The most powerful innovation is the innovation of a model.

Just like Blizzard's Diablo, the later Warcraft 3. Even in novels, ethereal journeys can be used as proof. As soon as these innovations come out, they will definitely bring great changes to this market. With the advent of Diablo, there is a large category of kimchi online games in South Korea. With the advent of the Frozen Throne, there are games such as the Three Kingdoms. With the ethereal journey, there are countless Xiuzhen novels with countless starting points.

These are the pioneers of a pattern.

Although Fantasy Journey to the West is not the first game to launch life occupations, the countless life occupations in Fantasy Journey to the West have pushed the life occupation gameplay to the peak. It is estimated that other online games will come to the future when they see the life and occupation of the Fantasy Westward Journey, and the metropolis will come over. Well, it shouldn't be called copycat, it's called copying, because it doesn't infringe copyright.

"Fantasy Journey to the West, creating a precedent for community games."

Another player said in a post at the end of the feature.

Community games, what is community games?

Perhaps, many people are not very clear about what community games are.

Well, he has nothing to do with the real community, the community table tennis tournament held by the neighborhood office.

Simply defined, it is an Internet game of multiplayer online communication.

Community games focus on the charging activities between users, and are not the traditional upgrade methods of fighting monster PK. There are more representative, there are later generations who steal vegetables and grab parking spaces...... and so on. However, Fantasy Journey to the West doesn't require too many skills because of his combat mode. So, in the course of the battle. This is where the player-to-player communication is manifested.

Many players who have played turn-based games are the most unforgettable for the scene of chatting while fighting monsters. Especially when it comes to gang warfare, this kind of gameplay that relies on intellectual battles and mutual communication has been loved by countless players.

This is precisely why the number of people in the Fantasy Journey to the West will increase. Seven or eight years have passed, and it is still enduring. Because it is this mode of battle that they remember vividly. Not only in the game, but also in the entertainment. It's much more fun than relying on a mouse and keyboard to play a fast-paced game.

With communication, naturally, the concept of Fantasy Journey to the West and community games is also somewhat similar.

In later generations, the large-scale 3D online game Jiuyin Zhenjing took the route of community games. Moreover, the concept of real martial arts is embodied in the form of community games, which is even more anticipated by countless people. So much so that later, everyone regarded the game of Jiuyin Zhenjing as a virtual online game written in an online game novel. After arriving, there was a little problem in the Nine Yin True Scripture, so he ran out and scolded. It can be seen how high the players' expectations for community culture are.

It is precisely because of the strong community effect of Fantasy Journey to the West that the publicity between players and players, or relying on a good brand, has established a solid number of online users for him. That's why turn-based games have such a big market.

I'm not afraid that you don't like it, I'm afraid that you won't play.

After playing it, you will know that you also like this turn-based game.

"Produced in the Tang Dynasty, it must be a high-quality product. I didn't say it, I came over from Jin Yong's heroes to show support. Moderator, give me an activation code. ”

Players who like turn-based games will not be moved when they see the fantasy journey to the west of the Tang Dynasty network. As soon as the advertisement came out, a large number of characters in the biography of Jin Yong's heroes came here to watch again. If it weren't for the activation code required for the Fantasy Journey to the West beta, I'm afraid that the Legend of the Golden Tang Dynasty and the Stone Age, turn-based games such as the Stone Age, would have become ghost suits in an instant.

That's the power of branding.

Tang Dynasty Network is a brand that can encourage more players to come and try the game, including those who may not like the turn-based genre. When they tried the game, they were firmly attracted by the boutique strategy of Tang Dynasty Network. The two coexist with each other. Grow together. It is believed that after the launch of this fantasy journey to the west, the brand value of Tang Dynasty Network has been increased.

The answers to the questions mentioned at the beginning of the topic speak for themselves.

Although 17173 did not answer the questions raised in this topic, the players have already told everyone, "It is precisely because of the strength of the Tang Dynasty Network that he dares to say this." ”

Since then, Tang Dynasty Network's Fantasy Journey to the West has not had too many advertisements after the internal test began. It's just that some of the more outstanding articles that can reflect the characteristics of Fantasy Journey to the West are posted on major game forums every day. Even the starting point Chinese network actually has a novel called "Fantasy Journey to the West".

This author, from the beginning of his Fantasy Journey to the West, wrote down the bits and pieces that happened in his game. Due to the player's humorous flavor and pen power. After reading it, many readers have entered the Fantasy Journey to the West to experience the feeling that the game brings him. Don't mention these netizens who never play games. Once you enter the game, you are even crazier than the old birds.

Unexpectedly, the brand effect of Tang Dynasty Network is so big. Even though Fantasy Journey to the West is still in beta, a large number of players still soak in the game forum of Fantasy Journey to the West all day long. There is only one reason for this, other than communicating with many players. The 10 random activation codes per day are also what they are eagerly looking forward to.

Ten small activation codes every day, in exchange for thousands of players to watch every day. I just hope that I am lucky and can get this 1 activation code randomly in the forum. For such a move, even Chen Jiayi has to admire. It can be said that Gu Xiaoyu has completely used his brand advantages.

Chen Jiayi is very satisfied, and he no longer has to worry about the Tang Dynasty network. For this reason, Chen Jiayi also made a call to Gu Xiaoyu.

"Mr. Gu, this promotion is very good."

Chen Jia smiled, but she knew in her heart, "There are a lot of gunman articles on the Internet, if it wasn't made by Tang Dynasty Network itself, who else will there be?" With this kind of method, you can't deceive yourself. "Of course, as soon as the gunner article came out, it was really popular, and most players were attracted by many of the ideas mentioned in these soft articles.

Even if you promote the game, you don't let people find out that they are advertising, which is the cleverness of the advertorial.

"Thank you Mr. Chen for your compliment, it's just that our promotion has not yet been completed."

"What, there are other heavy means?"

The promotion methods are nothing more than these few, and now the effect is already very good, is there a more vigorous promotion method?

If that's the case, then it's only going to be on TV. However, in the past two years, with the development of the game industry. It also made many minors enter the game, and it became a big grievance for a while. At this time, the state imposed certain restrictions on the scope of advertising in the game industry. For example, advertising between traditional media is not allowed.

Truth be told, though, turn-based games aren't suitable for large-scale advertising. Because, the player's understanding of the turn-based system still needs a certain process. Only by relying on brand accumulation can we gradually pull users in. In Gu Xiaoyu's planning, he didn't expect that after the launch of the Fantasy Journey to the West, he would be able to leap beyond the ethereal journey. He just wants that, if one player comes in, one player is caught.

In this way, the accumulation of one by one will surely exceed the number of people on the ethereal journey.

"Of course, otherwise, the current market will still suffer a little bit for our Fantasy Journey to the West."

Regardless, turn-based games are turn-based games with their own flaws. The brand effect of Tang Dynasty Network can pull fans of Tang Dynasty Network to try it out, but it may not attract new players. But nowadays, major game manufacturers are competing for new players. A big piece of fat, if the Tang Dynasty network doesn't catch it, then some people will be depressed.

"Well, it's a bit of a loss. However, turn-based games aren't meant to be won by advertising. It is commendable that Tang Dynasty Network can use its own brand to this extent. What, what other means do you want to do? You don't want to call me and build momentum for the Fantasy Journey to the West, right? ”

"I have to say, as your subordinate, my admiration for Mr. Chen is like a river with endless waves."

Gu Xiaoyu was helpless, "Even this can be thought of." ”

"Ah, you really call me, but I'm not available."

"Hey, it sounds like Mr. Chen didn't seem to have guessed."

"How?"

"I don't need Mr. Chen to go into battle in person, but I want Mr. Chen to authorize Tang Dynasty Network to develop Zhuxian online games."

At this time, Gu Xiaoyu talked about his plan.

"I see."

Chen Jiayi thought just now that Gu Xiaoyu asked himself to promote the Fantasy Journey to the West. However, asking Chen Jiayi to grant the right to develop Zhuxian's online game to Tang Dynasty Network is actually the same as asking Chen Jiayi to go to promote it in person.

"No problem at all."

The 3D engine created by Zhou Xiaoqiang and others is for the sake of Zhuxian OL. For Zhu Xian, a 3D game masterpiece, how could Chen Jiayi forget it. However, this time Zhu Xian, Chen Jiayi will not be the same as in his previous life.

A product of Perfect Company's copycat, if it weren't for the player's love for the book Zhuxian, how could Zhuxian OL be so popular.

Because Fantasy Journey to the West is a turn-based game, many of the innovations in it are not so easy to understand. Coupled with the previous two top technologies, it is no longer innovative. When it comes to hype, there is no genre left. For this reason, in this advertising war, Fantasy Journey to the West may suffer a little. Gu Xiaoyu thought of signing a contract with Zhuxian this time, which also meant hyping up the fantasy journey to the west.

"Well, Tang Dynasty Company will hold a press conference in a few days."

The reason why this time was chosen was to expand the influence of the Tang Dynasty network.

Of course, the Tang Dynasty Internet can also use the gimmick of "adapting Zhuxian" to correspondingly promote the Fantasy Journey to the West. Because, among these novice players, there are too many fans of Zhuxian. It is also a good choice if you can attract these Zhuxian fans, so that they can enter the Fantasy Journey to the West first when Zhuxian has not yet opened.

The day before the end of the beta test of Fantasy Journey to the West, Tang Dynasty Network held a press conference on the adaptation of the online game of Zhuxian in Linchuan.

(To be continued)