There is no other reason why Tang Dynasty's touch can outperform Apple. In addition to the more powerful touch technology of Tang Dynasty Company, it has a lot to do with the fact that everyone recognizes the touch brand of Tang Dynasty Company. If there is no such factor, I am afraid that Tang Dynasty will have some difficulties in defeating Apple in the advertising war.

Just like the apples of later generations. Apple is already very famous, and in order to keep Apple's mobile phone popular, Apple also advertises in many media every day. In these advertisements, in addition to promoting a series of Apple product features, his Apple logo is also the focus.

In addition, like Intel in later generations, the same.

Originally, a processor provider like Intel, in general, he did not advertise. For example, in a computer, he will only advertise computer brands at most, and will not advertise motherboards, memory ads, and graphics cards. The reason why they are so famous is entirely due to the excellent performance of the product.

But Intel, the great Intel, woke up sooner than any other company. He knows that important components like CPUs are often one of the important choices for users to buy computers. As a result, in order to keep its market dominating the world, Intel has also advertised countless times on major media platforms.

Even, Intel also spent tens of millions to create an online version of "Love Apartment Gaiden". The biography presents the performance of the TV series to users to watch, and from time to time introduces the various characteristics of Intel Cool processors...... At the same time, the plot is very powerful, which makes people laugh and achieves a very good effect.

Now put it in the Tang Dynasty company, the same can be done.

In the past five years, the great Tang Dynasty company has created too many miracles. Naturally, Tang Dynasty Company should make good use of its own brand. Sometimes, managing your brand well is much more effective than other marketing......

"Very good, the operation of the Tang Dynasty store, as well as the promotion of the brand of the Tang Dynasty company, are all entrusted to you."

For Liu Liang's strategy, Chen Jiayi is satisfied. As soon as he opened his mouth, he commanded to come down.

A few days later, Liu Liang took his plan and handed it to Chen Jiayi.

"Not surprisingly, the Tang Dynasty Elf is just a test of the Tang Dynasty Company's intelligent robots, or, just let him grow. In the future, he will use it in many places. For example, operating systems, games, software...... Wait a minute. That's why I said that we should act now, otherwise, we won't have any chance. ”

Cindy had been in contact with Chen Jiayi of the Tang Dynasty Company a long time ago, and it can be said that Cindy knew Chen Jiayi better than everyone else. At that time, IBM was in trouble, and no one could do better. But unexpectedly, after recommending Chen Jiayi to Cindy during the Joby period, a series of strategies came out of Chen Jia's mouth in an instant.

Until the end, IBM wielded its sword to cut down the IBM personal computer business that had been dragging down itself. Since then, IBM has clarified its products and focused on developing software, and until now, IBM's performance has improved significantly. For a wise and demonic character like Chen Jiayi, if it is not necessary, Cindy really doesn't want to be his enemy.

When Jobs got rid of Chen Jia, Cindy suggested to Jobs that she should beware of Chen Jiayi's counterattack. Unexpectedly, Jobs made a good calculation, but he fell into vain. NOT ONLY DID NOT CALCULATE CHEN JIAYI, BUT ON THE CONTRARY, CHEN JIA SAW THROUGH JOBS' PLAN EARLY ON, AND HANDSOME LAUNCHED SMART PRODUCTS FIRST, HITTING IPOD SO THAT THERE WAS NO ROOM TO FIGHT BACK.

"So, I think, we should have a strategic alliance now. In the Internet, software, games, and hardware...... Among all IT products, against the Tang Dynasty Group. ”

After Cindy finished speaking, Microsoft President Bill, he said, "I very much agree with Mr. Cindy. ”

For the Tang Dynasty group, Bill is really a headache.

In recent years, Microsoft and the Tang Dynasty Group have fought countless wars. Each time, however, Microsoft has failed. In this way, this cooperation was also facilitated by Bill. He hoped that through the alliance of major enterprises, the development of Tang Dynasty companies could be effectively curbed.

"For example, in games, if we don't act, we won't have any room to fight back."

The game may seem small, but the value it generates is immense.

After all, in this world, everyone loves games. Especially for Europeans and Americans, they grew up playing games. Compared to the Chinese, they prefer games. If there were no games in the world one day, then they really didn't know what the world would be like. "In fact, our game production skills are no worse than those in China. Even, we are more powerful than many Chinese companies in many hard technologies. Unfortunately, due to the fact that we have been in the field of online games for too short, this has also led to the fact that Chinese online games have entered the European and American markets. Previously, our cooperation with Microsoft has already had some results. However, this is not enough. We hope that Yahoo, as a search engine that can compete with Baidu in the world, can join the online game camp......"

EA said hotly.

Recently, EA has gone crazy and launched multiple online games in a row. Unfortunately, it didn't work out very well. If Microsoft hadn't been helping them get the word out, I'm afraid they would have died even worse. However, the general trend is on the side of Tang Dynasty, and the influence of Microsoft MSN has become smaller and smaller, so they have to look for another powerful propaganda medium, and at this time, Yahoo is the best partner.

"Yes, the game is good. However, the community platform is also a great option. We've decided that Facebook will merge with Microsoft Second Life, and we'd love to welcome Yahoo if they want to get in. ”

Facebook Berg took Bill's words and said.

"Community network, a good business."

Bacs looked at Berg and thought to himself.

In fact, Yahoo has such a large Internet platform, and it has always wanted to develop a community network like Renren. However, because of the close cooperation with the Tang Dynasty Company before. Yahoo has not been developing in this direction, and now, Yang Zhiyuan has stepped down, and the first thing Ba Ci wants to do is to develop a community platform and compete with Renren.

Because, with a community platform like Renren, he can already connect reality. Moreover, community networks are also an important development direction of the Internet. After all, this kind of interactivity is simply too fascinating for users. At the same time, he also has so many netizens to interact with you, all of whom are live fans. Pretty much any Internet company, they want to get into this one industry...... As for Yahoo, it has not entered before, and it has also been criticized by many fund companies for Yang Zhiyuan. They believe that the cooperation with the Tang Dynasty Company is just a cooperation, and it does not mean that Yahoo cannot enter the field where the Tang Dynasty Company is located.

"Of course, like smartphones, I believe that there will be a very strong market in the future. If Yahoo is interested, we'd love to join us in with it. ”

Each company, throwing out a series of benefits.

Eventually, Ba Ci could no longer resist these temptations and formed alliances with many companies.

Of course, this alliance also represents a complete break between Yahoo and the Tang Dynasty Group.

……

Yahoo and Tang Dynasty officially broke up, and the Internet made a comeback.

At Yahoo Inc. with Microsoft, E3, IBM, Facebook...... After the company signed the strategic alliance agreement, the news immediately spread to the world. Smart global media, they know, the world Internet is about to make waves again. It's just that this time, will Tang Dynasty continue to laugh proudly, or will the IT companies represented by Yahoo come from behind and regain control of the network?

So far, no one knows.

After all, although the Tang Dynasty company is strong, the phalanx represented by Yahoo is also a bull fork. Any one of these companies is a first-class giant. Moreover, there are not a few of their fans. With so many enterprises combined, it can really compete with Tang Dynasty Group.

Subsequently, after Yahoo signed contracts with major companies. The major groups acted quickly, and Yahoo Search completely abandoned any search service to support Tang Dynasty Group, and instead fully supported cooperative enterprises. At the same time, in the field of the Internet, Yahoo has also made great efforts, first merging Facebook and Second Life. In addition, we will strongly support MSN instant messaging.

At the same time, in terms of online games, IBM has injected artificial intelligence technology, which has been deeply researched for decades, into the field of online games. Since then, the European and American game groups have officially played the banner of intelligent NPCs. Moreover, these game companies are crazy about this propaganda, and the title reads: Video games have entered the era of intelligence.

The age of intelligence.

Yes, it's the age of intelligence.

What is that robot in the Tang Dynasty company, in fact, we in Europe and the United States have long begun to study artificial intelligence. In addition, we have already produced practical products. And in our game, you'll see artificial intelligence in action. ..., in addition, many media have also joined forces, and from time to time they have launched various gun and hand articles in the media.

There is nothing else to do with these gunslingers, but to report on these technologies in large quantities. And to put it bluntly, when Tang Dynasty's artificial intelligence could only recognize words, IBM's artificial intelligence had been introduced into the game. Therefore, we can see that the NPCs in the game are almost like real people, showing very strong intelligence, which is not comparable to the Tang Dynasty company.

……

Mr. Chen, Yahoo has been making a lot of moves recently, and has shown relatively large actions in instant messaging, community platforms, online games, and smart phones. Moreover, especially IBM has joined in and introduced the most exciting artificial intelligence, the market share of European and American games has been slowly increasing.

From time to time, Zhang Zixian reported to Chen Jiayi about Yahoo's recent actions.

"Well, I know, what do you think we should do?"

Yahoo will be opposed, Chen Jia knew it early on.

Businessmen were looking for profits, and Yahoo was certainly not willing to be subordinate to Tang Dynasty companies. Originally, before this, the relationship between Chen Jiayi and Yang Zhiyuan was not bad. Although they are not close friends, they are all Chinese. They all have a lot in common, so the alliance between the two parties has always been relatively strong. However, it wasn't until Yang Zhiyuan was kicked out of Yahoo that Chen Jiayi knew that a big battle between Tang Dynasty Company and Yahoo was inevitable.

Now, the big war has begun.

"Yahoo has partnered with us in recent years and has grown tremendously. In addition to his portal, his search engine has always been our mortal enemy of Baidu. In my opinion, online games, community platforms, instant messaging...... As well as smartphones, we don't have to worry about it, the point, is still to suppress Yahoo search. ”

"Yes, Yahoo Search is a big problem."

Chen Jiayi glanced at Zhang Zixian approvingly.

If it were someone else, they would not know what to do when they saw European and American companies fighting against the Tang Dynasty Group in many fields. Even, I made a plan to treat headaches and foot pain. In other words, if instant messaging takes a hit, then instant messaging has to respond immediately. Online games have been snatched by European and American companies, so online games should be more forced...... But for Chen Jiayi, the root cause of so much market competition comes entirely from Yahoo's search engine.

Without his search engine, these businesses would not have developed at all.

After all, a product that can't be advertised will definitely not be watched by others. With the development of the Internet, search engines have become the world's largest propaganda tool. As the world's second-largest search engine, Yahoo can go crazy for other companies as long as it is casually advertised.

Therefore, if we only fight with these companies in other fields, it is only a symptom, not a root cause. If these companies are finished, Yahoo can always support other companies. These games didn't develop, and Yahoo could go back to promoting another game.

In short, if the crazy advertising continues, there will always be products that are liked by users.

Comprehensive analysis, if the Tang Dynasty group wants to repel the attack, it is the best way to destroy Yahoo search.

"That Zixian, what can you do?"

Yahoo is not another company, and the current Yahoo is more than ten times more powerful than the Yahoo of later generations. Of course, this is because of the cultivation of the Tang Dynasty company. However, without partnering with Yahoo, Baidu Search would not have been able to kill Google. It is even more impossible to rely on search to frantically promote Tang Dynasty Group's products to the world.

I really want to elaborate, although the Tang Dynasty company helped Yahoo. However, Yahoo's help to Tang Dynasty was also very great. For such a company, a search engine with such a large market share, there seems to be no other way to fight against it.

"The Yahoo search market accounts for about 40% of the world's market, which can be said to be very large. Moreover, search engines, like instant messaging, will not be replaced as long as the user gets used to using them. To beat Yahoo, there are some real difficulties. The first strategy I have come up with is to fight an advertising war with Yahoo, and I am ready to use crazy advertising dollars to smash Yahoo's market share. ”

This is Zhang Zixian's opinion.

It seems that there is nothing to this strategy. However, when it comes to implementation, this strategy will probably cost billions or even tens of billions of dollars. It can be seen from this that Zhang Zixian, who has always behaved peacefully, is really terrifying once he becomes powerful. Let's ask, in the global market, which group company dares to spend tens of billions of dollars as promotion expenses. However, for the hegemony of the Tang Dynasty company, it is worth spending some advertising funds. Of course, Chen Jiayi's approval of such a strategy does not mean that he will agree.

"Spending a lot of money on advertising, although it works. However, the cost is huge, and the results are slow. Moreover, none of the allied phalanx formed by Yahoo is a master who is short of money. If it gets into an advertising war with Yahoo, I'm afraid, Yahoo can use this time to launch some other businesses. ”

This is not the best policy. Even if Tang Dynasty Company has so many media platforms, there are some advertisements, even if you play again, it is useless. Not only is it a waste of money, but it is also a waste of energy and time. Even, such an advertising strategy is not as good as a headache and a foot pain strategy.

After all, the Internet built by the Tang Dynasty Company is their leader in any field. Like a community platform, like an online game, like instant messaging...... It is also a difficult thing for them to rise quickly. Therefore, it seems that the Tang Dynasty company is in crisis, but it also gives Chen Jiayi a lot of time.

With the right strategy for the future, it is entirely possible to deal with this crisis.

I have to say that the situation that Tang Dynasty Company can have today is still due to Chen Jiayi's former vision. If Chen Jiayi was short-sighted back then, he only focused on immediate interests. I'm afraid that with this combination of European and American enterprises, Chen Jiayi will have to flee in the wilderness, where will he have time to prepare.

Now, under the general trend of the Tang Dynasty Company, even if a powerful group comes to attack, Chen Jiayi can still command freely.

Just like the territory of an empire, thousands of miles of rivers and mountains. Even if the foreign enemy invades, the emperor sitting in the capital can still discuss with the ministers how to deal with the enemy's strategy without being in a hurry or being anxious. Because, with the territory of the entire country, not to mention the war, even if they are allowed to gallop wildly, it will take several months, where can they fight so quickly.

"What Mr. Chen said was that I didn't think it through."

"Not really, I'm not denying it. In fact, advertising still needs to be played, but our main strategy is not to focus on advertising. However, we can do it in a different way. ”

Chen Jiayi shook his head and said to Zhang Zixian.

"Something else?"

Zhang Zixian's eyes lit up and blurted out, "Artificial intelligence? ”

"Yes, it's artificial intelligence."

To be continued. [