"I don't think so!"

A loud and sudden voice sounded, the words were round and full of energy, interrupting the discussion below.

The buzzing birds instantly fell silent, and they all looked at the speaker in surprise.

Chen Tiandu took off his sunglasses and stuffed them into the collar of his jacket, propped his hands on the desk, and looked down at everyone: "You are all big bosses and knowledgeable people. Just a single advertising slogan moved you like that, and it seems that your propaganda concept is still immersed in decades ago. The so-called advertising, widely advertised, is nothing more than publicity, hype, creativity and ideas. It's true that sometimes a smooth advertising line can take advantage of a lot of advantages, but looking at all the advertisements on the market today, there is one most important thing missing. ”

Seeing that there was no response for a long time, the little secretary couldn't help but remind him: "Sir, can you state in English?" ”

Chen Tiandu's face darkened, "English is right, French is fine." Are you sure that none of the big bosses present who want to make money in China know Chinese? Oh, that's a big deal. ”

"No, we understand Chinese, and I'd love to know what is missing the most important thing." It was the manager who spoke.

The corners of Chen Tiandu's mouth curled, and he snapped his fingers at Kong Yiji.

"What?" Kong Yiji was stunned.

Chen Tiandu really wanted to kick him, he was not afraid of the god opponent, he was afraid of the pig teammates, "U disk, boss, if you don't take out something, tell me how to talk about it." ”

"Uh-oh." Kong Yiji reacted, and quickly walked to the slide computer to operate, and always felt that Lao Chen was a little different during this time.

As soon as qiē is done, there is only acting left, and his current role is an elite in the workplace.

Chen Tiandu said: "Please turn off the lights and curtains, thank you." Before I state my point, I need to show you a story. ”

The conference room was darkened, and only the faint light curtain of the slides shone on Chen Tiandu's face in front of the stage, "A big brand that is deeply rooted in the hearts of the people must have its own brand spirit." Among the many advertisements, it is impossible to express the spirit of the product, and the product is promoted in the same way. Find a few beautiful women to wash and scrub and then stink, no creativity. And the advertising creative I bring is to add a spirit of breaking the cocoon into a butterfly for everyone's rejoicing, so that it comes alive. When a girl sees it, she wants to buy it, not only to buy it, but to buy it as a work of art. ”

Several people in the conference room were attracted by him, and temporarily put aside the favorite idea of "washing and caring for two-in-one", "Can you tell me in detail." ”

"Of course, that's what we're going to do. Before that, I would like to remind you that there will not be a single line of advertising in my advertisement, only the rejoicing logo at the end, and please do not arbitrarily interrupt my statement. In my mind, it's no longer an advertisement, it's a work of art. I am confident that ten years from now, the audience will still feel that it is a classic, a work of art that will never be ashamed. ”

Life is like a play, it all depends on acting skills.

I can't even deceive myself, so how can I concentrate on paying for it. Advertising bidding, the first time he did it, he also felt that it was not difficult, no more difficult than acting. Seeing that even Xiao Mi's gaze was attracted, he no longer sold Guanzi. With so much foreshadowing, it's enough to be impressed.

"Okay, let's get started."

When I opened the first picture, I saw a beautiful hand-drawn sketch of paper, which was now colored and more gorgeous than the sketch I had last met.

Drawing is the basic skill of a director.

Storyboard is an indispensable preparation for creating a film, and it can be said that what kind of storyboard has what kind of movie picture. He has a magical phone, and he can't bear to flip it through these days. He saw a future film that left a glorious mark in the Chinese film industry, the manuscript of Zhang Yimou's "Hero", and the painting style was neat and regular, just like his personality. The sketches of martial arts films directed by Xu Ke are cooler than comics, and the movie scripts of Feng Xiaogang, who was born as an artist, are as rich and colorful as oil paintings, with the exception of Jiang Wen and Zhou Xingchi.

Xingye's dynamic light wave has broken a group of people, and the biggest highlight is the script of the ghost Jiang Wen, his hand-drawn drawings are extremely sloppy, and the character modeling is also very messy, many netizens laughingly call this "domineering exposure". The characters are simply a circle, and the four matchsticks below are finished.

And Chen Tiandu, who is destined to be a big director and a big star in the future, has a particularly solid painting style, concise lines and uniform colors, just like a beautiful comic.

He took out a pure black mobile phone with a very sci-fi appearance, and operated it, and the melodious violin sound sounded in the entire conference room, which was the classic canon. Unlike today's chord phones, the quality of music played on his mobile phones is comparable to that of stereos, clear and clean without noise. It makes people unconsciously look at their mobile phones. A little different from the traditional canon, this canon is a multi-cut version, with soothing and variations, with advertising storytelling, with a stronger sense of rhythm.

This kind of preparation is clearly different from other advertising agencies, like showing an animated story with dubbing. Which advertising company is not so high-end, which invisibly sets off the extraordinaryness of Wushuang Film and Television Company.

The heart that was still a little impetuous just now in the conference room was instantly immersed in melodious music.

Turning over the pictures one by one, with Chen Tiandu's explanation, a touching and inspirational story is told.

"'An ugly duckling, a deaf man who wants to play the violin. You're crazy, why don't you learn something else, you're wasting everyone's time. 'A merciless blow from the opponent. Walking down the street, the car honks behind the butt and doesn't hear anything...... The silent world is lonely, and you have to be bullied by your classmates. She was also confused, hating why she was different from others. …… Every day on the way from school, I would go to the street to listen to a street performer play the violin, and the old man would communicate with her in sign language, 'Music is visible, close your eyes, you can see.' ’…… At the classical music competition, a canon shocked the audience. A caterpillar finally turns into a butterfly, and the ugly duckling becomes a white swan......"

"I was suppressed and tempered in the silent reality, but my heart was full of hope and sunshine. The height and power of dreams are always powerful. People will always be touched by those who work hard for their dreams, and everyone has a heart that does not succumb to fate and dares to fight against fate, which I believe will move all audiences. That's my creative. As we all know, the audience doesn't like to watch commercials when watching TV, and if an advertisement is more attractive than a TV work, what effect will it have?! ”

The music stopped, Chen Tiandu's narration also ended, and the conference room fell silent. The slideshow ends with a standing ovation at the classical music conference.

"Smack." There was also a round of applause in the conference room, "The story is wonderful, please wait a moment, we need to discuss it live." ”

Chen Tiandu shrugged, "Please feel free." ”

He wasn't in a hurry at all, the old god was sitting in his chair.

After a while, one of them took the lead and asked, "What do you call the two of you?" ”

Kong Yiji's eyes lit up, it was time for him to play. Hurriedly walked over and shook hands with several bosses one by one, "We are from Wushuang Film and Television Company, my name is Kong Yiji, and it is recorded on the information introduction page." This is Chen Tiandu, a top student of the directing department of the Central Academy of Drama, and the chief planner of the entire advertisement. To be honest, we were going to make a movie, but we didn't have the money to go down the advertising road. Although it is not a professional advertising company, it will complete the advertising creation with the mentality of making movies, and it will definitely not be worse than any advertising company. ”

"It turned out to be a film and television company, no wonder the story is told so well." The manager also had a smile on his face, "It's a great story idea, but it seems to be a bit long, how long is your advertising plan?" ”

He didn't know this, Kong Yiji looked at Chen Tiandu.

Chen Tiandu said: "4 minutes and 1o seconds, if I add a line and trademark to you, it will be 4 minutes and 15 seconds." It's true that there is a difference from the current advertising time, and my explanation for this is that it is a blockbuster. Rejoice wants to launch a new product, of course, it is a grand event in the washing industry, and it is necessary to use the most grand atmosphere and the warmest love to launch an advertising blockbuster, so as to match the glory of the new product. It depends on whether your company has the ambition to dominate the market, and if you can launch a blockbuster movie on the market with the specifications of launching a movie, I guarantee that the sensation and repercussions you will receive will far outweigh the price you pay for advertising on other TV stations. ”

The conference room fell into discussion again, Kong Yiji's eyes lit up, and he said in his heart, "It's half the battle, and in the end, it depends on whether they can accept a long advertisement that lasts for 4 minutes." Procter & Gamble has mobilized so many advertising companies to compete this time, so it is naturally not afraid to spend a lot of money. Lao Chen's point can be regarded as talking about their hearts. ”

"Awesome." He quietly gave Chen Tiandu a thumbs up in exchange for a roll of his eyes.

It was still the manager Bai who spoke up and said, "In principle, we very much agree with the form of the advertising campaign proposed by Mr. Chen. But there are also some worries, whether the advertising really does not use advertising words at the end, and whether it will be too monotonous to only appear one trademark. ”

Chen Tiandu had already expected it, and said: "In the end, under the Canon Quadruple Variation, the scene of the heroine's long flight has actually clearly pointed out the advertising concept of washing. If you talk too much, I'm afraid it will be suspicious of adding to the snake. Chinese culture is very subtle, pay attention to moisturizing things silently, sometimes you shout at the top of your voice to buy me buy me but will not get attention, but after watching a perfect advertisement, even if you fail to see the last advertising trademark for the first time, you will be curious about what kind of advertisement this is, and you will remember the Rejoice trademark more carefully in the second time. Whether the advertising lines of the assembly line are passed by and impress the audience or the memory obtained by actively verifying is more profound, I believe you don't need me to explain more. ”

Several people in the audience suddenly nodded in agreement. This is a very simple psychological question, and the difference is very obvious.

Chen Tiandu added: "If you are still not at ease, I will send another advertising word, one sentence is enough." ”

"What?"

“you－nete！ You can shine! ”

……

(Collection.) Click. Recommend. The old donkey is back, and I ask you to support it, thank you! ）

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