The perception of the media is extremely keen, not to mention that Yunsleeve's brokerage company has also launched an emergency plan, so compared to this press conference of Shiyao Company, the plastic surgery and beauty reality show that is about to be produced is the highlight of today, and it is also the focus of everyone's attention.

Replacing advertising with a reality show, not to mention the final result, is bold enough.

It is undeniable that this idea of Shiyao Company is excellent, but on the contrary, it is also a double-edged sword, the premise is that the doctor supported by Shiyao Company can finally win the crown, otherwise, this is making a wedding dress for others.

When Li Geer announced that the next step was the launch of the reality show, the venue below immediately fell silent.

Leng Mu calmly walked to the protocol desk in the center of the rostrum, and greeted everyone in a decent manner.

"I am Leng Mu, a partner of Shiyao Company and the director of the product research and development department. Now, I would like to introduce to you the matters related to the reality show produced by Shiyao Company. ”

There was no applause, only silence.

"Shiyao Company decided to replace advertising with programs, firstly, it wanted to break the conventional publicity mode of the enterprise and open up another publicity channel; The second is to promote mutual exchanges and learning in the plastic surgery industry around the world......"

The opening is a large set of words, which is a speech finalized by Li Geer and Li Xunwen after thinking about it in a thousand ways, and what Leng Mu has to do is to read it from the script.

The effect was as tepid as everyone had speculated, but it also aroused the curiosity of the guests.

Now it's time to get on the dry stuff.

"This time, Shiyao Company and Southwest TV Entertainment Center have joined forces, and the new program is named 'Shiyao Meijiamei', which is fully controlled and explained by Shiyao Company, and Southwest TV provides a broadcast platform. The content of the program is plastic surgery, using makeup, surgery, drugs, and of course, other means to make people more beautiful. This program invited 20 elites from all walks of life as a notarization of the whole process, and provided comments during the program, but did not have the right to vote, and the final voting rights were handed over to the audience, and the ranking was generated by SMS voting......"

The process of making the program was agreed upon by Li Geer, Li Xunwen, Su Jingxian and others, and Leng Mu just put forward a request, which was simple, the participation process was simple, and the award was simple...... Anyway, it is extremely simple, because the simpler the thing, the easier it is to supervise, and the simpler the thing, the less likely it is to cheat.

Sure enough, such a simple schedule and competition system immediately attracted everyone's attention, and before Leng Mu finished speaking, the guests and media below began to whisper.

Leng Mu didn't pay attention to everyone's reaction, and still introduced everything at his own pace, then tapped the microphone lightly and said, "Everyone seems to have a lot of questions, you can ask questions now, I can explain them one by one." ”

"Mr. Leng, are you a doctor?" A reporter asked.

Leng Mu said: "That's right, I'm a doctor, and I'm an authentic Chinese medicine practitioner. This time the show was also initiated by me, and I will also represent Shiyao Company to complete the whole process of plastic surgery and beauty with the means of pure Chinese medicine. ”

This is the bombshell so far, as a Chinese people, everyone is no stranger to traditional Chinese medicine, but because traditional Chinese medicine pays too much attention to the accumulation of experience, the growth of traditional Chinese medicine is too slow, and because of the rapid rise of modern Western medicine, the market position of traditional Chinese medicine has gradually been compressed to a very small area.

In everyone's impression, Chinese medicine is more for some incurable diseases, but it is rare to hear of any achievements in plastic surgery and beauty.

"Mr. Leng, as far as I know, all the famous Chinese medicine practitioners have been precipitated over the years, I don't doubt your medical skills, I just want to ask, Chinese medicine also involves the field of plastic surgery?" The question is sharper.

Leng Mu smiled slightly, "Since your question focuses on the latter part, then I will only answer the latter part." Yes, in everyone's impression, there are very few people who have heard of the field of plastic surgery. Just because you have rarely heard of it does not mean that you have not. Whether it is plastic surgery or beauty, it is necessary to improve a person's appearance. This time, the concept of plastic surgery is very broad, in addition to conventional plastic surgery, the treatment of facial damage is also among them. And the content of my participation this time is exactly this part. Friend, are you satisfied with my answer? ”

In fact, this answer completely avoided the point of the other party's cross-examination, but it was also answered very cleverly, making it impossible to extend the cross-examination again.

"Can I understand that this contest is not limited to participants?" A reporter asked.

Leng Mu explained: "That's right, there is no limit to the participants, and there is no limit to the form of participation. For example, I'm competing this time to treat cosmetic damage, which is one way. In addition, it can be based on skin beautification, or it can be done through guò surgery to improve a person's appearance. Anyway, there are many ways to do it, and it all depends on the direction in which the contestants are good at. ”

Wow!

The venue is boiling, this program competition system is not just simple, it is simply simple to chaos, such a variety of competition methods, how to formulate the evaluation method?

"I know that people will be puzzled by the fact that such a variety of ways of participating in the competition will bring difficulties to the evaluation of results. First, before the start of the competition, we asked professional medical experts to evaluate the difficulty of the content of the individual competition; second, the length of the game and the painful duration of the game; Thirdly, and most importantly, the complexity of the treatment process, of course, the more complex the treatment process, the lower the score, which I believe everyone will understand, right? ”

When everyone thinks about it carefully, it is really promising to start evaluating the results in these three aspects. As for the more complicated the treatment process, the lower the score, after all, the treatment is no more than others, and the more complex the treatment process, the greater the pain suffered by the patient, and the corresponding increase in medical risks.

This judging rule is just as simple, but it is a stroke of genius that simplifies the whole competition process.

What everyone was thinking about was not the game itself, but the confidence that Leng Mu showed when he said these words, if he didn't have extreme confidence, how could he show that he was light.

Does TCM really have a very profound insight and application of plastic surgery?

"Arrogance!"

A discordant voice suddenly sounded from the back of the venue, and a group of people walked up surrounded by an old man, who spoke with this old man, who looked extraordinary, although he spoke in Chinese, but it was a little impure.

"It's Liu Zaiji, the first plastic surgery expert in the Khanate!"

The sharp-eyed reporter immediately recognized a middle-aged man with glasses following the old man, who was the world-renowned plastic surgeon Liu Zaiji, and more than half of the stars of the Khanate were customers of this famous family, and his reputation was well-deserved in the world.

"He actually came, who is this old gentleman, who made Liu Zaiji so respectful."

The old man who was able to make Liu Zaiji follow half a step behind appeared on such an occasion, and it was difficult for people not to guess his identity and status.

"Professor Quan, thank you very much for bothering you to make this trip."

Unexpectedly, Jiao Yan stood up to greet the group, and did not deliberately lower his voice to greet the old man.

"Ladies and gentlemen, this old gentleman is an expert who came to participate in the 'Shiyao Meijiamei' on behalf of my Gujie Group." After greeting the old man, Jiao Yan turned to everyone and said.

Syllable! Syllable! Syllable! Syllable!

The long guns and short cannons in the hands of many reporters were aimed at the old man, and the old man accepted it with a calm expression, and then looked at Leng Mu on the rostrum lightly, and said in a broken Chinese dialect: "Receiving Ms. Jiao's invitation, I am very curious, what kind of person is so arrogant, he dares to challenge the world plastic surgery and beauty industry, I didn't expect it to be an arrogant yellow-haired child like you." The problem of Chinese people's arrogance is really a problem that can never be changed. ”

These words beat all the Chinese people to death with a stick, and everyone guessed that the identity of this old gentleman was not simple, but they were still inevitably very angry.

"Arrogant and arrogant, that is because China is rich in land and resources, and there are many talents, and there is the ability to be arrogant. It's better than some shameless guys who like to grab things. Leng Mu looked at the old man and said indifferently, in fact, he was a little frightened, this old man turned out to be a martial artist.

"Grab something? What do you have in Huaxia that are worth grabbing? What should be robbed has already been robbed. Liu Zaiji said with a sneer, and then said to everyone: "Everyone, I am Liu Zaiji, and I would like to introduce to you solemnly that this is my teacher, Professor Kwon Sang-hyuk, and all my medical knowledge is learned from him." ”

People couldn't help but gasp, Rao had guessed that Kwon Sang-hyuk was very big, but they still didn't expect him to be Liu Zaiji's teacher. can teach a world-famous plastic surgery master, how can Kwon Sang-hyuk himself be worse?

No wonder people are so arrogant, they really have the capital to be arrogant, it seems that Shiyao Company is really going to make jokes this time.

Leng Mu said: "What is that chicken, are you here to participate in the competition?" This guy was obviously making fun of people's names, which caused a burst of laughter.

Although Liu Zaiji couldn't hear Leng Mu's ridicule of him, he could understand everyone's ridicule, and he said angrily: "Is this the hospitality of your Chinese people?" ”

"For real guests, we treat them with courtesy. Are you a guest? Leng Mu sneered and said, "Jing Xian, find someone to ask, if they are here to compete, take them to fill in the registration form, and if they are not contestants, they will be blasted out." What kind of hospitality will you bring to me, run out for no reason to sabotage our press conference, is this a way of hospitality? ”

This was clearly said to Su Jingxian, but secretly it was said to a group of khanates, if you want to be respected by others, you have to learn to respect others first.

Liu Zaiji was so angry that his face was red and his neck was thick, but he couldn't say a word of rebuttal. The old thing called Kwon Sang-hyuk sneered, "What are you Huaxia people left except for sharp teeth and sharp mouths?" ”