Pengcheng Convention and Exhibition Center.

With the news that the 'Sparrow Cultural Festival' is about to close, the tourists and citizens who came to visit the center today began to rebound.

As soon as it opened at 9 a.m., it welcomed more than 3,000 people, and now the number of visitors in the venue has exceeded 7,000.

……

In a corner of the square, Sun Wenchang and the Monkey King team are calculating the current profit of the exhibition.

"132,000 people, excluding the cost of 100,000 people, 32,000 people can almost bring 1.44 million profits......"

"If only today and tomorrow it could reach 30,000 people...... It can almost achieve a net profit of 2.8 million. It's pretty good, when I discussed it with my boss, I didn't even think about making money. ”

"With this report card, our Monkey King is off to a good start."

"Hmm." Designer Zhang Bei said with a smile: "We made a net profit of 1.44 million in 5 days, which we didn't dare to think of in the past." Before, we were thinking about how much we would lose. ”

"Hahaha......"

Sun Wenchang said with a smile: "This is 'good steel is used on the blade'!" Our Monkey King has an excellent foundation, and after joining the group company, it is like a tiger with wings. With the brand support of the head office, our Monkey King business will get better and better. ”

"In addition, I have good news for everyone: from next month, everyone's files will be entered into the talent pool of the group company, and the dividends of individual group companies will be calculated."

"At that time, you can check your salary, pension and various benefits from the internal APP application of the group company. Everyone's performance will also be included in the group company's computer. ”

"Really? That's great! The surrounding teammates were excited.

Designer Wang Yue said: "Mr. Sun, can you give us a leak." How much will our group pay dividends in the first quarter? ”

Sun Wenchang smiled: "I also just joined the company. I haven't taken it yet. But I heard from other colleagues. The group company issued it once in April. The average dividend of ordinary staff is more than 60,000 ......"

"60,000?! That's more than our annual salary! The hearts of the crowd raced.

Sun Wenchang said: "So everyone should work hard this year. Unleash your design thinking boldly! At least our net profit cannot be lower than the bonus given to us by the group company. ”

"You must know that these dividends are the result of the joint efforts of other partners, and we can't just eat other people's."

"Uh-huh!" Team members nodded their heads.

Zhang Bei said: "By the way, Mr. Sun, someone in the Convention and Exhibition Center wants to talk to you about the 'sale of the model building of the exhibition hall' in the morning. I said that there are many bosses who have taken a fancy to the exhibition halls and model buildings we designed......"

"I think I can sell it to them, at least recoup some more costs. And we don't have a place to store these things. ”

"This can be ......discussed," Sun Wenchang thought for a while and said, "You refer to our cost and sort out a quotation for them." Sell as much as you can. ”

"Hmm." Zhang Bei nodded.

At this time, Kong Fei called, Sun Wenchang briefly said a few words to the project team, and then drove to Xinghuo Company.

……

Spark, Chairman's Office.

"Boss, Mr. Sun is here."

"You may be seated, Wenchang." Zhang Fan was browsing the sparrow information, and when he saw Sun Wenchang and Kong Fei coming in, he sat on the sofa and asked, "How is the Convention and Exhibition Center over there?" ”

"It's going pretty well." Sun Wenchang said with a smile: "The flow of visitors to the exhibition is rebounding in the past two days, and it is expected that the number of visitors should reach about 160,000 when the museum closes." ”

"It seems that the profession is still good." Zhang Fan took the water cup and said with a smile: "The 'Fan Festival' is only more than 10,000 people at most......

"Has the Spark Anime Festival started to prepare?"

"It's already being prepared." Sun Wenchang said: "We are drawing up an invitation list. There are probably three categories, one is the famous animation production company. One is the famous cartoonists at home and abroad, and finally the 'hot comic authors' and 'studios' of our Sparrow Comic Channel. ”

"The general idea of the activity is: exhibited works + famous signing + animation cosplay + sparrow excellent comic promotion + peripheral product sales. There is also our Spark comic press array. ”

In addition, the festival also provides various copyright transactions, such as: animation game adaptation, publishing rights, online broadcasting...... Wait. ”

"In terms of the exhibition area, we are only responsible for the design of our own exhibition area, and other exhibiting companies can waive their venue fees, but they have to pay for the design of their exhibition halls."

"I communicated with the three-legged bird, and on August 8th, we can bring two works, "Super Marines" and "I Watch Fireworks with ZF", to the exhibition. Sparrow.com, 15 comics have also been set to participate. ”

"The anime "Let's Watch Fireworks Together" has been made?" Zhang Fan said unexpectedly.

"The animated version is still in the process of being made, but some ......of the comic versions have already been completed," he said, and Sun Wenchang explained the rest of the situation.

"We will close the invitation on the 16th of this month, and then arrange the venue according to the list of participants."

"The venue we plan to choose is the Magic City Exhibition Center."

"Because ChinaJoy will open at the end of the month, it should last until August 3rd to 5th, and our opening in the magic capital on August 8th can absorb some of their people, and there is no conflict."

"In addition to the event, we also plan to create a 'Spark Anime Girl' ......"

……

"Hmm."

After he finished talking about the preparation plan for the animation festival, Zhang Fan picked up a copy of the "Xiaoya Brand Plan" and handed it to him: "Zhou Yang and I also mentioned the 'Xiaoya Brand Concept' to you before......"

"Here are some of our rough ideas, and after the festival, you will split up a team to do this project, so you don't have to rush too much."

"My idea is to use the guò sparrow platform to operate Xiaoya's 'brand IP' first."

"How it works: It is to combine the Book of Songs. The 74 poems of Xiaoya were made into a set of 'album shorts' or 'album documentaries', sorted according to the ancient 24 solar terms, and marketed on the Sparrow platform. ”

"In terms of director selection, it is not necessary to focus on a single person, but to select more for cooperation. As long as you have a good idea, you can do it regardless of whether you are young or old. ”

"The key is to highlight the 'thematic ideas.'"

"The length of the film is up to you. In addition, the voice-over of the short film, I hope to invite Li Lihong to participate. I watched the '06 documentary "New Silk Road" that he worked on. I think his voice fits perfectly. ”

In fact, Zhang Fan knows Li Lihong. It's not that I've watched "New Silk Road". It was through Guò Future Radio's report on the documentary "A Bite of China" that I met Mr. Li.

After some searching, I found Li Lihong's works before 09, and I felt that his voice was very cultural, and it was perfect for dubbing Xiaoya's series of short films.

……

"Li Lihong ......"

Sun Wenchang silently wrote down the name and said, "I very much agree with the brand planning idea of the boss. In terms of short films, can we consider making a documentary of about 30-40 minutes? ”

"Actually, the cost of making a high-quality short film. It's the same cost as shooting a 40-minute documentary. ”

"The plot of the short film is fine and full, but it lacks storytelling and cannot fully create the humanistic culture contained in our 'Xiaoya brand'. So much so that it will leave a 'too elegant impression' on the audience. Instead, it creates a sense of emptiness. ”

"My first impression of the 'Xiaoya brand' is 'elegant and simple'. Simplicity is something that needs humanistic culture and storyline to set off...... So I think we should shoot the short film into a series of documentaries called "Xiaoya". ”

"In this way, it is easier to form our own brand culture, and the audience will not use it as an advertisement when watching, and it is easier for the brand to communicate and imply."

"And making a documentary can also derive 'broadcast copyright', which can bring us some profits."

Hearing this, Zhang Fan's eyes brightened and said: "Wenchang's understanding of the 'Xiaoya brand' coincides with mine!" ”

"So what do you think should be done from a documentary point of view? What I mean: how to put the Book of Songs. The content of the 74 poems in "Xiaoya" is related? How to add brand marketing invisibly. ”

"The Book ......of Songs is an ancient book of the pre-Qin period, and we will definitely not be able to recount it," Sun Wenchang pondered, "but we can combine ancient and modern cultures. 'Learn from the past'. ”

"We shouldn't shoot something that the public can't understand, we should start with a simple life. Use simplicity to draw out humanity and nature. This is the real 'Xiaoya'! ”

"For example, there is a poem that describes 'Felling wood, birds singing, out of the valley, moving to the trees'......"

"I think the 'logging dingding' in this can also be used to express the 'modern lumberjack life', and then lead to the ancient carpenter culture and the modern carpenter's living situation."

"In this way, when the ancient and the modern are compared, the documentary becomes very flavorful. Even if the audience can't understand this poem, they can also achieve 'meaning' through the documentary. ”

"As for Xiaoya's brand placement, I don't think it's needed at all, because our title is "Xiaoya". If we talk about marketing, every shot and every sentence of our documentary is a kind of cultural marketing! ”

"I think that's where the elegance and simplicity of our brand comes in."

……

"Hmm!" Zhang Fan praised: "You can watch and do this project, I think if the documentary "Xiaoya" is successful, our brand will also be successful." ”

Just when the two were talking about 'brand culture', outside the office, Ke Xiaobai and the technical team had locked all the IPs of the five marketing companies involved in the 'Super Intro Event' according to the IP addresses provided by Sparrow!

And began to execute the first plan: "download the hard disk data in the other party's computer and server".

The second plan is to release the virus.

……

Yanjing Zhongguancun, Millennium Network Marketing Company.

The company is not large, with seventy or eighty square meters, and the most equipment around it is computers and socket boards, and there are only three technicians on duty around it, and the boss and others have lunch in a nearby restaurant.

This marketing company has been established for more than two years, and it mainly operates the 'Internet marketing business', which is simply 'water army'.

Recently, with the popularity of Sparrow.com, Millennium Company has added two new businesses: 'Sparrow Marketing Promotion' and 'Fan Attention Promotion'.

The project package has been online for more than a month, and it has brought them a net profit of more than 200,000 yuan. The boss of the company took half of the profits, rented a high-performance server, and asked a professional programmer to write a kind of 'sparrow marketing software'.

This kind of software can keep N accounts online at the same time, and has functions such as 'automatic posting, commenting, liking, and following'.

Recently, the company received a large order of 400,000 yuan, which made the boss and several main creators go crazy with joy, and the customer request is also very simple: 'first scold an expert, and then help the scolded expert say good things......

Among them, the team of Daodao Company knew what was going on, so they happily accepted the order.

"Akang, how do I feel that the customer's request is not so simple this time? I don't think the other party is trying to hype up that 'expert', but rushing to the truth. ”

"It doesn't matter who he goes to, we can make money if we have it......"

As he spoke, the young man named Akang took a look at the 'traffic monitoring software' and found that the computer's broadband upload resources were full!

"Hey, why is the online upload so high? Someone has opened P2P software? ”

"It's your computer, right?" My colleague smiled: "Did you secretly forget to turn off the movie?" ”

"No way, I didn't open anything."

Akon replied, opened the 'traffic monitoring software', and found that the name of the software that occupies the uploaded resources is 'system2'!

system means system.

Seeing this, Akon immediately realized that the computer was poisoned, and immediately clicked [End Process], and the feedback he received was [No Permission].

…… (To be continued......)