Sparrow Company.

When Zhang Fan and the three came, Qian Yutang was leading his team to check the 'content of the cultural festival copywriting'.

After the test in May and the official launch operation on June 20, the internal cooperation of Sparrow Network has become more and more tacit, and the development of various content on the Internet is also growing rapidly.

This growth is even more pronounced after the Fan Festival.

The total number of registered people has grown from more than 37 million at the end of April to 61.7 million now!

The average daily (weekly) active number of people is close to 30 million, the average daily (weekly) IP visits are close to 40 million, and the number of sparrow text messages sent every day has exceeded 100 million, and the user stickiness is between 1.2-3 times that of other social networks.

In the five major contents of 'novels, comics, games, videos, and information', Sparrow.com is also moving forward at a 'snowball speed'.

In 50 days, the total number of microfiction works on Sparrow.com has reached 60,000, with an average of more than 1,200 new works per day. There are more than 4 million paid readers, which is more than double the total number of readers www.biquge.info Biquge.

There are more than 800 signed paid works and more than 7,000 non-signed VIP paid works. More than 20,000 works are serialized. The total sales volume is more than 6.7 million.

The micro comic channel has also exceeded 2,000 works, of which more than 100 are from various studios, and 750 are from amateur artist teams or animation students from various schools. The rest are non-professional works for anime lovers. Total sales also exceeded one million.

At present, the company is discussing with the copyright owners of several popular comics, and is ready to help them develop a number of peripheral products, such as physical picture books, physical comic publishing, character figures, etc.

These peripherals. In the future, a special page will be set up in the big white mall for 'linked sales'. The profit is divided equally between the producer, the platform, and the author.

Offline sales. Qian Yutang is discussing with his teammates that he is ready to learn from the model of 'Dabai Experience Center' and 'Japanese, European and American comic houses' to create offline sparrow online novels and comic chain brands.

Only when the offline animation industry is successfully promoted can Spark Animation form an actual animation market chain and the surrounding market can develop steadily.

In terms of games, it should be the highest revenue of the 5 major platforms of Sparrow.

The average daily sales of value-added props are more than 500,000 yuan, and "Happy Farm" alone accounts for one-third of the game revenue of the whole platform.

As for information and video, it is the fastest growing area of Sparrow.com.

Sparrow network micro video and information. Within 50 days, it absorbed 22.3% of the industry's traffic on the entire network.

Youku, Tudou and other video sites have reduced their traffic by 17% under the impact of Sparrow Micro Video, and they are actively opening 'one-click sharing' with Sparrow in the past few days.

……

Studio.

"Boss."

Seeing Zhang Fan and the three of them coming in, Qian Yutang and his colleagues around him greeted each other.

Zhang Fan smiled and nodded, walked into the studio and said, "How is the preparation for the launch of the 'Cultural Festival' announcement?" ”

"It's all done."

Qian Yutang took the copywriting from the assistant and said: "We have made some new changes to the copywriting, and the original content is divided into 3 parts......"

"This will ensure continued attention for the next 10 days, and the opening decoration and ticket sales will start on the 1st of next month......

"In addition, we would like to book some 'sparrow image' peripheral products with Hongguang Industry as on-site event giveaways and ticket booking giveaways."

While speaking, everyone walked all the way into Qian Yutang's office.

"Very good." Zhang Fan handed the copywriting he had read to Zhou Yang and said, "Just now Wenchang mentioned a 'audio novel and comic' building. I think I can try to work in Sparrow. ”

As he spoke, Sun Wenchang roughly explained the planned plan and the management of sparrows such as Qian Yutang. After hearing this, everyone thought it was feasible.

In particular, Zhang Fan's last remark about 'inserting ads in the free version' brought a lot of sales inspiration to the Sparrow team.

"The free version of the building that the boss said is very good, which can maximize the protection of the author's intellectual property rights, and at the same time increase the number of clicks and the promotion of the work, which is also a good thing for the customers who place advertisements."

"Hmm." After Yutang finished speaking, the team members nodded one after another.

Huang Yan, the person in charge of the marketing department, said excitedly: "Boss, we also have a secret plan to discuss with you. ”

"We want to create a 'sparrow animation novel chain brand', which is roughly that: to move the micro-novels and comics on our sparrow to offline sales. Other peripherals are also included. ”

"Offline sales are good, but they are not easy to sell, right?" Zhou Yang said: "Recently, I have seen the news that the turnover of many brick-and-mortar bookstores has begun to decline. ”

Huang Yan nodded and said: "Of course, the offline sales price must be limited to cost factors such as rent, and it cannot be reduced to the price of the Internet." We can turn the 'Sparrow House' into a boutique. ”

"For example, if you sell limited-edition comics, figures, autographed albums and other peripheral products, the price can be more than 2 to 3 times that of ordinary copies. In this way, the operator has a profit. The United States and Japan have done just that. ”

"And what if those limited editions sell out?" Zhang Fan pondered: "Since it is a limited edition, it should be a limited quantity." How do you distribute these limited quantities offline? ”

Qian Yutang said: "The limited edition of a comic is naturally limited, but as soon as there are more works, there will be more of these 'limited editions'. A work can be sold in separate volumes, and a number of collector's editions can be released each season. ”

"With the addition of novels and peripheral products, it is fully guaranteed that tens of thousands of chain stores will be sold in limited editions at the same time."

"And the limited edition is meant to be a marketing tool, with the aim of keeping the market in a certain state of hunger. That's where the collector's limited edition makes more sense. ”

……

Zhou Yang smiled: "I understand this, in fact, the limited edition is provided to loyal fans who have the ability to buy." The main focus is still on those normal versions and peripheral products, right? ”

"Hmm." Qian Yutang nodded and said: "I think the implementation of offline chain stores is very helpful to the boss's 'animation literature industry chain layout'." ”

"It can not only stabilize our market position in Spark animation culture, but also drive the development of the entire Chinese animation industry."

"In addition, the development model of the 'comic book house' can also be diversified."

"In addition to selling comics and novels, you can also open a special café inside. NUTRITIOUS SNACKS AND FREE WI-FI ARE AVAILABLE. Drinks such as cola. as well as otaku courier and food ordering services. ”

"I think these projects add up to generate a very significant amount of revenue and form our brand culture and unique chain store style."

"The size of the store and the cost of employment are not high. Small stores can have 1-3 people, and large flagship stores can combine anime cosplay to create special services. It's like a maid café in Japan. ”

"I agree with Mr. Qian's plan! But how do you run the express delivery you are talking about? Sun Wenchang said excitedly.

He himself is a comic book maker, and he is also a senior comic book lover, and he was excited when he heard Qian Yutang's creative ideas.

Qian Yutang said: "It is to use the store as a courier storage point, and we can integrate the store with a large number of jù through the guòAPP...... This forms a chain network. It can be retailed. It can also be used for logistics and express delivery, and food ordering. ”

After listening, Zhou Yang clapped his hands and praised, Zhang Fan nodded and said, "What are your plans for joining?" ”

"Our plan is 'big stores take a commission, small stores are free'."

Huang Yan smiled: "The entrepreneurs of the small shop have limited funds, but they play a very big role. Their sale of any goods is equivalent to increasing the income of our company group, and they undertake the task of being the main force of our Spark Animation offline expansion. ”

"Free franchise helps our brand chain to market layout."

"Big stores have certain restrictions on investment strength, and taking on the role is equivalent to the face of our brand, just like our experience center. Only one is set up in a city to ensure the income of large stores. ”

"......, taking into account the investment risk of large stores and the cost of rent and employment. We felt it would be more appropriate to use the sharing model. Earn together, don't earn and take risks together. ”

……

Zhang Fan and the three nodded one after another. Zhou Yang said: "Boss, you can try it!" ”

"I think Yutang has a very good idea. It's good for both Sparrow.com and Spark Anime Festival. We can first try to open a flagship store in Pengcheng and create a model to come out. ”

"If the operation is good, we will carry out chain development according to what Huang Yan said and expand to other cities!"

"At present, this kind of industry in China has not yet been formed, the first is that the animation content at the source of the industry cannot be supported, and the second is that they have not yet realized it."

"But I think with our "Super Energy" and Sparrow micro-novels and comics as market guides, plus "Voice Actor Competition" and "Spark Animation Festival", sooner or later the domestic market will form a complete system!"

"With a population of just over 100 million, Japan has a $14 billion animation market. If we form a supermarket in China, we will be able to generate at least a supermarket worth more than 50 billion US dollars! ”

"We now, copyright development includes microfiction, animation, production zuò has three-legged birds, and online sales also have our Dabai Mall and Sparrow Network...... As soon as the "Voice Actor Contest" opened, the voice actor problem was solved. ”

It is equivalent to saying that from content copyright, animation production, to publishing and printing, online sales, and then to peripheral product development...... These, we Xinghuo basically completed the layout. It's almost like this one piece offline! ”

"As long as the offline chain brands are completed, the entire industrial chain of our Spark Animation will be completely completed!"

"In the future, we will cooperate with our software and hardware products to deepen it, and we will hold at least half of the Chinese animation market in the future! It is not impossible to become the Marvel of China. ”

Speaking of this, Zhou Yang, Qian Yutang, Sun Wenchang and others were all flushed.

Zhang Fan turned his mind and said, "Mr. Zhou's analysis is very good. Yutang, the project of the offline brand will be handed over to you, and you can consider reorganizing a project team......"

"Before you get involved, you should first come up with a current market report and compare it with the animation industry numbers in Japan and the United States."

"Before the end of the year, we will finalize the "Offline Animation Literature Chain Brand Plan", and when we "Spark Animation Festival" next year, our "Wenman" flagship store will also open at the same time."

"Good boss!" Qian Yutang nodded excitedly, and the sparrow executives around him looked excited.

Zhang Fan looked at the time: 3:55 a.m., and said with a smile: "Now, let's implement the current plan first." ”

…… (To be continued......)