers wrote articles commenting on the movie "Hong Kong Holiday", which was well received, and some people picked thorns in the eggshell and said some bad things with their conscience in order to stand out.
The audience's eyes are bright, after the release of "Hong Kong Holiday", the reputation has been very good, and more and more audiences flock to the cinema cinema to buy tickets to watch this movie.
Some viewers have watched it once, and then bought tickets to watch it again, and some viewers even watched it many times and never got tired of watching it.
Seeing the box office success of "Hong Kong Holiday", the bosses who did not accept Li Hualong's conditions before took the initiative to contact Li Hualong, saying that they could accept Li Hualong's cooperation conditions, but Li Hualong proposed new cooperation conditions, that is, these cinemas and cinemas will be released a week later, and without guaranteeing the attendance, the previously negotiated share ratio will remain unchanged.
Some bosses immediately accepted Li Hualong's conditions, while some did not agree immediately, saying that they would think about it again, but seeing that the second and third days of the release of "Hong Kong Holiday" were full, these bosses couldn't sit still anymore, and they didn't think about it anymore, they were worried that they would be able to show the movie two weeks later, so they signed an agreement early.
After more than a week of soldness, many newspapers in Hong Kong used "thousands of empty alleys" and "one after another" to describe the grand occasion after the release of "Hong Kong Holiday", which attracted the attention of Southeast Asian media. The owners of a number of cinemas in Southeast Asia learned that there was a box office hit in Hong Kong, and personally came to Hong Kong to negotiate with Li Hualong about buying the copyright of "Hong Kong Holiday".
Li Hualong knows very well that if he signs a sharing agreement with the bosses of Singapore, Malaysia and Thailand, the box office will definitely be concealed.
In order to be safe, Li Hualong is ready to sell the distribution rights of the film "Hong Kong Holiday" in Southeast Asian countries separately.
In order to earn more, Li Hualong intends to hold a public auction.
Today, Hong Kong has a population of more than two million people, most of whom can understand Chinese, but there are still many local or migrated from eastern Guangdong who can only speak Cantonese and cannot understand Chinese.
The morning after the release of "Hong Kong Holiday", when Li Hualong was having breakfast at home, Li Yisong said to him: "Third child, Yunchun will be in Hong Kong tomorrow." β
Li Hualong was slightly stunned when he heard this, and said with a smile: "Okay, Yunchun is here in Hong Kong, so Uncle Bao's family doesn't have to worry about her." β
Bao Yunchun, the eldest daughter of Bao Quanfu, the same age as Li Hualong, was admitted to Fudan University in 1946, and at the beginning of last year, she moved to Hong Kong without her family, but stayed in the magic capital to complete her studies.
"When she comes to Hong Kong, you can arrange a job for her." Li Yisong said.
"Got it."
"Do you know what she majored in?" Li Yisong asked with a smile.
"You know, I heard you say that she majored in accounting." Li Hualong smiled, "Is she in love?" β
"Talked. She was a classmate of hers, and her target's parents came to Hong Kong in the second half of last year. β
"Do you know each other?"
"It's considered an acquaintance, a few years ago, after your Uncle Bao returned to the magic capital, he became neighbors with that family."
"So, Yunchun and her boyfriend are childhood sweethearts!" Li Hualong said with a smile.
"No, when they met, they were not young." Li Yisong smiled, took a bite of porridge, and continued, "Third child, do you remember what Yunchun looks like? β
"I remember. At the beginning of this year, when I went to Uncle Bao's house to pay New Year's greetings, I saw a family photo of their family. Li Hualong paused and asked, "Did Yunchun say what work he wanted to do?" β
"She didn't come to Hong Kong, how can I say it. When she arrives in Hong Kong, invite her and her partner to our house, and when the time comes, you can have a good chat with them. If you feel that they are capable, they will be entrusted with the task, and if they feel that they are not capable, arrange for an idle one. β
"What if you do a bad job?" Li Hualong asked with a smile.
"Expulsion is enough." Li Yisong said, "Business belongs to business, and favor belongs to favor." If they are not suitable to work in your company, let them go. Of course, if they can, I still hope you give them more chances. β
"Yes." Li Hualong smiled and nodded.
The day after Bao Yunchun returned to Hong Kong, she and her parents, as well as her boyfriend Li Guixiang, came to Li Hualong's house as a guest.
After some conversation, Li Hualong felt that Bao Yunchun and Li Guixiang's appearance was very good, after all, in this era, most of the graduates of brand universities are social elites, as long as they are given opportunities, they will definitely have something to do.
Li Hualong invited Bao Yunchun to drink Li Guixiang to join Hualong Real Estate Company, they didn't think much about it, and immediately agreed.
Ten days later, the Cantonese version of "Hong Kong Holiday" was released in Hong Kong.
Hong Kong people in this era do not have too many leisure and entertainment activities, Hong Kong does not have a TV station, watching dramas and movies is a hobby for many people, "Hong Kong Holiday" has a longer screening time, the price is more expensive, the price of different theaters is different, the highest is one yuan three millimeters (that is, 1.3 Hong Kong dollars), the cheapest is eight millimeters.
"Hong Kong Holiday" was released in Hong Kong for less than half a month, and it set a box office record for Hong Kong films, with a total box office of more than 600,000 Hong Kong dollars and 580,000 moviegoers in four weeks.
At this time, Hong Kong's population was less than 2.4 million, and the number of moviegoers of "Hong Kong Holiday" was nearly 600,000, which is a very exaggerated number.
The box office was a big hit, Li Hualong got a lot of income, and his Huayi Brothers Film Group has received a box office share of 250,000 Hong Kong dollars.
By the fifth week, many of the cinemas still showing "Hong Kong Holiday" still had attendance rates of more than 40%.
To be sure, many customers go to the cinema to watch "Hong Kong Holiday" no less than twice.
A Hong Kong tabloid wrote an article reporting that by the end of July, a young man surnamed Wu in Hong Kong had gone to the cinema to watch "Hong Kong Holiday" 18 times, and the young man also said that he would go to the cinema to watch the movie.
Li Hualong feels that "Hong Kong Holiday" is a healthy movie, even if someone wants to watch it again after watching it a hundred times, he will not object, and he is very welcome, after all, if the audience enters the cinema once, he can earn an extra income, even if it is not much, but it can accumulate sand into piles.
β¦β¦
On July 7, Li Hualong sold the distribution rights of "Hong Kong Holiday" in Southeast Asian countries and received a total of 500,000 Hong Kong dollars.
The Chinese population in Southeast Asia far exceeds the Chinese population in Hong Kong, and some non-Mandarin-speaking locals in Southeast Asia also like to go to the cinema to watch "Hong Kong Holiday".
Li Hualong made a profit of 570,000 Hong Kong dollars with a movie, with a return on investment of more than 285%, and he deliberately let "Ming Pao" report on this matter first, and he also accepted an exclusive interview with "Ming Pao" to return to some questions of interest to fans and readers.
"Mr. Li, have you ever thought that "Hong Kong Holiday" would be a box office hit after its release?"
"I thought about it, when I wrote the script, I wanted it to be a big hit at the box office."
"Did you think that this film could make a profit of more than 600,000 Hong Kong dollars?"
"Not really. At the beginning, I thought it would be nice if I could double the profits, but at that time, I really couldn't imagine that "Hong Kong Holiday" could make 620,000 Hong Kong dollars at the box office in Hong Kong. β
Huayi Brothers Film Group has made a name for itself with a film "Hong Kong Holiday" that set a Hong Kong box office record, and many filmmakers have taken the initiative to invest, but Li Hualong is not hot-headed, and this year in addition to filming another planned "Three Smiles", Huayi Brothers has no plans to invest in other films for the time being.
Although he has no plans to make a new film, Li Hualong has not closed the door to cooperation, he very much welcomes filmmakers to take the initiative to come to him to talk about cooperation, if he has a good idea, or sees an excellent film script, he will not refuse.
During the filming of "Hong Kong Holiday", Li Hualong and director Yue Feng worked together very happily, and the two established a friendship.
Before the completion of "Hong Kong Holiday", Li Hualong showed the script of "Three Smiles" he created to Yue Feng, although ten years ago, Yue Feng had already made a "Three Smiles" movie, but after reading Li Hualong's script, he immediately had the idea of making another "Three Smiles".
Under Li Hualong's Jianyì, the movie "Three Smiles" was renamed "Tang Bohu Dots Autumn Fragrance".
After negotiations, Huayi Brothers Film Group invited Yue Feng to shoot the company's second film "Tang Bohu Dots Autumn Fragrance", which was officially started on July 12.
Xia Meng played Qiu Xiang in "Tang Bohu Dots Autumn Fragrance", and Li Hualong gave up the idea of playing Tang Bohu, he had too many things to do, he really didn't want to spend too much time on filming, and at the same time, he was afraid that he would not be able to play this role well.
Although Yue Feng became a popular director with the box office success of "Hong Kong Holiday", long before the release of this movie, he signed a contract with Huayi Brothers to shoot "Tang Bohu Dots Autumn Fragrance", although the salary was higher than that of "Hong Kong Holiday", but the increase was not large.
In order to let Yue Feng feel at ease to shoot "Tang Bohu Dots Autumn Fragrance", before the start of filming, Li Hualong took out 10,000 yuan as a red envelope for the box office hit of "Hong Kong Holiday" to Yue Feng, and said at the same time that if the profit of "Tang Bohu Dots Autumn Fragrance" can be doubled, the salary for directing the third film will be tripled, and you can also get a profit share after the movie is released.
Yue Feng felt that Li Hualong was not only a talented person, but also a generous boss, and he was happy to cooperate with Li Hualong, so he turned down the invitations of many film companies.
Originally, Xia Meng, as a newcomer who had never had experience in filmmaking, starred in the first movie, and the salary must have been very low, but in order to please her, Li Hualong deliberately increased the salary, and Huayi Brothers Film Group signed two film contracts with Xia Meng for starring in "Hong Kong Holiday" and "Tang Bohu Dots Autumn Fragrance" with a salary of 3,000 yuan and 50 million yuan respectively.
"Hong Kong Holiday" was a big hit at the Hong Kong box office, making Xia Meng, a girl who had just turned eighteen, a popular movie star, and several film companies approached Xia Meng, as well as her family, and offered a high salary to dig Xia Meng, but they refused.
Li Hualong has a real estate company, and he is also the boss of "Ming Pao", he is young and has a worth of millions, and he has a film company, so naturally no film company will come to Li Hualong to make a movie. (The novel "Rise of Hong Kong 1949" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner "Add Friends", search for the official account "dd" and follow, hurry up! )