King's ideal is simply a matter of words, but it is an empty word, and it will be extremely difficult to implement it.

You must know that the so-called Middle-earth culture has been suppressed by Western culture for more than a hundred years, and it has been hundreds of years since it was ahead of Western culture because of its conformism, and two cultures with such a big gap want to merge? The difficulty is very big, and what King's DES has been doing is to first integrate Asian music culture, and then enter the United States, and spread it through the American communication machine. This approach has strengthened the West's recognition of the East, but this recognition is based on their belief that Eastern culture can be integrated into Western culture, which is far from the mutual integration that King hopes for.

The reason for this state of affairs is that there is only one capable Asian brokerage company in the United States -- DES, and no matter how good or powerful it is, it is only a lonely boat in the sea of the United States, and the only source of its strength is South Korea, which is really too small. If it weren't for Dragon Pavilion's active invitation, in fact, King would have planned to return to the country and draw enough strength from the real nourishment land.

To absorb these powers, it is required that DES has enough attraction, and this attraction is not enough if it is only by king alone, and it will only be some artists who tend to be inflammatory, hoping to be sheltered, these people may also have talent, but they are not enterprising and cannot play a key role.

The second point King said, to increase the popularity is for this, from this day on, the pace of the work completed by the four members of DES remained the same, the general advertising was no longer accepted, and the acceptance was high-end, tasteful advertising, these advertisements were even designed and directed by king himself, so before the four films were launched, everyone watched these four different styles from before.

That's right, King was already prepared when he designed the advertisement, and it was up to him to determine which ad was suitable for whom and what method to use. Advertisers in general have their own opinions and requirements for the ads to be filmed, which often leads to negative effects. However, this time their opponent in the negotiation became King. The current king is in full swing in China, and he himself is the biggest benchmark to seek advertising, and the people who seek advertising are often not those four artists, but him, so how can he not listen to his ideas.

Clients weren't disappointed by their decision, as King was quick to determine which artist was right for an ad, and so was he directing the shoot, and it was quickly put on the air. The advertising shooting completely integrated the characteristics of the four people with their endorsements, Zhou Xiaoxun's dignified, Fan Bing's rebellion, Dong Xinjie's elegance and Crystal's tranquility were all bloomed.

The four advertisements immediately caused a sensation, and this sensation came from the audience, from the merchants, and more importantly, from the artist world. For these four, everyone is actually quite familiar with them, and they also know what kind of characteristics they have, but they are still frightened by the perfect Cheng dù of these advertisements.

"You say, these are all directed by King?" International actor Zhang Yi said to his assistant, "The filming is very good, I think that Director Feng has such a professional level." ”

"Yes, king is an international figure no matter what he says, and DES is also popular in the United States, and it must be more than just because he has any special relationship. Therefore, two days ago, he invited you to attend the opening of the Academy of Performing Arts, which I don't think you should refuse. ”

"That performing arts academy is just joking," Zhang Yi shook his head, "I didn't prepare anything, and I just started recruiting students as soon as I had a school site." Whether it's an academy or a company, if you rely on just one person, it's doomed to fail, so don't go. ”

"However, this time, Long Ye and Brother Jie have decided to participate, and Fa Ye also has this plan, do you really not plan to participate?"

Zhang Yi pursed her lips, "I really didn't have any interest, I watched these ads, and I was a little curious, but now there is a problem," she opened the drawer, and the assistant saw that there was an invitation card that had been torn off, which was really helpless.

"Why didn't DES Academy send us an invitation?" In Mingzhu, Rong'er looked very angry and complained, "Do you look down on us?" ”

He Shi took a puff of cigarette, puffed out a smoke ring, and said, "Even if you look down on us, it's normal, DES is now a world-class Chinese brokerage company, and there will be a lot of people invited, but it didn't come to Mingzhu, and we are not the most valuable artists in Mingzhu, why did it invite us?" ”

Rong'er bit her lip, "Although I wasn't invited, I really want to go." ”

"Rong'er, I know what you're thinking, but what if you can go there? Zifeng is a soldier, and it is impossible to participate. ”

"Isn't there a vacation?" Rong'er said a little irritably, "Didn't you say that Korean literary and artistic soldiers can take a vacation?" DES is such a big thing, I don't believe he doesn't get involved. ”

He Shi blew out another smoke ring boredly, "I don't think he will be involved, besides, don't you just hope he doesn't know about what happened that night?" How? Now I want him to know? ”

"Ashi, you are also a woman, and you were also a participant that day, and you also said that you hope he doesn't know, but do you really want him not to know? Want him to treat us as passers-by? ”

This time it was He Shi's turn to have nothing to say, so he had to blow out a smoke ring again. Suddenly, there was a sound of running in the corridor, which made Rong'er a little nervous. You must know that her current relationship with He Shi cannot be exposed, and if she is a reporter, it will be a big trouble.

"Why are you running so fast?" Rong'er saw that it was Sasha and Aqiao who were running outside, and put on the shelf of her predecessors, "It's been so many years since I debuted, and I don't know how to maintain the image of a lady." ”

Sasha didn't stop at all, "Rong'er, DES's Performing Arts Academy has started preparations, you can't be unaware of this news, right?" Knowing this, can you not be in a hurry? ”

"In a hurry?" Rong'er said, "What's the hurry? Wasn't that June? Well? Wait, did you two get invited? ”

"Invite?" "Why was you invited? There are so many Chinese stars in the world, how can everyone be invited? Who said you can't go without being invited? Now we go to the boss and ask him to vacate that time for us, and we will go ourselves. Saying that, the two girls rushed down like the wind, and they really didn't look like stars at all.

Rong'er was still a little dazed, but she heard a sound behind her, and He Shi, who was still smoking elegantly just now, fell off the chair and fell to the ground, this "handsome guy" was very decent. However, the next moment, she really looked like a handsome guy, and she jumped up from the ground, "Don't leave yet?" What are you waiting for? ”

"Let's go? Where to? Rong'er looked dazed.

"Of course it's to ask for leave, what are you waiting for? Do you really not want to go? He Shi said and pulled Rong'er and rushed out, the speed was no worse than Sasha and Aqiao.

King's choice of the opening day of the Academy of Performing Arts is indeed very surprising to everyone, you know, he only returned to China from South Korea in April, and he actually announced that the entrance examination would start at the end of June? Even if there is no obstacle for him to do things in China, he has obtained the approval of the Academy of Performing Arts very smoothly. Is that just an approval, and it won't take time to build it into a real college? This is of course the reason why people like Zhang Yi disdain him.

Because the preparation time was very short, she was especially moved when King appeared in front of her on Hyori's birthday, "What, brother? You're not going to do that academy anymore? Still have time to go back to South Korea? ”

"I've never broken my promise to do something," King laughed, "and it's my first birthday with Hyori." The other problem is, we have a good bet on the game. ”

(King set up a performing arts academy in China, and initially, it didn't attract a lot of attention, but after the four domestic artists launched the advertisement, the situation was different.) ）