Yan Shaoqing drove the car, with Wen Wen Ya in the flagship stores of Nanshan, XX and Meishan under the T-K Group, and for three consecutive days, there were people one after another, holding red banners, at the door of the T-K Group, the sales store to protest against the acquisition. ~with~dream~small~say~щ~suimеng~lā

The warm and elegant people's hearts have been fought and achieved unprecedented success.

"I'm afraid that the T-K Group has only now really realized that you have exhausted all your means, and the fight is fundamentally a war of hearts and minds." When the alliance between NBJ and Orchid Company broke down, Orchid Company was in a situation of isolation and helplessness, and when everyone thought that Orchid Company was difficult to support the overall situation, Wen Wenya slapped T-K Group hard and dealt a heavy blow to T-K Group.

This slap probably stunned the T-K Group.

Orchid Company, which they regard as ants and have never looked at it in their eyes, how can it have the power to fight back in the face of a behemoth like T-K Group?

Wen Wen Ya sat in the passenger seat, her sharp eyebrows and eyes were all relaxed: "If you want to resist foreign investment, the first thing is the hearts of the people, to break the consumption mentality of the Chinese people looking for a foreign brand better than the brand of Z country, but also to establish the national sense of honor of the Chinese people. ”

She calculates step by step, which is to dismantle the consumption mentality of Chinese people towards foreign brands.

Yan Shaoqing turned her head to look at the woman leaning on the back of the chair, with appreciation and admiration on her face: "Taking out the hole card of Zhishan Yahui means that next, the battle between Lanxin Company and T-K Group will shift from flank to head-to-head, and then there will be another tough battle to be fought." ”

The charity dinner is not only a war to dismantle consumers' consumption mentality against foreign brands, but also a positive declaration of war between Orchid and T-K Group.

Wen Wen Ya said lightly: "The initiative is in our hands, and the next battle is beneficial to us." ”

Yan Shaoqing thought about it for a while, and understood what she meant: "After this heart-to-heart war, the company image of T-K Group's domineering aggression will be fiercely resisted by the Chinese people, and I believe that for a long time in the future, T-K Group will be on the cusp of the storm, and they are too busy to re-establish the company's reputation and establish a brand image, which is what they urgently need to do." ”

In this case, they themselves are exhausted, and where can they still allocate their energy to deal with them.

T-K Group's invasion of the health care brand market in country Z and its planned acquisition of the health care brand in country Z will be silent.

Wen Wenya took his words and continued: "At the same time, NBJ will also take this opportunity to completely get rid of the acquisition crisis of T-K Group and kick T-K Group out of the shareholder level. ”

Rescuing the NBJ, which is also one of her purposes.

Although it is impossible for Orchid and NBJ to form an alliance again, saving NBJ is equivalent to hitting the T-K Group hard, so why wouldn't she do it?

Yan Shaoqing couldn't help but marvel at this woman's foresight: "The most important point is that the battle of hearts and minds is not only the menacing T-K Group, but also the hearts of the T-K Group. ”

People's hearts are fighting, and the warmth and elegance make full use of people's hearts.

This is the most difficult battle, but also the most crucial battle, and this battle is about the development of the whole battle, whether they will be led by the nose by the T-K group, or they will control the battle.

As a result, they won!

Wen Wen Ya said lightly: "What's more serious is that in this war of hearts, T-K Group's advertising campaign is stillborn, a large amount of advertising funds have been wasted, and the real blood is lost, and more seriously, in order to re-establish the company's reputation and brand image, they will continue to spend money on advertising, and the financial resources will be consumed, which will make the company's strength drop a step." ”

Step by step, the strength of the T-K Group was dismantled, and the financial resources invested by the T-K Group in the acquisition war of country Z were gradually divided and consumed, so that this battle, which was like an ant biting an elephant, became a competitive battle with equal strength.

In the acquisition war and the market battle, she is the home field, and she is the one who really controls the field.

The T-K Group is just a plaything in the palm of her hand.

What she said was the matter, but out of caution, Yan Shaoqing couldn't help but say: "Having said that, but in the next head-to-head confrontation, Orchid Company has always been in a weak position. ”

Orchid has never been listed, in the eyes of everyone, Orchid is just a small company, even with the support of the Zhishan Ya Association, it cannot change this status quo.

Wen Wenya raised her eyes and looked at Yan Shaoqing, her quiet black pupils, and a cold and fierce color: "It's already a tiger that has lost its claws, what am I afraid of?" ”

The dark pupils, the slightly raised corners of the eyes, and the flamboyant confidence on her face, this woman's sharpness was not really revealed until this time.

Yan Shaoqing was speechless for a while, and looked at her in surprise.

In his impression, this woman, although full of edge, has always been very cautious, and rarely has such an arrogant time.

Wen Wenya looked at Yan Shaoqing and spit out word by word: "Next, I am the home court in this battle." ”

I just don't know if the T-K Group, which is deep in the quagmire on the cusp of the storm, dares to take over her next battle post.

Yan Shaoqing's heart suddenly gave birth to a sense of pride: "Next, shouldn't we send out the second hole card?" ”

He still remembered that day in the company, the woman arrogantly said to them, against the T-K group's counteroffensive war, I have three hole cards!

There is only one reason for such an arrogant conceit, and that is the Orchid company itself.

This hole card embodies the hard work of everyone in Orchid Company, and only they know how powerful it is.

Strength and financial resources in the battle of the hearts of the people's mass consumption, T-K Group is already a tiger with teeth extracted, the next is the Orchid Company and T-K Group, their own technology, innovation, quality, logistics strong showdown.

"Yes, the next battle is the product war."

The Chinese people's resistance to foreign acquisitions is more because of the prestige of the Zhishan Yahui and the sense of national honor of the Chinese people themselves, and there are not many people who really support Orchid Company.

Only really good products will be sincerely supported by consumers, and Chinese people have always thought that domestic products are inferior to foreign products? Then Orchid Company and T-K Group will fight a dozen product wars, and compete with each other in technology, innovation, quality, and logistics, so that the Chinese people can see whether the brand of country Z is good.

Build their brand confidence.

Strengthen their determination to resist foreign investment.