I took a taxi with Le Yao to the "Seaview Coffee" in the city center, we made an appointment to meet there, I knew a long time ago that this chain of coffee shops is a part of all Zhang Yixi's industries, but it has experienced ups and downs, and was later acquired by Anqi's Tianyang Group, this kind of ups and downs are just like his Zhang Yixi's life, he used to be a man who was beaten by life and had no temper at all, but after going in the right direction, he can still point the country in conversation and laughter.

After a while, we arrived at the destination, the first thing that came into sight was the still brilliant "Jumei Shopping Center", before, countless times through here felt different, but this time the most lost, not only because Mi Cai has gone, but also because of the fact that it will be renamed in a month, I feel sad for Mi Cai, but I can't stop the will of everyone, everyone in the grievances of Jumei understands, behind the name change of Jumei, is a huge business attempt, maybe in the near future, Fang Yuan, a name that is still very unfamiliar in the business world, will be remembered by the world at the age of less than 30, and his goal will be almost achieved!

Since ancient times, who wants to explore the dirty methods behind his fame? And he himself may never look for a way out in the taboo of human nature, but will only get darker and darker! The years are as always, sometimes black and white, sometimes grievances are clear

Opening the car door, Le Yao and I walked out of the taxi, the strong sunlight made us subconsciously squint our eyes, and the pedestrians were also caught off guard by the sudden hot weather, and they untied their coats one after another, wiping sweat drops and walking slower and slower, making the whole city seem so slow-paced, but the snack bars on the street are still full, which makes the city show some vitality in the heat, and people still need three meals a day to keep themselves alive, talk, think, and then figure out all kinds of right and wrong

In the coffee shop, Zhang Yixi sat on the sofa of the cloth and waited alone, Le Yao was very prejudiced against him, and said in my ear: "Zhaoyang, have you seen how shabby this person is?" He doesn't even have an assistant, and if it weren't for his wife's reputation in the industry, I really wouldn't believe how reliable he is! ”

Le Yao's bitterness and hatred made me shake my head and smile, I also know a little bit about Zhang Yixi's temper, at least he is a very clear person in business, if the project he participates in is to make a profit, then he must maximize the profit, even if it is a calculating calculation, if it is an investment for personal preferences, he will become very idealistic, and then have some whimsical decisions, he should be the best person I have ever contacted to integrate idealism and realism, so after years of precipitation, he It looks so relaxed, but the happy ending of him and Angel always reminds me of Mi Cai, once, our happiness was no less than others, I liked the way she stood outside the glass window of the coffee shop with chestnuts and looked at me, at that time, the afterglow of the sunset always reflected her very unearthly

We sat down opposite Zhang Yixi, he ignored me, and first said to Le Yao with a smile: "Mr. Le, I didn't expect you to come with me!" ”

Le Yao said mercilessly: "I just want to see how you repeat your old tricks with the face of a profiteer."

The smile was still on Zhang Yixi's face, and he said: "If you think that I am not satisfied with the conditions, we can talk about it again, but I am really sincere unilaterally, in the short term, I admit: I am a little cheap, but take a long-term view, Mr. Le is the biggest beneficiary of this cooperation!" There really is no need to question that."

Le Yao made a stop gesture and said: "Come on, don't be so reasonable with me with facts, our cooperation, we will talk separately another day, the purpose of our meeting today is to talk about the road of literature and art, this project will first talk about the investment plan developed by your company!" ”

Zhang Yixi's face became serious, he looked at me and said: "I think our investment plan can be put in the back to talk, I want to know, if my company injects a sum of money into the project of the road of literature and art, Mr. Zhao, how are you going to use the funds to reshape the image of this project, there are many claims from the outside world, saying that this project is invested in non-performing assets, dressed in the coat of ideals, but what is done is the continuous spread of this statement, which is the biggest crisis of this project, which must be solved. Otherwise, in my personal judgment, this project will not be able to be done! ”

In fact, Zhang Yixi's question is an expression of brand awareness, and it is precisely the focus of my recent thinking, the collapse of the investor behind the literary road project has given too much speculation to the outside world, most of which are extreme, and have caused great damage to the brand image of this project! In fact, the project really didn't make much money as speculated, but only marginally profitable.

I sorted out my thoughts a little and said: "I think this crisis can be characterized as a sudden event crisis, first of all, what we need is an opinion leader to show us the real situation of some of the previous operations of the Literary and Artistic Road to the public, as well as the number of operations, so that everyone can believe that every investment accepted by the Literary and Artistic Road is clean, after this step, what we need to do is to regain the public's favorability Mr. Zhang, if you have enough understanding of this project, You must know that each of our stores is really doing business, and at the same time, each store has its own characteristics, and pays more attention to the expression of spirit while operating, and many consumers benefit from it, and we have no shortage of loyal fans on this literary and artistic road! ”

Zhang Yixi nodded and said, "I understand this, you go on."

"I mean this: I plan to select some representative among these loyal supporters, and then conduct an exclusive interview with them, let them talk about themselves and the story of this road, in fact, sometimes the world is not so dark, but we laymen are always used to stare at the dark side of what we think is unfounded to make a fuss, and what we see is naturally a dark place, but in fact, there is no zài at all So, I want to change my previous low-key strategy, The purpose of its existence is to let more people accept a healthy life, which refers to the spiritual level, and its formation is not given by a certain person, but is produced in the life that everyone who pursues the spirit through time, representing a kind of freedom, which is the repositioning of this road. I think the public's misunderstanding comes from our previous low-key, and the lack of communication is the root cause of the misunderstanding! ”

"Heroes see the same thing, I agree with your repositioning, the core of this road is not a simple service, it should play the power of change to serve is always aimed at a specific group, and change is the real face of the public, we spend so much money and human resources to build this project, its ultimate meaning must be change, I am really happy to reach a consensus with you on the core value orientation!"

I nodded, of course, excited by this tacit understanding, and the basis of the cooperation is that the two sides have not deviated from the core values, otherwise no matter how good the project is, it will not be able to continue.

Zhang Yixi said: "I want to hear about reshaping the image of the project, do you have any better ideas!" ”

"On this point, I think like this: the reshaping of the image of the project must be carried out around the core of change, if Mr. Zhang is sure to be able to invest in this project, I plan to establish a special fund of 2 million, which will be used to help those patients with mental illness with psychological depression, so that they do not spend a penny on the road of literature and art, and are accompanied by the most professional psychologist throughout the process, so that they can receive the best treatment at the same time. You can also appreciate the scenery of all parts of the motherland and the connotation and feelings expressed by the shops with their own characteristics, if it is really implemented, we are not only saving a patient, but thousands of families, as long as we do it with our hearts, this road will definitely become a road that exudes the brilliance of humanity! ”

Speaking of this, I stopped, and after a long time, my expression became more sincere: "Not only the audience, including you Zhang Yixi and me Zhaoyang, but even Le Yao, who is sitting next to us, really needs this road, most of the time, our spiritual world is empty and poor!" Our self-cultivation should not just be based on the pure words of chicken soup for the soul, but should really experience, feel, experience, and recharge our spiritual world."

This time, Le Yao surprisingly didn't squeeze me, she was thinking about something while breaking her fingers, and Zhang Yixi closed his eyes and nodded again, he seemed to be thinking about what was missing in his spiritual world, and what he had He finally opened his eyes and said to me: "My company will invest 50 million yuan in this project in the first round of investment" He said and took out a copy of the article from his bag, and after I took it, he said: "This is a specific investment plan, If you think it's okay, let's pick a suitable time for a signing ceremony and a press conference! ”

The first round of investment of 50 million was in line with my psychological expectations, but Le Yao took over and said: "I ask you to invest at least 80 million in the first round to give Zhaoyang more room to operate!" ”

Zhang Yixi looked at Le Yao with some surprise, I don't know why Le Yao made this request of 30 million more, and I was also surprised.

Le Yao continued: "Of course I'm not talking in vain, if you can invest more than 80 million in the first round, I can assure you that I will unite about 20 well-known figures with high popularity in various fields on Weibo and other platforms, they are at least big V with 5 million fans, and forward and promote your next marketing activities, and you need this kind of publicity for event marketing. The topic effect formed can be equivalent to 30 million investment, and you are also a direct beneficiary, I don't think you have any reason to refuse! ”

Zhang Yixi looked at Le Yao with a shocked look on his face and asked me, "Zhaoyang, is the first round of investment of 50 million really tight?" ”

"It's basically enough, but after I re-evaluate and assess the damage of the entire project, I can accurately measure whether the 50 million is enough!"

Zhang Yixi's face was solemn, so solemn that I felt a little sympathy for him, of course I know that this man who does things clearly, since his comeback in the business world, has not relied on the resources of his prospective wife Anqi at all, and his resources are obtained through other means, otherwise he would not have dealt with Le Yao, and 50 million is already the most funds he can take out within his ability now

He finally said to me: "You first set up a special team to re-evaluate and assess the loss of the entire project, and I can promise the first round of funds of 80 million here, and I will definitely invest in place, but you have to give me a little time, at most half a month!" ”

I am grateful to him in my heart, he really showed enough sincerity to this project, otherwise he would not have made his intention to cooperate with me clear when the project has not been re-evaluated and evaluated, or I don't have to be grateful to him, because we have the same value orientation and ideals in this chaotic world, although we will no longer put the word ideal on our lips, it still has an irreplaceable position in our hearts, and idealism can be made into an industry!

On this day, I met Zhang Yixi and met Zhou Zhaokun again, and the meeting with Zhou Zhaokun was also quite smooth, he had a preliminary investment intention after reading my project plan, but this huge investment involves the interests of the family business, and he still needs to discuss it with his family members.

Dusk came, I sat in a coffee shop with Le Yao, relieving the fatigue of the day, she rested for a while and then sighed to me: "Zhang Yixi's generosity when he cooperated with you really surprised me, compared to the businessman's face before him, it was really like two people!" ”

I just smiled and didn't answer

Le Yao didn't care, she turned the coffee cup in her hand, and then looked out the window at the world where the sunset was scattered, at this time, I pushed her arm and said, "How about a few drinks tonight?" ”

She looked at me almost in shock before she said, "Don't you hide me like a beast?" I still feel that Mi Cai is gone, and I am empty and lonely and needs an emotional substitute If so, this girl will not serve! ”

"You think too much, every man who does a career will have a huge social circle around him, there are all kinds of men and women in it, I don't need to deliberately control myself, and my life pattern should not be so small, as long as I understand that there are no messy thoughts, it is good to eat, drink, relax, relax, why care who the object is!"

Le Yao stared at me, and finally said: "Zhaoyang, you have really changed, not as wild as a few years ago, and not as careful as when you were with Mi Cai, you are now a man who can be retracted and released freely, is Mi Cai's departure prompting you to produce these changes?" ”

I remembered the last time I spent with Mi Cai again, shook my head a little abruptly, and replied: "It's not because I have a city with some weeds in my heart, and the Mochou Road that will always be in a corner of Nanjing, which reminds me: good or bad, don't worry about it!" ”

At this time, the whole city has not yet said goodbye to dusk, the ancient tower in the distance is so profound under the scattering of the sunset, I looked at it attentively, but Le Yao suddenly put his mobile phone in front of me, and said in a tone full of excitement: "Zhaoyang, Mi Cai went to the United States to have news, she made the headlines of financial news!" ”