The craze for movie press conferences here has not yet passed, and the next day there is big news.

2002 is also a year for Chinese films. Ever since the ship blew up Chinese filmmakers in 1997, there has been a lot of talk about film reform.

Today, there is finally an answer.

At the end of last year, the State Administration of Radio, Film and Television and the Ministry of Culture issued the "Implementation Rules on Reforming the Film Distribution and Screening Mechanism", and China's cinema system has been completely opened.

This stipulation has also completely broken the monopoly of the market divided by administrative regions, reduced the level of issuance, optimized the industrial structure, and formed a unified, open, competitive, and orderly market pattern. At the same time, the "right to introduce and distribute" imported films, which was originally exclusively enjoyed by China Film Group, has become the introduction of imported films by China Film Group, and China Film Group and China Film Company compete for distribution. In China, the government-regional planning model has become a thing of the past, changing from a single multi-level distribution to a first-level distribution based on cinemas, with distribution companies and producers supplying films directly to cinema companies.

This so-called "reform of the cinema system" has finally come.

Radio and Television came ruthlessly this time, and directly issued a notice that all places that did not form a theater chain before June 1, 2002 would stop supplying imported account-sharing films to them.

In China's current situation, there are no imported films, you let the movie theater owners eat. Therefore, the response below is quick, too.

In just two or three months, the country's first-tier cities have completed their reorganization. At the beginning of the establishment of the cinema chain, there were 35 cinema chains across the country, with a total of 872 cinemas and 1,581 screens.

Realizing that the competition between cinemas is the competition for the quantity and quality of cinemas, various cinema chains have begun to build and renovate cinemas, and social capital has enthusiastically entered this field.

But after all, it will take time, money, and slow planning. But at this time, the "Matrix Cinema Line", which has always had news but has never moved, was finally launched, and the entire film industry was completely shaken.

"China's first all-private cinema chain, matrix cinema line, will be officially opened today, welcome all walks of life to visit the opening ceremony of the cinema line." This is the main content of the desktop invitations sent to the CEOs of major film and television companies, and at the same time, they also received domestic first-line media offices.

As soon as this news came out, the impact on the entire film industry was still on top of the big investment films announced a few days ago.

Huayi, New Pictures, Bona, etc., as long as there are companies that have the strength to distribute films, they are all very hot.

"It's really at the forefront everywhere, not long after the country just issued a document, the film and television companies that want to toss the theater are still in full swing to finalize the plan. But he's good, a whole line of ultra-luxury multi-functional cinemas all over Beijing, Magic City, Yangcheng, Shenzhen and Hong Kong has been newly completed, just waiting for the opening of the next day. has a theater chain in hand, which film company hasn't come to stammer. ”

On the day of the opening press conference, as long as the major film and television companies across the country that had sent invitations, they basically arrived. The red carpet on the scene was even more starry-eyed, and they were all here to cheer.

Huayi Erwang and its number one Ma Tsai director Feng Xiaogang came to congratulate together. Zhang Weiping, who has always had a strong demeanor in the new picture, was present in person, and Zhang Yimou, who had been rumored to be in the late stage of "Hero", also appeared on the scene. China Film's boss Han Sanpin has always had a close relationship with the matrix, and they are naturally indispensable this time. There is also the newly established national brand Huaxia, which also sent wreaths to celebrate its opening.

If you look closely at the name of the wreath, it is not difficult to find that there are gifts from Hong Kong Golden Harvest, Yindu, Huanyu and other companies.

The opening ceremony was held in the largest matrix commercial plaza in Beijing, and the newly opened matrix cinema was on the third and fourth floors. The admiring audience surrounded the square in front of the mall early, leaving only the security guards nervously to maintain order on both sides of the red carpet.

Every time a star they are familiar with walks by, there is a shout of disregard, which is really lively.

Watching stars is just one of them, I heard that after today's cinema ribbon cutting, all the theaters in the matrix theater will play the classic movies of the matrix for free around the clock. How could Chinese people who like to take advantage of it miss this opportunity?

After several salutes, Chen Tiandu walked out, and under the watchful eyes of many cameras, he smiled at the guests around him, and after greeting him for a while, he took the scissors to complete the cutting and invited the guests to visit the interior of the theater together.

It's an 18-hall megatheater that sells drinks, snacks and all-electronic ticketing instruments, all of which have a state-of-the-art taste. There are also several large screens scrolling back and forth with exciting trailers of several movies, strongly tempting you to enter the cinema. Each seat is new, and the interior design of the theater is also completed by professional designers, and the echo isolation effect is good.

"Not bad, not bad. Our theater reform should also be completed in this direction. Han Sanpin nodded again and again.

Zhang Weiping looked at the luxurious hall and pondered, wondering whether he should choose this place if "Hero" was going to hold a film viewing party recently. As for the premiere, he didn't even want to do it in an ordinary theater, and his eyes were already aimed at the Great Hall of the People.

At the subsequent press conference, Chen Tiandu's second uncle Chen Yongping temporarily served as the general manager of the cinema line, and announced the scale of the matrix cinema line at the opening press conference.

Most of them are cinemas established based on matrix commercial plazas, distributed in major first-tier cities across the country, and there are currently fifteen of them, with a total of 107 large screens, which can be transformed into larger IMAX or 3D cinemas at any time. The smallest cinema also has six luxury halls, and the largest has a super-large theater with 18 halls.

And announced: "In the future, we will gradually increase the number of theaters at a steady rate, and we also welcome powerful cinemas to join the theater chain." ”

There are two cinemas in the center of Yangcheng Tianhe District, which are even less than 500 meters away from each other, relying on Tianhe City Commercial Plaza and Zhengjia Commercial Plaza respectively, which are also one of the few non-matrix commercial real estate projects. Maybe this distance seems too close, but in the future, this will be the envy of theaters across the country.

In fact, most of the people attending the meeting did not know the significance of Chen Tiandu's reserving IMAX and 3D cinema remodeling space for his cinemas, but they understood what it means to be a multi-functional modern cinema today.

In 2002, the vast majority of cinemas in the country were single-hall, which was difficult to meet the viewing needs of modern movie audiences. The modern multi-functional cinema with advanced Western cinema lines is very different, not to mention the luxurious decoration in the cinema for the time being, the cultural effects and economic benefits brought by the cinema are enough to sublimate the entire square.

As soon as the cinema opens, it complements each other with the shopping mall, and as long as the flow of people is a little bit brainy, it will not be underestimated.

Many business-minded bigwigs have also nodded their heads, which also leads to more and more real estate developers planning cinema construction in shopping mall projects, and the combination of commercial real estate development and cinema construction has become a new development trend.

This is a later story, so I won't mention it for the time being.

With the addition of more than 100 new big screens in Matrix Cinemas, the number of Chinese big screens has barely reached 1,700. And most of them are old theaters. This scale is really not very good, and even South Korea is much worse. But this vigorous development of vitality has brought a lot of impetus to domestic films.

The opening ceremony was followed by a celebration banquet.

Wang Zhongjun looked at Chen Tiandu, who was stopped by Zhang Weiping to speak, and really had mixed feelings. Who would have thought that in such a rotten fishing ground as China, which sank to the bottom of the water, such a real dragon would jump out of him.

Zhang Weiping came to invite Chen Tiandu to attend the premiere, and Chen Tiandu was a little puzzled, "Will the premiere of "Hero" be held in advance? ”

Zhang Weiping choked for a moment, "No, it is still scheduled to be held in the Great Hall of the People on December 15." But there is a cinema viewing party in front of us, and we hope that this domestic large-scale zuò can get enough support from major theaters in China. ”

Chen Tiandu seemed to be smiling, he had heard of the temper of this boss Zhang, and it was said that when he was selling boxed lunches, he liked to use tough means to do business. And the fact that "Hero" can achieve a high box office in China is also related to his strategy. But he is not averse to these, as long as you have the strength, you will naturally be respected.

"If Mr. Zhang wants to talk about film screenings, you can talk to the manager, and I don't care much about specific screenings. If I was still in China when "Hero" premiered, I would definitely go to see it. But at that time, "Juno" was being released, and he must not have had time.

Zhang Weiping's expression was sneering, and he invited Chen Tiandu to participate in the cinema viewing party, thinking about it, it was whimsical, and it was enough for these ordinary cinema managers to go. And he is also worried that if he invites industry insiders to watch the film in advance, if any of them are not to his liking, he will come out and say bad things about the movie and bad reviews, which will outweigh the losses.

"By the way, Mr. Zhang, has the overseas release of "Hero" been settled?" Chen Tiandu suddenly asked.

Zhang Weiping was stunned for a moment, slightly vigilant in his heart, and said, "What does Mr. Chen mean?" ”

"I heard that 'Hero' spent $30 million on investment, and it must have been coming from overseas to recoup the cost. Hollywood has just experienced the martial arts trend of "Crouching Tiger, Hidden Dragon", and I think as long as the movie is not too bad, it should make a difference. The overseas distribution channels of the matrix have been initially established and improved, and I hope to help more excellent domestic films be promoted. If we don't have a publisher, we're happy to cooperate. ”

Zhang Weiping pondered for a moment, but still did not agree, "Our investment has Hong Kong Anle's funds, so the issuance is handed over to Jiang Zhiqiang and President Jiang." ”

"Oh......"

There was a long "oh", and Chen Tian didn't break it.

Jiang Zhiqiang successfully promoted "Crouching Tiger, Hidden Dragon" to the United States before, but the distribution still relied on Colombia. To be honest, the fact that the movie can sell 100 million has nothing to do with the long screening line. Moreover, the screening area is mostly selected in the Chinese gathering place. Not to mention the core of the movie. Although Jiang Zhiqiang himself claims to be the most connected, it is only limited to Chinese-speaking areas, and he is only marginalized in Hollywood after all.

And according to the grapevine, for the North American release of "Heroes", they have been negotiating with Miramax for a long time.

The reason why he wants to release "Hero" is also because he wants to help, and he doesn't want it to be hidden by Miramax for two years, and wait until many people have watched the DVD before releasing it. But since others don't appreciate it, he won't put a hot face on his cold ass.

"That's a pity, I hope there will be opportunities to cooperate in the future."

After Chen Tiandu shook hands with him, he left to receive the other guests. As soon as Zhang Yimou waited for him to leave, he couldn't wait to roar: "Wei Ping, what are you thinking about, I think this is an opportunity." Will Miramax's North American distribution ability be stronger than the matrix? They have released several blockbusters with a North American box office of more than 300 million, and even more exaggerated global box office. ”

Zhang Weiping said confidently: "I don't trust him, they all say that peers are light." Who can guarantee that he won't be sluggish in promoting Heroes. Although the matrix is quite beautiful now, it is a young company after all. Miramax is a mature professional publishing company, and this choice is also a decision made after many considerations. ”

Zhang Yimou stopped talking, his big director's shelf is too big, and he can't catch up with Zhang Weiping even if he is a horse in the area of publicity. But in my psychology, I always felt that giving up Chen Tiandu's olive branch and choosing the big fat man of Miramax was not a good channel after all. (To be continued.) )I752