Spark Company, Chairman's Office.

Outside the glass wall, while enjoying breakfast, the partners happily talked about the formation of the 'Future Huaxia WiFi Alliance' and the 'Spark Rhino Real Yàn Room'.

Zhang Fan entered the office and connected Wu Tai's phone.

"I'm sorry Mr. Wu, it was a little messy outside just now, and it was inconvenient to answer. I didn't expect you to call me. ”

"Hahaha... I thought you didn't have my phone on your phone. Wu Tai smiled: "Since I said goodbye in September last year, Boss Zhang has really done a lot of feats." ”

"At the beginning, I told Linxian and her father: The big white boss who did the 'fireworks plan' is amazing...... Unexpectedly, in the end, Mr. Zhang Fan, who has always impressed us, is you! ”

"In the past few months, the media has not stopped reporting on you and Dabai Company......

"It's not my old Wu who praises you: if you can make a brand a big white in half a year, it is estimated that it can only be you Zhang Fan Zhang Boss, and no one will learn it later."

"Mr. Wu has really won the award." Zhang Fan smiled and said: "I'm just simply moving my mouth......"

……

Saying that, Zhang Fan and Wu Tai exchanged a few words and chatted for about five or six minutes about the development of Dabai and the interesting things behind it.

Zhang Fan said: "How about Linxian?" In October last year, I heard her say that she was going to Germany for treatment. What kind of disease do you see? Is it curable? ”

On the other side of the phone, Wu Tai said: "It seems that Xiaoxian didn't tell you everything." In fact, she went to Germany for treatment and received a heart transplant. Xiaoxian has a congenital heart defect ......"

"Don't blame her for not contacting you, she needs to keep her mood steady and not be stimulated too much. So when my sister-in-law took her away, she cut off all the domestic contacts. Now recuperating in a small town in Germany. Wait for the heart to be matched. ”

"Or not. It's just you and Dabai's surprises. It's enough for the little fairy to die seven or eight times. ”

Zhang Fan smiled slightly and said with concern: "Then now has the heart match been found?" ”

"Not yet."

Wu Tai put away his smile and said, "Heart organs are not the same as blood. Blood can be stored, but the heart cannot. This aspect also depends on fate. ”

"Hmm." Zhang Fan didn't expect Jiang Linxian to be this kind of disease, and muttered: "Mr. Wu called today to ......"

"Oh, I mainly saw it in the newspaper today: Your Internet 'war'......" Wu Tai said with a smile: "Five minutes, WeChat messages and penguin lawsuits, didn't have any impact on Dabai, right?" ”

"There are some, but not too big." Zhang Fan drank morning tea and talked to him about this.

At this time, Zhou Yang and Xia Xiaotian came in early, and Zhang Fan transferred the phone to Zhou Yang. Let him have a few words with Wu Tai.

In three or two sentences, Zhou Yang accidentally exposed the 'five minutes, big white, and micro-message' as a 'confidential'. Hearing this, Boss Wu asked in surprise.

In fact, he had already guessed in his heart, but when he learned that 'Zhang Fan was laying out these companies from the beginning', his brain still fell into a short 'downtime state'.

I can't help but think of Ma Xiangyun's evaluation of Zhang Fan's sentence "I understand, I can't figure it out, and my thinking is weird".

……

Office.

Zhou Yang could hear that Wu Tai hadn't finished speaking, and said with a smile: "Uncle Wu, don't hide anything else, I'll wait with the boss to listen to it." ”

"Hehe, there's one more thing." Wu Tai pondered: "You are all doing the Internet. You should know Ali and Taobao. Early this morning, their boss Ma Xiangyun called me and said: Their 'Tmall Mall' is going to open. I want to invite Dabai to come over and cheer ......"

"If you want, I'll call him back later, and he'll call you then."

"Tmall Mall? Doesn't Ali have a Taobao and mall? What else is Tmall Mall for? ”

Zhou Yang didn't quite understand what it meant, so he glanced at Zhang Fan and said, "I'll discuss it with the boss, how about giving my uncle a letter later?" ”

"That's good..."Wu Tai saw that the time to chat was not short, and hung up the phone after saying a few kind words.

"Did Ali take the wrong medicine?"

Zhou Yang returned the mobile phone to Zhang Fan, leaned on the sofa and said: "One Taobao is enough for him, isn't it to compete with himself in a Tmall mall?" Ma Xiangyun wants to leave Ali and go it alone? ”

Zhang Fan smiled and said: "Ali was founded by Ma Xiangyun, and letting him go is like letting me leave Xinghuo." How can it be? ”

"Then I'm a little confused." Zhou Yang said as he ate breakfast.

He didn't understand Ali's intention to open Tmall, but Zhang Fan knew it very well in his heart.

In fact, the 'Taobao Mall' in Taobao is the predecessor of the 'Tmall Mall', according to the 'historical record' of future broadcasting:

Ali is 'Taobao' established in May 2003 and opened 'Taobao Mall' in April 2008.

At first, the effect of the 'Taobao Mall' platform was not ideal, but as more and more 'brand merchants' opened official flagship stores on this platform.

Ali decided to split the 'Taobao Mall' from Taobao.com.

Thereupon:

In November 2010, Taobao Mall began to adopt the independent domain name 'tmall'.

In June 2011, it was officially separated from Taobao.

On January 11, 2012, Taobao Mall changed its name to 'Tmall Mall'.

……

And just 09 years this year, Ma Xiangyun is going to open 'Tmall', which is undoubtedly another reminder to Zhang Fan: the future is changing all the time. Because of you or someone else.

Ma Xiangyun's idea of speeding up the split and independence of 'Taobao Mall' and becoming 'Tmall Mall' is indeed because of Zhang Fan's influence. To be exact, it was influenced by the 'Big White Mall'.

The idea of 'traditional manufacturer + e-commerce sales' in Dabai Mall is Ma Xiangyun's definition of 'Taobao Mall'.

When he first opened the 'Taobao Mall' on Taobao, the Internet was full of controversy.

Many media and Taobao merchants believe that "there is no need to open an additional mall on their own platform to compete with each other", and Ma Xiangyun does not expect others to understand.

But what he didn't expect was: the appearance of the 'Big White Mall' last year!

As soon as the 'Big White Mall' was launched, Ma Xiangyun immediately understood:

The mall conceived by Zhang Fan is the 'Mall Internet +' he has always wanted to build! And the idea of 'Big White Mall' is more complete and clear than him!

So since the launch of the 'Big White Mall'. He and Ali executives watched every move secretly. And arrange a team of several jù. The number of sales in the Great White Mall is counted.

After three months of statistics:

In December 2008, the sales volume of earphone accessories and peripheral products in Dabai Mall was 13,000, with a total sales of 750,000.

In January 2009, the sales volume of Dabai Mall soared to 87,000, with sales of more than 5 million.

In February 2009, the sales volume of peripheral products in Dabai Mall (excluding Dabai S1 and mobile phone related accessories) reached 124,000 yuan, and the sales volume exceeded 1,000 yuan!

And there are more and more white peripherals in the mall. There are as many as 75 kinds of common small goods, and there are more than 400 kinds of 'non-white peripheral small goods' in the mall.

Although these goods are also provided by the four partners of Dabai, who can say for sure: 'Dabai Mall will not touch e-commerce in the future?' Will the Great White Mall not be split and separated? ’

So from the end of February, Ali discussed internally and decided: "In April or May, first split the Taobao mall and grab the market enclosure!" ”

The word 'Tmall' is actually a homonym for 'tmall' in the independent domain name of Taobao Mall.

……

In the office, Zhou Yang ate breakfast and said, "Boss, do you want to go?" I think: If Ma Xiangyun is willing to help us out of the platform and advertise. It is just right to use their 'Tmall' to expand the sales of S1 and Dabai. ”

"Sales are sluggish during this time, and S1 can't sell 30,000 units a day......"

Zhang Fan ate steamed dumplings and said with a smile: "Your words can make some manufacturers angry." This year, the S1 can achieve sales of 10,000 units in one day, and we are very successful. ”

Zhou Yang smiled and said, "Yes." 10,000 a day, more than 3 million units a year. The net profit is almost 5 billion yuan. This number can scare a group of domestic counterparts to death. ”

"By the way, what is Ali's intention in opening Tmall? Can the Boss read it? I always think that Ali is starting to fight in the nest, why do you have Taobao and open Tmall? ”

Zhang Fan pursed his lips and smiled, drank morning tea and said: "In fact, Taobao and Tmall Mall are not in conflict. ”

"To use an analogy: Ali is like a virtual 'commercial plaza'."

"The role of 'Taobao' is that of the low-end shops pù and the night market stalls and street stalls in the 'commercial plaza'. The price is cheap and affordable. But a lot of it doesn't come from the right place. ”

"'Taobao Mall' or 'Tmall Mall' is the high-end store pù of 'Commercial Plaza'!"

"The flagship stores opened in it are all domestic and foreign brands, at least they are enterprises certified by Ali."

"Some people like to visit 'night market stalls', and naturally some people are willing to visit 'big shopping mall specialty stores'...... Do you think about it now that 'Taobao' and 'Tmall' are still in conflict? ”

"Smack!" Zhou Yang clapped his hands and said excitedly: "Understood!" Taobao is an army of miscellaneous brands in online stores, and shopping malls are brand stores, just like my father's Pengfa Commercial Plaza. ”

"The boss has explained this, I finally understand what Ali e-commerce is! Isn't it just to put the real 'commercial street' on the Internet, and Ali is the 'online version of the real estate company and property company', providing a store and service? ”

"Hmm." Zhang Fan saw that he had finished eating early, and packed it into the garbage basket and said:

"E-commerce is the use of modern information networks and smart devices to connect people with people, consumers and businesses. Ali's e-commerce platform is equivalent to establishing a trading system and system. Help both trust each other. ”

"The express company acts as an 'errand boy' for consumers and merchants to go offline and interconnect transactions."

"Hahaha......" Zhou Yang clapped his hands, pulled out a tissue and said with a smile: "It's still the boss who said it clearly." Do we want to join Tmall? ”

"Of course you have to join, multiple platforms and multiple sales channels."

Zhang Fan opened the glass door and showed that the senior executives came in for a meeting, and said, "You send a text message to Boss Wu, saying that we will call Ma Xiangyun at noon." ”

"Okay!" Zhou Yang nodded, picked up his phone and began to edit text messages.

…… (To be continued......)