Chapter 83: The Dream of Aston Martin

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In a small low building, the wall skin has fallen off in many places, and it looks a little mottled.

This is Aston Martin's administration building, a small building that has been in use for half a century. However, when you enter the small building, you can see that it is very clean inside, and the glorious history of Aston Martin can be seen everywhere.

In a clean conference room, Zhang Lie sat in a position where on his left hand side were Aston Martin's managers, and on his right hand side was the team brought by Zhang Lie.

The atmosphere was eerie, especially for the Aston Martin managers, who felt depressed and could feel the unhappiness of the new boss.

"Before I came, I already knew a lot about Aston Martin's glorious history. From the visit just now, I have a more intuitive understanding of its greatness. However, I have to tell you that I only see its history, but not its future. ā€

After Zhang Lie said this, several executives on Aston Martin's side looked a little bad. The new boss is denying their efforts, since the esteemed Dr. Arnold became the CEO of Aston Martin, Aston Martin's already embarrassing situation has improved, and has begun to make a profit, they believe that it will not be long before Aston Martin will be reborn.

"Maybe my tone is a bit heavy, but I hate iron and steel, because I love Aston Martin deeply. I don't want to know about Aston Martin in the future, only at the Automobile Museum. I don't want Aston Martin to be like Maybach, just a luxury brand and nothing else! ā€

Everyone was silent, they knew that what Zhang Lie said was the truth. If Aston Martin had run it like this, it might have become history.

"Of course, I also know that it's not your fault. Especially Dr. Arnold, I know that Aston Martin has come a long way under Dr. Arnold's leadership, at least for now, with a small profit. But it's not enough, it needs to grow. So I'm here, I'm here to save Aston Martin! Zhang Lie stood up and said with great pride.

Aston Martin looked at Zhang Lie with an unusually complicated look, I don't know what he meant, will he be the savior of Aston Martin?

"Dr. Arnold, as the CEO of Aston Martin, you say, what do I need to do for Aston Martin to get out of the current predicament!" Zhang Lie threw this question to Arnold, relatively speaking, he is just a layman after all, he can have big ideas, but the fine ones have to be done by professional people.

Arnold heard Zhang Lie's roll call, pondered for a while, and said: "For now, our biggest shortcoming lies in the lack of research funds. And we need to update some equipment, a lot of our equipment is old, a lot of it is real, we have to use Ferrari or Mercedes equipment to test. In this way, a certain process will reveal our secrets. ā€

"What else?"

Zhang Lie saw that Arnold finished speaking, and said directly.

"Also, we need to expand our global Aston Martin service centers, especially in emerging markets, such as China, where Boss is located, and we need to build more experience centers." Arnold didn't think much of it and said directly. This is also a plan that he has always admired, and has been working on it. Since his tenure as CEO, Aston Martin has added nine new experience centres, but this is not enough for the global market.

"Gone?"

"That's all for now, we at Aston Martin can solve the rest of the problems ourselves!" Arnold looked at Zhang Lie, hoping that Zhang Lie could meet their demands, he had made similar requests to Prodrive before, but ProDrive did not agree to him. It was only the push for Aston Martin to join the 24 Hours of Le Mans that it brought some benefits to Aston Martin, but also Aston Martin gave a lot. In general, apart from reputation, tangible benefits are limited.

"Got it, but"

Zhang Lie said "but", everyone on Aston Martin's side felt their hearts rise to their throats, and they felt deceived by the new boss, although he was a wealthy man, but for Aston Martin, it seemed that he still knocked on the door like several of its other masters. Could it be that Aston Martin is destined to be a stepmother's child, no matter who is in his hands, he will not be taken seriously. Each of its owners will only take endlessly.

"But, in my opinion, it's not enough!"

"Would you like to hear my Aston Martin?"

Zhang Lie said this, everyone breathed a sigh of relief, and at the same time looked at Zhang Lie expectantly, wanting to hear what Aston Martin should be like in the mind of this young rich man.

"I hope that in a few years' time, I'll be out of the house with my company's executives and have an extended, bulletproof Aston Martin van to get around. When we were out playing, Aston Martin suV broke a difficult path for us. Normally, I can drive Aston Martin to the company and go to play. I even hope that in the future, every middle class will be proud to own an Aston Martin. Arnold, you sue me, can these be achieved? Aston Martin has no ambitions! ā€

After Zhang Lie finished speaking, he stared at Dr. Arnold, because in this, Arnold is a professional, and he knows the situation of Aston Martin best.

Arnold was also impressed by Zhang Lie's plan, because in his opinion. The new boss is learning from Bentley. Of course, Bentley doesn't have a suV yet, but it is said that they also have plans to make a luxury suV. But Bentley's parent company is Volkswagen, and they have the technical reserves of many models, and it is quite easy for Bentley to launch a suV. But Aston Martin doesn't, in terms of luxury business vehicles, Aston Martin can still try to build, but in terms of suV, Aston Martin is purely a newcomer, and it takes a lot of real yĆ n to be successful.

"Boss, from a professional point of view, a commercial vehicle, Aston Martin can get a concept car within a year if he works towards this. As for the luxury SUV, Aston Martin will not be able to complete it in a short period of time, because Aston Martin did not have the technical reserves in this area before, and we do not have the same rich technical reserves as Bentley's parent company, Volkswagen. We had to start from scratch, so it wasn't possible to see an Aston Martin suV concept for at least three years. After Arnold finished speaking, he looked at Zhang Lie, hoping that the boss in front of him could understand.

Zhang Lie fell into deep thought, he didn't expect it to be so complicated. In his opinion, since Aston Martin has done such a great run, the 24 Hours of Le Mans is also the protagonist all year round. Then its technology should be awesome. Isn't it just to stretch the sports car, and then make the space bigger and more comfortable. As for the suV, it is not to make the chassis higher, otherwise, those domestic companies can make any model, suV, sedan, pickup, off-road vehicle can do whatever they want. Aston Martin, who is more technically awesome, can't do it.

At this time, Steven Connie, the assistant brought by Zhang Lie from the United States, saw that the boss seemed to be a little entangled, and said: "Boss, in fact, although what Dr. Arnold just said is true, it is not unsolvable. Aston Martin doesn't have the technical reserves, but there are places, and there are many more. As far as I know, many car companies in Europe will hand over some kind of concept car to some industrial design company. Among them, BMW and Porsche have such cases. So, I think Aston Martin wants to make a breakthrough and it can do that. And what we're going to do is buy one of these companies. At the same time, I have also learned that because of the European debt crisis and the global economic downturn, many of these companies are actually in a precarious situation, and Boss can buy one, or even several design companies. They will then be used to complete the expansion and transformation of Aston Martin. ā€

After listening to Steven's words, Zhang Lie turned to look at Arnold, meaning that Steven's words are feasible?

Arnold was a little embarrassed, he had fallen into a misunderstanding of thinking, and completely forgot about it, their new boss was a rich man. Originally, those unrealistic ideas were perfectly feasible with the new boss.

"Boss, if you really buy a design company like this, the plan you just mentioned is completely feasible." Arnold affirmed.

All of a sudden, Zhang Lie was happy, and immediately clapped his hands and said: "Okay, since it is feasible, then you will be responsible for this matter, Steven, I don't ask about the process, as long as the result." ā€

"Don't worry, Boss!" Steven is also excited, perhaps in the eyes of the outside world, Zhang Lie is a pure tyrant, but Steven knows that Zhang Lie is not only explosive, but also quite generous.

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