Click on the [Dabai Official Sparrow Link], and the eyes of He Tao, Fang Xiaoge and others were quickly brought into the community announcement.

Title of the first line: "Thank you for having you, see you on June 6th"

What it does: Last October, an awkward fireworks brought us together......

After 8 months, the design in every mobile phone and the effort behind every smile...... All record that you and I grow together. Of course, it's not just our friendships that grow, but also fat.

……

Now that we have 50 million partners, we would like to say 'thank you' to all of them because it's so nice to know you."

Some people say, "There is a feast in the world", but our boss said, "That's because they don't have enough meals".

So we settled on the 'Great White. Fan Festival'.

Not for anything else, but for our friendship, June 6th, see you or break up.

【Red Poster】

PS: Those under the age of 18 must be accompanied by more than 1 adult parent, beware of trafficking.

For more information about other activities, please follow the Dabai Community, the official Sparrow Network, or the Big Brother Sparrow account.

……

"Great!"

After reading the copywriting of the event, Li Xiaoxiao folded her hands and said excitedly to her best friend: "Slut, let's go on June 5th, right?" Dabai's fan festival will definitely be very popular! We didn't catch up with the 'press conference' and 'fan meeting' last time, and we must not let it go this time! ”

"A must!" Fang Xiaoge smiled and hugged He Tao's arm, and said coquettishly: "Husband, ......"

He Tao's cold hair stood up when he heard this, and said, "You can go if you want to." But before the 5th, we have to finish the first 'Meipai' version. Don't be lazy anymore. Now the UI design is a big ...... behind"

"Small meaning. We finished the rest of the UI design in 3 days. Li Xiaoxiao snapped her fingers and smiled.

"Yes, we're not lazy...... Start! ”

As he spoke, Fang Xiaoge's hands were raised excitedly, and his whole body was full of work motivation.

And at this moment, it is not their family that is affected by Dabai's new announcement.

More than 7 million fans of the online community have seen Dabai. After the announcement of the Fan Festival, almost everyone fell into a state of excitement and excitement!

In just 10 minutes, Dabai's announcement was forwarded and commented on more than 50,000 times, and the number of clicks on related articles and information on Sparrow.com exceeded 11 million......

More than 30 domestic Internet media have reprinted relevant news. And quickly spread from the sparrow network to the headlines of major portals.

……

The news of 'Dabai's establishment of a fan festival' is like a meteorite falling from the sky, smashing heavily on the Chinese Internet.

The shock wave swept away, the surprise of fans, the surprise of industry insiders, and the excitement of the news media......

After the evening rush hour, all kinds of related reports continue to enter people's eyes and ears.

"How many pieces does Zhang Fan have in the layout?" "What is the intention of the Fan Festival?" "New marketing methods or solid brand culture? ”…… and other discussions, landing on major forums and social networking sites in a large area!

Lao Lang's latest commentary on these issues was commented on.

The article said: "Today the big white. The fan festival rushed to the sky without warning, which can really be described as a stone that stirred up a thousand waves. Netizens watched the excitement. The industry looks at the door, and the media is vying to be the first to 'consume'. White. The fans cheered. ”

"So what is Zhang Fan suddenly creating a 'fan festival' for during this time period? And when did he start laying out? Is the 'Fan Festival' to stabilize the brand culture of Dabai, or is it a new promotional method dressed in warm colors? ”

"Don't worry, the editor will slowly dissect ...... for you"

"First of all, we have to discuss, why did Dabai create a fan festival?"

Coincidentally, Fan Festival is not a precedent for Dabai. As early as 06 years, the air network and the fan empire network launched the 'Global Fan Festival' activity, with the purpose of promoting the public welfare civilization of fans and promoting the healthy development of the Internet......"

"With the proliferation of talent shows in recent years, fan culture has become a popular fashion in today's society. The word fan has also unified the titles of 'star chaser', 'fan' and 'movie fan', and has become synonymous with 'fan family'. ”

According to 08 statistics, there are currently more than 250 million domestic fans, and Dabai's 50 million fans account for almost 1/5 of the total number of current fans. Regardless of whether it is true or not, based on this alone, Dabai's creation of an exclusive 'fan festival' is also a 'face' thing. ”

"When did Zhang Fan start thinking about starting a fan festival? The author thinks: It is likely that the preparation and planning began before and after the 'press conference'! ”

……

Pengcheng, Tianle Company.

In the office, the eyes of Lei Jun, Zhang Zhi, and Liu Tao fell on this article at the same time.

"Zhang Fan is really fast......

"And he relied on various event marketing strategies in a row to snipe us three times ......"

"The April 1st press conference is one, the May 1st release is another, and this time in June, our "Enjoy Summer Surfing" and "Million Sales Lucky Draw" events have not yet started, and his fan festival is back ......"

Speaking of this, Lei Jun's expression rose with admiration and appreciation at the same time.

The two activities of "Buy A1, Enjoy Summer Surfing" and "Million Sales Lucky Draw" are the marketing strategies prepared by Tianle Xiaomi to stimulate A1 sales. The two belong to the 'double-ring supporting scheme'.

Although the April press conference and the official launch of Xiaomi in May were sniped by Zhang Fan's activities, they still recorded a high sales of 910,000 in May, only 60,000 units less than the first month sales of Dabai S1.

Successfully won the domestic mobile phone sales championship this month.

However, Zhang Zhi and Lei Jun knew that Xiaomi had just picked a good time to sell a large number of domestic smartphones before they were launched.

As far as this year is concerned, the status of Dabai mobile phone as the 'first domestic one' is basically unshakeable.

From design to system experience, to hardware configuration, software support. S1 is a first-class leader in the field of Android intelligence in China and abroad.

And Dabai's high-end positioning of 3,500 yuan and sales of nearly 2.6 million have also established their brand's market position in China.

It is equivalent to successfully standing in the domestic high-end mobile phone market.

If other domestic brands want to compete with Dabai in this market, they must first come up with mobile phone products and brands that are comparable to the S1.

Dabai has been very unique since the establishment of the brand, and all kinds of pioneering ideas have been raised by Dabai. The latter to imitators is simply not likely to surpass the catch-up in the short term.

So. At present, domestic manufacturers of smart phones are not able to touch the market of more than 3000. The overall pricing is basically between 1000 yuan and 2000 yuan.

And Xiaomi, which is in this price market, will have to face a 'ranking battle' this summer, and will face a head-to-head battle with manufacturers such as China Cool Alliance.

If you don't stand firm this year, it will be difficult to catch up in the future.

Tianle Xiaomi's goal this year is to win'2000 yuan mid-range mobile phone market first',Next year, when the hardware industry chain is reshuffled and upgraded, they will have the opportunity to give Dabai a 'corner overtaking'。

……

Tianle Office.

"Judging from Zhang Fan's previous methods, the fan festival is likely to be just his first step."

"I think he won't let go of the opportunity during the summer vacation from July to September, and there may be bigger moves. "Super Marines" should be available in early or mid-July. ”

"Just like the analysis in this article, the establishment of Zhang Fan's fan festival is equivalent to completing the entire deployment of the Dabai brand......"

"I think we need to change our strategy."

As he spoke, Zhang Zhi put away his gaze and looked at Lei Jun and Liu Tao.

After more than half a year of entrepreneurship, Liu Tao has more experience, and his hairstyle has been changed to a short inch that does not need to be taken care of, and said: "Do you mean to stop competing with Zhang Fan head-on?" ”

"Hmm." Zhang Zhi said with a smile: "Now competing head-on with Zhang Fan is like the Soviet Union playing the 'space race' with the United States." ”

"He has a lot more weapons in his hands than us, not only popular APP applications such as Panda Chat and Dabai Mall, but also Sparrow.com, the No. 1 social platform in China."

"And we only have one 'Xiaomi A1' available on our side. You can't fight him head-on. ”

"Every time we make a move. will be covered by Zhang Fan's full firepower, and it is simply surviving in the cracks. ”

"And. HE AND HUAWEI AND OTHER 37 GIANTS DOMINATED BY THE DOMESTIC WI-FI ALLIANCE, STILL PLAYING A BIGGER GAME......"

"So I think it's better to change the marketing idea and learn from Zhang Fan's 'fan festival' thinking today. Stabilize the existing 8 million fan base in our community, develop it safely and steadily, and ...... the cost of building fan culture."

"As long as we have a fixed fan support group and maintain a certain amount of media exposure, our position will not be squeezed out by other domestic products."

Lei Jun and the others nodded, and Zhang Zhi continued: "Another point, although we have a lot of offline sales and online channels, we are not as perfect as Dabai in building brand-exclusive channels. ”

"On the 31st, I took a look at their S1 sales in Dabai Shopping Mall: 180,000!"

"We sell less than 50,000 products on our official website, and most of them are companies such as Tmall and JD.com. The offline sales layout is also very fragmented...... That's not enough to cohesive our brand. ”

"My idea is to refer to Zhang Fan's brand building ideas, turn Tianle into a holding company, and Xiaomi into a wholly-owned subsidiary. In the future, we can control a number of hardware and software companies through guò to assist in the development of Xiaomi technology. ”

"After Xiaomi's side was separated, the brand name, online and offline channels, and fan culture were reorganized, making the entire company more capable."

Hearing this, Lei Jun and Liu Tao nodded one after another.

Liu Tao said: "Brother Lei, if you have no opinion, it is better to reorganize the company according to what Xiaozhi said." Let's hold a shareholder meeting to see how these two items are implemented. ”

"I'm okay with that."

Lei Jun said with a smile: "Mr. Zhang's construction is very good, and in the future, Tianle will be transformed into a holding company, and we will be able to completely let go of our hands and feet." What Dabai can do, we can all do. ”

"Hmm." As they spoke, the three of them talked about the future development layout of Xiaomi, and they couldn't get around the big picture in the conversation.

Like them, at the moment, Huawei, ZTE, Lenovo and other mobile phone industry and Internet companies are also revolving around the 'big white. The topic of 'Fan Festival' discusses 'Zhang Fan's thinking' and examines its own development.

Three days later, with the release of the 'Dabai Experience Store' and the address of the event, the discussion of the 'Fan Festival' on the Internet reached its peak.

And the 'big white tablet' that has just been delivered to the Spark office is destined to push the heated discussion of the 'Fan Festival' to a new level!

…… (To be continued......)