When I proposed to change the name of the bar to "Fifth Season", everyone was confused, and finally CC asked me, "Zhaoyang, does this Fifth Season have any special meaning?" ”

"Traditional bars are all about stimulating and hot as selling points to attract consumers, of course, going to the bar is to pursue excitement and popularity, which is also the most important factor in stimulating consumers' desire to consume...... However, it cannot be ruled out that there are a very small number of people who are looking for a quiet and natural bar consumption environment, such as these customers who come today. ”

Robben and CC nodded at the same time, while Mi Cai just looked at me calmly, obviously what I was trying to say was what she expected.

For example, if there are 100,000 consumers in Suzhou City who will go to bars for consumption, even if we divide it in a ratio of 100 to 1, there are enough 1,000 people who will tend to go to literary and artistic bars for consumption, if we cater to the consumption needs of this part of the people for transformation, even if there are only 1,000 people, it is enough to feed a bar, of course, in reality, it will definitely not be a 100 to 1 ratio. There will not be only 1,000 consumers with literary and artistic consumption needs, so after we accurately locate the characteristics of the bar, we can infinitely ignore the poor market environment of the entire commercial street, because once word-of-mouth communication is formed, consumers with strong consumer needs will take the initiative to find it. ”

CC and Robben showed thoughtful expressions at the same time, and this time it was Robben who asked me a question: "There is also a literary bar in Suzhou that you mentioned, but the business is not very good!" ”

I nodded and said: "I know that bar, although it is a literary bar, but there is no clear theme, and the consumption environment of the whole bar cannot keep up with the industry level, which will also reduce the consumption desire of consumers, and our bar, the consumption environment is on the upper side of the bar, which has laid a good foundation for marketing." ”

"I agree with that, but how are you going to position our bar as a theme?"

I thought for a moment and said, "Spring symbolizes vitality, summer symbolizes enthusiasm and vitality, autumn represents the happiness of twilight and the joy of harvest, and winter has the lingering of snow and the purity of ice...... So will there be a fifth season, which contains vitality, passion, happiness, harvest, and purity? If there is, then it will be the most beautiful season of life, and if not, we are dreaming and fantasizing in the bottom of our hearts...... And our "Fifth Season" themed bar was born out of such visions and fantasies...... Finally, it meets the consumption needs of some literary and artistic consumers. ”

After I finished speaking, CC and Robben nodded at the same time, and even Mi Cai nodded thoughtfully.

I continued: "I am going to divide the bar into four areas: spring, summer, autumn and winter, and then decorate it according to the most beautiful characteristics of the four seasons, such as the area that represents autumn, there will be ripe fruit trees, the embellishment of fallen leaves, the area that represents winter, there will be snow cover, ice crystalline...... Consumers are free to choose their favorite area for consumption. ”

"And what about the fifth season you were talking about?" CC asked again with a puzzled expression.

Mi Cai, who had been silent, finally spoke on my behalf: "The whole bar is the fifth season, because it already contains the most beautiful landscapes of spring, summer, autumn and winter. ”

After Mi Cai's explanation, CC had a suddenly realized expression, and sighed for a long time: "Zhaoyang, you are really creative, at least this is a business theme that makes me excited, I like it very much." ”

I smiled and said, "You are a typical representative of literary and artistic consumers...... However, the real difficulty of marketing lies in the dissemination of bar information, although we know that there are many literary and artistic consumers, but they are scattered all over the place, and our limited funds are not possible to do coverage advertising communication, and the word-of-mouth communication between consumers is too inefficient, and so on they spread, it is likely that our bar has closed down early because of lack of funds! ”

After I finished speaking, Mi Cai nodded and said: "Your analysis is very correct, the difficulty of marketing is here, if this bar is opened in the bar street that has formed a climate, the target users are relatively concentrated, and the word-of-mouth spread is also very fast, but in the new commercial street that has not formed a consumption atmosphere, it is not practical to rely on word-of-mouth communication!" ”

CC said worriedly: "I finally saw some hope, and you two have been cruelly extinguished, so what should I do?" ”

I lit a cigarette, took a deep breath and finally said: "Only the cauldron is broken, we really don't have much time left, let's renovate the bar first, as for the information dissemination of the bar, I think about it while reforming." ”

Mi Cai smiled at my statement and said: "Business operation requires a lot of courage, in the case of no other way, breaking the kettle is the only option at present, I believe that since you can come up with a business theme like the fifth season, you will definitely be able to find a solution to the problem of spreading information in the bar in the process of transformation...... Come on, Zhaoyang! ”

Looking at Mi Cai's trusting expression, my heart throbbed inexplicably, but there was a sense of manly satisfaction, which made me more confident, at this moment, I believe that I can rely on my own ability to overcome a qiē difficulty to bring this bar back to life.

At this time, Mi Cai unexpectedly took out the checkbook from his handbag, immediately filled out a check for 200,000 yuan, handed it to me and said, "This money will be used as the renovation fund of the bar." ”

I didn't reach out to pick it up, although the current funds are very tight, the 150,000 yuan that Le Yao left me in the end can still barely be supported.

Mi Cai put the check in front of me and said, "With the funds you have now, it won't work in decoration, so keep it...... Also, let me state that this 200,000 yuan is definitely not to repay your favor, it is because the business theme of the fifth season moved me, and this 200,000 yuan is my shareholding, is it okay? ”

Before I could say anything this time, CC put away Mi Cai's check, and then said to me in a joyful tone: "Zhaoyang, you are stupid...... Mier's willingness to take a stake not only solves the financial problem, but also means that she has a responsibility for this bar, and she will inevitably come to our bar to sing in the future. ”

Robben, who has always been cool in front of women, is not cool anymore, and said in the same joyful tone: "I agree with Mi Cai to take shares, the bar may really be saved!" ”

After everyone finished speaking, Mi Cai looked at me with a very serious expression and asked, "Is it okay, Zhaoyang?" ”

I didn't say anything right away, but I looked at Mi Cai, and I couldn't help but wonder: Was she really moved by the business theme of "The Fifth Season"? And will the future profit of the bar be attractive to her, the general manager of a super shopping center?

If not, what is her real motive?

Or maybe I think too much, maybe she just uses this kind of investment behavior as a spice for boring life, and there is no complicated purpose.

Finally, I nodded to Mi Cai and said, "Welcome to the fifth season, the theme music bar." ”

Mi Cai smiled slightly, and rarely took the initiative to stretch out his hand to me and said, "Happy cooperation." ”

And I was stunned before holding her hand and saying, "Happy cooperation!" ”――

There was a sling wire in the picture area to pass a photo of Nozomi Aso, don't think I don't know it, I've reported it to the administrator.

Don't wait for the third change.