(Just rushed to the fourth place, and in a blink of an eye, it was counter-exploded by the gods, don't we have dignity in entertainment literature, and it is still exploded by others, when we are a public toilet!! Rush, brothers, there is only a difference of 2 votes, rush forward, and then completely shake off the great god!! Subscribe and tip! ）

"Is this kind of viral marketing method that relies on the number of clicks to recommend layers of recommendations really useful?"

Previously, when discussing the way the film was promoted, Peck objected, "Maybe relying on the current popularity, it may exceed 10 million hits, but I will not continue to implement the plan after 10 million." If we don't hit the mark, we're a Hollywood joke. ”

"You're too honest, Peck." Kong Yiji shouted: "Don't forget that the website is ours. ”

Peck was slightly puzzled, and then thought of something, and said, "You mean secretly operating?" Well, you'll always think of a way. ”

The topic of discussion among the top executives of the matrix is about the second version of the trailer after the trailer video has more than 10 million valid views, because their plans don't stop there. When the second trailer opens, it takes another 10 million hits to open the next trailer video, and then you want to see the next insider video, and you have to move forward......

Rely on this method to gradually release the relevant promotional content of the movie.

When Chen Tiandu proposed this method, these professional propaganda teams, who had already claimed to be "Hollywood's top", had a feeling of being taught by their bosses.

Chen Tiandu shook his head, "You all underestimate the power of netizens, and secretly tampering with numbers is not what we want to do." Not to mention that there are countless people staring at our website right now. There must be some people behind it who count our click growth curve 24 hours a day. If there is a slight fluctuation that is beyond common sense. I can guarantee it. Immediately there will be a large siege. And, you have to have faith in me, in the film that everyone is involved in. ”

Doramic, head of the propaganda department, said: "I am in favor of this new marketing model, and now in Hollywood, when it comes to the online viral marketing model, our company can be said to be ahead of the Hollywood giants." However, everyone's ability to imitate is not bad, and if we don't innovate, netizens will get tired of it. I am engaged in propaganda work, and I have a deeper understanding of this feeling. You don't know how I felt when I heard my boss's idea. That's as alluring to us as gold and diamonds, guys, just imagine......"

His hands danced with some excitement, "On the surface, this is an active and passive relationship, but in fact, the active group is far beyond our estimates. It's like a playthrough game, except that it requires a lot of people to work together to play it. Everyone has to get involved, even calling their friends to get involved. The more participants and the longer they participate, the higher their expectations for the film, as if they were making and growing together with the film. They'll go to the cinema. ”

"In the past, movie fans usually passively accepted the movie information promoted by each crew and passively watched the trailer. Passively look at the propaganda activities, but this time is different. If they take the initiative to receive the information of the movie, the gap in the middle is huge. Of course, our follow-up trailers and movie highlights should also live up to their expectations. Otherwise, they will lose interest in the long run after they have worked hard to break through 10 million fortresses, only to find that they are a bunch of old goods. ”

Kong Yiji also slapped the table, his eyes lit up, and he praised with some excitement: "Okay, I think I understand!" In this way, viral marketing is not just a fatigue bombardment, a game in which they actively participate...... Wow, I can't wait to see what happens when the movie comes out. If we succeed in this campaign, the first week of the movie's release will be incredibly high......"

Chen Tiandu smiled slightly, "The most important thing is to properly handle the promotion link, and make use of the virus propaganda in other surrounding areas. Peck, after listening to everyone's analysis, do you still have worries? ”

Peck spread his hands helplessly and said: "It seems that my thinking is a little outdated, and I can't really fully accept this online propaganda model, so I always worry about it senselessly." I'm a stubborn old man. He laughed at himself.

Chen Tiandu laughed and said, "No, if there is no objection from you, everyone will not find the problem." What we need is your outdated stubbornness, and you're not an old man, you're only fifty-five years old this year, can you still fight with Dani in bed for an hour when you go back at night? ”

As soon as the boss talked about the meat joke, everyone in the whole office was happy at once, and Peck also laughed, "An hour? That's an iron thing, maybe it's very close to the time of the wedding. I'll leave this record to you young people. ”

"Hey, gentlemen, there's a lady here!"

Maria, the director of the marketing department, slapped the table with dissatisfaction, and then said casually, "Men are really fantasy animals, and the question of how long fantasy sex lasts breaks through the sky." ”

The man at the table full of "......" was suddenly embarrassed.

Chen Tiandu coughed dryly and said seriously: "Now let's do it in the current way, as many countries and regions as possible to be released simultaneously around the world, if there are more than 30 countries and regions that will be released simultaneously next year, I will give you a big red envelope!" ”

"It's a temptation."

Doramic raised an eyebrow, "Although I would like to know how much the boss's red envelope is, but my job makes me have to remind you, boss, that the review and introduction system in some regions will make the word synchronization very difficult, and it will often not exceed 10 countries to achieve synchronization." It is also the norm for overseas countries to release after 1~2 weeks or even months, for example, your home country is a very difficult market to break, and the censorship system there is simply arbitrary. I think it's very difficult to achieve! ”

"That's why we need to work hard!"

Chen Tiandu interrupted him and said, "Ladies and gentlemen, we should take a long-term view, our publicity plan does not have to be limited to North America, the whole world can participate. For a blockbuster, the simultaneous release of the world has become a major trend, if a blockbuster cannot achieve this synchronization. It's not perfect. ”

He lifted his watch to look at the time. It's not far from work. In the end, he concluded: "If you are a movie fan, do you feel bad if you can see the movie you really want to see in other countries? From now on, I ask you to try to forget who you are, to think of yourself as a pure fan, and I won't let you see the movie again until it's released. If none of you can generate a sense of anticipation, let alone anyone else. ”

"Oh nooo. This feels like a sudden drop in welfare. Kong Yiji exclaimed, "When I first entered this industry, I wanted to enjoy the superiority of seeing the full movie earlier than ordinary movie fans." ”

The corners of Chen Tiandu's mouth twitched, and he automatically ignored the call of this lazy thing, and said: "In short, the purpose of the work is to satisfy all fans to see "Fast and Passion", and then set off a frenzy together!" ”

……

The next day, major entertainment newspapers reported on the trailer of "Fast and Thrilling" last night.

The Los Angeles Times reported on yesterday's ups and downs: "I think this is a disaster for Universal and Renny Haring." The time difference between the three trailers before and after the release is less than an hour, but the mood before and after is completely different. When I saw the trailers for "Life and Death" and "Need for Speed" a moment ago, I felt that it was okay. But when the trailer for "Fast and Furious" was released. The mood of the previous moment vanished in an instant. ”

"It's just a crazy entertainment extravaganza, and there's no trailer that makes people so desperate. This is also the first time I have analyzed the trailer of a movie. God, I think I must be crazy, I'm a professional film critic, how can I do such a thing. But this time it was really done. When the opening scene of a sports car flying on top of a bus reminds people of the duel between ants and elephants, but the result is that the ants win. ”

"Christmas Chan's eyes are still so sharp, and his creativity is endless, and it's just unbelievable."

"When all eyes are on racing, drifting, technical displays, speed improvements, love, bikinis, Christmas Chan's thoughts have broken through the sky, robbing prisons, fleeing, police bandits. He broke through the original shackles of an urban racing movie, dragging $100 million in cars on the streets, speeding with trains, racing cars and tanks...... That's right, you read that right, it's tanks. In the video, the tank fired a shot at me, and my entire screen was filled with fire. If you think that the tank is already the end, then you are out, and the Antonov-255 transport plane flies into the sky. The image of exploding in the sky and then the tank floating in the sky is really indescribable to the surprise that came out of seeing that moment. ”

Finally, the movie Christmas Chan also made a contribution to fans, that is, for the first time, everyone so intuitively felt how much $100 million is. ――Full points for expectation! ”

The New York Times also came to join in the fun, "I have to say that watching the trailer directly made my sense of anticipation for "Need for Speed" drop to the freezing point all of a sudden, and "Life and Death" narrowly escaped a cut, they were the first to provoke the dispute, and now they can only rely on the theme of F1 cars to avoid the crash scenes of street racing." ”

The Chicago Tribune reported: "This young Chinese man, after three films, is now finally starting to show his fangs. And who will be the first to be torn apart, Universal plus Stallone. "Let's go back to shooting now when we have time." This is the declaration that Christmas Chan made to his predecessors. Whether it is creativity or aura, it is the only one seen in the Hollywood racing series. In comparison, Cage's "60 Seconds of Rush" really feels old-fashioned the more I think about it. ”

Today's newspaper tells readers what is the highest level of changing face. Qi Qi made a big turn and began to express his expectations for "Fast and Passion", and by the way, he belittled "Need for Speed" and "Life and Death". They seem to have forgotten that just some time ago, they kept sneering at Chen Tiandu, the sheep challenged the lion and the tiger, and now they sang the praises of "Speed and Passion".

And in one of the most important battlefields, on the web.

Not long after Chen Tian's announcement was issued, the following audience messages immediately made the entire website go viral! (To be continued......)