Chapter 85: Happy Farm

Early in the morning of the 24th, broadcast (2013 series of Taichung).

"At this moment, it's time for 'Li Ming to read the newspaper'......"

"I just received news from the transportation department: a water pipe has ruptured in the city's commercial road, and the relevant departments are carrying out emergency maintenance, which may cause a certain amount of traffic congestion. Listeners passing by, please slow down. ”

"Below, the first news from Xinhuanet reported: Xinghuo Technology will invest in Qingtian City in November this year to build a large-scale seaweed refining project, Xinghuo seaweed refining project will cooperate with Australian private scientific research institutions, is expected to be put into production in 2015, when the new environmentally friendly seaweed oil will ease the pressure on domestic energy demand......"

Mr. Liu Wenhua, executive director of Xinghuo, said: Seaweed refining is the first step for Xinghuo to deploy new environmental protection energy in the future, and Xinghuo will continue to follow the State Council's "Opinions on Accelerating the Construction of Ecological Civilization" in the future, and act as the pioneer ...... of China's ecological energy.

It is understood that as early as May 2011, Xinghuo Technology launched research cooperation with Australian scientific research institutions, and successively invested more than 1 billion yuan in it. Zhizhi has mastered more than 90 related property rights patents, among which carbon dioxide, seaweed biodiesel and other technologies have been included in the protection of high-tech projects by the state, and have been supported by special national funds. ”

"At the beginning of 2012, Xinghuo seaweed oil products have reached the international aviation fuel standard, the real Yàn project will be the largest seaweed refining project in the world, and the Thai National Energy Agency will also introduce Xinghuo seaweed refining project, and the specific cooperation plan is still being negotiated."

"The second piece of news comes from the People's Daily: Recently, the 21st 'International Day for the Eradication of Poverty' was held in Beijing, and the Vice Premier of the People's Republic of China delivered a speech at the opening meeting......

……

Broadcasting, stringing is ongoing.

The soft voice of the hostess Li Ming is very comfortable, if Xuejun's voice is described as a spring wind, then her voice is the feeling of a small stream.

After listening to the first piece of news, the residual sleepiness in Zhang Fan's mind instantly dissipated, and he entered the news focus into the document with a hint of a smile.

"In the future, Liu Wenhua can serve as the executive director of Xinghuo, which shows that my training of him has not been in vain......"

"Seaweed Refining...... Judging from the broadcast, this investment will be quite successful in the future, and it mentions that the State Council's "Opinions on Accelerating the Construction of Ecological Civilization" should be a general direction of national development in the future. ”

"So the sooner I get in, the better it should be......"

With thought, Zhang Fan poured a cup of hot tea and thought of another thing while eating the leftover snacks from last night.

Last night, he talked with the Japanese TAC delegation for nearly two hours, and gradually got a general understanding of the Japanese animation industry.

The development of Japanese animation is no longer an entertainment program for children, but an industrial chain that completely tightens the business model.

According to the theme of "Super Marines", the first step in producing an animated episode is to invest money.

Generally, there are two types: 1. Investor contribution. Just like Zhang Fan, an animation investor. 2. The animation company pays its own funds.

After the funds are in place, it is the preliminary preparation. Preliminary preparation is divided into: planning and preparation.

The task of planning is to set the script, arrange the schedule, design the storyboard, design the concept art, and supervise the execution.

The maker is responsible for the low-level work, such as coloring, proofreading, printing, animation background drawing, dubbing, etc.

The work of making zuò is relatively cumbersome, and generally after the planning company has designed the original picture of the script, it can be handed over to a professional company to do, or outsourced to Huaxia Animation Company.

TAC is a biathlon, both of which can be done exclusively by them.

Shogakukan and Shueisha are the equivalent of all-event athletes, and they do almost everything from manga to animation and publishing.

After the preliminary work is prepared, it is also necessary to make zuò in the middle stage, and add subtitles in the later dubbing, and after these three things are completed, an episode of the cartoon will be considered to be out.

Now it's all about the returns.

Huaxia Animation's profit model, most of which considers the broadcast fee, is sold directly to the TV station, and then the TV station makes up for the broadcast fee through guò advertising. The business model is still relatively simple.

The profit model of Japanese animation is directly considered from the aspect of 'content'. Before an animation is produced, I have to think about how to make peripherals. How to maximize the commercial value of animation.

In addition to TV station broadcast fees and video products, there are also animation music, comics, peripheral stickers, figures, and animation character sales.

Shogakukan and Shueisha are able to do the top three positions in Japan because they have the animation rights in hand! With copyright, you can make a lot of money from all the aspects mentioned above.

The nature of TAC is different, it is not a comprehensive publishing company like the two, but a simple production company, and does not have the ability to invest in publishing independently. The source of income mainly depends on the orders placed by investors.

If there are no investors and orders, they can only starve.

Hearing this yesterday, Zhang Fan understood why TAC has no dispute about copyright, while Shogakukan and Shueisha take it so seriously.

Zhang Fan is waiting for the final results of Shogakukan and Shueisha today, and if they are not willing to accept this order, he will immediately choose to cooperate with TAC, so that he does not have to worry about follow-up copyright issues. What you need to consider is how to do a good job of anime comics.

He didn't really care about profits, after all, the original purpose of investing in "Super Marines" was to promote the company. Of course, animation is the most profitable.

……

Broadcast:

"The last piece of news, Renren officially announced yesterday: Renren will officially close the Happy Farm server today!"

"When it comes to Happy Farm, I'm afraid many listeners have had the experience of 'crazy stealing vegetables'. In a year or two, the vegetable stealing game that was once popular all over the country left us like this, but in addition to Renren, everyone who wants to play this game can still pass through other platforms. ”

"To reintroduce it, Happy Farm is a social game focused on farming. Users can take on the role of the owner of a farm, cultivating land and growing a variety of vegetables and fruits on their farm. It is understood that this game was developed by the magic capital 'Five Minutes Company', and since its launch in November 2008, it has accumulated more than 200 million players, and once became the world's largest social network game ......"

"Today's 'Li Ming Reading Newspaper' is like this, and the following is the road news brought by my colleague Gao Peng."

……

"Happy Farm, with more than 200 million players...... Magic City Five Minutes Company ......"

Hearing this, Zhang Fan suddenly found that this social game was exactly what he needed now.

First of all, the genre of "Happy Farm" is a community category, and secondly, it sounds like the gameplay is also good, there are no violent elements in zài, and it is enough to have 200 million players to show how interesting it is.

In the past few days, when Zhang Fan was talking with the website developer, he also discussed adding some community games to increase user stickiness and make the forum not so boring.

However, after discussion, it has not been determined which one, and most of the popular community games on the Internet have violent elements, which is not conducive to future brand building, and is not in line with the image of Dabai.

In the future, Zhang Fan will not only build the 'Dabai Forum' into a user communication platform, but also consider building the forum into a Chinese social network similar to Facebook when the time comes.

In the future, it can also cooperate with the Panda Instant Messaging that is being developed to develop the forum from a fan community to a national network community step by step.

At that time, it is very beneficial to the company's brand building and follow-up product promotion, and expands the company's development direction.

It's like Penguin.com, Penguin can't do what it is doing now if it only makes instant messaging software.

Similarly, Zhang Fan now only uses the mobile phone as a carrier, and then expands the application content through the hardware carrier of the mobile phone, which is the ecological development model he envisioned.

Developing towards one path will eventually lead to a dead end, and if Spark wants to grow and develop, it must diversify.

Judging from the information of 'Happy Farm' mentioned by the host Li Ming just now, it can be a bridge in the early stage of the development of the forum, in addition to activating forum users, it can also attract some simple gamers.

This part of the players can also be turned into potential buyers at any time.

"It would be more interesting if "Happy Farm" was changed to "Big White Happy Farm", right?"

Thinking of this, Zhang Fan felt that he was really lucky recently, and became a little interested in Li Ming, the hostess who appeared many times on the radio. Last time, Dabai and the news of "Super Marines" also came out of her mouth.

……

PS: Book friend 1505140, redninja, and flower appreciation jade three book friends rewarded, as well as the evaluation votes of the falling cigarette ash.

I1153