On October 17th, it was another week in the blink of an eye, and during this time, Spark entered a state of rapid operation.

The staff of the software department accelerated the optimization and customization of the system, and the design department was also designing the UI icons.

In terms of patent technology applications, Zhang Fan recruited 6 lawyers from the Business Lawyers Association to be responsible for 'patent applications'.

We-Telecom has now expanded its staff to 60 people, and Steven, a foreign engineer, and the new recruits have been divided into two teams, one team to develop instant messaging software, and the other team to follow Steven to develop voice assistants.

The Sea Dog team is still in charge of the browser independently, but Zhang Fan has assigned them several UI designers, and the new browser operation interface is completely flattened, and the running speed and smoothness are enough to kill similar products in seconds.

In addition, other things of the company, such as the purchase of servers, website construction, etc., are also in progress.

The company performs its own duties, and Zhang Fan is not idle.

On the 11th, after discussing with everyone to create a Spark animation, he has been busy with the script creation of "Super Marines", and in his spare time, he will discuss the image design of "Big White Machine Qì People" with Gao Tingting and other designers.

Because they couldn't get the image of Dabai directly from the radio, Zhang Fan and them almost racked their brains, and could only design from words such as 'healthy machine qì people', 'inflator qì people', 'round and rolling' and 'cute and cute'.

In the past few days, Zhang Fan has denied more than ten sets of designs in a row, Gao Tingting doesn't know why he is so obsessed with the image of a supporting role in a cartoon, she feels that these are all left to the animation company.

But Zhang Fan has his own ideas.

Since the strategy of using animation to promote corporate branding' was determined with everyone, Zhang Fan's idea of corporate brand marketing has become clearer and clearer.

According to his idea: to use animation to promote the company is to fully integrate the company's brand with anime characters and anime characters. An anime character that can represent a product.

For example, the image of the big white machine qì person in "Super Marines" can be promoted as the company's mascot, or directly click to change the name of "Xinghuo mobile phone" to "big white mobile phone"!

The big white phone is the big white machine qì person in the animation. Dabai is the avatar of Dabai's mobile phone.

In this way, the company's brand or a product becomes a character in the animation, and when the audience watches the cartoon, when they see the image of Dabai, they naturally associate it with Dabai's mobile phone. When I saw the 'Super Marine Alliance' logo inside, I thought of the Spark logo.

Just like the 'Haier Brothers' back then, when people see them, they naturally associate them with the Haier Group.

In addition, according to this idea, Zhang Fan also plans to implant the fur dog browser and the panda instant messaging software under development into the animation animation, so that they can play a role in the animation world.

In this way, these originally cold software and company brands are given vitality, and users will also have emotions in animation when using browsers and instant messaging software.

……

Near noon, the sound of bones colliding sounded in Zhang Fan's office, and he was seen stretching his waist, leaning on the chair to appreciate the fruits of his labor.

On the screen of his laptop, a document called "Super Marines" came into his eyes.

After his adaptation, the background of this futuristic animation has undergone some changes, and the storyline is probably similar to the original, which is still the same: a skilled boy who is proficient in machine qì people and stumbles upon a crime crisis.

In order to save his homeland, he and his partner inflator Qì Dabai and a group of rookie friends form the "Super Marine Alliance" to fight crime together.

However, in some details, Zhang Fan has made products, brand placements and modifications.

For example: The protagonist's father is a senior engineer of Xinghuo Technology.

The badge used by the team that the protagonist will form in the future adopts the Spark LOGO.

The protagonist's brother Afan is Zhang Fan's virtual incarnation.

The big white machine qì person is the virtual character in the animation of the 'big white phone'.

In addition to the big white phone, the fur dog browser, panda instant messaging, etc. will all play supporting roles in the animation.

The Super Marine Corps Alliance group in the animation is actually a subsidiary and team product of Spark Company.

According to this idea, Zhang Fan will design a new software or establish a new brand in the future, and turn them into characters in animation, so that 'the hero is the brand, and the brand name is the hero name'.

From an animation point of view alone, "Super Marines" is just a sci-fi action cartoon, and at a deeper level, the animation is full of Spark advertisements.

However, Zhang Fan skillfully fused the two together.

……

Squeak - a string of printers sounded, and the scripts drawn up by Zhang Fan were copied one by one.

While waiting, he remembered the image of Dabai again.

"What should the hell be like in the big white? In the future, 'Dabai' as a mobile phone name and a new company name must be designed well and accepted by everyone at a glance. This is good for branding. ”

Thinking about it, Zhang Fan picked up a pile of 'Dabai image design drafts' on the table, which contained Gao Tingting's designs and the efforts of other designers.

These 'big white images' are strange, and some of them reach the cute image of fat dundun, but they have nothing to do with the word machine qì people.

And the ones that are related to the machine qì people are too hard and tough, which does not conform to the cute and cute image.

There are also some chubby characters such as "My Neighbor Totoro", "Unlucky Bear", and "Kung Fu Panda".

Among them, the design that is most in line with the image of Dabai in Zhang Fan's heart comes from the pen of designer Yuan Tiantian.

She found inspiration in the game 'Pac-Man' and designed Dabai to be spherical, which is like: (●―●)

Round, soft, cute and cute descriptions are reflected in her designs, but Zhang Fan always feels that there is something missing, because the overall look of 'spherical big white' is: an inflated football liner.

This 'football bold' was liked by all the employees of the company as soon as it appeared, except for Zhang Fan, everyone else supported it as the image of Dabai in the comics.

There are also people who build yì: directly turn the 'spherical big white' LOGO as the logo of the big white mobile phone!

Zhang Fan has no objection in this regard, but he does not agree with 'Spherical Dabai' as Dabai's anime character, and his reasons are:

"This kind of machine is completely lethal, and his appearance can only turn 'the battle scene into a ball game'. Guess what the score is? ”

Such a vicious and ruthless refusal completely caused a company-wide riot!

Female employees, led by designer Yuan Tiantian, resolutely resisted Zhang Fan's dictatorial style, and male employees acted as cheerleaders behind the scenes.

Except for the four security guards who stood with Zhang Fan, all the others asked to set the 'spherical big white' as the big white image and the company's LOGO mascot.

……

"Actually, this 'football guts' is not bad, but there is something missing......"

Zhang Fan smiled and picked up Yuan Tiantian's design draft, and suddenly he had a flash of inspiration, and quickly picked up a ballpoint pen to supplement the original painting.

After a few strokes, I saw that the 'spherical big white' had an extra fat body, and a big fat image appeared!

After that, Zhang Fan felt not very satisfied. In order to deepen the whiteness, its legs are shortened, and the belly becomes the main structure of the body.

After several revisions, Zhang Fan re-modified the design of Dabai and the image mentioned in the future broadcast, reaching 90% similarity, except for some details, the overall image is exactly the same.

Syllable! Applause rang out in the office!

Zhang Fan curled the corners of his mouth, admiring the big white he designed.

At this time, Gao Tingting was eating hot buns, and knocked on the door lazily: "It's time to eat, there are shrimp dumplings you love to eat today." ”

"Hmm." Zhang Fan nodded excitedly, got up with the manuscript he had just designed, and said, "How about you look at this big white?" ”

"I'll take a look......" Gao Tingting finished eating the bun in two bites, sucked her fingers and took it.

Suddenly, her eyes widened, and she looked directly at Zhang Fan: "You designed it yourself?" Do you dare to have any more talents! ”

"Are you complimenting me or mocking me?" Zhang Fan said with a smile: "I think Yuan Tiantian's design is very good, and he added a body just now." In order to increase the sense of humility, the legs were specially modified...... What do you think? ”

"Wait!" Gao Tingting choked on the bun, Zhang Fan took a glass of water for her, and after a few sips, Gao Tingting smiled: "Of course I'm praising you!" This big white is so cute! Wait, I'll let them see! ”

Saying that, Gao Ting waved the manuscript and called Yuan Tiantian and other designers, and after a while, those girls discussed around the image of the new Dabai!

"Boss, it's a shame that you don't work as a cartoonist." Designer Yuan Tiantian regretted: "Why didn't I think of it at that time? It's so nasty. ”

"This design is yours." Zhang Fan pursed his lips and smiled: "After all, I also designed it according to your 'football liner'." ”

After hearing this, Yuan Tiantian's face turned half red, and the other employees who were receiving the meal rushed to join in the fun when they heard the news.

Many people have mentioned the direct use of yì, Gao Tingting and others also discussed 'how to make this big white image LOGO', and finally discussed that the big white mobile phone LOGO is just right to use Gao Tingting's 'spherical big white'.

"So lively? What's being discussed? Zhou Yang brought his girlfriend Dong Xin in.

Li Li excitedly took the manuscript and said, "The boss has newly designed a big white image, you can come and see Brother Yang." ”

"Really?" Zhou Yang hurriedly stepped forward.

After a heated discussion, Zhang Fan saw that the manuscript was handed over to Yuan Tiantian and others for revision, and how to make the trademark LOGO also let her discuss with everyone.

……

Office.

Zhang Fan ate dumplings and said, "Didn't you say something was wrong just now?" What's up? ”

"I almost forgot." Zhou Yang put down his chopsticks and said, "Tomorrow, Liu Tao and Hong Junyang will hold an opening ceremony for their company, and invite us by name." ”

"Oh?" Zhang Fan chewed his food, and his thoughts slowed down.

……

PS: Have a great weekend everyone.