Chapter 421: Layout

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The president's office of Company A is decorated with simple and atmospheric atmosphere, with blue curtains and the air conditioning of Haier air conditioning isolating the hot summer.

“…… SK Telecom announced tonight that after a year of hard work, SK Telecom has finally completed its strategic layout, and has acquired a number of top domestic entertainment institutions such as BUGS online music station, YB Seoul Records, JYP Agency, IHQ Performing Arts Agency and Production Company through capital injection, acquisition and other means, which will form a complete industrial pattern of entertainment content production, sales and operation around SKT, and create comfortable and convenient mobile entertainment services for SKT users. This is another ...... SK Telecom's development and integration of the high-speed interconnection market, following KT Group's announcement at the beginning of the year to build high-speed downlink packet access technology

I don't know when, he has raised his head, but his eyes are not focused when he looks at the TV, and he is clearly in deep thought!

SK!

The name of this group may be unfamiliar to ordinary people abroad, but in the hearts of every Korean, it is as heavy as a mountain. Pen, fun, pavilion www. biquge。 info

Starting in the textile industry, SK was the first to build acetate and polyester fiber factories in the country, and then moved on to the chemical and energy sectors, and by the 80s, SK Group had challenged the three largest conglomerates in Korea at the time, and quickly replaced Daewoo as the third largest multinational company after its bankruptcy.

Of course, SK Group is SK Group, and SK Telecom is just a subordinate telecommunications company, but it is not simple. In the mid-80s, SK Group was keenly aware of the future development prospects of the telecommunications market, and immediately settled in KT after its energy and chemical industry entered the development of its energy and chemical industry, and merged it into its subsidiary within three years with strong capital, named SK Telecom, and in the same year, it successfully commercialized code division multiple access for the first time in the world, and completed the pioneering work of the second generation of mobile communications together with Qualcomm.

In 2000, it and LG Group built the world's first CDA2000 for commercial use, opening a new chapter in the era of mobile high-speed networks.

SK Telecom is SKT, I believe players who love League of Legends will be familiar with a name, that is SKTONE, you read that right, this team is SKT's team, it is the champion of the S3 season.

It stands to reason that such a giant-like company should not look down on the entertainment industry.

Needless to say, Bugs and JYP are Handa's brokerage and film and television production companies, and are praised by the media as a leading entertainment brokerage company, that is, I Society, speaking of this, everyone must be familiar with it, Ji-hyun, Song Hye Kyo, Hyun, Do-yeon, Jung Woo-sung, Jang Hyuk, and Cho Yin are its artists.

This behemoth that brings together so many entertainment giants - this is the rhythm that wants to dominate the entertainment industry!

If there is anything deep, after the analysis of professionals, the answer is obtained.

It turns out that SKT's development of value-added services is in the first place in the world, and the world's first CRBT business is SKT's design and invention, which to some extent rewrites the traditional music sales pattern and creates an intermediate link in the field of communication - SP service provider!

SP service providers are the bridge between operators and content providers, they get the demand solutions for value-added services from operators, and then find content providers to produce content, make related services, and then provide operators with sales to users.

With the huge wealth and influence created by CRBT, SKT has a huge SP supply chain, basically every day SP content appears on SKT mobile network, waiting for SKT to convert it into cash, which is also an important business for it to knock down its old rival LGT in a short period of time, and even suppress KT Group and grow into a telecom giant.

However, after the SP supply chain becomes large, some problems are inevitable.

SKT relies on profits to maintain the supply chain, but users are limited in the amount of money they can spend on value-added services. When they can't get paid here at SKT, they will naturally turn to KTF or LGT, they control the content supply, and the terminal sales channel may be subject to operators, but in terms of content, they still retain the right to speak!

In order to combat competitors. It is also to strengthen the results of its own value-added business. SKT uses a bundling strategy that is bypassed by global carriers, and one of the consequences of this is that many users are frustrated by it!

It is worth mentioning that SKT is not as glamorous as it seems, and when it comes to this, it is necessary to mention the "portable number" service implemented in South Korea in the past two years, as well as the anti-monopoly law

It has caused a great impact on the communication industry, among which there are obvious changes. That is, the right to speak is no longer in the hands of communication companies, but in the hands of users. Under such conditions, the competitive advantage of large communication companies in the overall scale no longer exists, and if they want to retain users, they must improve the user experience and develop user stickiness.

The so-called layout of the entertainment industry is like this!

SKT developed the world's first CRBT service, which helped it beat out its powerful rival LGT and capture 50% of the mobile communications market in South Korea, and now it is clearly not satisfied with a small CRBT.

Since the beginning of last year, these value-added businesses that have been combined with the entertainment industry to create and subdivide have helped SKT stabilize its market share by 50%, and even reached 55% at one point. The so-called strategic layout is not alarmist in the media, and in the current environment, the integration of the entertainment industry is indeed an important strategy to ensure the development of SKT itself.

-- SKT is preparing to build its own digital domain.

Although it is intended that the mobile communications industry will take this step, A must look for opportunities to cooperate, or......

Well, it's time to call, the phone shows an unfamiliar number, An Yuxi picked it up: "Hey? ”

"Guess who I am?" A somewhat naughty 'female' voice came from the microphone, An Yuxi was stunned, and the next moment, a face that had been absent for a long time appeared in his mind, and he laughed "heh": "Bao'er! ”

“…… Ah, you're so boring, how did you guess it at once! Bao'er over there complained, but her tone was full of smiles: "Forget it, for the sake of you being a friend enough and not forgetting me, I will forgive you this time!" ”

I met Bao'er a few times intermittently last year, but since the second half of last year, I have gradually lost contact. In 2006, once a bridge between Japan and South Korea, as a representative of Korean artists who successfully debuted in Japan, Bao'er's career suddenly went downhill in the fifth year of his debut.

The Japanese album "Ouro" she launched last year was squeezed off the list after only 2 weeks on the official list, which is unexpectedly slumped compared to her brilliant data of 9 weeks in 02 and 59 weeks in 2 in 03.

Since then, An Yuxi has not seen her again, and most of the news about her comes from smelling, knowing that she wants to rest and rest, he rarely bother, and only occasionally talks on the phone.

He didn't go over to find the other party, after all, although they are friends, the identities of the two parties have changed too much in a year, and it may become more and more rusty to meet rashly, but it is better to give her a buffer time, and wait for her to figure it out.

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