Chapter 198: What Can 300,000 Users Do?
As the most direct, the most ferocious, the most powerful way to promote.
In China, the TT software that was the first information of the Tang Dynasty.
Tang Dynasty Software directly cooperated with Tang Dynasty Information and made a pop-up advertisement on the TT pop-up platform. Of course, Tang Dynasty information didn't want to be so ruthless. Do it only once or twice, and then don't do it. If it pops up every day, users have to scold to death.
However, just one or two plays are enough.
With tens of millions of TT users and millions of simultaneous online users, it doesn't take much time at all. A security software of Tang Dynasty Guardian has been quickly introduced to the market. In addition, several other major portals have also been widely advertised.
Slow boot, Trojan intrusion, computer stuck...... Please use Tang Dynasty Guard, fully committed, free forever.
This is the advertising slogan of the Tang Dynasty guards, although it is a little dirty, but you can understand it at a glance. In recent years, there are a few people whose computers are not stuck, and a few people's computers that have not been hit by Trojan horses. Now I see a software that solves these problems come out, and moreover, it is free forever. This is much better than antivirus software, how can there be no reason not to download it.
Seeing the overwhelming advertisements on the Internet, many netizens began to download them all of a sudden.
At the same time, in addition to domestic propaganda, an important goal of the Tang Dynasty Guardian has been placed abroad.
Foreign countries are a big market, and they are much more promising than domestic ones.
Most of the developed countries in the West have long developed a sense of genuineness, and they are willing to spend money to buy some antivirus software, game software, etc. Moreover, there are many countries abroad where the price of buying pirated copies is more expensive than buying genuine copies. Therefore, as long as an excellent software is promoted abroad, it will definitely be able to make a lot of money. Unlike in China, why those antivirus software are free forever is completely forced by users.
Especially after the 360 of the later generations launched the concept of permanent free antivirus, other antivirus manufacturers must all follow up. Otherwise, who would use your antivirus. In this way, a series of antivirus manufacturers have suffered heavy losses in this battle. For example, Kingsoft Antivirus was a little unable to survive after it was free, and was finally acquired by Tencent, and only 360 companies were fattened.
There is no way, the national situation is like this. The Tang Dynasty guard that Chen Jiayi made can only cater to the market if it is free. Finally, there will definitely be a series of genuine sales when it is free. Just like when Counter-Strike was sold, sell at a low price. Slowly, let the Chinese people develop the idea of buying genuine copies.
"To protect your game account and increase your gaming speed, please use the completely free Tang Dynasty Guardian security software."
This advertisement is an advertisement on the Tang Dynasty athletic platform.
With the scale of the current Tang Dynasty competition, although it is not as popular as ICQ and MSN. However, Tang Dynasty Athletic has set up servers in various countries for the sake of WCG. Moreover, the competitive boom that surged at that time also made many game fans land on the Tang Dynasty competition. Until now, the Tang Dynasty sports platform has become an Internet media across the world.
Advertising on Tang Dynasty Athletics has a very good effect.
Especially for gamers' game accounts, Tang Dynasty Guardian can effectively prevent Trojans, and not only that, but there is also a safe box. Even if you fall for a Trojan horse, if you work in a safe box, the gamer's account can be protected as much as possible. This is a must-have for gamers.
Many players from all over the world have downloaded a Tang Dynasty Guardian after seeing it. Of course, some foreign online media, the Tang Dynasty guards will not let go. For large portals like AOL, Tang Dynasty Software has also invested in advertising.
In order to achieve the best advertising effect, in addition to advertising, Tang Dynasty Software has successively released a series of advertorials on major network platforms at home and abroad. This advertorial is commonly known as the gun text. The general content is that after introducing the characteristics of the Tang Dynasty Guardian software, the Tang Dynasty Guardian was unconsciously promoted.
Although this kind of gunfire seems low-level, this method has been used by almost any Internet company. Because, in this way, the effect is very good. Even if some netizens know that this is a gun article, they will be attracted by what is mentioned in the gun article.
Since Lu Jiafeng absorbed some of the promotion concepts instilled by Chen Jiayi, he naturally put these advertorial advertising methods together. The means are low-level, the shopping mall is like a battlefield, as long as the effect is achieved, any means can be used, just like the last time the firewall of the Tang Dynasty was promoted.
After a week of advertising investment, the users of Tang Dynasty Guardian are soaring every day.
Such a full-featured and well-functioning software. For the average user, it's better than an antivirus. With him, maybe you don't want antivirus software. After all, we're just going to kill Trojans. What kind of virus or something, anyway, you can't steal the account. Moreover, there are some antiviruses that take up too many resources. A good new machine, until the antivirus software is installed, suddenly becomes extremely slow.
Many people are depressed about this.
In order to prevent poisoning, it is necessary to install anti-virus software. But after installing anti-virus software, I directly slowed down my computer speed by two or three percent. Now there is a Tang Dynasty Guard, which cleans up garbage and closes some useless processes and plug-ins. Hey, don't you really say it, it's a lot faster. For this reason, some people secretly muttered to themselves whether to uninstall the antivirus software. It's just that after thinking about it, forget it. Now with the Tang Dynasty Guard, the problem of the stuck machine has been solved. It's good to keep the antivirus software, at least, after browsing some websites in the future, you don't have to worry about poisoning or anything.
"300,000."
At the speed of one week, the scale of users in China has reached 300,000, which is a very good result.
Maybe for others, 300,000 users, he is nothing, because these users are all free users. But for Chen Jiayi, with 300,000 users, he has the capital to cooperate with major domestic antivirus software.
The first choice, Tang Dynasty Software chose Kingsoft Company. In any case, there are still many business contacts between Jinshan Company and Tang Dynasty Company. Moreover, Tang Dynasty Venture Capital and Kingsoft also jointly developed WPS.
It should be said that Jinshan Company can be regarded as an ally of Tang Dynasty Company.
Just when Lu Jiafeng was about to go to Jinshan Company to discuss cooperation with Jinshan Antivirus. Unexpectedly, the employees of Kingsoft Antivirus actually found Tang Dynasty Software directly. The purpose is the same as that of Tang Dynasty software, which is to cooperate. The two looked at each other and smiled, although this move was a little surprising, but it also proved the excellence of the Tang Dynasty guards.
With a scale of 300,000 users, it is extremely tempting for any antivirus vendor.
This is only a week's time, and most of these 300,000 users are individual users. Internet café users, basically do not use. In other words, the Tang Dynasty Guardian is extremely attractive to individual users. As long as this development continues, there will be more personal computers in the future, and it will not be the world of the Tang Dynasty guards.
Instant messaging has proven the success of the Tang Dynasty company, and the current Tang Dynasty Guardian is still the same.
After Qiu Bojun, the president of Jinshan Company, joined forces with Chen Jiayi last time, he also carefully studied Tang Dynasty Company. Although he did not really discover the success of the Tang Dynasty Company, Qiu Bojun still valued the Tang Dynasty Company very much. After the Tang Dynasty Guardian was launched on the market, the performance of just one week simply surprised Qiu Bojun.
Perhaps, you have to say, this is the advertising of the Tang Dynasty Guardian is done well. But Qiu Bojun, who is well aware of the Internet, knows that this is not just an advertising issue. If a software has a mediocre effect and is useless, even if it is advertised every day, the number of users in a week will definitely not reach 300,000.
Now the Tang Dynasty Guardian has successfully exceeded 300,000 in a week, which is enough to prove the excellence of this software.
In fact, too, after the Jinshan Company carefully studied the Tang Dynasty Guards. They found that although the software is not very technical. However, he has succeeded in capturing all ordinary users in China. Especially for those who don't understand computers, or don't understand them at all. For them, the guards of the Tang Dynasty were simply a security weapon.
At that time, after Jinshan Antivirus saw the launch of the Tang Dynasty Guard, it wanted to model an antivirus software that was the same as the Tang Dynasty Guard. However, after they carefully studied the plan, they shook their heads. Even if one of the molds comes out, it will take three months at the earliest. But three months later. Perhaps, Tang Dynasty Guards have seized the vast majority of the domestic individual user market.
After all, behind the Tang Dynasty software, there is Tang Dynasty information. One TT software is enough for any software company to change color. Let's ask, even if they make a software that is exactly the same as the Tang Dynasty Guard, can they beat the Tang Dynasty Guard?
Rather than this, it is better to cooperate with Tang Dynasty Guardian directly before other antivirus software companies. After all, in this way, most of the computers are individual users. Perhaps after installing the Tang Dynasty Guard, I will consider installing Jinshan Antivirus. So, Qiu Bojun finally decided to cooperate directly with the Tang Dynasty guards.
When Kingsoft Antivirus sent someone to come, the two companies hit it off.
On the one hand, Kingsoft Antivirus wants Tang Dynasty Guardian to attract more personal antivirus users, and on the other hand, Tang Dynasty Guard also wants Jinshan Antivirus as his strong security backing in China. After all, Tang Dynasty Guardian is not an antivirus. There are a lot of viruses, and the Tang Dynasty guards have no way at all, so they can only rely on an antivirus software to solve the system security problem. Of course, when others question the Tang Dynasty Guards, the Tang Dynasty Guards can also rely on the help of a domestic anti-virus giant to share part of the pressure for them.
The next day, Tang Dynasty Guardian of Tang Dynasty Software Development and Kingsoft Poison Tyrant of Kingsoft Company officially reached a cooperation and held a press conference. The conference was a success and attracted numerous news outlets. These media are very strange, they can't figure out why a small piece of security software that doesn't even have an antivirus can be used by so many users.
For this reason, Lu Jiafeng, the head of the Tang Dynasty Guard, told reporters directly, "Because we know what users need." ”
Yes, users not only need to protect their PCs from being poisoned. He also needs a surname that can be intact and not stuck. Moreover, with this software, you can know what kind of situation your computer is in now.
This is where the Tang Dynasty guards were most successful.
(To be continued)