After getting the sample points obtained from the insiders of Fan's Investment Group for ten years. The top management of Brown Le China is still a little unimpressed. Because from the perspective of color, Fan's Investment Group's Coke is still a little different from Coca-Cola. The color should be a little lighter, and the two fried colas with different colas are placed together, at least you can see a noticeable difference.

"This shouldn't have any impact on us, right?" One executive was more optimistic

Road.

In fact, consumers are more picky about the choice of Coca-Cola, especially those who are used to drinking Coca-Cola, even if they go to drink Pepsi. There is also a feeling of unfinished business, not to mention the Coke of Fan's Investment Group, which looks a little different, so everyone feels that there is no need to be so worried.

As a result, many people are distressed about the $400,000 they just paid.

"It's a pity, I knew that I didn't have to make such a fuss, after all, although Fan's Investment Group is powerful, it has not been deeply involved in the carbonated beverage industry. The influence is also limited. Jianlibao is good. But in recent years, it has gradually become outdated, and tea drinks are not in the same category as us.

"Hmm, spend money to buy a rest assured, after all, Fan's reputation is there " The general manager didn't say anything, but unscrewed the lid of a bottle, and poured two sips, and his expressionless face suddenly changed, and he stood there a little stiffly, just like that

Finish.

Seeing how ugly the general manager's face became, everyone thought something was wrong, could it be that there was something wrong with this drink?

"Boss, what's wrong?" The crowd hurriedly bowed

It took the general manager a long time to come back to his senses. Some of them said in a trance, "You all have a taste, I'm afraid you've met a strong opponent this time." ”

When everyone heard this, they rushed to taste it, and this taste was a problem, Fan's Investment Group's Coke tasted better than Coca-Cola, and more importantly, it was in the same vein in style, and it was easy to be accepted by Coca-Cola consumers.

Everyone was stunned. After a long time, someone expressed doubts, "Could it be that the other party added something new to our Coke and deliberately made it to fool us?" The general manager shook his head and said, "As far as Fan's Investment Group is concerned, there is no need to cheat on this matter, what's the point of deceiving us?" After all, whether it's true or not, we'll soon find out. ”

On the one hand, he asked his subordinates to continue to track the progress of the matter and obtain the latest information, and on the other hand, he contacted the US headquarters and asked them to send someone to investigate the matter, so that the company could have a more timely response after the official launch of Coke by Fan's Investment Group.

"The only thing I don't know right now. It's Fan's pricing strategy, which until now has been highly secretive, or that Fan's Investment Group has not yet made a decision on this issue. "The general manager thinks that this is a big deal, if you don't figure it out, you can't make the corresponding linkage on your side, and it's easy to fall into a passive situation.

"I guess, it can't be more expensive than ours." The men immediately replied.

For this point, their understanding is the same, Fan's Investment Group has never been able to do loss-making business, coupled with the extremely low cost of Coke, if the other party opens a new product, then the overall cost control is not less than two cents, but it depends on how big the other party's operating costs are?

However, Fan's Investment Group not only has a complete sales channel for many years, but also has its own large logistics company, which is extremely convenient for distribution and transportation, and its operating costs are far less than Coca-Cola, and the price should be placed at a very low level.

"Anyway, we're in for the biggest challenge we've ever had." The general manager said with some emotion.

Since the creation of Coca-Cola, it has been more than 100 years. Although it has also undergone some crisis tests, but with a stable business strategy and successful marketing methods, they have finally survived one by one, and now the formation of a huge and mature enterprise management system has been incomparable, but they also know that in this piece of China, if there is really an opponent like Fan Wuxi, the difficulties they face are still very great.

Although Coca-Cola claims that the trademark is worth $20 billion, it is just a fictitious value, and no one will be stupid enough to spend $20 billion to buy a trademark back, even if it can be sold, but the annual profit of Fan's Investment Group is more than $20 billion in the shield area, right?

The general manager of China, Li Ming, fed back these problems back to the U.S. headquarters, and soon made a plan there. On the one hand, they are asked for samples for compositional analysis. On the other hand, a senior vice president, Li Xuan, rushed to the China headquarters to respond quickly to the matter.

U.S. companies have also said that some things can be achieved through political channels, such as putting some pressure on the Chinese government through the Ministry of Foreign Affairs.

After receiving these instructions, most of the executives in China had a wry smile on their faces, and the general manager said with some disdain. "These self-righteous guys really think that their weight is enough to influence China's political situation! It's just a beverage company, but it has to be related to politics, isn't it unpleasant to find it yourself? ”

One of his subordinates also said, "I bet that it's better not to take the diplomatic route, if you really put pressure on this aspect, I'm afraid that Fan Wuxian will be directly provoked, and it is possible for Coca-Cola to lose the Chinese market at that time!" ”

"Hopefully they won't actually do stupid things." The general manager muttered to himself, he was now in a complete mess.

Coca-Cola is in a mess, but Fan's executives have completed a series of preparations for the launch of new products. The perfect packaging design and advertising plan provided by Tong Xiaoyun's advertising design company have been recognized by Fan Wuji, among whom the influential people in Hong Kong, Taiwan and the mainland, and who have always had patriotic performances, have entered Fan's signing list, and intend to sign contracts with 100 celebrities and launch promotional activities for Fan's Coke within three consecutive years.

"Our initial plan is to invest 300 million yuan specifically for this publicity task, of course, this is this year's advertising investment." Fan Wuxian has some calculations in his heart, and he knows very well that the peak sales season is coming, and this year's harvest will definitely be very good, and in the case of playing the patriotic card, the launch of New Coke will also promote the hot sales of other beverage brands under the company, and invest three. It should be more reasonable to do propaganda with 100 million yuan.

"How much does it cost to target celebrity ads?" This issue is also of concern to his subordinates.

"The one selected is one million, and if you are willing to accept the advertisement, we will shoot, and we will not force it if you are unwilling." Fan replied.

If it is an ordinary enterprise, it must be more brains on this advertising price issue, such as dividing a first, second and third-tier star, and then giving a price list, according to the popularity and influence of the star. Divide into three, six, nine, etc., and make different pricing strategies.

But Fan Wujue's own company didn't need to do this, in fact, he looked at the list on the signing list, he thought that these people were worth spending so much money, and he also thought that since he wanted to cooperate with Fan's Investment Group. Then there must be a very clear understanding, no one is irreplaceable, no one is indispensable to Fan's Investment Group, even the most popular stars at home and abroad, in Fan Wuxi's eyes, they are all ordinary.

Different from other companies, each celebrity's promotional poster has the most commendable achievement description, and Fan Wuxian also specially emphasized that some successful young people who are not in the entertainment industry should also join this event.

The reason why Fan Wuxian did this is just to set off a wave of publicity in the media circle, create some gimmicks, and create a new impression in the minds of young people, that is, no matter what industry you are in, as long as you work hard and succeed, you will get a fruitful day of rewards.

"Actually, a lot of people don't value the price, and there are people who disagree.

Fan Wuxian waved his hand and said. "That's the difference in cultural philosophy. Unlike Western companies, which use money to measure a person's value, we have to have our own value scale, and the person we identify is this price, and as for whether it is worth it, that is our opinion, and it has nothing to do with other people

"Boss, are you trying to sell your own values? High, really high! Immediately, some people thought of Fan Wuxi's deep meaning and couldn't help but admire.

It is conceivable that when many big-name celebrities get this advertising contract, as more and more young people from other industries join us on our behalf, it is enough to promote a new concept of Fan's Investment Group to the world, that is, as long as you work hard, you can also enter this circle and gain the same respect as everyone else.