Carlos, the new CEO of Universal Pictures, received Chen Tiandu's invitation, thought only for five seconds, and readily agreed.

Two years ago at this time, Universal was still in the matrix. At that time, "Fast and Passion" was stunned and couldn't find the north of "Need for Speed", which had a huge global investment. That result also directly led to the new CEO taking office.

He wanted to meet the young man and see what he really wanted to do.

Before we met, it was like thunder.

After the meeting, it was worth the trip.

That's what Carlos had in mind after fulfilling this date.

"Mr. Carlos, it's been a long time, you've been doing well lately."

"Hello, Chen. Except for some heart problems, everything else is fine. How are you? ”

Carlos seemed to be in a normal mood, but he simply shook hands with Chen Tiandu and chatted warmly. They chose a window seat, with the Avenue of Stars outside, and tourists often dine at the Globe Restaurant.

"I'm fine, thank you." Chen Tiandu smiled, "I've heard of the name of the global restaurant for a long time, but it's a pity that I'm here for the first time today." ”

"The food here tastes good, three Michelin star restaurant." Carlos said, "I've heard that you like food, but it's a shame that you haven't been here before." ”

"Fortunately, I'm here today, and I hope the food will make my trip worthwhile."

"Uh-huh~" Carlos was noncommittal.

The two opened with food, and in a moment they talked about sports, politics, and economics...... But no one got down to business. The two of them were talking about each other, and they couldn't get to the point, which made Kevin Feige and Conrad, the head of global distribution, who accompanied him, really wonder.

Carlos didn't expect this young man to be so deep in the city. is not arrogant or impatient, always calm, and the most unpredictable thing is his somewhat unpredictable self-confidence. This is definitely the momentum of the superior.

There were paparazzi waiting outside, taking pictures of the window. When "The Incredible Hulk" and "Captain America" were about to be released, the Matrix and Universal's executives suddenly met, and they chose to be at the Universal Restaurant, and they would know that there was big news with their butts. They came at a moment's notice. Otherwise, how can you meet paparazzi everywhere in Los Angeles. This is the relationship between celebrities and paparazzi, and they both feel that each other hates each other. But no one can do without anyone.

After dinner, Chen Tiandu finally spoke, and said: ""Hulk and "Captain America" will only lose both, maybe we can choose to cooperate." ”

Carlos was slightly surprised. I didn't expect it to be this idea. But after thinking about it, I began to doubt and said, "Cooperation? What a cooperative law. It has reached such a juncture, and it is close to the release. He thought that Chen Tiandu was just a polite remark.

"Cooperation is mutually beneficial, confrontation is mutually defeating." Chen Tian was very calm, "It is indeed a negligence to talk about cooperation with Universal so late." But as long as it is not released for a day. It's not impossible. ”

Carlos smiled like an old fox. Staring at Chen Tiandu slyly, "I'm interested." ”

Chen Tian didn't want to go around in circles with him, so he said directly: "Cooperate in the premiere, cooperate in the distribution of movies, and even cooperate with theaters to sell tickets and bind consumption." One special ticket to see two movies. I think there will be a lot of interest from the audience. ”

"Oh?!" This proposal made the eyes of everyone present light up.

Carlos pondered. Looking at Conrad, "What do you think?" ”

Conrad's eyes lit up, but he was full of wisdom, and said, "There is not much time, and it is not us who controls the dominance, but the theater side." This kind of joint promotional activities have not been without cinemas before, but they have never been used in two big productions with an investment of more than 100 million yuan. We need to assess, we need to assess the risk, in short...... Not enough time. ”

Chen Tian knows the style of big companies. He simply said, "If you don't have enough time, why not just gamble." If the evaluation were useful, Hollywood wouldn't have so many missed films. ”

Conrad instinctively shook his head and said, "No, no, Mr. Chen, we are Universal and you are the Matrix ......"

Chen Tiandu was not angry, but instead revealed a deeper smile and said, "Indeed, we are not Universal. But Universal has missed, and I, I, have never missed. Never! ”

As soon as these words came out, the scene instantly froze. Carlos and Conrad frowned in unison, trying to refute it, but found themselves at a loss. At this moment, Kevin Feige actually admired someone incomparably. In the whole of Hollywood, who can say this sentence so domineeringly. He thought about the names of the big people in his heart, and the result was- no.

Carlos also thought of Need for Speed two years ago, and his eyelids jumped.

After a long silence, he finally spoke, and Carlos said: "There is no 100% prediction in life, maybe we can bet on this." "But sir......" Conrad was about to retort, but was directly gagged by Carlos, and said: "What's more, it is Chen Tiandu who has never failed to do the east with us, it's worth looking forward to, isn't it."

Chen Tiandu laughed again, took the initiative to stand up and shake hands with Carlos and Conrad, "I am very much looking forward to this joint effort to make Hollywood history." ”

"Ho ho ho Carlos smirked.

After the initial negotiation between the two sides, all the smears about "Captain America" disappeared from the media page of Universal's belonging. Sharp-eyed readers actually found a promotional photo of "Captain America" and "Hulk" standing together in the Global Times.

"Am I dazzled?" Disney CEO Iger looked at the newspaper with deep doubt.

Another day passed, and the cooperation between the two sides became even closer. MM TV's new Allen talk show was very popular, but tonight it invited the protagonists of two of the most anticipated summer blockbusters to arrive at the scene as guests, which was a big hit.

"That's right, you read that right. Captain America has teamed up with the Hulk, what do they want to do, are they going to tear down this building? ”

In the preview of the show, the picture of the Hulk and Captain America deliberately edited together dazzled countless people.

"Hey, isn't this a movie from two companies, how can it be promoted together?" A big discussion also started on the Internet, and it quickly sparked a wave of attention.

It was the Los Angeles Times that first broke the news, "Universal and Matrix teamed up to launch a big deal, and the biggest promotion in history arrived, and they made history in Hollywood." But whether this promotion wins or loses, it all depends on the North American cinema next weekend. ”

is also accompanied by a photo of Chen Tiandu and Carlos having a good conversation in a global restaurant, which is very convincing.

The article details the two companies' recent moves. From the initial opposition to each other, to the sudden and huge transformation, so abrupt and so natural.

The four major cinema companies also revealed. After dozens of hours of intense negotiations, they finally finalized the largest joint promotion in history and launched the "Marvel Special Movie Ticket Program".

The person in charge of the press conference looked tired, explaining that "dozens of hours of consultations" were not false. "The sudden plan disrupted all the schedules. We have to think long-term. Finally, after multi-party coordination, this major promotion plan was finally completed. Staggered most of the schedules for "The Incredible Hulk" and "Captain America." ”

At that time, fans will be able to watch two Marvel superhero blockbuster movies in a row with one special movie ticket. With special tickets, at some selected cinemas, there are also food giveaways or discounts. ”

"It's what Hollywood has ever seen. For the first time, there are two blockbusters of the same schedule, but instead of opposing each other, they join hands. I have to say that the top management of both companies is very bold......"

The report of the Los Angeles Times was immediately reprinted and commented on by many media. For a while, the focus of the entire Hollywood was attracted by this grand combination, and even fans who didn't plan to watch these two movies had the idea of buying a Marvel special movie ticket.

In the words of the theater side, "Maybe this is the only time, and there will never be again." So this special Marvel movie ticket is, to some extent, also a collectible item. ”

"Huh. What's in the collection, a movie ticket?! In Disney's CEO's office, Iger scoffed, his brows furrowed together, he was worried about "Finding Nemo," "It's not good." ”

Universal and Matrix are united, and Global unifies the promotion of traditional media under both sides, while Matrix plans network marketing. Because of the time period, many things are not thought through, but such conditions also save a lot of worries, but make the propaganda in full swing.

Global Office. Carlos paid close attention to the changes in the outside world, and couldn't help but admire it when he saw that in a few days, the whole of Hollywood had become the world of two movies.

Today is the day of the premiere of the movie, and the two movies are staggered, but they are equally lively.

"How's it going?" Carlos picked up the phone and asked about Conrad's midnight ticket sales.

"Boss, I don't know what to say, it should be fine." Conrad said as he looked at the audience queuing up to buy tickets.

……

In the evening, a light rain fell throughout Los Angeles, which also added a touch of coolness to the scorching air.

The light rain could not stop the enthusiasm of the fans, who took the special movie tickets and walked into the cinema to line up in a long line, just waiting for the midnight show of the two movies.

The midnight box office was counted the next day and placed directly on the office desktops of the two major companies. 4.62 million and 4.58 million, the two movies did not distance themselves, and the box office of this midnight show greatly exceeded the expectations of both parties.

Early the next morning, early in the morning, when the theater had just opened, hundreds of fans gathered outside the door. The drizzle that was still falling outside did not stop the enthusiasm of the fans. As soon as the cinema opened, fans rushed to the ticket booth and shouted.

"I want two Marvel tickets!!"

"I want four Marvel tickets!!"

"I want two copies of Finding Nemo!!"

"Get me a copy of "Fake Gods"!"

"I want three Marvel tickets!!"

Fans queuing up to buy movie tickets from the ticket booth to the door of the cinema are extremely popular. After waiting for a long time, a young man finally arrived, and hurriedly said to the conductor: "I want two 'Marvel' movie tickets, what are the remaining tickets today?" ”

"I'm sorry, today's Marvel special tickets are sold out! Tomorrow's is still there, may I ask or? "The waiter's attitude, although tired, was still sweet and polite.

"Isn't it? Sold out? Oh my God, I woke up two hours late! When the person who bought the ticket heard it, he immediately screamed. The buddy next to him gloated and said, "I got up two hours late, and I want to come and buy today's tickets, let's eat." ”

"Falk Squid!" The young man raised his middle finger in retort. Although he complained, his hands did not stop: "Give me tomorrow's ticket!" (To be continued~^~)