415 [Forming a Cinema Line]
In the manager's office of the Taiping Theater, Kang Jianfei picked up a tea bowl the size of a wine glass, drank the kung fu tea made by Zhang Moren in one gulp, and said with a smile: "Lao Zhang, there are a lot of people looking for you these days." ”
Zhang Moren slowly added tea to the tea set, and said humbly: "It's not that I borrowed the tiger's power from the owner, as soon as the news of the owner's re-establishment of the cinema company spreads, the new era cinema line has become a mess." ”
Jiang Zhiqiang, who was sitting next to him, sighed secretly, in addition to the movies of DreamWorks, the New Era Cinema also released the films of many other small companies. According to the normal situation, even without DreamWorks, the film source of the new era cinema chain is enough to feed and wear.
But when Kang Jianfei first mentioned the creation of the New Era Cinema Line, he had already left a hand, that is, all movies released in the New Era Cinema must be distributed by DreamWorks as an agent.
That is to say, Kang Jianfei did not seem to control the New Era Cinema at the beginning, but let Jiang Zhiqiang be the general manager of the Cinema, but he has always been stuck in the neck of the New Era Cinema. As long as Kang Jianfei terminates the cooperation with the New Era Cinema, then the New Era will face a situation where there is no film to be filmed.
Of course, the New Era Cinema Chain can also bypass DreamWorks and cooperate directly with the producers of those films, but I am afraid it can only attract some bad movies and works from small companies. The quality of these films is uneven, and very few can sell well at the box office, and there is no attendance discount package from DreamWorks, so the screening of theaters is very risky, and sometimes they may have to pay a little money.
"In addition to the four theaters of Anle Pictures, the other 15 theaters have asked to join the Oriental Cinema Company." Jiang Zhiwen flipped through the information of those theaters, "Now our theaters are not too short. I ruled out the four with the worst location and equipment. The remaining 11 cinemas, plus Mr. Kang's 9 cinemas, the newly formed Oriental Cinema Company has 20 cinemas. ”
Kang Jianfei did not look at the information of the theater, but flipped through the map of Hong Kong that marked the location of the theater. The upcoming Oriental Cinema Line (also known as the Taiping Cinema Line). Its cinemas are mainly distributed in Hong Kong Island and Kowloon, of which 10 are on the small Hong Kong Island, 7 in Kowloon, and 2 in the New Territories. There is 1 in Lamma Island.
In particular, the three cinemas in the New Territories and Lamma Island belong to the kind of chicken ribs that are tasteless and regrettable to discard. These theaters are not well located, have few seats, low ticket prices, and are extremely volatile at the box office during the off-season, but they have surprisingly high attendance rates during good periods.
Zhang Moren said: "The three cinemas in the New Territories and Lamma Island, I think it is better to be a second-round cinema, it is too wasteful to do the first round of cinemas, and it is enough for the Oriental Cinema Line to have 17 cinemas." ”
Jiang Zhiqiang disagreed, arguing: "Although these three theaters have few customers and low ticket prices, they are all local theaters in a monopoly position. As long as there is an audience watching the movie. will spend money to buy tickets in these three theaters. ”
Zhang Moren drank tea and said, "I didn't say to give up directly." It's just a second round of screenings from these three theaters. ”
"What I mean is that in the long run, the Hong Kong government is building new towns in the past few years, and sooner or later the New Territories and Lamma Island will develop," Kong said. If the Oriental Cinema Line can establish a base early. Later, these areas can be included in the hands. ”
"The Sino-British negotiations are not over yet, and the New Territories and Lamma Island are two broken places. The devil knows when it will develop," Zhang Moren said in a strange voice, "Besides, even if you want to expand the theater chain, you can wait for these areas to develop." ”
Jiang Zhiqiang shook his head and said: "It's too late, judging from my many years of experience in Anle Cinema Line, many neighbors and neighbors have feelings for cinemas, and they will basically choose the cinemas they often go to to watch movies, and enter in advance to make the signboard sound." ”
Zhang Moren said with a smile: "Relying on the ticket prices and customers of the rural theater, if the first round of screenings is held, they can't even afford to pay the copy money." ”
"So DreamWorks will continue to give discounts to these three theaters," Jiang Zhiqiang said, "as long as the rent of the copy is reduced by 50%, the theaters will make money, and DreamWorks will also make money, which is a win-win cooperation." ”
Zhang Moren laughed and said: "That's not as much as the second round of screening." ”
Seeing that the two were arguing endlessly, Kang Jianfei thought for a moment and then said conclusively: "The box office of the country theater during holidays is still very high, and the attendance rate in ordinary times is a little dangerous. In this way, in the good schedules of summer, Spring Festival, and Christmas, you can unite the three theaters for the first round of screenings, and use them as second-round theaters in the off-season. ”
Kang Jianfei's idea can be regarded as a kind of mud, and the cooperation method is flexible and avoids business risks, which can be regarded as a special temporary theater plan.
Since Kang Jianfei, the big financier, has made up his mind, Zhang Moren and Jiang Zhiqiang naturally don't have anything to say.
……
……
With "The Terminator" declining in attendance, only six theaters are still showing it, replaced by an independent film company.
As for the owners of the 8 theaters who were selected by Jiang Zhiqiang and Zhang Moren and were about to join the Oriental Cinema Line, they were all invited by Kang Jianfei.
“…… This is the case, you have three choices: one is to sell the theater in your hand to me, the second is to join the Oriental Cinema Line Company as a shareholder, and the third is to go your own way," Kang Jianfei smiled at the owners of the eight theaters and said, "You can think about it carefully, I will hold a press conference on February 20, and I hope to hear everyone's reply before then." ”
For the owners of these cinemas, the cinemas will definitely not be sold, and today's Hong Kong film market is on the rise, as long as there are enough film sources, they will not worry about making money. The eight bosses invited by Kang Jianfei all chose to cooperate with DreamWorks and joined Oriental Cinema Company as shareholders.
It's just that there is a big disagreement between the two sides on the distribution of shares.
Kang Jianfei said with a stern expression: "I own 80% of the shares of the cinema company, and you can distribute the rest yourself, which is beyond doubt." ”
The owner of Lianhe Cinema couldn't help but say: "Mr. Kang, you only account for 9 of the 17 theaters, isn't it too much to ask for 80% of the shares." ”
"Yes, you want 80% of the shares of your 9 theaters, and we can only share 20% of the remaining 8 theaters, and you don't leave us a bowl of soup when you eat meat."
"I think Mr. Kang, you account for 60%, which is about the same."
"It's better to calculate the past box office revenue of each theater and distribute the equity of the theater chain proportionally."
“……”
The conference room suddenly exploded, and the owners of the eight theaters spoke one after another, anyway, they didn't agree with Kang Jianfei's equity distribution method.
Kang Jianfei sat there without saying a word, and waited for more than ten minutes before those people finally quieted down, Kang Jianfei sneered: "I said, you can choose to leave, since you stay, you can't bargain." ”
Kang Jianfei's attitude was so resolute that the 8 theater owners looked at each other, but none of them left.
When the Golden Princess Cinema Line was just established, the equity distribution of Lei Juekun, Chen Rongmei and Feng Bingzhong was determined according to the number of theaters, because the Golden Princess at that time was just a simple cinema company, and Lei Juekun did not invest in any satellite film companies.
But this time, the Oriental Cinema Company can't distribute equity in this way, otherwise Kang Jianfei will suffer a loss, and the reason is because DreamWorks can stabilize the source of dìng films for the cinema line.
With the backing of DreamWorks, Kang Jianfei has enough confidence to say to the hospitalists: Love to play, don't play and roll!
In fact, Kang Jianfei did not deceive people too much, because in the distribution of the movie box office, there is a redistribution between the theater chain and the theater.
For example, if a movie gets a box office of 30 million after being released in Oriental Cinemas, then after deducting taxes, the cinemas and theaters can share 40% to 60% of the box office. We will temporarily count these shares as 15 million, of which more than 90% (i.e. 13.5 million) are divided by the theater side, and only 10% (i.e. 1.5 million) is the income of the theater company. (In the 80s, Hong Kong's cinema chain was relatively strong, like the mainland cinema companies 30 years later, the better ones could get 5% of the box office, and the worse ones could only get 1% of the box office.) )
In other words, no matter how much Kang Jianfei occupies the shares of the cinema company, it will not affect the profits of the franchised cinemas, and these franchised cinema merchants only make a little less money.
It's still the same sentence - love to play, don't play roll!
In the face of Kang Jianfei's strength, those hospital business owners could only agree, in fact, even if Kang Jianfei only left them 10% of the shares of the theater company, they would still agree. Because as long as you cooperate with DreamWorks, you don't have to worry about high-quality film sources, and it doesn't matter if the little money from the theater company is completely abandoned.
"Very good, then it's decided," Kang Jianfei said with a smile at Jiang Zhiqiang, "General Manager Jiang will arrange a press conference on the 20th, and by the way, the company's opening screening will be given." ”
"The opening screening is also scheduled for the 20th, so as not to invite those reporters twice." Jiang Zhiqiang said that he will be the general manager of Oriental Cinema Company, not only the general manager's salary is not cheap every month, but also 10% of the dry stock profits, and at least 600,000 yuan in income a year. If he encounters a few super-grossing movies, Jiang Zhiqiang's annual income is likely to exceed 1 million, which is more than what he earned in his family theater.
Kang Jianfei said to everyone present: "The opening work of Oriental Cinema is "Unstoppable Love" directed by Mai Dangjie and starring Zhang Guorong, Wen Bixuan, and Li Lizhen. DreamWorks will start promoting it tomorrow, and the major theaters will also cooperate, striving to open the line and sell well at the box office. ”
……
On February 15, 1984, all major media in Hong Kong received an invitation to a press conference, and the signature of the inviting party was Jiang Zhiwen, general manager of Oriental Cinema Company.
The new Oriental Cinema has not yet opened to screen movies, and it has already shaken the Hong Kong film industry, just because Kang Jianfei, a fast-rising film predator, is finally going to form his own cinema chain. RY