"Still sit comfortably ......"

"Boss, let's take a break and go have a meal first. Are Xiaoxi and Xuejun hungry? ”

Sending away the fans who took a group photo, Zhou Yang asked through the inflatable outer layer.

"I've been hungry for a long time." Qian Xiaoxi patted his stomach and said, "But it's a lot of fun, and it's been a long time in the blink of an eye." ”

"Hmm." Through the third big white, I saw that Xue Jun's face was flushed at this time, and his sideburns and forehead were full of sweat, but there was no fatigue on his face, but he was very happy.

While speaking, Zhang Fan's pocket mobile phone rang, and the caller was Gao Tingting.

"Where did you go? Will you go back to the company for dinner, or will you solve it on the spot? Gao Tingting said.

Zhang Fan said with a smile: "Go back to the company, I don't think it will be good to eat if you stay." By the way, you can buy us something to eat...... "Talking to Xue Jun and Zhou Yang about what to eat, let Gao Tingting and the others buy it first.

On the side, Wang Lele's family saw the four of them talking through inflatable coats, and they thought it was very interesting.

The royal father accosted: "It's hot to wear this, isn't it?" Are you employees of Dabai, or are you hired by them temporarily? ”

"Okay." Zhou Yang turned his head and smiled: "We are temporary workers." ”

Qian Xiaoxi said: "No, we are temporary workers!" They are our bosses! ”

"It turns out that the contractor ...... work," the royal father suddenly understood, and began to chat with me one by one.

Zhang Fan and the four of them chatted with the Wang family, and they didn't feel anything in Dabai, but it was very interesting in the eyes of the surrounding fans, citizens and children.

Not long after, a little girl in a beige princess dress came over with mineral water, handed it to Xiao Xi and said, "Da Bai." Here you go! ”

"Thank you. Little sister is so nice! Qian Xiaoxi said.

"You're welcome." The little girl bowed politely. Happily: "Da Bai, I like you very much, can I hug you?" ”

"Absolutely." Qian Xiaoxi opened his arms.

Zhou Yang deliberately teased her, and said with a smile: "What about us?" The four of us, why did we just give her a hair potion? ”

The little girl was asked and thought, "Then I'll ask my mother to buy another bottle." ”

Xiaoxi was not happy, hugged his little sister and said, "Don't pay attention to him, don't give him water to drink." ”

Talking. There was an endless stream of children around to take a group photo, and it was not until Gao Tingting and her party found them that they could get out.

……

Inside the bus.

Taking off the bulky inflatable coat on their bodies, Zhang Fan and the four of them looked as if they had just been fished out of the water, and took the cold pure water handed by Gao Tingting and others and drank it in a big gulp.

Half a bottle was down, and the four of them felt enjoyable and comfortable.

When I returned to the company at noon, I saw that everyone in the studio was still busy. Everyone saw Zhang Fan and others coming back to inquire about the scene, and Gao Tingting and her colleagues took out the videos and group photos taken in the square to share with everyone.

During the meal, Zhang Fan and Feng Hong, Yang Qian and others who were in the company learned about the online activities.

Chairman's Office.

"From 8 a.m. to 12 a.m., the total online sales in four hours were close to 1 ......billion yuan," he said. Feng Hong put down the lunch box in her hand and took out the report she had just sorted out from the folder next to her.

"That's a lot." Zhou Yang looked surprised. This number is better than the sales performance on May Day.

Zhang Fan took the form with chopsticks in his hand, and saw that the sales of the entire group company's products were recorded in detail, including: Dabai members, sparrow network novels, games, comic subscription coins, value-added props consumption, total sales of Dabai Mall, and sales of APP Mall......

Among them, the official mall has the highest sales.

The S1 sold 184,000 units online in four hours, 28,000 pieces of protective cases, headphones and other accessories, and more than 500,000 other peripheral products......

The recharge of Dabai members also increased by more than 700,000, and the sales exceeded 60 million.

Sparrow novels, comics, game subscription coins and value-added props also brought nearly 10 million in revenue.

"According to this kind of sales performance, today's mall sales should be able to exceed one million orders." Zhang Fan was very satisfied with the online situation and asked, "How was the event going?" ”

"It's all good......"

Xia Xiaotian swallowed the steamed dumplings and said with a smile: "With the boss of your 'real 3D printing figure' as a prize, who dares not to participate?!" ”

"This morning, there were more than 120 million 'sparrow messages' about our fan festival activities alone! Comment replies have long exceeded the 100 million mark, and now they are close to 200 million. ”

"......, the community and the official website of Sparrow have received more than 1 million private message blessings."

"The forum is also very active, with almost two-thirds of users online......"

"It seems that our 'Fan Festival' has been a success!" Zhou Yang clapped his hands and smiled: "With this experience, I believe that if we open it again next year, the number of various jù will at least double." ”

“……。 It's just that our venue is still a bit small, and the activities are not fully organized. ”

"Good enough, okay?" Qian Xiaoxi ate the fish balls brought back from the square and said: "I think today is more lively than the New Year, everyone who comes to our square is very happy......"

"Did you hear that?" Gao Tingting said: "It's good to be able to do this kind of Cheng dù for the first time......

"It's not." Zhou Yang said while eating: "I mean, we haven't achieved our goal." ”

"According to the Boss's definition: 'Great White. Fan Festival' is a cultural festival. We now rely on promotions and discounts to have our current results, and to put it bluntly, commercial activities. ”

"I think the purpose of our festival is not to make fans think of this day, or to fill their minds with discounted goods. These are secondary. ”

"The effect we want to produce should be to make it the 'Spring Festival' in the minds of fans. Let fans mention the fan festival, just like looking forward to the Spring Festival, this is the real cultural festival. ”

"But the 'cultural atmosphere' that has arisen today has come out. I think that next year, the first thing is to expand the venue, and secondly, to do more activities, and to operate the publicity ...... in advance."

"Hmm......" everyone nodded.

Zhang Fan said: "Today's results are quite good, but what Mr. Zhou said is also very right. From next year onwards, it should be done as a really big project. ”

"It's a limitation in terms of venue, and it shouldn't be bad if it can be changed to ......a theme park."

"Next year we can consider working with Happy Valley to design a 'Big White Theme Park' within them. Then hire a team of professional directors to set up the venue and design the event. ”

"In addition, we have started to build a park at our headquarters. It will also be more convenient to hold large-scale events at our own venue in the future. ”

"In terms of the event. Let's buy or form a 'festival advertising etiquette company'. There are many more activities to be carried out in the future. Fan Festival, Sparrow. Cultural Festival, Spark. Anime Festival ...... These need to be planned by a professional company. ”

"I agree." Gao Tingting said: "Since we started to do it, we have to do it well!" ”

“……。 The better the festival is held, the more face the fans will have. It will not be obvious in one year or two years, but in three or five years, our fan culture brand will definitely come out! ”

"When the network ratings and heated discussions reach a kind of Cheng dù, then we will be able to make a score with the Spring Festival Gala, and what celebrities we invite is very arbitrary."

Zhou Yang listened to it for a while, and said with a smile: "I still think of one thing that has more face!" Otherwise, next year's fan festival. Contact Alibaba, JD.com, Suning's e-commerce, and my dad's offline mall to carry out a big discount promotion together! ”

"Uniformly marked with [Da Bai. Fan Festival Special] Slogan! ”

"We did so well today, I believe that those e-commerce companies on Tmall should be able to see something."

……

In fact, from the sales volume of the Dabai Mall in the morning, the e-commerce companies of Tmall Jingdong have been shaken, and they have also engaged in anniversary store celebrations and other activities in the past, but there is no one who can do Zhang Fan's exaggeration!

4 hours, 100 million pieces of sparrow related information, plus major media scrambling to 'consume', netizens and fans are hotly discussed, making "Da Bai. Fan Festival" has become the absolute protagonist of the whole network today!

Lunch break phase. News about the 'Daebai Experience Center' and 'Plaza Activities' have piled up into people's eyes and ears.

The strong festive atmosphere displayed at the scene has invisibly spread to the hearts of every netizen who sees and hears it. Make them subconsciously think of 'Fan Festival' as a festival.

This unique cultural phenomenon created by Dabai not only made people in the industry admire Zhang Fan's methods, but also attracted the attention of many cultural scholars.

Because the current fan festival is too unusual.

In an article on People's Daily Online in the afternoon, there were relevant comments on Zhang Fanchuang's 'Fan Festival'.

According to the article:

"One fireworks creates the heat of a symbol, ten fireworks create the heat of a brand, and 100 million sparrow messages, 200 million netizen comments, 500 million clicks on the whole network, and 1 billion PV page views create a 'brand culture phenomenon'."

"Big white. The success of the fan festival comes from many aspects...... It's almost a 'man-made coincidence', with both the 'providence' element and the extremely intelligent layout. ”

“……。 The commercial market, the power of fan culture, and the ripple effect of the Internet generated by the fan festival can be regarded as a kind of man-made miracle......"

"The author thinks: Dabai. The emergence of the fan festival is a watershed in the development of the Internet in China. It is also an excellent case of new business models and corporate culture shaping. ”

"So how can this qiē be created? It's very simple, as long as you are Zhang Fan. ”

……

The article was published on Sparrow.com. After the official account of the People's Daily, it was quickly reprinted and spread by sparrow netizens and fans, and the Chinese business bigwigs hidden in the sparrow network were also blown out of the water.

Qihoo. Zhou Hongwei @ commented: "The last sentence is on point! As long as you are Zhang Fan. ”

Huawei. Ren Gao @ commented: "The last person you mentioned, there may be only one. ”

Association. Zhu Li @ commented: "I was 'ambitious' in the first half, and I was 'disheartened' in the second half......"

Grand. Chen Tianjiao@commented: "In novel terms, the end should be: as long as you are a 'great god'. ”

Ali. Ma Xiangyun @ commented: "I'm studying, I've been instructed twice by Brother Zhang. ”

……

In the face of the unanimous praise of the bigwigs, Zhang Fan's fans were full of pride and formed a team @People's Daily official account.

As of 6 p.m., the official People's Daily Sparrow had received a total of 97,000 messages: 'As long as you are Zhang Fan'@信息.

For a while, this sentence almost became a buzzword, triggering various sentence-making games.

In the end, Zhang Fan gave a very incisive response to the People's Daily's comment.

Spark. ZF Future@ commented: "As long as you come to watch the live broadcast. ”

…… (To be continued......)