Chapter 145: New Drugs Want to Be Marketed
[Let's have a 6,000-word chapter!] Ask for a commuter pass! 】
"Sister Meili, how is Xiaolong's old Tanshan Pastry Factory doing?" Since the last time he accompanied Wang Xiaolong to Tingyuan City, Qin Chuan had not heard anything about Wang Xiaolong. There were a lot of things going on for a while, and I slowly forgot about it. When Hao Meili came over, Qin Chuan remembered.
From Hao's beautiful expression, it can also be seen that the business of the pastry factory must be good, "Good, very good." Tingyuan City signed a contract with Xiaolong. Our pastries have entered the market and are so popular. Many people say that when they eat our Lao Tanshan pastry, they feel the taste of the past. ”
"It's nostalgia. The older something is, the more flavorful it is. The taste of Lao Tan Shan pastry itself is very good, and now with a little bit of history, it feels even better. He Xiaokang analyzed.
"Xiaokang is right, in fact, there are a lot of very meaningful things around us, but we don't care about it and throw away the good things." He + no + wrong + novel + 3.++ Xuedong also agrees with He Xiaokang's point of view.
Gao Zhanting said with a smile: "It seems that you still have to feel more, there are business opportunities everywhere around you." ”
Hao Meili didn't seem very happy: "Business is good, Xiaolong finally has his own business, but I don't have time to come here to see you." Now the workshop is not busy at all, and the recruits are all novices, and the craftsmanship is not good, and our family has to keep an eye on it everywhere. I am now a technical cadre in the factory. Hey, hey, hey. It's almost the Chinese New Year, so I've brought you some rice cakes. ”
"Sister Meili, although your illness is cured, you still have to pay special attention. This disease is very difficult to get rid of completely, and if you don't pay attention, it can easily recover. Qin Chuan hurriedly admonished.
"Yes, yes. I'm mainly working as a technical supervisor in the factory now, and neither your brother nor Xiaolong allows me to work too long. Otherwise, I don't have time to run here. When the newbies are proficient, I won't care about it in the future. Cakes are brought to you every day. Hao Meili said with a smile. It's nice to be cared for.
Hao Meili came over and talked for a long time before leaving, but fortunately, in the afternoon, the emergency department was not particularly busy. Hao Meili stayed in the emergency department for more than an hour, and she was also busy rushing back.
The big year will be. More and more people go to the city shopping malls to buy New Year's goods. The non-staple food area of Tingyuan City has set up a stall for Lao Tanshan rice cakes. People who buy New Year's goods there always linger at that stall.
"Huh? This year, I can still see such exquisite old Tanshan pastries. Looks pretty good. I don't know if there is the taste of old Tan Shan pastry. Although there are many kinds of pastries now, they look exquisite, but they just don't have the same flavor as they did back then. A man in his fifties stood at the old Tanshan pastry stall and said sincerely.
The salesman immediately smiled and said, "Here are some samples of Lao Tan Shan pastries for everyone to taste for free, you can taste them, the absolute taste of Lao Tan Shan pastries." The pastries here are the goods that we bought from a time-honored Tanshan pastry store in Tingyuan City. Absolute old flavor. ”
The middle-aged man picked a piece of pastry with a toothpick and put it in his mouth, the pastry melted in his mouth, the simple taste spread to the taste buds in his mouth, and that familiar sweetness bloomed in his heart. The middle-aged man closed his eyes. It seems to be reminiscing about the warmth that I once had. The feeling of going back to the past made the middle-aged man's eyes moisten a little.
"Uncle, how does it taste? Authentic, right? The salesperson asked kindly.
"Yes, yes, that's the smell. I haven't eaten a pastry like this for years, and the taste is the same as when I was a kid. Very tasty. Give me a little bit of everything, and I'm going to let my juniors taste the same taste I used to taste when I was a kid. The middle-aged man changed his purchasing plan, and he didn't buy some candy that he was supposed to buy. Instead, I bought a lot of old Tan Shan pastries.
Most of the people who buy New Year's goods are elderly. Lao Tan Shan pastry has a great attraction for them. These old people who have gone to grade are not like the young people of today. Busy with work every day, they have time to chat with old friends in the park. I bought a good pastry in the city today, and I will also go to show off to my old friends. As a result, it spread ten, ten, hundred, and slowly spread the fame of Lao Tanshan pastry. Many people deliberately go to Tingyuan City to buy Lao Tanshan pastries.
Old Tanshan pastries suddenly became a hot topic that Tanshan people like to see, and the inventory in Tingyuan City quickly bottomed out. Lin Zhengpin, manager of the purchasing department of Tingyuan City, put the main reason for the entry of Lao Tanshan pastries. It's still up to Gao Zhanting's face. He is not particularly optimistic about the prospects of Lao Tan Shan pastry. After all, people nowadays buy things by looking at the brand. Old Tan Shan pastry has disappeared from the mainstream market in Tan Shan for decades. Now it has become extremely unfamiliar to go back to the market. No branding, no great packaging design. This qiē will become a constraint in the sales process of Lao Tanshan pastries.
But to Lin Zhengpin's surprise, several store managers called at the same time. Ask for an increase in the stock of Lao Tan Shan pastries. Other goods in the city also seem to have improved a lot compared to the previous year. Tingyuan City suddenly appeared inventory pressure. This is the real happiness of troubles. Originally, due to the blooming of Sunrise City, the strong competitiveness overwhelmed Tingyuan City. Tingyuan City's market share is constantly being compressed. And as Risheng City began to cross the river bank and seize the beach to the west of the river, the pressure on Tingyuan City increased. So in terms of inventory, this year is slightly smaller than in previous years.
Unexpectedly, Tingyuan City suddenly became popular in the past few days. Sales are climbing. No one understands what is going on. Later, some people now have one thing in common that the customers who come to shop in the past few days have one thing in common, that is, they will buy a large number of Lao Tanshan pastries.
Lin Zhengpin immediately realized what was going on, and handed over the matter of increasing the inventory of other commodities to his subordinates, and he personally rushed to Wang Xiaolong's old Tanshan Pastry Factory.
"Manager Lin. Isn't there anything you can just call me? Why did you come here in person? "Wang Xiaolong was very strange to see Lin Zhengpin's arrival.
"Director Wang, I came here this time to prepare to strengthen cooperation with your factory. After the vigorous publicity of our Tingyuan City, the old Tanshan pastry now has a certain reputation in Tanshan. Our city decided to increase the publicity of the Lao Tanshan series of pastries. Increase cooperation with your factory. Lin Zhengpin said.
Wang Xiaolong was overjoyed, his pastries before he had all relied on Gao Zhanting's face to enter Tingyuan City. Although profits have been suppressed very much, they are still much stronger than in the past, when there was no stable market.
"Great, I'm getting ready to scale up production."
"That's good. Director Wang, I won't say more, I can increase the purchase price appropriately. This way your profit margins will increase a lot. But we have to become the exclusive agent of Tan Shan for Old Tan Shan Pastry. In Tanshan City, old Tanshan pastries can only be sold in Tingyuan City. We will use more resources to promote Lao Tan Shan pastry. In the future, the brand of Lao Tan Shan Pastry will be enhanced, the price of Lao Tan Shan Pastry will increase, and we will further improve your profit margins. In other words, our cooperation is a win-win situation. Lin Zhengpin said.
Wang Xiaolong is tall and big, and he looks like a brainless person, but in fact, he is very shrewd. Otherwise, he wouldn't have jumped on the bandwagon. Make Lao Tan Shan pastry this step.
Wang Xiaolong had long heard about the popularity of Lao Tanshan pastries in the city. Therefore, he is no longer in an extremely disadvantaged position as before.
"To be a human being is to know how to be grateful. Lao Tanshan pastries can have today, which is the blessing of Toting Yuan City. Therefore, I can agree to this exclusive agent of Tanshan City. However, the pricing power of Lao Tan Shan pastry must be kept in our own hands. We will give Tingyuan City the maximum profit margin, but the ex-factory price and retail price are determined by our old Tan Shan. "Wang Xiaolong obviously grasped the most crucial place.
The negotiation process was naturally long, and in the end both men got what they wanted.
Wait until the sunrise market reacts. The agreement has been signed here. The boss behind Sunrise City is Zou Jiahao, who originally wanted to take advantage of Gao Tingyuan's hospitalization. completely engulfed the market of Tingyuan retail and shopping malls, but unexpectedly, Tingyuan Group's counterattack in the retail industry immediately caught him off guard.
However, Zou Jiahao does not care much about local gains and losses, and he has achieved an absolute advantage in the real estate industry. All the good areas in Tanshan City have been eaten by him, and the hottest real estate in Jiutan Kai District has been thrown to Tingyuan Group. The return of the city is for Zou Jiahao. Under the real estate windfall profits, it can simply be ignored.
Rong Fugui has been running a community infirmary at Han Ding Pharmaceutical in Jiutan District for several months. At the beginning, Rong Fugui and his daughter Rong Yueying were still a little worried about being used by others for human experiments. But after arriving here, after a period of treatment, it still looks very formal. Due to the small number of patients. The attitude of the medical staff is also very good and very patient.
After a week or two of medication, Rong Fugui's condition has stabilized, and the doctor said that the new drug has begun to work, and the effect is very ideal.
A month later, the treatment was actually completed. The blood clots in Rong Fugui's blood circulation have been basically cleared, and the pulmonary blood clots have been basically removed. Rong Fugui felt that his breathing was much smoother. It's no longer like before, with a boulder pressed on one side of my chest, and I often can't breathe.
But Rong Fugui will not be discharged from the hospital, but needs to continue to observe his physical changes. After several months of observation, nothing was unusual. Rong Fugui is getting stronger and stronger in the planned exercise.
It's almost the New Year, and Rong Fugui can't stay any longer. Rong Fugui asked specially when his responsible doctor came to check the ward.
"Doctor Zhao, when can I be discharged from the hospital?"
Dr. Zhao is Zhao Jianwei, a medical doctor introduced by H&Q Company who is specifically responsible for clinical trials of new drugs. Zhao Jianwei was attracted by the high salary of Han Group. Originally, he didn't have much hope for this new domestic drug, but after a period of clinical trials, the results made Zhao Jianwei dumbfounded. This new domestic drug has passed any similar drug that has appeared on any market at present. Zhao Jianwei is more and more optimistic about the company's prospects.
Zhao Jianwei is very satisfied with the working environment here. Unlike during the internship, in the hospital, all the medical staff are like non-stop machines, and they simply don't have time to say a word to the patient. But here, Zhao Jianwei can carefully study the condition and can communicate with the patient. This is the ideal medical environment. Although the conditions here are still very limited, there is a lack of large-scale instruments. However, Zhao Jianwei believes that with the official listing of H&Q Pharmaceutical, when the huge amount of funds is withdrawn, all the instruments and equipment that should be purchased will be complete.
"Don't worry. You will be discharged from the hospital before the Chinese New Year. However, there are still some columns of checks to be done these days. When the results of these tests are available, you can be discharged from the hospital with peace of mind. Zhao Jianwei said very kindly.
"Great, I can finally be discharged from the hospital." To be able to go home for the Chinese New Year is a great joy for any patient. Prosperity and wealth have been rejoicing.
"But when you go back, you still have to pay more attention. Although from the current point of view, there is no repetition. But if you don't pay attention at all. It is difficult to predict what the outcome will be. Zhao Jianwei reminded.
Rong Fugui nodded again and again: "Doctor Zhao, you can rest assured." I'll be more careful. ”
With the cured and discharged of a group of patients such as Rong Fugui, the first phase of the clinical trial of Yimaitong has also been basically completed. Since Yimaitong is a specially approved drug, after this stage of clinical trials, it can already go to the market. Jianwei Zhao's research paper on the pharmacology of Yimaitong drug has been published in journals at home and abroad. As soon as the paper was published, it immediately attracted the attention of medical circles at home and abroad.
Cardiovascular disease is one of the leading causes of human death. There is a lack of highly effective therapeutics. Now that the Chinese have developed a highly effective drug, it has naturally aroused widespread interest and doubts at home and abroad.
Zhao Jianwei's mailbox receives the same consultation letters at home and abroad every day, and there are also some letters of questioning and refutation. For these letters. Zhao Jianwei directly replied automatically with the efficacy of Yimaitong and the results of clinical trials.
Yimaitong has not yet been listed, and the advertising of Yimaitong has been implemented first. In the pop-up windows of some portals, advertisements have already appeared.
At this time, Qin Chuan was still busy in the hospital.
Wu Xiaoming has reverted to his old style and avoided leaving when there is something, but the people in the department have become accustomed to it. The nature of the country is easy to change, and no one expects Wu Xiaoming to be able to be a man again.
Wu Xiaoming is still as arrogant as before, he always feels that he is one level higher than other colleagues. Because he can leave the emergency department to go to other specialties and other colleagues. You can only waste your time here.
He Xiaokang was an anxious person, so he couldn't see Wu Xiaoming, and walked over directly to Wu Xiaoming and said, "Wu Xiaoming, what do you mean?" At the beginning, he apologized in front of everyone in the department and said that he wanted to be a new person. Nima, how can you be a human again? Everyone in the department is busy like a spinning top. You're alone here. Are you human? ”
"What's wrong with me? What's wrong with me? Am I not doing things? Even if I don't do things, can you take care of it? I remember that the director of the emergency department was surnamed Cheng, not He. I just don't do things, what can you do with me? Wu Xiaoming said disdainfully.
"Rub!" He Xiaokang was furious, clenched his fists and was about to rush forward.
Qin Chuan hurriedly pulled He Xiaokang back: "Why are you so knowledgeable with this kind of person?" ”
"Qin Chuan. Don't be pretentious. If He Xiaokang dares to beat me, you just let him come over. Do you want you to be there again? I tell you that I will have to leave this emergency department sooner or later. And you can only be an emergency doctor here for the rest of your life. Do you think you're great if you put on a SCI cover article? I don't want to cause trouble, but I'm not afraid that you'll isolate me. It's that Director Cheng is here, and I still say this! Wu Xiaoming said.
"What are you talking about?" Cheng Guanhua walked in with a blushing face. At the beginning, Wu Xiaoming was reluctantly agreed by Cheng Guanhua for Zheng Yuanmeng's sake. I didn't expect this Wu Xiaoming to turn his face into the same old look. Cheng Guanhua knew that this time, Zheng Yuanmeng would definitely compete for a place for his nephew to study. After Wu Xiaoming left, the emergency department was completely silent. But I didn't expect that this Wu Xiaoming hadn't left yet, and he began to be arrogant, not only did not do things, but came to the colleagues in the department.
"Director Cheng, I, I'm just joking around with them. Say whatever you want. They've always excluded me. Wu Xiaoming still didn't dare to go against Cheng Guanhua.
"Wu Xiaoming, how long has it been? What did you say in the first place? Keeping you, all the colleagues in the emergency department have a big opinion. But I resisted the pressure and kept you. You're the same again, what do you think I'm going to do? Forget it, I won't tell you about this, I'll go to Dean Zheng, and Dean Zheng also made a promise at the beginning. Qin Chuan, you come with me to the hospital. Something. "Cheng Guanhua has more important things.
Wu Xiaoming's face almost darkened, and all the people in the emergency department had already stood on the opposite side of him, not even a neutral one. Now he was scolded by Cheng Guanhua again. Not even a chance to defend himself. Shame on him. He's got a grudge against everyone in the emergency department.
"One day, I want you all to know me Wu Xiaoming!"
Qin Chuan was a little strange that Cheng Guanhua asked him to go to the hospital to do something: "Director Cheng, is there anything to do in the hospital?" ”
"Good thing." Cheng Guanhua just wants to keep the suspense until the last second.
"A good thing?" Qin Chuan was even more puzzled.
"Don't think nonsense, you'll know when you get to the hospital." Cheng Guanhua said with a smile.
Qin Chuan scratched his head.
Shi Hengxing was waiting for Qin Chuan and Cheng Guanhua to arrive in the office.
"You're finally here, I've been waiting for you for a long time. When Dean Ye asked you to come over, go to the office first. Shi Hengxing saw Cheng Guanhua and Qin Chuan. Said immediately.
"Then go to the dean's office first." Cheng Guanhua said very simply.
Ye Hanzuo was reading Qin Chuan's paper in the office, and as soon as Qin Chuan and Cheng Guanhua entered the office, Ye Hanzuo hurriedly got up to greet him.
"Sit down, I've been waiting for you for a long time." Ye Hanzuo said.
"Dean Ye." Qin Chuan said hello to Ye Hanzuo.
"Qin Chuan, just now I deliberately flipped through your paper again, and it was very informative. It's no wonder that foreign-language journals are able to use your paper as a cover paper. Have you tested some of the first aid techniques introduced in your paper in practice? Ye Hanzuo asked.
"In fact, every emergency physician will have some personal 'unique skills', which come from practice and seem very simple. It's actually very effective and scientifically sound. I've come up with some tricks in practice. Qin Chuan said.
"It's not easy to be real. Combined with the internship time, you don't have a long time to engage in medical practice. But it is not easy for you to sum up so many experiences from practice. It's no wonder that the World Congress of Critical Care and Emergency Medicine calls you Dr. directly. I think they also think that they must have a lot of medical experience to be able to write such a good paper. The theoretical technique of this paper is not profound, but it is very practical and can save people. Very good. Ye Hanzuo was full of praise.
"It's also because we have too many patients in the emergency department of our hospital, even though I haven't been in medicine for a long time. But there are not a lot of medical records that I have seen. Qin Chuan said.
Cheng Guanhua also added in a timely manner: "After Qin Chuan came to the emergency department, he was very willing to work. Every time, I rush to do something. The number of emergency departments handled every day is also the largest. Before being discharged from the hospital, it was also the one that came out the most. Participated in large-scale rescue activities many times. Table xiàn stands out. Cheng Guanhua is all exaggeration.
Ye Hanzuo nodded approvingly: "I also heard that your foreign language level is also very good. This time, you have so many SCI papers in the emergency department, and they all have a lot to do with you. ”
"Dean Ye, this is wrong. I just give them translations into English and can be listed in foreign language journals, mainly because their papers are of excellent quality. Qin Chuan said modestly.
"Let's get down to business. This time the annual meeting of the World Congress of Intensive Care and Emergency Medicine, the party committee of the hospital attaches great importance to it. Participating in such an international academic conference is of great significance to improving the academic atmosphere and academic level of our hospital. Therefore, the hospital is ready to fully support you to participate in this academic conference. The hospital will be responsible for all the expenses you will spend on attending the academic conference. In addition, the hospital will give you a certain subsidy. And, after all, it is to participate in such an important international academic conference. Personal appearance is also very important. In foreign countries, the profession of doctor is a very respected profession and also a high-paying profession. So doctors are generally wealthier. The standard of living is extremely high. But in our country, doctors belong to the working class, and the income level should belong to the middle-income level. There is a huge gap with foreign countries. In terms of dress, this situation still needs to be taken into account. The party committee of the hospital decided to give you a certain financial subsidy for the purchase of clothing. The hospital has certain requirements for the grade of clothing purchased. Hopefully, you will be able to do it according to the hospital's standards. Ye Hanzuo said.
This one is kind of interesting. Qin Chuan smiled. (To be continued......)
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