Nokia's new NN smartphone has caused a strong reaction in the market, like a stone stirring up a thousand waves, more like a drop of water falling into a hot oil pan, so that the already warlike smartphone industry has focused all its attention on this matter. For the salted fish of Nokia, which was once the overlord of the mobile phone manufacturing industry, whether it is Samsung or Apple, or even companies such as Bao HTLG, they are shocked and worried that the rise of Nokia will lead to another reshuffle of smartphones.

You must know that the launch of smart phones by OR companies has affected the pattern of the mobile phone industry in recent years. In addition to the deep-rooted Motorola company, which gradually faded out of the smartphone industry, Ericsson was acquired by Sony, and began to withdraw from the mobile phone manufacturing industry, so as to turn to telecommunications operations and equipment manufacturing.

The three major companies are now struggling to support Nokia, but everyone can see clearly that Nokia's continuous fiasco in smartphones is inevitable, and this once world's No. 1 hegemon has long lost its shine yesterday and has become a second- or third-rate smartphone manufacturer, and it may close its doors anytime and anywhere

But who would have thought that Nokia, which had already been sentenced to death, would turn over? The instant hit of the new NN smartphone directly broke the ranking of smartphone manufacturers that had tended to be stable.

Today, the top three are OR Samsung, Apple, these three companies, of which ORE Samsung's market share is roughly about 2%, Apple is slightly less, but it also accounts for about 6%. In addition, LG mobile phones and HTC mobile phones followed closely behind, each with 14 and 13, and the rest was divided by other brands of mobile phones. Nokia, which has fallen to a market share of less than before, relied on this new product to break the pattern in one fell swoop, according to preliminary statistics, its market share began to rebound, and in just one month, it passed.

The number of o, from the proportion of the world's smartphone industry seems to be not much, but don't forget that the number of smartphones sold worldwide is different from that year, according to accurate data calculations, the world's mobile phone users have exceeded 600 million, of which 4.8 billion are smartphones, according to the forecast, next year this number will exceed 600 million, and the year after tomorrow, this number will even exceed the world's population, that is, the number of 7.1 billion.

The number of units sold by OR last year was 4.1 billion units, and the Samsung Group was 4.2 billion units, which was also the only year in which Samsung Group exceeded its total sales. At the beginning, Nokia's sales had fallen to 670,000 units, which was only a fraction of the OR company's sales, and it was not even comparable to the sales volume of Samsung's sales in a month.

And now, judging from the number of sales of the first one alone, this number has exceeded 7oo units, which means that Nokia is expected to sell more than 860,000 units this year with this new NN smartphone, which is not shocking.

Under the trade-off, the increase in Nokia's market share will inevitably lead to a decrease in the market share of other brands of mobile phones, after all, the cake is so big, you eat more of a piece, others will eat less. At the time of the sale of the new NN mobile phone, the sales volume of all smartphone manufacturers, including OR companies, was affected to a greater or lesser extent. Among them, the biggest impact and the biggest decline is not Apple, LG or HTCI, but Samsung, which just reached the top last year.

Samsung's sales have plummeted by more than O, which is a very large number, and it is an unexpected result.

In fact, the reason is very simple, Nokia's new NN smart phone is seamlessly connected with the IOB system in the new Symbian system, and most of the application software of the two can be used, or Nokia's new Symbian system completely borrows the OR APP store platform, so that the software vendors who open the IOB system can be completely ported between the two.

Theoretically, if this is the case, then isn't Nokia exactly taking the share of OR? So the manufacturer with the largest decline in sales should be OR company instead of Samsung, yes, if calculated according to the ordinary addition and subtraction operation, this answer is correct, but don't forget that this market is not just a simple mathematical formula, in addition to taking into account the basic mathematical operations, we must also take into account the acceptance of the entire market, including the consumer mentality and the benefits of system openness.

This change in the new Symbian system and IOB system not only did not dilute the market share of OR, but also caused more people to choose the products of these two companies for this reason. However, unlike OR, Samsung Group has broken off cooperation due to the lawsuit between Samsung Group and OR, and OR Company has withdrawn the IOB system authorized by Samsung, forcing Samsung Group to switch to Android.

The change in the system has made Samsung's new smartphone very awkward for users who have become accustomed to the IOB system. This is also very understandable, after all, a person's habit formation, and then to change it will feel uncomfortable. Originally, in this regard, users who chose Samsung no longer bought Samsung's smartphones for this reason, and now the incomplete compatibility between the new Symbian system and the Android system is equivalent to cutting off another retreat for Samsung.

It is precisely in this way that the Samsung Group will have the problem of a sharp drop in sales numbers. At the same time, the OR company suddenly announced publicly that the two sides will cooperate in all aspects of tablet computers and smartphones, and Apple also officially announced this on its official website, and announced that it will abandon the Android system and switch to the IOB system in the new mobile phones in the future.

The news of the partnership between the two companies immediately attracted widespread attention, and some people pointed out that the cooperation between the two companies was a new turning point in the smartphone industry. Apple is equivalent to replacing the previous cooperation position between Samsung Group and OR Company, so can it be said that relying on the strength of the two, coupled with the contradiction between OR and Samsung Group, it has been proved that these two companies want to compete with Samsung Group?

Some people even say that this is not just as simple as OR company pulling Apple and Samsung Group to fight each other. In a sense, it's pretty much a battle for smartphone operating systems. For a long time, OR, a leading smartphone company, has relied on the cooperation between Samsung and the IOB operating system to account for more than half of the smartphone operating system. But with the fall out of the two companies, Samsung Group abandoned the IOB system and switched to the Android system, from this point of view, the balance of the smartphone operating system was broken, resulting in the Android system dominant, the IOB system followed closely, and some of HTC's Microsoft systems and Nokia's Symbian system blew the other operating system market.

If we look at this situation, with the increasing use of Android smartphones, it will inevitably lead to the weakening of the IOB system. Just like the personal computer operating system, it eventually leads to the result that one completely overwhelms the other. And this result is extremely unfavorable to the OR company, if at that time, no matter how good the IOB system is, it will become another "replacement" of the old Saipan system.

Now, OR and Apple have joined forces to make the IOB system regain a competitive position with the Android system in smartphones. Coupled with the emergence of the new Symbian system, and the seamless connection between the new Symbian system and the IOB system, does it mean that the new Symbian system has become an ally of the IOB system? According to this point of view, it is not far off for the IOB system to overwhelm the Android system, and at the same time, it is a major blow to the Samsung group that uses the Android system.

In the face of Nokia's aggressiveness, coupled with the alliance of OR and Apple, the top management of Samsung Group suddenly couldn't sit still. And they are now facing a lawsuit with OR Company, coupled with the acquisition of Samsung Corning, which has made Lee Kun-hee a little anxious.

Just when Li Jianxi was worried about this time and hurriedly held a meeting to discuss countermeasures with his subordinates, another news came, and when he learned the news, Li Jianxi was stunned.

"What do you say? You repeat...

Lee Kun-hee stared at the person in front of him with small eyes.

“lg… G Group has just reached an agreement with the Bell-Nokia consortium to use the new Symbian system ...... in new mobile phones. Standing in front of Lee Kun-hee is Kim Hyun-sook, senior marketing manager of Samsung Electronics, although Kim Hyun-sook is a female minister, but she has been working in Samsung Electronics for many years, and is a middle-level who has won Lee Kun-hee's trust, mainly responsible for the Korean domestic market, and also serves as the company's supervisor.

"Bell-Nokia Associates? What kind of company is this? Where did it come from? How come I've never heard of it? Li Jianxi was stunned, and asked after reacting.

Kim Hyun-sook told Lee Kun-hee that this is a newly established company, a joint venture between Bell Electronics Group and Nokia. I heard that the new Symbian system used in Nokia's new NN mobile phone was opened by this company, and this company also has the right to operate this operating system. This time, LG decided to abandon the Android system it is currently using in favor of the new Symbian system for the new smartphone in the future. I just heard the news, and if it weren't for Kim Hyun-sook's some channels at LG Company, outsiders wouldn't know about it at all.

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