The person in charge of Zhonghua toothpaste actually sweated in his heart.

According to their tradition, it should be to promote "herbal essences" and "Chinese medicine formulas" and the like. This kind of sentimental advertising is the first time to try, and the asking price is more than double that of other advertising companies, a full 500,000 yuan, which is really risky.

But I can't stand the popularity of people's soft advertising, and it's very popular. Plants and herbs can be done again next time, but if you miss this creative advertisement, it is not easy to find it again, and I gritted my teeth and agreed.

"You won't regret it."

Chen Tiandu calmly expressed his attitude.

The theme of his submission was "Consistent dedication, the most worthy of touching".

A touching and humorous story.

Compared with the bitterness of the previous investment without a lower limit, this time is the easiest. He only told the story in front of several bosses, and he managed to beat several advertising agencies and get a contract.

The protagonist of the advertisement still found Huang Bo to play.

This time, his style is the product of the excess fashion of later generations, "Brother Sharp", and the blue and white striped cloth bag is worn on his body, and he knows that he is a tramp at a glance.

The shot begins with the tall pillar of the Temple of Heaven in the square, under which the little girl stands and raises her head and cries. A barefoot homeless guy walked into the camera, looked at the little girl, and then followed her gaze, and a balloon floated away and hung on top of a metal pillar.

As soon as the camera turned, the guy climbed up the high-speed rail column in the sound of the nursery rhyme, grabbed the balloon and bit the balloon line in his mouth and slid it down. When she was grinning and about to hand the balloon to the girl, a middle-aged woman ran over nervously, picked up the little Lori and scolded and left, for fear that her child would be abducted.

The homeless boy grabbed the balloon and drooped his head back to his dilapidated home, and as soon as he let go, the balloon flew to the roof. On that roof, there were balloons.

The room was so simple that even the only bed was made of pieces of white plastic tied together, and the guy was lying alone on the bed. The camera zooms out, and the white and blue stripes gradually turn into a picture of squeezed toothpaste on a toothbrush, "Consistent dedication, Chinese toothpaste, a little more care!" ”

Each one was an unreciprocated effort, and he did it instinctively, regardless of the consequences. So if the effort is not seen, or even misunderstood, will we still do it consistently?

This ad has a little humor and a little poignant, and if the audience keeps watching it, they will be moved in their hearts. In the face of emotion, everyone can be equal. It's not just about giving equally, it's about enjoying it equally.

This toothpaste was advertised for less than a minute. Just like the style of Rejoicing and touching advertising, although it is not as wonderful as Rejoicing advertising, it is an excellent idea and another form of moving. In addition to the crying in the background music throughout the whole process, there is only the "lalala" girl's singing voice throughout, which is very pleasant.

The prototype of this advertisement is also a touching advertisement for K-NET toothpaste in Thailand. After completion, the complete film was sent for review, and the factory only watched it once and made the payment very smoothly.

An advertisement can also be charitable and educational, which can be regarded as convincing. In particular, the advertising slogan "Consistent dedication, Chinese toothpaste, a little more care" is already worth the investment.

"Praise!"

"Great!"

After the commercial was broadcast, it was also well received. As touching, as always, it stands out in the sea of many advertisements. If once is luck, twice is enough to tell. Many large companies can't help but wonder, do they really have to find a film and television company to make a good advertisement this year?

Kong Yiji has been a great success in two consecutive advertisements, and he has become more and more exemplary in the industry. took the only two advertising samples and mobile advertising creatives and went directly to Motorola, and I don't know if Motorola had a plan to shoot advertisements before, but it really made him successful.

This guy ran back arrogantly, shaking the contract in front of Chen Tiandu, "800,000, do you see it, 800,000." I got it! ”

Chen Tiandu bared his teeth, grabbed the contract and looked at it carefully, "It's a good job, then it's five or five this time." ”

Kong Yiji was immediately grateful, "God finally opened his eyes, and Chen took out an extra twenty percent of his pocket." Say, when are we going to do it? ”

"Wait until I find an actress first." Pulled out his phone and tinkered.

"Do you still need to look for it, wasn't that the one last time? The little girl still wants to invite you to dinner. ”

"You said Zhang Ziyi?" Chen Tiandu shook his head and said, "She is a little tender, this time I have to find an elegant beauty." ”

Huang Bo leaned over and said, "The actor is still me, right?" ”

Kong Yiji suddenly said: "This time it's an advertisement for handsome guys and beauties, and you don't look in the mirror." Put Lao Chen's honor and don't shoot advertisements, go to you, the toad wants to eat swan meat, I'm better than you. ”

After teaching Huang Bo a lesson, he ran over to Chen Tiandu again and confirmed, "Right? Lao Chen. ”

"......" Chen Tiandu looked at him with pity, and spread his hands, unable to help.

Kong Yi was dumbfounded, "No, this advertisement still lets him act, what's so good about this bastard?" ”

“yes，yes，yes！”

Huang Bo swung three punches in a row, "Director, Brother Chen, Brother Tiandu, I love you to death!" ”

Kong Yiji cried, "God doesn't open your eyes! ”

Chen Tian ignored the howl inside, walked to the hanging garden to make a call, "Hey, Teacher Chang, my little orange, yes." ”

"Little Orange is you, why did you call Teacher Chang, I'm not in the same office as your director teacher." Chang Li wondered.

Chen Tiandu said: "Teacher Chang, I'm looking for you." Haven't you received another advertisement recently, and you need a stylish, elegant, beautiful, and tall actress. Although the advertising fee is not much, it is also an extra money, and the fertilizer and water do not flow into the fields of outsiders. Do you think you have the right one? ”

"Good thing, thank you for remembering to think about the school." Chang Li said with a smile: "The two commercials you have filmed recently are good, there is a spirit in them, and a few teachers from the directing department also think they look good, and they have not lost the face of our Chinese drama." As for the stylish, elegant, pretty, tall ...... The girls in our class seem to be quite suitable, are you sure that there is only one girl, Zhang Ziyi can't do it? ”

"Don't be too tender, you need to be ripe."

"Yo, that's a lot of demand."

"Hey, excuse me. I am helping the students to turn book knowledge into practice. Chen Tiandu licked his face and smiled: "Last time, there was a female student in your class who participated in the interview of Piaorou, and I was not selected, I remember that it was a double eyelid, quite tall, but unfortunately I forgot what my name was." If it's convenient for you to ask, I think she's a good fit. ”

"It's called Yuan Quan, I have a good eye, go back and ask."

"Excuse me, excuse you." Chen Tiandu hung up the phone honestly.

As soon as I turned around, I saw two big heads behind me eavesdropping, and I couldn't help but be startled, "What are you doing, what are you doing, you want to die." ”

"Tsk, Lao Chen, you are thinking differently. As soon as Ziyi finished inviting you to eat with her front foot, you kicked off your heel, which is not righteous. Kong Yiji commented.

Huang Bo also crooked his mouth, "You can't say that, we Director Chen has someone in his heart, and he can't force it." Love is such a thing, pay attention to fate. Maybe he likes something mature, taller, and more elegant......"

", do you want to die!"

Chen Tiandu shouted loudly, so frightened that the two monkeys hurriedly dodged.

Before the two bastards could be chased, the phone rang again, "Hey, which one?" ”

"Chen Tiandu, I'm Luo Ruru." Most of the Chinese opera teachers teach in tandem, and it is not said that each department is taught by some teachers who are closed. Occasionally, some school celebrities will come back to teach a few lessons. In the director department, the person to remember the most is Luo Ruru, the head of the department.

"Ahh Hello, Professor Luo. Chen Tiandu was startled, and hurriedly gestured at the two monkeys to silence him.

"Well, I'm checking with you. Have you ever sent a letter to Hollywood DreamWorks, I got a cross-over letter here to a guy named NetChristmas-Chan, it's you......"

"Is it finally here, thank goodness! Hollywood, I'm coming-"

Prof. Luo: "......"

Two Monkeys: "......"

;

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!