Chapter 204: The Warring States Period of Online Games
New/Wave Headquarters.
From the beginning of the new wave to the present, it has been doing the portal part. For the national policy, the reaction to the news is the most sensitive. When I heard about the promotion of ADSL by China Telecom, Sina knew that the number of Internet users would reach a terrifying figure in the next year or two, which was enough to support a large number of Internet companies.
Whether it's a web portal, an online game, or a social networking site like a MOP. The economic benefits brought by such a large number of netizens are also very considerable. To this end, Sina secretly acquired a game studio before 2000, and now the game project must have succeeded in creating a 2DRPG online game.
His name is Jianghu OL.
"Everyone, the OL size bug has been fixed, and the completion rate is 98%, now I will discuss with you the specific time when the game will be launched."
The online game is the killer feature of "Wang Yan", the president of Xin/Lang, and it is also the project that Wang Yan is personally responsible for. As early as when Wang Yan was the department manager, he had already won the project plan. Although it was strongly opposed by the Cao faction represented by Cao Guowei, who insisted on the direction of the news portal. However, the online game plan has long been set. Cao wanted to object, but there was no way.
"Manager Cao, if you have anything to say, you might as well say it in the meeting."
Wang Yan was angry when he saw Cao Guowei, and now when he saw Cao Guowei's appearance of wanting to speak and stopping, his heart was not smooth. I thought to myself, "Could it be that I, the president, am being called for nothing?" ”
"Although the number of domestic netizens is skyrocketing, our Xin/Lang and Tang Dynasty companies are competitors. If we launch our online games, I am afraid that we will suffer the same results as NetEase back then. ”
The online game has been approved by the board of directors, and although Cao Guowei and his family are very strong, their identity is still professional managers. Now that Wang Yan has taken out the online game plan, Cao Guowei dare to oppose it directly. I had to resort to a procrastination strategy, hoping to push down the plan for this online game.
"Manager Cao has been doing news for so long, is he still stuck to this?"
Wang Yan smiled coldly and said bluntly to Cao Guowei, "We already know that Tang Dynasty Company separated Dudu Online from Tang Dynasty Network. Tang Dynasty Company does not want to monopolize the entire market, in fact, Dudu Online has recently taken over the advertising business of major domestic game manufacturers. Among them, including the Legend of Jin Yong's Heroes of Youlong, the Three Kingdoms OL and so on. Although we are a competitor of Tang Dynasty information in the direction of the portal, it has nothing to do with "all online". Tang Dynasty Company can open the Dudu online platform, it is impossible for him to reject our new / wave, as for the repetition of the NetEase crisis you said, it is simply nonsense. ”
Although Tang Dynasty Information and Xin/Lang are competitors, it does not mean that the two parties have nothing in common. For example, if you start with an online game, Tang Dynasty has no reason to reject Xin/Lang. In fact, the Tang Dynasty Company will certainly not refuse. Wang Yan can be sure that Wang Yan has known since the day the Tang Dynasty Company established the group.
Although among the portals, the two have been fighting each other. However, in private, many colleagues are full of praise for Tang Dynasty's strategy. They all believe that the vision of the Tang Dynasty Company is admirable. Moreover, they would rather give up their own company interests than drive domestic online games into a dead end. This kind of mind will definitely be an example for other companies to follow.
"Why should Mr. Wang be angry, even if Mr. Wang's analysis is very normal, but all this is Mr. Wang's speculation. I still stick to my point of view and recommend postponing the beta. ”
The online game plan is not Cao Guowei's responsibility, and he has little power to oppose it.
In fact, he didn't know that now was the best time for Xinlang to enter the online game. It's just that if "Wang Yan" is allowed to open the beta game smoothly, with the current online game boom and the support of new/wave media. I'm afraid that its Jianghu OL will be an important pillar of Xin/Lang. When the time comes, Wang Yan's position as president will be difficult for him to shake.
Hearing Cao Guowei's answer, Wang Yan despised him fiercely in his heart, and said to himself, "If it weren't for the sake of the new/wave business, how would I let you go." However, this Cao Guowei has the ability, and it is better not to move him for the time being. The task now is to stabilize the position of CEO first, and it is not too late to deal with him later. ”
Thinking about it, Wang Yan swept around and said, "The online game plan has already been determined by the board of directors, not to mention you, even I don't have the right to veto." Everyone is also a sensible person, and I hope that we will not do anything that undermines the authority of the board. Now that Xin/Lang is in a difficult time, we should have worked together. As you know, now is the best time to launch OL. I hope that the relevant departments will cooperate more and strive to promote the online game business. ”
Wang Yan said cruel words on the one hand, holding the power of the board of directors, and taking the opportunity to put pressure on everyone present. All of a sudden, the leaders of various departments did not dare to have any objections. After all, these people all work for Sina's board of directors, and if they oppose the resolution made by the board, their jobs will definitely not be saved. At present, "Wang Yan" is in charge of the online game, and it is the time when the momentum is the strongest. It is better to cooperate more, lest Wang Yan take the opportunity to make trouble, and his position will not be guaranteed at that time.
"I agree with Mr. Wang's proposal, I think that the sooner our Jianghu OL is launched into the market, the better."
A community manager close to Wang Yan was the first to agree, and then some other department-level managers followed. In the end, Wang Yan set his sights on Cao Guowei. "Manager Cao, do you still think it will be launched later?"
"Since everyone agrees, there must be some things that I haven't thought through, and I don't have any problems."
So far, Cao Guowei has nothing to fight about. He secretly said in his heart, "It seems that I have to be wronged for a few years and continue to stay in the position of department manager." Although this position is only under CEO Wang Yan. ”
"Since it's no problem, that's good, I'm going to go all out to promote Jianghu OL in three days, and I'll start internal testing in fifteen days."
Wang Yan stood up and made a plan.
NetEase Headquarters.
"Ladies and gentlemen, this time I am not here to discuss with you. Because, I have decided to represent an online game. ”
This NetEase high-level meeting was presided over by Ding Lei, President of NetEase.
The content of the meeting was simple: to convey his instructions to several senior executives.
From the meaning of this sentence, it is obvious that Ding Lei does not want to hear any more opposition. He'd heard enough of this voice. The previous online game plan was forced to be interrupted, and now he regrets seeing a large number of online game companies mixed up. Nowadays, the number of Internet users in China has doubled. Such a game craze, if not at the right time to launch a own online game. Then, in a few years, NetEase will regret it as before.
Hearing Ding Lei speak, Yang Qing knew that most of this meeting was for him.
Yang Qing was strongly opposed before. It was only then that the world game studio, including Journey to the West OL, was transferred to Tang Dynasty Network. Although Tang Dynasty Network offered a good price, NetEase did not lose much. However, compared with the benefits obtained by the Tang Dynasty network, NetEase simply did the most failed business.
So far, there are still many game manufacturers who use NetEase and Tang Dynasty Internet as a joke after dinner.
"Mr. Ding, this is my resignation letter."
Yang Qing stood up and pushed the resignation letter to Ding Lei's desk.
"Resign?"
Ding Lei didn't expect Yang Qing's reaction to be so big, and after being surprised, he said, "The resignation is not approved for the time being." After a company meeting, Yang Qing, you stay. ”
At this meeting, Ding Lei just showed everyone his determination to enter the online game. But I didn't expect this determination of my own. Perhaps, for Yang Qing, it was strong criticism.
"I don't know if you have any other opinions.,If not.,Tomorrow will start to promote your "elf".,Seven days later.,Start the undeleted internal test.。 ”
In order to be in a hurry, but also to catch this online game boom. The game signed by NetEase and South Korean game companies is the "elf", although the "elf" is called a good game, but the domestic market is so big, but there are only a few online games. Some new games will also be sought after by many players. And, as long as the advertising is enough. Naturally, it can also attract those new netizens, and I believe that with the full support of NetEase, the elf will be able to achieve a good result.
Because, at this time, the Tang Dynasty company had given up his monopoly strategy.
"Since there is nothing wrong with everyone, then the meeting is dismissed."
Ding Lei is rarely as completely arbitrary as he is today. It's really because of the Internet boom, which makes him a little depressed.
You said that you didn't work in the online game industry, but the problem is that after entering, you were scared away by the market. Of course, this has something to do with the strategy of the Tang Dynasty company. At that time, the Tang Dynasty company only wanted to occupy the market and adopted a complete monopoly strategy. Nowadays, the market has been successfully developed, and monopoly is no longer necessary.
Tang Dynasty's change strategy was also the key to Ding Lei's decision to enter the online game market.
"Yang Qing, why, do you still disagree with NetEase entering the online game?"
After the meeting, Ding Lei left Yang Qing behind.
If Yang Qing leaves NetEase, to be honest, Ding Lei is really reluctant. Although Yang Qing's opinions on online games are very different from his own, Yang Qing is the most capable one in the entire NetEase in terms of the operation of the portal. For example, it was not taboo to cooperate with Tang Dynasty Information to fight against Xin/Lang, a strategy that has also caused NetEase's traffic to skyrocket recently. One of the biggest reasons is the influence of the official website of the Tang Dynasty.
"No, now that it's a situation, I think NetEase can try online games."
"So before?"
"Before, I thought that NetEase had to consolidate its position as a portal and was not suitable for entering online games. Moreover, at that time, the market was ethereal, and it was completely private online, so it could not meddle in the market at all. No matter how much you invest, you will fail. NetEase was not the only game company that failed during that period. ”
"Then I know what you mean."
Hearing Yang Qing's answer, Ding Lei nodded and said, "I threw away this resignation letter, I believe in your ability, Mr. Yang, and I believe that you can take the NetEase portal to a new height." ”
These are the words that Ding Lei said to Yang Qing.
At the same time, other domestic game manufacturers also gathered at this time to launch their own games.
The rivers and lakes of the new/wave, the elves of NetEase, and the swordsman love of Jinshan...... Three Kingdoms OL of Dragon Online.
A series of games appeared in the entire game market at this time.
Chen Jia counted the online games that have appeared today, his eyes suddenly lit up, and he muttered to himself for a while, saying, "If 2000-2001 was the era of online games, then now is the Warring States era of domestic online games. ”
(To be continued)