Chapter 42: Word-of-mouth fermentation
The time soon came to August, and during these two months, Chen Tian was doing the promotion of the movie every day.
Under Katzenberg, he quickly became familiar with Hollywood's film promotion and business model. DreamWorks made 30 copies of the film and sent it to 30 movie theaters in Los Angeles, San Francisco, New York and other cities.
Today is the first day of the test screening of "The Sixth Sense", and the director and actors of this movie are not famous, so naturally there will be no screening ceremony, it is a blockbuster movie.
The screening time slot of the movie is scheduled to start at midnight and end early the next morning, although it is the best time to watch horror movies. But this time is also used to sleep, especially now that it is August, the summer vacation boom has gradually subsided, fans watch a blockbuster movie at night, have a good time, and the money is spent, and you can imagine how many people will stay to continue watching the midnight show.
But fortunately, the movies released at the same time do not have many blockbusters with soaring influence, and "Peerless Tribulation" has been released for more than a month. Coincidentally, the starring role of "Peerless Tribulation" is Bruce Willis. Chen Tiandu's "The Sixth Sense" does not have the fame and box office appeal of Bruce Willis, but it has sufficient publicity funds, and there is a collective recommendation from Captain Miller's team in "The Soldier", so there will be no shortage of people.
The only thing worth paying attention to is that the movie "Rush Hour" starring Chen Long will be released in mid-September. This is Chen Longci's official entry into Hollywood, a Hollywood action blockbuster. Chen Tian knew that it was very powerful, but fortunately, it was a month later.
Although there is no official screening ceremony for the movie, it does not mean that Chen Tian does not have his own screening ceremony, he is now with Kate, and the two of them are ready to drive to the cinema.
Chen Tiandu is wearing a brand new set of black clothes today, which looks very serious, lining his tall and straight figure, making him look good. And Kate is also very beautifully dressed, with a large brown rolled shawl, and a unique cold and glamorous beauty temperament that makes people can't take their eyes off it.
In a coffee shop near the rental community, I still occasionally talk about the young couple.
The strong man still didn't believe it, "Is "Saving Private Ryan" really written by that kid, maybe it's just the same name, how could such a famous character live here?" ”
Old Jaime was not happy and shouted, "Cork, what's wrong here, I've lived here for decades. ”
The café was talking about the two of them, and two dazzling young people came in when they pushed the door in front of them, although they had only seen one time, but the handsome men and women were still quite impressive.
"Two lattes, thank you, and one with a little more sugar." Chen Tiandu and Kate both dressed up and walked into the coffee shop, it was still too early for midnight, and they were going to play around for a while, and it was just time to go to the movies.
"Hey, you...... I remember you. The screenwriter of "Saving Private Ryan"? Old James said.
Chen Tiandu smiled, "It's me, and I remember you too." How's that, did I go to the movies, did I lie to anyone. ”
Cork walked over in disbelief, "It's really you, we only remembered that when we saw the name on the subtitles of the movie once in a while." Hey, beauty, why don't you come for coffee lately, you're an actor, I'll just say I've seen her. He said a few words to Chen Tiandu, and he couldn't wait to talk to Kate, who had a golden curl and was incredibly beautiful.
Kate smiled: "Yes, I've been busy filming lately. Maybe I'll come more often in the future. ”
"That's great, what kind of movie is made, we'll go for it."
Chen Tiandu said: "She is my heroine, the first movie I directed "The Sixth Sense", which will be screened tonight, everyone is welcome to appreciate it." ”
The coffee shop suddenly became lively, but I didn't expect to meet a celebrity, or the director of a movie. The advertisements for "The Sixth Sense" are very widespread, and even if you don't understand the trailer, at least you know the name. Hearing that he is the director of "The Sixth Sense", and the screenwriter of "The Soldier", they all said that they would watch it.
Old Jaime had already delivered the coffee, "I'll treat you to the coffee." Boy, as a World War II veteran, I have to say that the movie "GI" is very good. Is your movie called "The Sixth Sense", and I'll be there tomorrow when I close the store. ”
"Thanks, then we're welcome."
I went to the coffee shop twice before and after, and the attitude was completely different, which is the charm of the movie.
The two took advantage of the night to take a turn around Universal Studios, and went directly to the cinema after watching the time. On the poster wall of the ticket hall, it is easy to see the figure of "The Sixth Sense", after all, it is a dream factory line.
Kate excitedly beckoned to Chen Tiandu and said, "Christmas, come here!" Look, here's the poster for The Sixth Sense! ”
Chen Tiandu walked over, and the poster on the wall was pasted with "The Sixth Sense", the poster was very mysterious, with a dark tone in the upper right corner, a light "6" shape, and a silhouette of a little boy in the middle.
Another poster, with Cole in the upper left corner and Dr. Melcom in the lower right corner. In the middle, it says "sme11/sght/sound/taste/touch", and the background is black. There is also the DreamWorks logo, etc., and information about producers, directors, and actors.
"Not bad...... Chen Tiandu stretched out his hand and gently stroked the poster on the wall.
Kate looked at him with a smile in her eyes.
In the dark movie hall, there are really not many people, but there is also a 2o% attendance rate. The Nuoda Cinema, which can accommodate several hundred people, is only watched by a few dozen people. The midnight test screening, which is not a blockbuster to look forward to, requires fans to stay up all night and wait, this situation is not bad.
"Christmas, it's nothing, there are thirty movie theaters, maybe it's just a little deserted." The two stood at the top of the movie hall, and Kate comforted Chen Tiandu.
Chen Tiandu gave her a "don't worry" look and said, "I'm fine, Kate, don't worry about me." In fact, I expected this to happen. As long as someone comes to see it, the important thing is that they leave the cinema and will recommend their friends to come and see it, which is the most important thing. ”
He shrugged his shoulders with a smile and said, "You know, there always needs to be the first person to eat crabs, and when they eat crabs, others will know that crabs are delicious." I've always been very confident in my films. ”
Kate couldn't help it.
The movie begins, and the first act captivates people. Handsome guys and beauties with deep eyes, sweet smiles, and superb performances.
"The acting skills of the two actors are not bad, are they?" Someone commented.
But soon, I was caught in the plot that became more and more confusing, and I gradually couldn't stop.
In the middle section, Cole encountered fools around one after another, and under the terrifying dubbing, the whole theater trembled. Kate touched Chen Tiandu and pointed to an audience member in the front seat, his Coke was crooked from his hand, and he looked at the big screen with his mouth wide open.
Chen Tiandu smiled and secretly breathed a sigh of relief, everyone was very focused, this was a good start. The first half hour is a level for the movie, and after the audience has watched it for half an hour, he will generally watch it until the end of the movie. The audience in the movie hall is indeed more and more engaged, and even the small discussions in the back audience are gone, only occasionally, some heavy breathing and exclamations will be heard.
This movie is not a particularly scary horror genre, the story and the connotation expressed by the story are its essence.
Kate is only paying attention to others now, and soon, she is also immersed in the plot.
Soon, the movie came to an end.
With the help of Dr. Melcon, Cole helps a little girl who has been poisoned to find the real culprit, who is suddenly her stepmother. At her funeral, Cole held the evidence in both hands - a videotape handed to the girl's father, saying that it was the girl's relics. Her father, for unknown reasons, played the video in front of the funeral guests, and immediately the truth was revealed, and tears flowed in disbelief. The stepmother, dressed in red, was still talking to the other guests, but it was strange that all the guests looked at her and their eyes changed, and then she turned her head to see her husband looking at the video with tears on his face, and the whole person froze there.
Cole finally found his confidence and decided to confess to his mother and communicate well.
Dr. Malcon also completed his mission and said goodbye to him, "This is the last time we will see each other, and I don't think we will see each other again." I need to care more about my family. ”
"Can we pretend we'll meet again next time, Dr. Melcon?" ”
“…… See you next time, Cole. ”
Dr. Malcolm has finally ended his treatment of Cole and is going to save his marriage. But he sadly revealed the fact that he was a ghost.
Inside the door that could never be opened, he was shot and killed. And he had been by Cole's side to help him, but in fact, he was subconsciously asking for help.
He ...... It's actually a ghost. God, there is no show at all. ”
Thinking back to the previous film, Anna has always been dining alone, paying the bill alone, watching TV alone, and has always been alone. Dr. Malcon was like an invisible man, completely unaware that he was dead.
It was at this time interspersed with Cole's words that explained the suspense that enveloped the whole text, "I can see dead people, and they don't know they're dead." They are everywhere at all times. They only see what they want to see. "Dr. Melcom was shot and killed as early as the beginning of the film, and this ending was actually explained early, but everyone subconsciously ignored it.
"Oh my God, I'm getting goosebumps all over my body, it's incredible."
All the audience in the cinema held their breath and were shocked by this bizarre ending. Chen Tiandu looked at Kate next to her, and now she couldn't take her eyes off the big screen, so she gave up her plan to call her. The film ends at the wedding scene, and the movie ends.
It wasn't until the end of the last scene that Kate turned her head in a trance, saw Chen Tiandu looking at her, and wondered: "Wait, what are you talking about, I was attracted and didn't hear clearly." He quickly turned his head away.
“……”
On the big screen, the words Chen Tiandu's work appeared again, followed by the DreamWorks logo, and there were a few small lines of text below the logo, such as "Producer: Jeffrey Katzenberg" and so on.
The audience came back to their senses, and the exclamations and discussions rang out one after another, filling the entire movie hall. The first batch of people who ate crabs, the sense of substitution and fear of watching the film is naturally the highest, and their evaluation of the film is very important, which determines whether they will help the "word-of-mouth leaven" in reality.
"It's incredible! Oh, God! I didn't think it was a horror movie, but at the end I really got goosebumps, and the performances of the leading actors were fantastic. Dr. Malcon's eyes, I love him to death. And Cole, who is heartbreaking. ”
"The suspense told us early in the morning, but it didn't appear until the end, which was so amazing that we were completely caught in it." "A great movie, this midnight show didn't come in vain." Several young white men walked through the aisle between the seats, and one of them still couldn't shake off the sensory stimulation of the movie, and discussed the content of the movie with great interest.
The two sat until the end of the last subtitle, then stood up and prepared to leave.
"I'm really moved, and as I said before, I don't think it's a horror movie. Congratulations, Christmas. ”
Chen Tiandu grinned, held her face, and came to a passionate kiss.
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