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Jiangnan Province has had the idea of building cars before, but state-owned enterprises make cars, which must be strictly approved, and the technical reserves are not good, plus the country's control of car companies is very strict some time ago, so there is no car company in the province, but there are several tractor factories The benefits are not bad.

If you want to engage in mini-cars in Jiangnan Province, this idea is not wrong, at least the development conditions of Jiangnan Province are much stronger than those of Wuhu, which founded Chery Automobile, not only there is no problem in terms of funds, but also the raw materials are more sufficient and convenient, and the only engine problem that is more difficult to solve can be directly provided by Fan's Automobile Manufacturing Company at this time, and the price will not be more expensive than imported engines.

All kinds of convenient conditions can ensure that the car-making industry in Jiangnan Province can develop rapidly in a very short period of time, but Fan Wuxian also has a worry question, that is, if the mini-car is launched now, will it really be accepted by the majority of users?

You must know that when Chery's QQ first appeared, it was also questioned by many people before entering a period of rapid development, if you want to engage in such a project, you also need to go through this level, so Fan Wuxian considered that the model should be a little more powerful, and strive to build the mini car in Jiangnan Province directly into a classic model, at least when everyone looks at the past, they can be happy to accept.

It should be said that the competition in the field of automobile manufacturing has never stopped. Especially since the beginning of the 90s, competition in this field has intensified. Changchun, Shanghai, Wuhan, Xi'an and other traditional strong automobile manufacturing cities in China have a long time of manufacturing experience, but Jiangnan Province used to only make national tractors, and if you want to compete with them, you must come up with something new.

Fan Heng talked to his son about this. He used to be engaged in military enterprises, and he was naturally very familiar with these automobile manufacturing enterprises that were originally born out of military industrial enterprises in their nineties, so when they talked about it, they were still a little worried.

"If Jiangnan Province is engaged in cars, isn't it. Got started too late? Needless to say, there is no way to compare with joint ventures, even with some old domestic automobile manufacturers. Fan Heng said to his son.

"Not necessarily." Fan is disease-free on this naturally. He said to his father, "The competition in the automobile manufacturing industry is obviously very fierce, so the most clever competition is to avoid competition, we have to engage in some of our own things, which others do not have, so that we can naturally occupy the market." As long as there is a market, the rest is much easier. ”

When it comes to building his own cars, Fan Wuxian gave an example, "Great Wall Motors is doing well, and their pickup trucks are selling very well, and they are all sold abroad." ”

As the king of pickup trucks in the field of domestic automobile manufacturing, the long. City Motors was just a small factory in the countryside that was refitted, and they had modified almost all the models that could be seen in China at that time, vans, station wagons, and light trucks, but this was not a long-term solution after all. Around 1993, Great Wall Motors also tried to enter the sedan market by making modified cars, but after the introduction of the industrial policy of the automobile industry, this kind of modified cars could not be licensed in many places, so they had to stop fighting.

Later, after looking at the U.S. and Thai markets, they found out. Pickup. While pickup trucks are a fashionable model in the U.S., what really gave them an opportunity was the popularity of pickup trucks in Thailand. China and Thailand are both developing countries, and the Chinese market is much larger than the Thai market.

At that time, although there was a . Some small and medium-sized state-owned enterprises began to produce pickup trucks, but the price was high and the technical level was relatively poor, and the people did not buy it. In order to be prepared, Great Wall did a very detailed survey of the pickup truck market, and then adopted a one-step pricing strategy to bring the price point down and make it affordable for Chinese consumers.

When most of the domestic pickup trucks sold for more than 90,000 yuan, the Great Wall pickup truck dropped to 80,000 yuan and quickly gained a firm foothold in the market. The high-quality and inexpensive Great Wall pickup truck quickly emerged in the industry, and this year, the production and sales reached 7,000 units, and it became the leader of the domestic pickup industry.

Fan Heng still knows a lot about the Great Wall Motor Company, when he was in Panshi, he paid attention to the development of Great Wall Motors, if he didn't suddenly come to Jiangnan Province to take office, or he also effectively imitated the Great Wall Motor Company, the idea of establishing an automobile manufacturing plant in Panshi.

"You mean to say that in addition to making mini cars, we can also build pickup trucks?" Fan Heng asked his son.

Fan Wuxian shook his head and said, "Of course we don't need to grab business with others. Although pickup trucks are good, they are restricted models in many large cities, so how to enter large and medium-sized cities with developed economies and strong purchasing power? I mean, it's just an SUV. ”

In the automobile manufacturing industry, there is a well-established law that when a pickup truck manufacturing enterprise develops to a certain stage, it will transition to an SUV, which is higher-grade, more profitable, and more importantly, it can drive into the city.

"Nowadays, the price of imported SUVs is more than 200,000 yuan, and the expensive price discourages ordinary consumers. If, like pickup trucks, the price can be pulled down, there will definitely be a market for domestic SUVs. Fan Wuxian explained to his father Fan Heng, "I thought about it, if we build our own SUV, the technology is completely achieved, but the cost is relatively small, I estimate that it can be done within 100,000 yuan, and the quality will not be much worse than the other party's, so if you calculate it, the market prospect is very impressive." At least the car we made, compared with the domestic SUV at the same price, the performance, structure, and appearance should be significantly improved, and the stability, comfort, and firmness of the vehicle should be much stronger. ”

SUV is a sports multi-purpose vehicle, mainly refers to those with avant-garde design, the general front suspension is an independent suspension of the sedan type, and the rear suspension is a non-independent suspension with a large ground clearance, which to a certain extent has both the comfort of a sedan and the off-road performance of an off-road vehicle. Due to the multi-combination of MPV-style seats, the vehicle can carry both people and goods, and has a wide range of applications.

SUVs have two major characteristics, one is sportiness, that is, to be able to run, not only fast acceleration and high speed, but also high passability Jeep Cherokee has strong adaptability. The second is that it can carry more people, that is to say, it can not only carry people, but also have strong cargo carrying capacity and strong traction capacity.

The biggest feature of off-road vehicles is that they have strong passing ability and a certain cargo capacity, but their sportiness and comfort are not outstanding. After strengthening these shortcomings of off-road vehicles, it can be called an SUV. With the development of automobiles, there are fewer and fewer purebred off-road vehicles, and there is a trend to evolve to SUVs. Therefore, it is difficult to determine whether a certain car is an SUV or an off-road vehicle.

The real founding model of the SUV concept is the Cherokee produced by Chrysler in the United States, its design concept is born from the concept of off-road vehicles that only emphasize passability, mainly improving the comfort of the vehicle, removing the heavy non-load-bearing body of the previous off-road vehicle, quoting the design concept of the sedan, and replacing it with a lightweight load-bearing body structure like most cars. However, it does not completely sacrifice off-road performance, it still has relatively strong power, and adopts a 4X4 drive form, and the key concept is to emphasize comfort.

In the United States, where it originated, SUVs have always been the top sellers, all because they are suitable for both city walking and wild running, and they are very much in line with the personality of the new generation who pursue flamboyance and love to be close to nature.

But in China, SUV because of the price problem, has not yet become popular, so Fan Wuxian thought that since he wants to engage in this low-price model, then he will not raise the starting point a little, and now if he wants to engage in an SUV with independent intellectual property rights, the cost is very low, Fan Wuxian estimated, even if it is sold for 80,000 yuan, there is a very considerable profit, the most critical point is that he has the technology, and he does not need to pay tuition fees from others.

Fan Heng is a little enthusiastic about building cars, because he knows very well what automobile manufacturing means to a province.

No one may have counted how many industries a car can drive, but there is no objection to the high degree of relevance, economies of scale and huge pulling effect of the automobile industry.

Generally speaking, the automotive industry chain mainly includes four aspects, the first is product technology, which mainly refers to product development; the second is the procurement of parts and components; the third is automobile manufacturers; The fourth is sales and service.

The upstream of the entire industrial chain involves steel, machinery, rubber, petrochemical, electronics, textile, glass and other industries; The downstream involves insurance, finance, sales, maintenance, gas stations, catering, hotels and other industries, and the length of the automobile industry chain is incomparable to that of the general industry. Because of this, many local governments will cultivate the automobile manufacturing industry as a pillar industry.

Auto parts is an important part of the automobile industry, the cost of raw materials for auto parts accounts for more than 70 percent of the cost of the whole vehicle, to accelerate the development of the auto parts industry, to reduce the cost of automobile manufacturing, enhance market competitiveness, and further promote the development of the overall automobile industry and stimulate the local industrial economy has an important role.

In recent years, in the Great Wall, ZTE, Chang'an and other vehicle manufacturers rapid development at the same time, a large number of parts enterprises have also sprung up around them, many enterprises can produce a complete range of engines, batteries, wheels, rolling parts, wiring harnesses, chairs, steering machine assembly, frames, gearboxes, interior decoration, stamping parts and other vast majority of automotive parts, and has established a more systematic, perfect marketing system at home and abroad, its products can not only meet the needs of local automobile production, And a large number of sales to the whole country and even abroad.

The vigorous development of parts enterprises has strengthened the determination of local government leaders to build a complete automobile industry chain, the whole vehicle plus parts, is the two-wheel drive of the automobile industry development model, the parts industry in a more important position, is the potential and hope of the development of the automobile industry.

Fan Heng has been thinking of these problems since he heard his son's suggestion to invest in the automobile manufacturing industry, and he is determined to immediately introduce policies and measures to support the development of the auto parts industry, attract domestic and foreign parts advantage enterprises to invest in Jiangnan Province to invest and build factories, and carry out professional cooperation in accordance with the requirements of modern production, so as to realize the production mode of zero distance and zero inventory, greatly reduce the cost of the whole vehicle, and comprehensively enhance the competitiveness of the automobile industry in Jiangnan Province.

He plans to focus on supporting new maintenance-free batteries, aluminum alloy wheels, constant velocity universal joint front drive shafts, nylon tubes, automotive air conditioning hoses, brake tubes, automotive bulbs and other parts and components, and actively support a number of auto parts manufacturing enterprises with a certain scale and manufacturing level to develop automotive transmission bodies, clutch housings, transmission gears, tires, interior and exterior trims, molds and other products, and build a complete automotive industry chain in Jiangnan Province.

After Fan Heng told Fan Wuxian about his thoughts, Fan Wuxian also nodded in surprise, he didn't expect that his father Fan Heng would have made a silent effort in this regard, if it wasn't for the fact that he wanted to spend money on the project today, and by the way, he talked about building a car, I am afraid that he didn't know that his father had so many detailed thoughts in his heart.

Being able to consider the problem from the industrial chain of the entire industry is enough to show that Dad Fan Heng's vision has been improved, and he has begun to consider the problem from the height of the overall situation, which is a gratifying progress.

After listening to his son's evaluation, Fan Heng said with a smile, "Everyone has to make progress, that's natural, in the past few years, in addition to work, I have also paid attention to learning, domestic and foreign economic models have been referenced, and for several key industries, I have also asked teachers to give special guidance, so it is not surprising to know these things." ”

"However, in the future, our main target will be foreign markets." Fan Wuxian gave a hint to his father Fan Heng.

SUVs are fuel-efficient models, and their sales will inevitably be impacted when domestic oil prices are about to continue to rise. Compared with the domestic market, especially in Russia and the Middle East, oil resources are relatively abundant, and people are not as concerned about automobile fuel consumption as in China, which is an ideal market for exporting large fuel-consuming vehicles such as SUVs.

However, if you want to occupy the overseas market, you must rely on strength to speak. For a long time, domestic automobile exports have been stagnant, an important reason is the lack of core technology.

Taking the export of cars as an example, since the vast majority of domestic car manufacturers are joint ventures, their products are basically not independently developed.

Therefore, where joint ventures with foreign auto giants, most of the automobile exports are mediocre, which is also an important reason for the slow growth of domestic car exports.

"As long as we find the right market positioning, coupled with our own brand and core technology, whether to export and how much, we can make decisions ourselves, and we don't have to be controlled by others, so there is no need to worry about the market." Fan Wuxian said to his father.

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