At noon, Jianghang City, Taobao shopping mall headquarters.

In the live broadcast room, a giant display screen with a length of 10 meters and a height of 3 meters is displaying in real time: 'the number of people visiting Tmall Mall online', 'total number of goods turned', 'total payment amount', 'national orders, logistics distribution' and other numbers......

In order to launch 'Tmall Mall' on time today, since the 'Taobao Mall renamed' was decided in March, Alibaba's related technical, operational, public relations and customer service departments have been working overtime.

Throughout April, Taobao headquarters park was spent in a tense and busy situation.

Starting in the early hours of last night, Ali Tmall Mall, like the Spark Sparrow Network, which has been in preparation for several months, has entered the most important link - 'online'.

……

Tmall number jù live broadcast room.

Hundreds of managers and staff who are fighting on the front line are all looking at the big screen in front of them at this time.

In the middle of the crowd, Ma Xiangyun hugged his hands, although the smile on his face was the same as that of everyone, but he was thinking about the problem of the "big white wallet" in his heart.

Since the news of the launch of the 'Big White Wallet' spread on the Internet in the morning, it has now become a topic of discussion on the Internet and the industry.

Almost everyone thinks: "Zhang Fan is very wild in the future, with the help of Dabai's user base, he will also split the 'Dabai Shopping Mall' and set up an e-commerce platform." ”

As for the reasons, there are too many.

First, there is a precedent of 'big white space splitting up to form a sparrow network'.

Second, the independent establishment of Tmall by Taobao Mall also provides a reference for Dabai.

Third, Dabai has a huge base of users and fans.

In addition, the social platform of 'Sparrow.com' can completely serve as the second store of Dabai Shopping Mall. And the future development prospects of 'Sparrow Network' are huge.

Internet insiders generally believe that "Sparrow will be the first social network in China with more than 100 million users in the future!" ”

At that time, Zhang Fan will have this platform with more than 100 million users. It can assist Dabai shopping mall to expand the e-commerce market!

The only thing that everyone can't guess is: "When and in what way will Zhang Fan do e-commerce?" How does he play? ”

At this moment, Ma Xiangyun is also speculating about this issue.

The last time I met Zhang Fan at the 'Jiangnan Meeting'. Ma Xiangyun didn't take much to talk about Zhang Fan. The hint I got was probably 'I'm not going to touch e-commerce for a while'.

But today's launch of the 'Big White Wallet' seems to be a manifestation of his 'inconsistent heart'.

……

"Li Yong, what is the 'Dabai S1 two-hour Tmall sales result'?" Ma Xiangyun thought about it and asked the manager beside him.

Li Yong asked people to call up the 'sales record of the Dabai Tmall store', and came over with a sales number for a moment and said: "They S1 sold 73,000 units in two hours, and the peripheral products of Dabai mobile phones are almost the same number......"

"The sales volume of Dabai independent version of the smart charger is 50,000, and the sales of Dabai earphones are 60,000. Protective case 110,000 ......"

"The total amount of sales in two hours is: 297 million yuan."

"300 million?"

In the live broadcast room, everyone was surprised, and many people set their eyes on the 'total sales of Tmall big screen': [1.87 billion].

"Dabai alone sold 300 million yuan ......"

"Now we have a total sales of 1.87 billion, so to speak...... Then their total sales account for 16% of our entire Tmall......"

"It's crazy indeed...... It should be the brand store with the highest sales volume we opened today, right? ”

"Not yet."

"The highest seller is the 'Xiaomi A1 and its mobile phone peripherals', and their total sales of mobile phones in 2 hours exceeded 210,000 units......"

"Counting other accessories and peripheral products, their total sales amount is 375 million yuan, equivalent to 20% of our current total sales......"

"So powerful?"

"Today is the first day of the official sale of 'Tianle Millet', and it is normal for the sales volume to be relatively large. And the price is only half of the big white S1......"

"It's already very powerful, at least Xiaomi has broken the 'myth' of 137,000 units sold on the first day of Dabai. It is estimated that the sales amount will also exceed that of the Great White S1......"

"With the addition of offline, today's single-day sales performance may reach 40-500,000 units."

……

There was a lot of talking. Ma Xiangyun walked out of the live broadcast room with the 'Big White Tmall Form' and dialed Zhang Fan's phone.

"Mr. Zhang isn't busy at this time, is he? I just saw your sales results, 297 million yuan in two hours, which really scared us! ”

On the other side of the phone, Zhang Fan said with a smile: "It's still stained with the light of Mr. Ma's Tmall platform." Tianle Xiaomi's results are not bad, right? ”

Ma Xiangyun said: "They are today's sales champions, and they will be on sale on the first day......

As they spoke, the two exchanged pleasantries.

didn't talk for a few words, Ma Xiangyun secretly tried to find out "whether Zhang Fan has any plans to do e-commerce ......" with the help of the sentence "Congratulations to Sparrow Online ......".

Zhang Fan knew very well the meaning of his words, and tactfully told him, "I won't do it in a short time, or I don't plan to do e-commerce."

After listening to Zhang Fan's expression, Ma Xiangyun felt more relaxed, and began to plan in his mind to 'carry out a large-scale event to stabilize the foundation of Ali e-commerce'.

In a moment, the number '11.11' flashed through his mind.

After another minute or two, the two ended the noon call.

……

Pengcheng Spark.

At this time, everyone gathered around the studio to enjoy the 'May Day Special Lunch'.

Liu Xing, who came to work on Weixin on the first day, also followed her colleagues and friends who had just met to visit the door.

Liu Xing came to the company for an interview on April 28. On the morning of the 30th, the Weixin Panda marketing team decided to recruit her as an intern, and in the afternoon, they helped Liu Xing find a ladies' shared apartment through the guò company's 'Partner Mutual Aid Association Life Board'......

That night, Liu Xing moved into the apartment at the invitation of several colleagues who shared the house.

From the interview to the housing arrangement, Liu Xing experienced the 'efficiency of Spark' and the acceptance of new employees.

Although it was only an internship, the intimate living arrangements and the warm acceptance of her colleagues made her feel that she was already part of this big family.

It's nothing like the Lenovo internship experience.

But yesterday's pleasant day passed. The first day of work this morning also made her feel the 'rhythm' of the spark.

The company didn't lower her workload just because she was an intern. The assigned project work is the same as for a regular employee. If there is no team member to assist. The morning's work alone was enough for her to keep her busy for the day.

From the relaxed expressions on the faces of those regular employees, Liu Xing also deeply felt how big the gap between herself and others was.

"How? Okay? Zhang Fan and Xue Jun sat side by side, eating and looking at Liu Xing who came over.

"It's a mess." Liu Xing held the lunch box and said: "My feeling is: a group of full-level tubas took me, a level 1 newcomer, to brush the top-level dungeon. Everyone is happy to abuse the boss, and I can only choose between 'hanging and resurrecting'. ”

"Hehe......" burst into laughter in the studio.

Zhou Yang smiled: "It's okay, you have a month to practice the level, and then you can happily kill the boss with everyone." ”

As he spoke, lunch time passed quickly, and he left with Xuejun and Xiaoxi. Starfire returns to its working state for the afternoon.

……

Walking into the office, Zhou Yang leaned on the sofa and lit a cigarette: "What did Ma Xiangyun tell you just now?" Are you startled when you see our 'big white wallet' and come to probe the wind? ”

"Almost."

Zhang Fan turned on the computer and said: "Listening to the meaning of his words, it should be to test whether we will do e-commerce in the future." In addition, he seems to be very interested in the platform of 'Sparrow', and asks 'can we cooperate on it'. ”

"I knew it." Zhou Yang smiled with a slight smugness: "I think we don't want to do anything, just make the 'Big White Mall' independent!" ”

"Just now I looked at Yang Qian's count: from the opening of the 'big white wallet' in the early morning to 12 o'clock at noon. There are more than one million users who have opened our 'wallet', and more than 300 million funds have flowed into our payment platform......"

"Today's sales of 5.1 Dabai Mall are also good, S1 sold more than 90,000 units, and other peripheral products add up to more than 300,000 pieces, which is better than our sales performance on Tmall."

"This shows that we now have the strength to do e-commerce. I don't think it's better to wait a month or two. After the Dabai wallet and the Dabai shopping mall mobile APP application were made, preparations for the independence of the 'Dabai shopping mall' began. Let Yang Qian and them set up another company. ”

"......, I can also cooperate offline with my father's 'Pengfa Shopping Plaza' at that time."

Zhang Fan smiled and clicked on the desktop browser and said: "It's okay to cooperate with online and offline shopping malls for 'wallet payment', but doing e-commerce may not be suitable for us." ”

"Oh?" Zhou Yang listened to the meaning of Zhang Fan's words, as if he had already decided the 'future development of the big white wallet', flicked the cigarette ash and said with interest: "What does the boss mean...... In the future, do you plan to separate the 'Big White Wallet'? ”

"That's what I mean!"

Zhang Fan said with a smile: "Although Dabai Shopping Mall has the foundation of independent e-commerce, this foundation is mainly composed of 'fans who support us'. ”

"Dabai Shopping Mall is like our unique 'Dabai Store' on the Internet, if it is split out and introduced into other brand merchants, it is equivalent to decomposing the brand uniqueness of 'Dabai Shopping Mall'. Invisibly weakens the enthusiasm of fans. ”

"Do you think it's important to have a sense of belonging to fans, or is it important to set up an e-commerce company to make money?"

"What's more, Ali has been deeply involved in the field of e-commerce for a long time, and Jingdong and Suning also have offline channels to support it. If we enter rashly, we can only make a lot of thunder and a small raindrop, and end up with a 'penguin patting net'. ”

"So I don't think we're suitable for the e-commerce sector, nor are we suitable for the Dabai Mall to be separated."

Zhang Fan's words are also based on the analysis of future broadcasting.

In the future, there has been no news of 'Spark Dabai doing e-commerce' in the broadcast, which has already shown that Dabai Shopping Mall is not suitable for independence. Otherwise, he would have started to do it in the future, at least he would have released some rumors and signals.

After hearing this, Zhou Yang nodded abruptly and said seriously: "It is indeed very reasonable for the boss to say this...... So why do you want to separate the 'big white wallet'? ”

…… (To be continued......)