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Sure enough, not long after, news came out that the submarine cable to North America was faulty, resulting in the North American website being unable to access normally, and the relevant personnel were hurrying to repair it, and speculated that the source of the network outage accident was the civilian vessel fishing in the open sea.

Fan's network service company immediately released a message in its own business channels to confirm this small news, and said that this is a problem of high-end network service providers, and has nothing to do with domestic service providers, and reminded network users that in view of the complexity of network communication, network services still have a long way to go, and everyone should take care of the network instead of shouting and killing as soon as they find a problem, which will only lead to no network availability in the end.

In fact, the number of Internet users in China is relatively limited, and the form of the network is basically in a state of chaos and disorder.

On the cover of this year's issue of Business Week, it was written with a bold headline, Apple is back! Jobs, who returned to Apple in the early nineties, has gathered enough strength after a failure. In May of this year, an iMac that embodies Steve Jobs' efforts was released, and as of now, iMac sales have reached $1.6 billion.

Apple is not the only innovative product that people remember since the beginning of this year, just at the beginning of the year, Microsoft quietly released indos 98 overseas, compared with the old version of indos 95, the new version not only adds more features, but also has higher reliability, and is more convenient and faster to operate.

Starting this year, people are interested in multimedia. and the experience of digital life seems to have become more profound.

At this time, China, which is far away on the other side of the ocean, a. An Internet practitioner is observing another revolution in the United States with a keen eye, and the famous author has written an article called "Portal Wars", which has been hyped up in the media.

The author introduced in the article that is in the United States. Two new concepts emerged in the country, the web portal and the portal war.

A GAME WITH AOL AND YAHOO! The war is in full swing, and NETSCAPE, micro. SOFT AND ESTABLISHED SEARCH ENGINE COMPANIES SUCH AS LY-COS, EXCITE, ETC. HAVE ALSO JOINED IN.

What the heroes are fighting for is a net known as the market share of the mind. Reader loyalty. The preempted physical space is the first screen that netizens see when they open the browser. The mainstream media in the United States has recently named this virtual marketplace an online portal. Websites that are selected by netizens as Internet access channels have the opportunity to get a share of the rapidly growing online advertising market.

As the popularity of this article rises, the concept of portals directly spreads. to the domestic Internet industry.

It felt like it was overnight. In between, domestic ICP network content service providers and ISP network service providers have rushed to the portal.

At the beginning of the year, Zhang Chaoyang, the founder of Sohu.com, was still lamenting and didn't know what to do. Now he suddenly realized, so on September 15, he launched Soho 2.0, clearly announcing that he would be China's No. 1 website, and Zhang Chaoyang was also named one of the world's 50 digital heroes by Time magazine in the United States this year, becoming a famous Internet upstart.

A week later, NetEase also fully revised, taking the first step in the direction of the Chinese web portal, and other search engines such as YAHOO, Guangzhou Windows, and Lifang Online also announced the revision of ***, consciously changing or moving closer to the portal.

In fact, at this time, the so-called Internet portal in China is still in a very green state, in the form of a search engine, or even just a classification directory like a phone book.

At present, there are only more than one million Internet users in China, and hundreds of thousands of them are computer and network workers. But despite the lack of users, all websites understand that web portals will be a megatrend in the future, so getting ahead of the curve is king.

At this time, Yinghaiwei, which has the oldest qualifications in China and is the most promising to become a web portal, has been in turmoil, with senior managers resigning en masse, and the company is facing a serious crisis. By the end of last year, Yinghaiwei had invested a total of 1.6 billion yuan, and according to the report to the board of directors, its input-output target income should be 110 million yuan, and the minimum estimate after deducting the cost of tackling key problems and publicity should be 90 million, but the actual income was only more than 9 million. Due to a severe shortage of funds, the company's plans to grow rapidly were put on hold. The income is too low and the input-output ratio is too large, which makes Infohighway enter a vicious circle, and eventually leads to the point where even survival is a problem.

Fan Wuxian has been watching from the sidelines, and he knows very well that it is not easy for an Internet company like Yinghaiwei that has no industry background resources, an unreasonable capital structure, and no redundant value chain design for its business model to persist until now.

However, just a week after the collective resignation of Yinghaiwei executives, Stone Lifang Company merged with Huayuan Information Company, an overseas Chinese Internet company, to form Sina.com.

In a very short period of time, Sina.com has become the world's largest Chinese website.

The establishment of Sina has made people vaguely feel that a new Internet era is coming.

At noon, Fan Heng arrived in the capital by plane, preparing to participate in the National Day-related activities in a few days, and then to participate in the marriage ceremony of Fan Ting and Han Ji, so this time the stay in the capital will be longer.

After Fan Wuxian brought his father back in person, he beckoned the whole family to gather for dinner, and the family finally became popular.

Zhang Mei didn't have too many complaints, she has been very busy in the Ministry of Education recently, and because her husband Fan Heng is prosperous, the people in the ministry are very polite after seeing her, and several ministers have to listen to her opinions very carefully, so Zhang Mei feels that the value of her life is finally reflected.

At lunchtime, Dad Fan Heng looked at the group of children who had a successful career, as well as the prospective sons-in-law and prospective daughters-in-law, he was a little relieved, and he happily drank two more glasses, and then asked Han Ji some very casual questions, and then chatted with Xiao Qiang about family matters, and then said to Fan Wuxi, "Your network company should be okay, right?" ”

Fan Wuxian was very strange that his father Fan Heng would care about his company, so he replied, "It will definitely not be profitable in the early stage, because of infrastructure construction, so it has always been losing money." ”

In fact, Fan Wuxi's network service company has been engaged for so long, basically has recovered the cost, maintaining the breakeven, although it is very convenient to make a profit, only need to increase some rental fees, but considering that domestic Internet companies are in the embryonic stage, so Fan Wuxian feels that it is better to provide them with more help, so that they can have more room and energy for growth.

Then Fan Heng nodded and said, "Oh, are you ISP or ICP?" ”

No way! Fan Wuxie's face suddenly became solemn, and he said in his heart, when will Daddy have time to care about this Internet? So he said, "We are ISP, providing underlying services, and when you say ICP, you mean providing network content services, just like several portals, they all belong to ICP." But Dad, why did you suddenly care about this? ”

"Now the streets are full of talk about e-commerce!" Dad Fan Heng replied with an innocent face.

Han Ji, who was chatting with Fan Kang on the side, interjected when he heard this, "No disease, shouldn't our company also engage in e-commerce?" This thing is very popular, even if you don't engage in e-commerce, you can also do a lot of business to engage in a web portal, and if you do a good job, you can go directly to the NASDAQ and spend the money of American investors. ”

"E-commerce, that thing can be done, but it's just a gimmick, I thought that getting that now is basically not much different from deceiving people with your eyes open." Fan Wuxian expressed his attitude, and then said, "But you can do it if you want, the company can fully support the technology, and the funds can also be used, but you can't use the name of the company, it's best to find an agent to come out, you do behind-the-scenes manipulation in the back, if the operation is better, you will go to the NASDAQ next year, and then go directly out of the gloves, and make some pocket money at that time." ”

After listening to Fan Wuxi's words, several people felt that Fan Wuxi's words seemed to have no enthusiasm for e-commerce at all, so they asked in surprise, "Why do you think differently from everyone else?" ”

It's no wonder that everyone disagrees with Fan Wuxie's opinion, the key is that the publicity about e-commerce this year is really a bit too hot, and the domestic side has basically completely copied the e-commerce model from the United States. Not only copied other people's business model, but also exaggerated people's success, so that the street can talk about e-commerce, but also told others that in the future, we will collect rags and go online, place orders online, and then provide door-to-door service, which is more profitable than now.

In January this year, Lianbang Software began to conduct online software sales trials in Fuzhou, and this site was rated as one of the top ten websites in Fujian that year, and for the first time in the local indos98 Chinese version release, online booking was adopted.

Soon after, 8848, China's first B2C website to sell software books online, was officially launched, which is said to represent the height of Mount Everest. The name of Everest, the digital pinnacle, shows 8848's ambition to dominate the world in the field of e-commerce.

In September, 8848 orchestrated a 72-hour cyber survival test, in which 12 contestants were locked into an almost empty room for 72 hours, communicating with the outside world using only a computer and a network cable. In this sensational commercial farce, many people heard about online shopping for the first time, and it also made many people remember the term 8848, and 8848 became famous in one fell swoop.

In fact, the reason why Fan Heng is so familiar with e-commerce is that most of them have seen the overwhelming variety of media propaganda, and there is another point, that is, in his governor's office, the optical cable provided by Fan Wuzhi's company is used, and it is extremely convenient to watch news and forums on the Internet, and even he knows that there is a kind of MUD graphic game.

In addition to 8848's e-commerce, many people who later became prominent in the Internet industry also started their own businesses at this time. At the beginning of the year, Ma Yun, who made a website at the Ministry of Foreign Trade and Economic Cooperation in Beijing, had already led his team back to Hangzhou from Beijing and established an Alibaba e-commerce website in a lakeside garden on the outskirts of the city.

In this humble house with newspaper walls, Jack Ma began an entrepreneurial speech to all employees. He put forward three goals: first, to build a company that will survive for 80 years; second, to establish an e-commerce company to serve Chinese small and medium-sized enterprises; Third, to build the world's largest e-commerce company, it is necessary to enter the top 10 global website rankings.

Although no one openly disagrees with Jack Ma's goal now, everyone is muttering in their hearts.

Of course, no one expected that a year later, Jack Ma's photo would appear on the cover of the world's authoritative financial magazine Forbes, and Alibaba would also be named the world's best B2B site. Subsequently, Alibaba became the world's largest B2B e-commerce site.

In addition, Shao Yibo of Shanghai has set his sights on e-commerce, and he and alumni from Harvard founded eBay, China's first C2C e-commerce website. Shen Nanpeng, Liang Jianzhang, Ji Qi and Fan Min, four travel enthusiasts from different industries, set up Ctrip, a website that provides online air tickets and hotel booking services, which went on to become China's largest online travel service provider. After a decade in the book publishing industry, Li Guoqing and his wife Yu Yu founded Dangdang, China's first online bookstore.

But just as e-commerce sites are springing up, overcoming payment barriers for online shopping becomes the most pressing issue. If you want to play e-commerce, you must have four basic guarantees, one is the e-commerce website, the second is smooth logistics, the third is convenient online payment methods, and the fourth is the Internet users who are familiar with network operations and dare to try, these four are indispensable.

In terms of online payment, China Merchants Bank has played the role of the first to eat crabs, and has taken the lead in launching the online banking service of OneNet in China, and has since taken the lead in becoming a leader in the banking industry in the era of e-commerce.

"If you think e-commerce isn't doing anything, are these people stupid?" Fan Heng asked with some incomprehension, "Just some time ago, someone in the province proposed that the provincial government fund the establishment of an e-commerce website to serve the economic construction of the province." ”

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