Li Xiaoyun left the coffee shop in a hurry, but I still saw her back before getting into the car through the glass window, until she completely disappeared from her sight, she picked up the coffee cup that was already a little cold and took a sip, and then looked at the buildings standing and the flow of people and vehicles rushing downstairs, as if seeing a sea of bitterness, so the place where I am now living has become a harbor, maybe this is why people like to go to the coffee shop, in fact, the taste of this coffee, I really can't drink it, I like it only, With a leisurely gaze, you can watch the traffic outside the store and the indifference that erupts in the flow of people.

After settling the bill, I left the coffee shop, went to the mall again, and bought a massage chair and some other applicable things for my father and mother, maybe this is the general mentality of being a child, when there is no way to stay by my parents' side, I always like to make up for it with material, fortunately, I still have the ability to make up for it in a material way, thinking of myself a few years ago, I really don't know what to repay my father and mother, although they don't necessarily care about this material return

The next morning, I took the train back to Suzhou, and at noon, I made another appointment with Fang Yuan, and the two met in a tavern near Zhuomei, and after meeting, Fang Yuan told me that Xiang Chen would also come later, because he also planned to contribute to Zhuomei's Christmas event, and discussed with us what kind of role his resources could play in this event.

Before Xiang Chen came, I chatted with Fang Yuan first, and he told me that he had reached an intention to cooperate with Jian Wei, and would use Zhuomei's own advertising resources to exchange other advertising resources with Jian Wei's Simei Advertising, and also signed a cooperation agreement with Mercedes-Benz and Porsche on Christmas Day, of course, this cooperation agreement has a premise, Zhuomei must ensure that when it is promoted, the new car launch information of the two 4S stores will be disseminated to the audience together in the form of carrying, but in general, My previous idea was implemented fairly smoothly.

About 20 minutes later, Xiang Chen also came to the teahouse, and after sitting down, he took out two packs of Zhongnanhai (super first-class) from his briefcase, threw one pack each to me and Fang Yuan, and said, "Take it and smoke it." ”

Fang Yuan opened his pack, scattered one for me and Xiang Chen, and lit one himself, in fact, these days, we have been smoking Zhongnanhai brand cigarettes as always, but it is no longer the kind of six yuan and five packs of eight Zhongnanhai, for example, the price of Zhongnanhai (super first-class) that is being smoked is already hundreds, this kind of change seems to show that after all these years of hard work, the three brothers in the dormitory have gradually entered the upper class, at least the consumption has been closer.

The familiar smell of mixed smoke quickly spread in the private room, and Xiang Chen said to me and Fang Yuan: "This Zhuomei Christmas event, Jian Wei probably told me about it, I heard that large-scale advertising resources will be used to carry out all-round publicity, and I also hope that I can contribute." ”

Fang Yuan said: "You are engaged in high-end tobacco and alcohol, the product type is too simple, and simple promotion can be put into the overall activities of Zhuomei, but at best, it is equivalent to joining a luxury brand, which does not play a big role." ”

Xiang Chen took a puff of cigarette and asked me, "Zhaoyang, what do you think?" ”

I thought for a moment and asked him, "Now in Suzhou's high-end tobacco and alcohol market, your company occupies at least 40% of the market, right?" ”

"We have set up counters in Zhuomei and Baoli, two of the most high-end shopping malls in Suzhou, and we can still reach 40% of the high-end tobacco and alcohol market."

After getting Xiang Chen's reply, I nodded and turned to Fang Yuan and said: "If Xiang Chen joins this Zhuomei event, the uniqueness of the event can be reflected, and there is absolutely no way for competitors to follow suit, the key is to see what means we use to amplify his joining advantage." ”

At this time, my mind was running rapidly, as if a storm had been set off in my brain, Xiang Chen and Fang Yuan didn't bother, patiently waiting for the idea I was brewing, and finally after smoking a cigarette, I said to them: "I want to do a shopping-themed in-flight party on Christmas Day." ”

Fang Yuan immediately questioned: "How can shopping be combined with a wine party?" ”

"The reception is to give back to high-end customers for their long-standing support to Jumei, shopping is to stay true to the theme of the event, and ultimately we want to make a breakthrough in turnover."

"Tell me about the idea of execution."

After pondering for a while, I said: "I want to make use of the glass passage on the top floor of Zhuomei, and set up an event site for the cocktail party there, called the air cocktail party, and at the same time gather the existing luxury brands of Zhuomei and sell them at the cocktail party, and the wine of the cocktail party will be provided by Xiang Chen's company for free to the high-end customers who come to participate. ”

Fang Yuan frowned and replied: "This idea can be realized, but these high-end famous wines provided for free are a huge expense, and I can't apply for so many activity funds, if Xiang Chen's company is allowed to provide them for free, this fee is also very terrifying, we can't let him suffer!" ”

I lit another cigarette, continued to brainstorm, and said for a while: "If you think about it, the people who came that day are some high-end customers, once these people gather together, especially with girlfriends and partners, it is inevitable that there will be comparisons, and it is easy to have impulse consumption, which we can make full use of." ”

"How?"

"Find an auction house to cooperate, hold a famous wine auction, jointly held in the name of Zhuomei and Xiangchen Company, the advantage of doing this, can Xiangchen Company's high-end customers also be introduced into this cocktail party, so that with Zhuomei's high-end customers convergence, that is, a huge buying group, the purchasing power of the cocktail party site must be amazing, and once the auction is successfully held, Xiang Chen's side will definitely not suffer, and at the same time, Xiang Chen's side and Zhuo Mei's cooperation to hold this cocktail party, then it is impossible to cooperate with Baoli, Therefore, this is an event that is absolutely impossible for Baoli to replicate, even if you go to other liquor stores, it is impossible to have Xiang Chen's strength, so we ensure the uniqueness of the event and give Baoli a heavy blow! ”

Xiang Chen immediately understood my intentions, gave a thumbs up and said, "Awesome, Zhaoyang, you are definitely a master of integrating resources!" On the day of the event, our company will provide free wine, and our company also has a lot of treasured wines, in fact, there are many famous wines in our company, in fact, there are many market prices of 6 figures. ”

Fang Yuan nodded and said: "First of all, we will gather high-end customers with the feedback of famous wines, and at the same time, the scene is all luxury, we can do another luxury T show to meet their sense of status in consumption, and bring these high-end groups together, it is easy to stimulate impulse consumption, I personally judge that this event may achieve unexpected results!" ”

"Yes, if it is only regular consumption, it is not practical to reach twice the price of Polaroid, and only by stimulating the impulsive consumption of high-end consumer groups will it really make an explosive breakthrough in sales."

Fang Yuan asked me thoughtfully, "So have you thought about the advertising copy for this reception?" ”

I blurted out, "A vision, an eye to the future." ”

"Appreciate a vision and look to the future, which is very in line with the theme of the air cocktail party, and it is also very imposing, which can cater to the psychological demands of those high-end consumer groups, who always like to stand on a high place and look down on the world!"

I smiled and replied: "The cocktail party in the air is the key, I don't know if in the retail industry, there is such a collection of shopping and cocktail parties, as well as auctions and runway shows to do the right Xiang Chen, when the time comes, I hope you can take out part of the proceeds of the auction and donate it to charity, we should not do this activity too utilitarian, otherwise those high-end consumer groups will have resistance, and more importantly, giving back to this society, it is also the spiritual consciousness that we must have as businessmen." ”

Xiang Chen nodded and said: "Okay, this is no problem at all, anyway, I joined this event to help my brother, making money is secondary, as long as I can keep the cost, all the money I earn when the time comes will be donated to charity." ”

Fang Yuan's expression finally relaxed a lot, and said: "Now that the general idea and framework of the activity are available, I will refine and implement the rest" He paused, exhaled heavily and said: "Anyway, our three brothers haven't cooperated like this for a long time, I really found the feeling I felt back then, thank you for your support for me!" ”

I smiled and replied, "You should thank Xiang Chen and Jian Wei, they are really supporting you, I still have other motives besides supporting you."

Fang Yuan handed me a cigarette, and after helping me light it, he responded with a smile and said: "I know how to rest assured, as long as I can stay in Zhuomei this time, I will treat Zhuomei as my own home and fight for it for the rest of my life, and I really hope that after this event, I can eliminate the estrangement of Mr. Mi to me." ”

I patted Fang Yuan's shoulder and said, "You have such determination, in fact, I should thank you, Mi Cai, this woman is too difficult, and there are few people around who can really be trusted, I really hope you can support her and Zhuo Mei to go down and come on, brother!" ”

Fang Yuan nodded, and I finally breathed a sigh of relief in my heart at this time, with so many years of experience in the industry, I believe that when so many resources are integrated, this Zhuomei Christmas event will definitely be successful, and Fang Yuan's execution ability is beyond doubt.

After the three of them smoked for a while, Fang Yuan confirmed to me again: "Zhaoyang, is it certain that your company's micro-film launch ceremony can be held in Zhuomei as scheduled?" ”

"It shouldn't be a problem."

"Have you signed a contract with Le Yao? This matter must not be missed, because this is to be promoted as a key point, if they can't appear at the event site, we will be suspected of fraud to consumers, and the group's image and credibility will definitely suffer huge losses! ”

"There really isn't a formal contract other than a verbal promise!"

"Let's sign a formal contract to clarify the responsibilities of both parties and reduce the risk on Jumei's side, okay? This is a strict event, so it's better to be on the safe side. ”

I nodded and said, "Yes, I'll try my best to find her to sign the contract." ”

Fang Yuan nodded, I couldn't help but admire the delicacy of his thoughts, he was worthy of being a master of execution, and even took into account the contract issues of the third party of the activity, with him, he would definitely control the risk of the activity to the minimum.